You Must Write a Book

Build Your Brand, Get More Business, and Become the Go-To Expert
Author: Honoree Corder,Hal Elrod
Publisher: Honoree Enterprises Publishing, LLC
ISBN: 9780996186186
Category:
Page: N.A
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THE SINGLE BEST TOOL EVERY ENTREPRENEUR NEEDS TO BUILD, BOOST, AND GROW THEIR BUSINESS. Beyond technology, software, social media networks, even advertising and marketing campaigns, the biggest and best tool you'll ever have in your belt is a book with your name on the cover. Authority and Credibility-Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers. Brand recognition-Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead. The ultimate business card-We're hard-wired to hold on to books, to keep and care for them, and to share them with others. When's the last time someone did that with your business card? You Must Write a Book introduces you to these concepts, and digs further-revealing not only the benefits of how a book can help you to build and grow your business and your brand, but how you can put your ideas on the page. You'll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a champ Marketing plans-both for your book, and using your book to market yourself and your business You'll also learn from the masters-gain insight from some of the most advanced thinkers in publishing, so that you can skip level one and build from their success. Get in on the wisdom from thought leaders such as Hal Elrod, Bryan Cohen, Pat Petrini, J.A. Huss, Steve Scott, James Altucher, Kevin Tumlinson, and many more. Honoree Corder is the author of Tall Order!, Prosperity for Writers, and many more volumes, and Hal Elrod's business partner in The Miracle Morning series. She is a coach and consultant working with high profile entrepreneurs and businesses, guiding them into some of the best decisions they've ever made. In You Must Write a Book, she has culled together some of the finest examples of publishing and marketing wisdom available, from some of today's most successful and influential masters. IF YOU ARE LOOKING FOR A SINGLE TOOL TO ACHIEVE NEXT-LEVEL SUCCESS, PICK UP YOUR COPY OF 'YOU MUST WRITE A BOOK' RIGHT NOW!"

How To Write Non Fiction

Turn Your Knowledge Into Words
Author: Joanna Penn
Publisher: Curl Up Press via PublishDrive
ISBN: N.A
Category: Language Arts & Disciplines
Page: 360
View: 1307

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Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words? The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing. I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes: PART 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not the expert? Originality. Or, there are so many other books on this topic Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt PART 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal PART 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed and quality Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Truth and perfectionism Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors PART 4. Publishing and Product Creation Your publishing options The different formats for your book Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time PART 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.

How to Write a Book That Sells You

Increase Your Credibility, Income, and Impact
Author: Robin Colucci
Publisher: ArchwayPublishing
ISBN: 1480802069
Category: Language Arts & Disciplines
Page: 250
View: 5891

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More than eighty percent of Americans believe they should write and publish a book, but less than one percent actually does so. In How to Write a Book That Sells You, author Robin Colucci guides coaches, consultants, and entrepreneurs in writing and publishing a book that can become a power tool in their businesses. The steps presented in this guide seek to help you avoid or handle most of the blocks, distractions, and misunderstandings that prevent people from becoming authors. It teaches you how to excavate your most radical, leading-edge ideas and write a book that excites your audience and expands your impact. If you are serious about creating a book that doesnt limp across the finish line, you need Robin Coluccis How to Write a Book That Sells You. It is the perfect launching pad to craft and create a book that generates superb credibility, connects you with your target audience, and seeds your financial empire. This is a title that delivers what it says. ~ Judith Briles, Author YOU: Creating and Building Your Author and Book Platforms Robin Coluccis How to Write a Book That Sells You shows readers the steps to write a book that builds credibility, influence, and drives readers to buy. A must read for anyone who wants to profit beyond book sales. ~ Jill Lublin, 3x best selling author. Visit publicitycrashcourse.com/freegift Whether youre just a beginner or a seasoned author, How to Write A Book that Sells You is required reading for success in todays electronically evolving market. ~ Michael R. Drew, Promote A Book, 79 Consecutive Wall Street Journal, USA Today & New York Times best-sellers

StartupPro: How to set up and grow a tech business


Author: Martin Zwilling
Publisher: Packt Publishing Ltd
ISBN: 1783001437
Category: Business & Economics
Page: 236
View: 5380

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If your find yourself daydreaming about your own business and not just your next promotion, this book will help you shape your ideas as you begin your enrepreneurial journey.

Personal Branding Crash Course


Author: IntroBooks
Publisher: IntroBooks
ISBN: N.A
Category: Design
Page: 40
View: 2318

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A brand is a name, symbol, design, term and virtually any other characteristic that can be used for identifying a product and distinguishing it from other products. Personal branding can, therefore, be seen as the characteristics of an individual that can be used in distinguishing him from another individual. A brand refers to anything, whatsoever, that associates with any particular product; this can be the symbolism of that brand or the experiences that the end users derived from using or interacting with that product. From the above definition, it can then be deduced that branding refers to the look, utility, and feel of a product, service or a person; not disregarding the importance of collateral, advertising and packaging of that product. Taking it further, the characteristic of a brand can equally be affected by the attitudes of the promoters and the sales representatives; they can also form public opinion about that product, which can determine the progress and acceptability of the said product. A wise company or brand owner will work acidulously to develop an acceptable image for its brand or product meticulously. A goal-oriented company will be guided by all the variables earlier mentioned in a given direction to reach the target audience, attain sales goals and increase the equity of the brand in question. The way the company presents its brand will determine how it will be registered in the minds of the consumers and the general public.

Ideas, Influence, and Income

Write a Book, Build Your Brand, and Lead Your Industry
Author: Tanya Hall
Publisher: Greenleaf Book Group
ISBN: 1626345155
Category: Business & Economics
Page: 224
View: 6838

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A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Just Good Business

The Strategic Guide to Aligning Corporate Responsibility and Brand
Author: Kellie A. McElhaney
Publisher: Berrett-Koehler Publishers
ISBN: 1576754413
Category: Business & Economics
Page: 194
View: 3866

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"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.

The Book Marketing Expert

Book Marketing Made Easy 2013 edition!
Author: Penny Sansevieri
Publisher: BookBaby
ISBN: 1626750254
Category: Reference
Page: 229
View: 7011

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Ready to sell books by the truckload? This marketing book is a compilation of one of the industry's hottest newsletters: The Book Marketing Expert. It's packed with literally thousands of marketing tips, articles, and shortcuts to selling thousands book books! Here's what's inside: Amazon hacks: how to get more out of your Amazon page and sell more books. How to get more reviews for your book. Selling on Pinterest Turning your website into a 24/7 sales machine ...and much, much more!

Know Me, Like Me, Follow Me

What Online Social Networking Means for You and Your Business
Author: Penny Power,Thomas Power
Publisher: Hachette UK
ISBN: 0755360435
Category: Business & Economics
Page: 161
View: 7101

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Guide to understanding the online environment from expert author who created the world's first online business network. In 1998, long before Facebook existed and the year that Amazon.co.uk launched, Penny Power conceived, planned and set up the world's first online business network. Penny is driven by her desire to connect business people for the common good. Under her guidance, Ecademy has grown to over 270,000 members worldwide and continues to grow at a rate of 15,000 new members each month. KNOW ME, LIKE ME, FOLLOW ME sets out Penny's compelling vision of how we should do business.

Trump University Branding 101

How to Build the Most Valuable Asset of Any Business
Author: Donald Sexton
Publisher: John Wiley and Sons
ISBN: 9780470524152
Category: Business & Economics
Page: 336
View: 7856

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

Internet Prophets

The World's Leading Experts Reveal How to Profit Online
Author: Steve Olsher
Publisher: Morgan James Publishing
ISBN: 1614482330
Category: Computers
Page: 309
View: 4120

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Make a fortune online with this powerful, practical, and comprehensive guide to starting a profitable internet business that “couldn’t be more timely” (Jack Canfield, New York Times–bestselling author of Chicken Soup for the Soul). Internet Prophets is arguably the most comprehensive Internet and Mobile marketing resource ever assembled. It features secrets to success from some of the most influential business icons and Internet game-changers. In this industry-defining book by award-winning author Steve Olsher, you’ll discover proven tools, strategies, and shortcuts leveraged by the world’s leading Internet and Mobile marketing experts as well as hundreds of no-to-low-cost tactics for cultivate leads. You will learn how to dramatically increase conversion rates and generate immediate and long-term cash flow. This practical business guide also contains the specific steps you must take to dominate your niche, establish significant brand awareness, and foster a loyal following. To become the best, you must learn from the best. Internet Prophets provides the blueprint. The rest is up to you!

Man Up

How to Cut the Bullshit and Kick Ass in Business (and in Life)
Author: Bedros Keuilian
Publisher: BenBella Books
ISBN: 1946885568
Category: Business & Economics
Page: N.A
View: 2582

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"But I can't . . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass and do what you're meant to do. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Dominate Your Path is your guide to doing exactly that. Keuilian, known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense, no-BS approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.

People Buy You

The Real Secret to what Matters Most in Business
Author: Jeb Blount
Publisher: John Wiley & Sons
ISBN: 9780470646823
Category: Business & Economics
Page: 208
View: 3621

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The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion… None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover: Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

Digital Leadership

How Creativity in Buisness Can Propel Your Brand & Boost Your Results
Author: Sofie Sandell
Publisher: BookBaby
ISBN: 1630680346
Category: Self-Help
Page: 160
View: 2566

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In Digital Leadership Sofie Sandells details how social media, leadership and creativity work together and how can make a bigger impact in your field by mastering these subjects. It's about being one step ahead of tthe current generation, as well as tuning into your customers' needs. People who master these skills are changing the way their businesses work. They are seen as leaders that others want to follow and they are attracting more clients. Digital leadership is contingent upon being aware and up-to-date with how creativity works and how you can improvise with the resources that are available. To learn the secrets to becoming the 'honey pot' leader the 'bees' are drawn to when you and your team are buzzing with new ideas, you need to read this book! This business-friendly marketing and leadership book reveals: 1. Why social media matters 2. The Digital Leadership Principles 3. The language of creativity 4. How creativity in business works 5. How to manage new ideas

Beginning Mobile Application Development in the Cloud


Author: Richard Rodger
Publisher: John Wiley & Sons
ISBN: 1118203356
Category: Computers
Page: 528
View: 4652

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Learn how to build apps for mobile devices on Cloud platforms The marketplace for apps is ever expanding, increasing the potential to make money. With this guide, you'll learn how to build cross-platform applications for mobile devices that are supported by the power of Cloud-based services such as Amazon Web Services. An introduction to Cloud-based applications explains how to use HTML5 to create cross-platform mobile apps and then use Cloud services to enhance those apps. You'll learn how to build your first app with HTML5 and set it up in the Cloud, while also discovering how to use jQuery to your advantage. Highlights the skills and knowledge you need to create successful apps for mobile devices with HTML5 Takes you through the steps for building web applications for the iPhone and Android Details how to enhance your app through faster launching, touch vs. click, storage capabilities, and a cache Looks at how best to use JSON, FourSquare, jQuery, AJAX, and more Shares tips for creating hybrid apps that run natively If you're interested in having your application be one of the 200,000+ apps featured in the iPhone store or the 50,000+ in the Android store, then you need this book.

Marketing to Women

How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Author: Martha Barletta
Publisher: Dearborn Trade Publishing
ISBN: 9780793159635
Category: Business & Economics
Page: 253
View: 7944

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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed guide for creating and executing a complete marketing plan that targets women. Some of the marketing insights offered include how female culture provokes different brand responses, buying patterns and purchase decisions.

Shift

How to Reinvent Your Business, Your Career, and Your Personal Brand
Author: Peter Arnell
Publisher: Random House of Canada
ISBN: 9780385526272
Category: Business & Economics
Page: 206
View: 4382

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A branding expert who has worked with such companies as DKNY, Pepsi and Home Depot shares provocative insights into how to transform oneself or one's business through branding strategies that he successfully applied to his career and weight-loss goals.

How to Win Sales & Influence Spiders

Boosting Your Business and Buzz on the Web
Author: Catherine Seda
Publisher: New Riders
ISBN: 9780132704847
Category: Computers
Page: 256
View: 6715

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If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: • Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders. This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.

Customer Analytics For Dummies


Author: Jeff Sauro
Publisher: John Wiley & Sons
ISBN: 1118937597
Category: Business & Economics
Page: 336
View: 6038

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Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Summary: How to Sell When Nobody's Buying

Review and Analysis of Lakhani's Book
Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2806246946
Category: Business & Economics
Page: 10
View: 2672

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The must-read summary of Dave Lakhani's book: "How to Sell When Nobody's Buying (And How to Sell Even More When They Are)". This complete summary of the ideas from "How to Sell When Nobody's Buying" shows that it’s a tough time to sell. To make matters worse, many managers today were trained 20-30 years ago with methods conceived 50 years ago. “Twentieth-century selling techniques are dead, ...If you want to sell and succeed today...you must develop new strategies and new tactics that reflect the realities of these times – our times.” In fact, this summary suggests that great salespeople are given an amazing opportunity when tough times come, because they are the ones who can adapt and get ahead of the competition. It encourages readers to set themselves up as a brand – people buy the salesperson, not the product. Set yourself up not as the supplier of a product, but the source of information that can solve a problem. Find the right balance between connections online and networking in real life. Though many businesses are in economically hard times, you can still be successful; in fact, you can convince customers that your product will help them overcome their financial worries. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "How To Sell When Nobody's Buying" and you’ll not only be able to make a living when others are failing, you’ll create a long-term profitable strategy.