You Must Write a Book

Build Your Brand, Get More Business, and Become the Go-To Expert
Author: Honoree Corder,Hal Elrod
Publisher: Honoree Enterprises Publishing, LLC
ISBN: 9780996186186
Category:
Page: N.A
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THE SINGLE BEST TOOL EVERY ENTREPRENEUR NEEDS TO BUILD, BOOST, AND GROW THEIR BUSINESS. Beyond technology, software, social media networks, even advertising and marketing campaigns, the biggest and best tool you'll ever have in your belt is a book with your name on the cover. Authority and Credibility-Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers. Brand recognition-Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead. The ultimate business card-We're hard-wired to hold on to books, to keep and care for them, and to share them with others. When's the last time someone did that with your business card? You Must Write a Book introduces you to these concepts, and digs further-revealing not only the benefits of how a book can help you to build and grow your business and your brand, but how you can put your ideas on the page. You'll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a champ Marketing plans-both for your book, and using your book to market yourself and your business You'll also learn from the masters-gain insight from some of the most advanced thinkers in publishing, so that you can skip level one and build from their success. Get in on the wisdom from thought leaders such as Hal Elrod, Bryan Cohen, Pat Petrini, J.A. Huss, Steve Scott, James Altucher, Kevin Tumlinson, and many more. Honoree Corder is the author of Tall Order!, Prosperity for Writers, and many more volumes, and Hal Elrod's business partner in The Miracle Morning series. She is a coach and consultant working with high profile entrepreneurs and businesses, guiding them into some of the best decisions they've ever made. In You Must Write a Book, she has culled together some of the finest examples of publishing and marketing wisdom available, from some of today's most successful and influential masters. IF YOU ARE LOOKING FOR A SINGLE TOOL TO ACHIEVE NEXT-LEVEL SUCCESS, PICK UP YOUR COPY OF 'YOU MUST WRITE A BOOK' RIGHT NOW!"

How To Write Non Fiction

Turn Your Knowledge Into Words
Author: Joanna Penn
Publisher: Curl Up Press via PublishDrive
ISBN: N.A
Category: Language Arts & Disciplines
Page: 360
View: 2996

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Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words? The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing. I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes: PART 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not the expert? Originality. Or, there are so many other books on this topic Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt PART 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal PART 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed and quality Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Truth and perfectionism Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors PART 4. Publishing and Product Creation Your publishing options The different formats for your book Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time PART 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.

How to Write a Book That Sells You

Increase Your Credibility, Income, and Impact
Author: Robin Colucci
Publisher: ArchwayPublishing
ISBN: 1480802069
Category: Language Arts & Disciplines
Page: 250
View: 5103

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More than eighty percent of Americans believe they should write and publish a book, but less than one percent actually does so. In How to Write a Book That Sells You, author Robin Colucci guides coaches, consultants, and entrepreneurs in writing and publishing a book that can become a power tool in their businesses. The steps presented in this guide seek to help you avoid or handle most of the blocks, distractions, and misunderstandings that prevent people from becoming authors. It teaches you how to excavate your most radical, leading-edge ideas and write a book that excites your audience and expands your impact. If you are serious about creating a book that doesnt limp across the finish line, you need Robin Coluccis How to Write a Book That Sells You. It is the perfect launching pad to craft and create a book that generates superb credibility, connects you with your target audience, and seeds your financial empire. This is a title that delivers what it says. ~ Judith Briles, Author YOU: Creating and Building Your Author and Book Platforms Robin Coluccis How to Write a Book That Sells You shows readers the steps to write a book that builds credibility, influence, and drives readers to buy. A must read for anyone who wants to profit beyond book sales. ~ Jill Lublin, 3x best selling author. Visit publicitycrashcourse.com/freegift Whether youre just a beginner or a seasoned author, How to Write A Book that Sells You is required reading for success in todays electronically evolving market. ~ Michael R. Drew, Promote A Book, 79 Consecutive Wall Street Journal, USA Today & New York Times best-sellers

StartupPro: How to set up and grow a tech business


Author: Martin Zwilling
Publisher: Packt Publishing Ltd
ISBN: 1783001437
Category: Business & Economics
Page: 236
View: 1250

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If your find yourself daydreaming about your own business and not just your next promotion, this book will help you shape your ideas as you begin your enrepreneurial journey.

Starting Your Career as an Interior Designer


Author: Robert K. Hale,Thomas L. Williams
Publisher: Simon and Schuster
ISBN: 1581157258
Category: Architecture
Page: 240
View: 1230

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Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: - choose a design field - obtain and keep clients - garner referrals - market and position your business - bid competitively on projects - manage sales - organize a budget - manage start-up costs and cash flow - promote your business - branch out into product and architectural design - design within a retail environment - set pricing guidelines - sell to your target demographic - set up your office. Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Personal Branding Crash Course


Author: IntroBooks
Publisher: IntroBooks
ISBN: N.A
Category: Design
Page: 40
View: 9015

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A brand is a name, symbol, design, term and virtually any other characteristic that can be used for identifying a product and distinguishing it from other products. Personal branding can, therefore, be seen as the characteristics of an individual that can be used in distinguishing him from another individual. A brand refers to anything, whatsoever, that associates with any particular product; this can be the symbolism of that brand or the experiences that the end users derived from using or interacting with that product. From the above definition, it can then be deduced that branding refers to the look, utility, and feel of a product, service or a person; not disregarding the importance of collateral, advertising and packaging of that product. Taking it further, the characteristic of a brand can equally be affected by the attitudes of the promoters and the sales representatives; they can also form public opinion about that product, which can determine the progress and acceptability of the said product. A wise company or brand owner will work acidulously to develop an acceptable image for its brand or product meticulously. A goal-oriented company will be guided by all the variables earlier mentioned in a given direction to reach the target audience, attain sales goals and increase the equity of the brand in question. The way the company presents its brand will determine how it will be registered in the minds of the consumers and the general public.

Know Me, Like Me, Follow Me

What Online Social Networking Means for You and Your Business
Author: Penny Power,Thomas Power
Publisher: Hachette UK
ISBN: 0755360435
Category: Business & Economics
Page: 161
View: 7141

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Guide to understanding the online environment from expert author who created the world's first online business network. In 1998, long before Facebook existed and the year that Amazon.co.uk launched, Penny Power conceived, planned and set up the world's first online business network. Penny is driven by her desire to connect business people for the common good. Under her guidance, Ecademy has grown to over 270,000 members worldwide and continues to grow at a rate of 15,000 new members each month. KNOW ME, LIKE ME, FOLLOW ME sets out Penny's compelling vision of how we should do business.

Beginning Mobile Application Development in the Cloud


Author: Richard Rodger
Publisher: John Wiley & Sons
ISBN: 1118203356
Category: Computers
Page: 552
View: 7278

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Learn how to build apps for mobile devices on Cloudplatforms The marketplace for apps is ever expanding, increasing thepotential to make money. With this guide, you'll learn how to buildcross-platform applications for mobile devices that are supportedby the power of Cloud-based services such as Amazon Web Services.An introduction to Cloud-based applications explains how to useHTML5 to create cross-platform mobile apps and then use Cloudservices to enhance those apps. You'll learn how to build yourfirst app with HTML5 and set it up in the Cloud, while alsodiscovering how to use jQuery to your advantage. Highlights the skills and knowledge you need to createsuccessful apps for mobile devices with HTML5 Takes you through the steps for building web applications forthe iPhone and Android Details how to enhance your app through faster launching, touchvs. click, storage capabilities, and a cache Looks at how best to use JSON, FourSquare, jQuery, AJAX, andmore Shares tips for creating hybrid apps that run natively If you're interested in having your application be one of the200,000+ apps featured in the iPhone store or the 50,000+ in theAndroid store, then you need this book.

Summary: How to Sell When Nobody's Buying

Review and Analysis of Lakhani's Book
Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2806246946
Category: Business & Economics
Page: 10
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The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)". This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago. “Twentieth-century selling techniques are dead, ...If you want to sell and succeed today...you must develop new strategies and new tactics that reflect the realities of these times – our times.” In fact, this summary suggests that great salespeople are given an amazing opportunity when tough times come, because they are the ones who can adapt and get ahead of the competition. It encourages readers to set themselves up as a brand – people buy the salesperson, not the product. Set yourself up not as the supplier of a product, but the source of information that can solve a problem. Find the right balance between connections online and networking in real life. Though many businesses are in economically hard times, you can still be successful; in fact, you can convince customers that your product will help them overcome their financial worries. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "How To Sell When Nobody's Buying" and you’ll not only be able to make a living when others are failing, you’ll create a long-term profitable strategy.

Getting Clients and Keeping Clients for Your Service Business

A 30-Day Step-by-Step Plan for Building Your Business
Author: M. D. Weems
Publisher: Atlantic Publishing Company
ISBN: 1601380445
Category: Business & Economics
Page: 288
View: 4966

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Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Start Your Own Bar and Club

Sports Bars, Nightclubs, Neighborhood Bars, Wine Bars, and More
Author: Liane Cassavoy,Entrepreneur magazine
Publisher: Entrepreneur Press
ISBN: 1613082568
Category: Business & Economics
Page: 196
View: 1341

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An updated edition of the fifth best-selling book of the successful Startup Series, Start Your Own Bar and Club is a comprehensive guide that shows aspiring entrepreneurs how to create the perfect blend of passion and profits within the bar industry. Updated with the latest industry trends, news, and resources, readers learn about the hottest bar and club opportunities including sports bars, night clubs, neighborhood bars, wine bars, and more. The experts at Entrepreneur take aspiring business owners step-by-step through start-up basics including scouting locations, researching their market, and licensing requirements. Eager entrepreneurs learn first-hand from industry experts how to research their market, design an attractive atmosphere, create policies and procedures, woo their patrons and keep them coming back. Also covered is the latest equipment such as new cash register systems and HDTVs, and expanded information on the Special Occupancy Tax, liquor liability insurance, and third-party liability insurance.

Ultimate Small Business Marketing Guide

1500 Great Marketing Tricks That Will Drive Your Business Through the Roof
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613080433
Category: Business & Economics
Page: 564
View: 6614

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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

Self Help, Inc.

Makeover Culture in American Life
Author: Micki McGee
Publisher: Oxford University Press
ISBN: 0199883688
Category: Social Science
Page: 304
View: 5311

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Why doesn't self-help help? Cultural critic Micki McGee puts forward this paradoxical question as she looks at a world where the market for self-improvement products--books, audiotapes, and extreme makeovers--is exploding, and there seems to be no end in sight. Rather than seeing narcissism at the root of the self-help craze, as others have contended, McGee shows a nation relying on self-help culture for advice on how to cope in an increasingly volatile and competitive work world. Self-Help, Inc. reveals how makeover culture traps Americans in endless cycles of self-invention and overwork as they struggle to stay ahead of a rapidly restructuring economic order. A lucid and fascinating treatment of the modern obsession with work and self-improvement, this lively book will strike a chord with its acute diagnosis of the self-help trap and its sharp suggestions for how we can address the alienating conditions of modern work and family life.

The New Relationship Marketing

How to Build a Large, Loyal, Profitable Network Using the Social Web
Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118135008
Category: Business & Economics
Page: 272
View: 4635

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A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like,and trust. That's the essence of "relationship marketing." Today,the popularity of online social networking has caused a paradigmshift in relationship marketing. This book helps businesspeople andmarketers master this crucial new skill set. Social marketingexpert Mari Smith outlines a step-by-step plan for building asizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure toshift your approach to using social media marketing, to betterunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence, this book is foryou. Outlines how to become a significant "center of influence" foryour customers and prospects Explains the unspoken rules of online etiquette—and thecommon "turnoffs" that drive customers and potential partnersaway Details the unique cultures of Facebook, Twitter, and otherpopular online platforms Shows exactly what to automate and delegate to build yoursocial media persona, yet still retain the personal touch Even if you currently have zero presence online, this book willhelp you see measurable results in a short time.

Email Marketing By the Numbers

How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Author: Chris Baggott
Publisher: John Wiley & Sons
ISBN: 9781118045015
Category: Business & Economics
Page: 304
View: 7182

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Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners

Stacking the Deck

How to Lead Breakthrough Change Against Any Odds
Author: David S. Pottruck
Publisher: John Wiley & Sons
ISBN: 1118966902
Category: Business & Economics
Page: 256
View: 7926

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Change is a constant, and leaders must do more than keepup—they must innovate and accelerate to succeed. Yet peopleare often unnerved by change. As a leader during a time oftransformation, you may stand up before teams that are indifferent,or even hostile, and need to convince them that change is necessaryand urgent. More than money, time, or resources, the ability tolead these people determines your ultimate success or failure. Whatdoes it take to be an effective change leader and increase the oddsof success? Stacking the Deck offers a proven, practical approach forinspiring meaningful, lasting change across an organization.Stacking the Deck presents a nine-step course of actionleaders can follow from the first realization that change is neededthrough all the steps of implementation, including assembling theright team of close advisors and getting the word out to the widergroup. Based on Dave Pottruck's experiences leading change as CEO ofCharles Schwab and later as chairman of CorpU and HighTowerAdvisors, these steps provide a guide to ensure that your changeinitiative and your team have the best possible shot at success. Inaddition, established business leaders who have led extraordinarychange initiatives demonstrate the steps in action. Theseexecutives include eBay CEO John Donahoe, Wells Fargo former CEODick Kovacevich, Starbucks chief executive officer Howard Schultz,San Francisco Giants CEO Larry Baer, JetBlue CEO Dave Barger,Asurion CEO Steve Ellis, Pinkberry CEO Ron Graves, and Intel'sPresident Renee James, among others. Leading an organization through major change—whether it'sthe introduction of a new product, an expansion to a new territory,or a difficult downsizing—is not for the faint of heart.While success is never guaranteed, the right leadership, process,and team make all the difference. For all leaders facing majorchange in their organizations, Stacking the Deck is anindispensable resource for putting the odds in your favor.

Just Good Business

The Strategic Guide to Aligning Corporate Responsibility and Brand
Author: Kellie A. McElhaney
Publisher: Berrett-Koehler Publishers
ISBN: 1576754413
Category: Business & Economics
Page: 194
View: 8596

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"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.

Ideas, Influence, and Income

Write a Book, Build Your Brand, and Lead Your Industry
Author: Tanya Hall
Publisher: Greenleaf Book Group
ISBN: 1626345155
Category: Business & Economics
Page: 224
View: 9903

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A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Digital Leadership

How Creativity in Buisness Can Propel Your Brand & Boost Your Results
Author: Sofie Sandell
Publisher: BookBaby
ISBN: 1630680346
Category: Self-Help
Page: 160
View: 567

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In Digital Leadership Sofie Sandells details how social media, leadership and creativity work together and how can make a bigger impact in your field by mastering these subjects.

Trump University Branding 101

How to Build the Most Valuable Asset of Any Business
Author: Donald Sexton
Publisher: John Wiley and Sons
ISBN: 9780470524152
Category: Business & Economics
Page: 336
View: 5023

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business