Untapped

Exploring the Cultural Dimensions of Craft Beer
Author: Nathaniel G. Chapman,J. Slade Lellock,Cameron D. Lippard
Publisher: N.A
ISBN: 9781943665679
Category: Cooking
Page: 288
View: 551

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Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?

Brewing Revolution

Pioneering the Craft Beer Movement
Author: Frank Appleton
Publisher: Harbour Publishing
ISBN: 1550177834
Category: Biography & Autobiography
Page: 216
View: 6480

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The inspiring story behind today’s craft beer revolution is the subject of this lively memoir by Frank Appleton, the English-trained brewmaster who is considered by many to be the father of Canada’s craft-brewing movement. Appleton chronicles fifty years in the brewing business, from his early years working for one of the major breweries, to his part in establishing the first cottage brewery in Canada, to a forward look at the craft-beer industry in an ever more competitive market. Disillusioned with the Canadian brewing scene in the early 1970s, when three huge companies controlled 90 percent of the market and marketers and accountants made the decisions on what products to make, not the brewmasters, Appleton decided to “drop out” and brew his own beer while homesteading in the interior of British Columbia. He made a meagre living as a freelance writer, and his article entitled “The Underground Brewmaster” sparked the interest of John Mitchell, co-founder of the Troller Pub in Horseshoe Bay, BC. Their partnership launched the Horseshoe Bay Brewery in June 1982, the first of its kind in the country, serving the iconic Bay Ale brewed from Appleton’s recipe. Covering a range of topics, such as the difficulty of steering beer drinkers away from the “Big Boys” breweries and struggles with the BC Liquor Control Board, as well as brewing plant design and the complexities of the malting process, Brewing Revolution touches upon the foundation of what shaped the craft-beer industry in Canada. Appleton’s passion and innovation opened the gates for the scores of brewpubs and microbreweries that were to follow in both Canada and the US, and his story is of interest to anyone excited by today’s craft-beer revival.

The Organization of Craft Work

Identities, Meanings, and Materiality
Author: Emma Bell,Gianluigi Mangia,Scott Taylor,Maria Laura Toraldo
Publisher: Routledge
ISBN: 1351795295
Category: Business & Economics
Page: 278
View: 1160

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This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of raw materials, the relationship between the body, the crafted object and the mind, and the importance of skill, knowledge and learning in the making process. Through this, it raises important questions about the role of craft in facing future challenges by challenging the logic of globalized production and consumption. The Organization of Craft Work encompasses international analyses from the United States, France, Italy, Australia, Canada, the UK and Japan involving a diverse range of sectors, including brewing, food and wine production, clothing and shoe making, and perfumery. The book will be of interest to students and academic researchers in organization studies, marketing and consumer behaviour, business ethics, entrepreneurship, sociology of work, human resource management, cultural studies, geography, and fashion and design. In addition, the book will be of interest to practitioners and organizations with an interest in the development and promotion of craft work.

Hoptopia

A World of Agriculture and Beer in Oregon's Willamette Valley
Author: Peter A. Kopp
Publisher: Univ of California Press
ISBN: 0520277473
Category: Business & Economics
Page: 328
View: 2131

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"Hoptopia argues that the current revolution in craft beer is the product of a complex global history that converged in the hop fields of Oregon's Willamette Valley. What spawned from an ideal environment and the ability of regional farmers to grow the crop rapidly transformed into something far greater because Oregon farmers depended on the importation of rootstock, knowledge, technology, and goods not only from Europe and the Eastern United States but also from Asia, Latin America, and Australasia. They also relied upon a seasonal labor supply of people from all of these areas as a supplement to local Euroamerican and indigenous communities to harvest their crops. In turn, Oregon hop farmers reciprocated in exchanges of plants and ideas with growers and scientists around the world, and, of course, sent their cured hops into the global marketplace. These global exchanges occurred not only during Oregon's golden era of hop growing in the late nineteenth and early twentieth centuries, but through to the present in the midst of the craft beer revival. The title of this book, Hoptopia, is a nod to Portland's title of Beervana and the Willamette Valley's claim as an agricultural Eden from the mid-nineteenth century onward. But the story is fundamentally about how seemingly niche agricultural regions do not exist and have never existed independently of the flow of people, ideas, goods, and biology from other parts of the world. To define Hoptopia is to define the Willamette Valley's hop and beer industries as the culmination of all of this local and global history. With the hop itself as a central character, this book aims to connect twenty-first century consumers to agricultural lands and histories that have been forgotten in an era of industrial food production"--Provided by publisher.

Craft Beverages and Tourism, Volume 1

The Rise of Breweries and Distilleries in the United States
Author: Carol Kline,Susan L. Slocum,Christina T. Cavaliere
Publisher: Springer
ISBN: 3319498525
Category: Business & Economics
Page: 187
View: 8833

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This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability. Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States is an inclusive and overarching examination of the US craft beverage phenomenon within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

Beer School

Bottling Success at the Brooklyn Brewery
Author: Steve Hindy,Tom Potter
Publisher: John Wiley & Sons
ISBN: 9781118046234
Category: Business & Economics
Page: 306
View: 6358

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What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co.

Craft Beverages and Tourism, Volume 2

Environmental, Societal, and Marketing Implications
Author: Susan L. Slocum,Carol Kline,Christina T. Cavaliere
Publisher: Springer
ISBN: 3319571893
Category: Business & Economics
Page: 228
View: 4937

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This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

Gastronomy and Local Development

The Quality of Products, Places and Experiences
Author: Nicola Bellini,Cécile Clergeau,Olivier Etcheverria
Publisher: Routledge
ISBN: 1351743937
Category: Business & Economics
Page: 276
View: 9819

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Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.

The Craft Beer Revolution

How a Band of Microbrewers Is Transforming the World's Favorite Drink
Author: Steve Hindy
Publisher: St. Martin's Press
ISBN: 113743788X
Category: Business & Economics
Page: 272
View: 6253

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Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

War

Contemporary Perspectives on Armed Conflicts around the World
Author: Cameron D. Lippard,Pavel Osinsky,Lon Strauss
Publisher: Routledge
ISBN: 1317393473
Category: Social Science
Page: 336
View: 8882

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War: Contemporary Perspectives on Armed Conflicts around the World presents a broad variety of interdisciplinary and social scientific perspectives on the causes, processes, cultural representations, and social consequences of the armed conflicts between and within nations and other politically organized communities. This book provides theoretical views of armed conflict and its impact on people and institutions around the world.

Mikkeller

Includes 25 Original Mikkeller Brewing Recipes
Author: Mikkel Borg Bjergsø,Pernille Pang
Publisher: Jacqui Small LLP
ISBN: 1910254401
Category: Cooking
Page: 264
View: 3305

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The man behind Mikkeller brewery offers his guide to the best beers. Discover how he got started in the business, and learn about the ever-growing Nordic beer revolution with its fascinating origins. Then find out everything you have ever wanted to know about this highly versatile of drinks with an in-depth look at the different types and the intrinsic differences between them. Drawing on his years of experimenting with tastes, textures and techniques in the art of beer brewing, Mikkel offers you his own extraordinary insights into the processes behind your favourite beers. Starting with the basics, discover how to make beer at home with easy-to-follow recipes covering many of the sought-after brews that Mikkeller and his friends have become known for. In addition to this, learn about how to taste beer and understand its flavours. With a chapter dedicated to food, Mikkel offers an alternative to wine with meals and teaches us which beers work best with what foods as well as providing us with a few tasty recipes of his own.

The Modern Cocktail

Innovation + Flavour
Author: Matt Whiley
Publisher: Jacqui Small LLP
ISBN: 1911127780
Category: Cooking
Page: 224
View: 1230

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Matt Whiley, AKA The Talented Mr Fox, traces the evolution of the modern bartender against the backdrop of cocktail history with this stylish cocktail recipe book. With more than 60 recipes made from spirit bases including gin, vodka, whiskey, bourbon and cognac, alongside expert advice on equipment and glassware, this is the complete kit to modern cocktail making at home! Learn to make delicious and original cocktails such as the Bangkok Penicillin or the Marmite Martini, Pea Wine or the Rok House Bellini Fermented Cucumber Syrup. From highly acclaimed mixologist and drinks consultant Matt Whiley, this unique cocktail recipe book is the perfect inspiration for creating your own modern drinks cabinet and the perfect how to guide to making delicious and highly creative cocktails from scratch.

A Pint of Plain

Tradition, Change, and the Fate of the Irish Pub
Author: Bill Barich
Publisher: Skyhorse Publishing Inc.
ISBN: 1510732209
Category: History
Page: 252
View: 1616

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After meeting an Irishwoman in London and moving to Dublin, Bill Barich―a “blow-in,” or stranger, in Irish parlance―found himself looking for a traditional Irish pub to be his local. There are nearly 12,000 pubs in Ireland, so he appeared to have plenty of choices. He wanted a pub like the one in John Ford's classic movie, The Quiet Man, offering talk and drink with no distractions, but such pubs are now scare as publicans increasingly rely on flat-screen televisions, rock music, even Texas Hold ‘Em to attract a dwindling clientele. For Barich, this signaled that something deeper was at play―an erosion of the essence of Ireland, perhaps without the Irish even being aware. A Pint of Plain is Barich's witty, deeply observant portrait of an Ireland vanishing before our eyes. While 85 percent of the Irish still stop by a pub at least once a month, strict drunk-driving laws have helped to kill business in rural areas. Even traditional Irish music, whose rich roots “connect the past to the present and close a circle,” is much less prominent in pub life. Ironically, while Irish pubs in the countryside are closing at the alarming rate of one per day, plastic IPC-type pubs are being born in foreign countries at the exact same rate. From the famed watering holes of Dublin to tiny village pubs, Barich introduces a colorful array of characters, and, ever pursuing craic, the ineffable Irish word for a good time, engages in an unvarnished yet affectionate discussion about what it means to be Irish today.

The Future of Life


Author: Edward O. Wilson
Publisher: Vintage
ISBN: 0679768114
Category: Nature
Page: 229
View: 9641

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Calls for decisive action to save Earth's endangered biological heritage, profiling threatened animals and plants and offering a program based on economic, ethical, and religious ideals for preserving our biosphere.

The Cocktail Guide to the Galaxy

A Universe of Unique Cocktails from the Celebrated Doctor Who Bar
Author: Andy Heidel
Publisher: St. Martin's Griffin
ISBN: 1250121213
Category: Cooking
Page: 240
View: 8661

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Nerds unite! For the first time ever comes a book that unites two of the best things in the world: nerd culture, and booze. Because if anything is true, it’s that nerds are awesome, and many of us like to throw back an adult beverage or two while re-watching Firefly for the seventeenth time. The Cocktail Guide to the Galaxy has something for all fans, from Agents of Shield to X-Men. With over a hundred delicious and easy-to-make recipes, this is going to be THE go-to book for anyone who loves nerdy pop culture (and drinking). All of the cocktails are created and field tested by the owner of The Way Station, everyone’s favorite Doctor Who themed bar, so you can be assured that these drinks will quench whatever thirst you’ve got. Cocktails include: the George R. R. Martini; the Mai Tai Fighter; Blade Rummer; the Felicia Laundry Day; the Flux Incapacitator; Close Encounters of the Third Lime; Cognac the Barbarian; the Sonic Screwdriver; Beer is the Mind Killer; the Shirley Temple of Doom; the Well Wheaton; Klingon Bloodwine; and The Vermouth is Out There.

The Art of Game Design

A Book of Lenses, Second Edition
Author: Jesse Schell
Publisher: CRC Press
ISBN: 1498759564
Category: Computers
Page: 600
View: 7950

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Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.

The Glass Castle

A Memoir
Author: Jeannette Walls
Publisher: Simon and Schuster
ISBN: 1439156964
Category: Biography & Autobiography
Page: 288
View: 3260

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The child of an alcoholic father and an eccentric artist mother discusses her family's nomadic upbringing, during which she and her siblings fended for themselves while their parents outmaneuvered bill collectors and the authorities.

A Proper Drink

The Untold Story of How a Band of Bartenders Saved the Civilized Drinking World
Author: Robert Simonson
Publisher: Ten Speed Press
ISBN: 1607747553
Category: Cooking
Page: 352
View: 4132

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A narrative history of the craft cocktail renaissance, written by a New York Times cocktail writer and one of the foremost experts on the subject. A Proper Drink is the first-ever book to tell the full, unflinching story of the contemporary craft cocktail revival. Award-winning writer Robert Simonson interviewed more than 200 key players from around the world, and the result is a rollicking (if slightly tipsy) story of the characters--bars, bartenders, patrons, and visionaries--who in the last 25 years have changed the course of modern drink-making. The book also features a curated list of about 40 cocktails--25 modern classics, plus an additional 15 to 20 rediscovered classics and classic contenders--to emerge from the movement.

Sensational Flesh

Race, Power, and Masochism
Author: Amber Jamilla Musser
Publisher: NYU Press
ISBN: 1479868116
Category: Social Science
Page: 272
View: 3298

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In everyday language, masochism is usually understood as the desire to abdicate control in exchange for sensation—pleasure, pain, or a combination thereof. Yet at its core, masochism is a site where power, bodies, and society come together. Sensational Flesh uses masochism as a lens to examine how power structures race, gender, and embodiment in different contexts. Drawing on rich and varied sources—from 19th century sexology, psychoanalysis, and critical theory to literary texts and performance art—Amber Jamilla Musser employs masochism as a powerful diagnostic tool for probing relationships between power and subjectivity. Engaging with a range of debates about lesbian S&M, racialization, femininity, and disability, as well as key texts such as Sacher-Masoch’s Venus in Furs, Pauline Réage’s The Story of O, and Michel Foucault's History of Sexuality, Musser renders legible the complex ways that masochism has been taken up by queer, feminist, and critical race theories. Furthering queer theory’s investment in affect and materiality, she proposes “sensation” as an analytical tool for illustrating what it feels like to be embedded in structures of domination such as patriarchy, colonialism, and racism and what it means to embody femininity, blackness, and pain. Sensational Flesh is ultimately about the ways in which difference is made material through race, gender, and sexuality and how that materiality is experienced.

Dethroning the King

The Hostile Takeover of Anheuser-Busch, an American Icon
Author: Julie MacIntosh
Publisher: John Wiley & Sons
ISBN: 1118202821
Category: Business & Economics
Page: 272
View: 7821

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How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.