Typographic Web Design

How to Think Like a Typographer in HTML and CSS
Author: Laura Franz
Publisher: John Wiley & Sons
ISBN: 9781119976875
Category: Computers
Page: 336
View: 4492

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Gives an understanding of typographic principles, as well as the HTML and CSS skills needed to implement them on the web. All chapters includes a lesson.

Fluid Web Typography

Author: Jason Cranford Teague
Publisher: New Riders
ISBN: 9780132104791
Category: Computers
Page: 264
View: 2314

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The type that designers use can say as much to their audience as the actual words on the page. But until now, Web designers have had an extremely limited palette of typefaces from which to choose -- essentially, Arial (yawn), Times (yawn), and Georgia (yawwwwwn). Design is about overcoming the limitations of a medium, and Web design is no different. In this book, Jason shows Web designers how to apply the principles of fluid typography, Web-safe fonts, downloaded fonts, and type on images to create robust scalable designs without resorting to type in images or Adobe Flash.

Typography: Practical Considerations And Design Patterns

Author: N.A
Publisher: Smashing Magazine
ISBN: 3944540778
Category: Computers
Page: 141
View: 2159

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Typography is a very powerful design element. Whenever we have a typographic system in place, we can use it to structure content, communicate ideas and even enhance meaning. However, employing it in a way that masters that delicate balance between being unobtrusive (catering for a pleasant reading experience) and engaging enough (keeping the reader’s interest on a page) can be quite a challenge. With the help of this eBook, you can learn how to train and sharpen your eyes to recognize specific typographic details which will be sure to guide you in your own projects and make it easier for you to make design decisions. After an initial stroll through type terminology and classification, this eBook reflects on the quality of fonts (including web font providers, of course) and explores typographic design patterns as well as current practices. These practical considerations and a plethora of real-world examples are bound to be a valuable companion throughout your adventures when designing with type. TABLE OF CONTENTS: Understanding The Difference Between Type And Lettering Making Sense Of Type Classification (Part 1) Making Sense Of Type Classification (Part 2) A Critical Approach To Typefaces Taking A Second Look At Free Fonts Dear Web Font Providers Typographic Design Patterns And Current Practices (2013 Edition) Creating Exciting And Unusual Visual Hierarchies Type Makes A Difference: An Exploration Of Type-Focused Websites

Basics Typography 02: Using Type

Author: Michael Harkins
Publisher: Bloomsbury Publishing
ISBN: 2940447276
Category: Design
Page: 184
View: 7680

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Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

Typographic Design

Form and Communication
Author: Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day
Publisher: John Wiley & Sons
ISBN: 1119477352
Category: Architecture
Page: 360
View: 7369

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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

The New Web Typography

Create a Visual Hierarchy with Responsive Web Design
Author: Stephen Boss,Jason Cranford Teague
Publisher: CRC Press
ISBN: 1315318873
Category: Computers
Page: 252
View: 7744

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With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors’ personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design.

Mastering Type

The Essential Guide to Typography for Print and Web Design
Author: Denise Bosler
Publisher: Simon and Schuster
ISBN: 1440313717
Category: Design
Page: 240
View: 5807

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Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Responsive Typography

Using Type Well on the Web
Author: Jason Pamental
Publisher: "O'Reilly Media, Inc."
ISBN: 149191629X
Category: Computers
Page: 110
View: 9105

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Responsive web design helps your site maintain its design integrity on a variety of screen sizes, but how does it affect your typography? With this practical book, graphic designers, web designers, and front-end developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance on any device. After examining typography fundamentals and the evolution of type on the Web, author Jason Pamental provides useful approaches, real examples, code, and advice for making your type performant, progressive, proportional, and polished—the primary ingredients of responsive typography. Understand how type plays a vital role in content-first web design Weigh the tradeoffs between self-hosting and using a font service to get the best performance for your site Get your type on the screen fast by designing for Progressive Enhancement Use a responsive relative scale to adjust proportions between typographic elements for any device or resolution Polish your type with ligatures, kerning, and other techniques to create rich, textured reading experiences

Getting the Hang of Web Typography

Author: N.A
Publisher: Smashing Magazine
ISBN: 3943075079
Category: Graphic design (Typography)
Page: 235
View: 8927

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Getting the Hang of Web Typography is dedicated to web workers that are dealing with typography in their daily lives, but have no special training for this independent craft. This eBook (eBook #6)gives you the necessary background on macro- and microtypography, it helps you to choose suitable fonts and use modern techniques such as Web font embedding. It's a valuable book that helps you to create rich, sophisticated Web sites with beautiful and elegant Web typography. The implications of desktop publishing, where anybody who has access to a computer can set type, have led to a flood of poorly designed brochures, flyers and web pages. In Web design especially illegible text, incorrect use of punctuation marks and inappropriate font combinations or use of line widths are frequent. The new techniques that Web fonts offer might bring about even worse examples of ugly and illegible Web typography. Getting the Hang of Web Typography is a collection of Smashing Magazine's best and most recent articles on web typography with one additional article series and glossary. You can use this eBook as reference work for your projects. It's a valuable book read that helps you to create rich, sophisticated Web sites with beautiful and elegant Web typography. TABLE OF CONTENTS - The Ails Of Typographic Anti-Aliasing - 10 Principles For Readable Web Typograph - 5 Principles and Ideas of Setting Type on the Web - Lessons From Swiss Style Graphic Design - 8 Simple Ways to Improve Typography in Your Designs - Typographic Design Patterns and Best Practices - The Typography Dress Code: Principles of Choosing and Using Typefaces - Best Practices of Combining Typefaces - Guide to CSS Font Stacks: Techniques and Resources - New Typographic Possibilities with CSS 3 - Good Old @Font-Face Rule Revisited - The Current Web Font Formats - Review of Popular Web Font Embedding Services - How to Embed Web Fonts from your Server - Web Typography: Work-arounds, Tips and Tricks - 10 Useful Typography Tools

Typografische Systeme

Author: Kimberly Elam
Publisher: N.A
ISBN: 9781568988146
Page: 159
View: 6341

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Typografische Anordnungen waren schon immer komplexe Systeme, in denen viele Faktoren zusammenspielen a Hierarchie, Leserichtung, Lesbarkeit und Kontraste. In Typografische Systeme untersucht Kim Elam, Autorin der Bestseller Gestaltungsraster und Proportion und Komposition, acht grAssere strukturelle Systeme, die A1/4ber die traditionelle Ordnung im Raster hinaus gehen. Darunter befinden sich zufAllige, strahlenfArmige, modulare und bilaterale Systeme. Sie fA1/4hrt den Leser durch Aoebungen und Studien zu professionellen Beispielen und zeigt eine grosse Auswahl von GestaltungslAsungen auf. Wer die wichtigen Systeme der visuellen Organisation versteht, kann Worte oder Bilder leicht in Strukturen oder Strukturkombinationen anordnen. Jedes System a von der strukturierten Achse zur nonhierarchischen strahlenfArmigen Anordnung - wird von der Autorin klar und mit Substanz erklArt, so dass der Leser die komplexen und schwierigen Kompositionen kennenlernt. Typografische Systeme ist der sechste Band der Erfolgsreihe Design Briefs, von der weltweit A1/4ber 100 000 Exemplare verkauft wurden.

Just My Type

Ein Buch über Schriften
Author: Simon Garfield
Publisher: N.A
ISBN: 9783550088797
Category: Calligraphy
Page: 368
View: 6988

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Schriftnamen kennt jeder aus seiner Textverarbeitungssoftware. Was aber verbirgt sich hinter den gegenwärtig genutzten Schriften? Woher kommen sie, wie wirken sie, wo tauchen sie auf? Unterhaltsam und lehrreich!

Principles of Web Design: The Web Technologies Series

Author: Joel Sklar
Publisher: Cengage Learning
ISBN: 1111528705
Category: Computers
Page: 616
View: 9497

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Joel Sklar has written the definitive text for Web site design, PRINCIPLES OF WEB DESIGN, Fifth Edition guiding your students through the entire Web site creation process, while developing and enhancing your HTML, CSS, and visual design skills along the way. Now updated to include the latest Web design technologies and trends, this Fifth Edition features all-new sections on HTML5, CSS3, CSS page layouts, and enhanced navigation as well as technical updates and new screen shots throughout. Beginning with the Web design environment and the principles of sound Web design, your students will continue to planning site layout and navigation, and progress to Web typography, colors and images, working with CSS, and more. Armed with a priceless understanding and plenty of hands-on activities, students will gain a solid foundation of designing successful, standards-based Web sites that are portable across different operating systems, browsers, and Web devices. Companion site available at no additional cost www.joelsklar.com/pwd5. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Photoshop 7/ImageReady for the Web

Hands-on Training
Author: Lynda Weinman,Jan Kabili
Publisher: Peachpit Press
ISBN: 9780321112767
Category: Computers
Page: 591
View: 7880

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Explains how to create Web graphics and animations using Photoshop and ImageReady, covering topics including image maps, transparency, rollovers, automation techniques, and animated GIFs.

Responsive Web Design with Adobe Photoshop

Author: Dan Rose
Publisher: Adobe Press
ISBN: 0134035712
Category: Computers
Page: 288
View: 1558

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For a couple of decades now, designers have used Photoshop to mock up Web page designs. However, that work generally results in a static graphic of the page, which has to be translated by a developer into the components of a Web page: HTML files and Web-compatible image files. Our multi-device world has shown us that this approach to web design, including full-page comps done in Photoshop, is increasingly problematic. Modern web designers are adopting a new approach: creating flexible web pages whose layout can adapt to suit the screen on which they are displayed. This is “Responsive Web Design” [RWD]. Until now, books on designing responsive Web sites have focused on HTML and CSS – in other words, they've been very code-centric, and visual creativity seems to take a back seat. This new book is aimed at the visual Web designer who’s accustomed to working in Photoshop. Adobe Photoshop CC contains many new features that help streamline the process of converting a static page design to a set of components for a responsive web page. Dan Rose is one of the best-known advocates of this new way of working in Photoshop. He’s observed that only a few people are talking about Photoshop for RWD constructively, yet a majority (63% as of his last informal poll) of web designers are using Photoshop for more than simple asset creation. This transition is a pain point for many designers. His new book will balance coverage of conceptual issues (how to fit tools like Photoshop to the design workflow rather than fitting a workflow to the tools) with practical design exercises tailored to help communicate the overall design direction of the page while respecting the needs of the fluid Web. In addition, he will introduce methods for taking HTML back into Photoshop for further refinement.

The Non-Designer's Design Book

Author: Robin Williams
Publisher: Peachpit Press
ISBN: 0133966348
Category: Art
Page: 240
View: 3994

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For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects

Advertising Design and Typography

Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581158203
Category: Design
Page: 224
View: 4671

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The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Gestaltung, Typografie etc

ein Handbuch
Author: Damien Gautier,Claire Gautier
Publisher: N.A
ISBN: 9783721206685
Category: Graphic design (Typography)
Page: 272
View: 1695

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Typography Best Practices

Author: Smashing Magazine & Various Authors
Publisher: Smashing Magazine
ISBN: 3944540026
Category: Electronic books
Page: N.A
View: 8632

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Web design is not just about a flamboyant or simply beautiful website appearance. This book is about small — but crucial — details, in a specialty that is all about details. Whether you're interested in determining the right paragraph layout or typographic details, observing the correct typographic etiquette or making the other small decisions that will dramatically influence how your website is perceived, many answers will present themselves in this collection of articles. TABLE OF CONTENTS -The Perfect Paragraph -Mind Your En And Em Dashes: Typographic Etiquette -Why Subtle Typographic Choices Make All The Difference -A Closer Look At Font Rendering -The Creative Way To Maximize Design Ideas With Type -Applying Macrotypography For A More Readable Web Page -Avoiding Faux Weights And Styles With Google Web Fonts

Web Design Studio Secrets

Author: Deke McClelland,Katrin Eismann
Publisher: Wiley Publishing
Category: Web publishing
Page: 305
View: 2061

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Uncover the hidden tricks, techniques, processes, and ideas behind some of the Web's hottest sites. McClelland reveals the ins and outs of Web graphics and design methods with popular applications including Photoshop, Illustrator, FrontPage, PageMill, and others. The CD-ROM contains special utilities and programs plus exclusive images from design pioneers.


The Best Work from the Web
Author: Jeff Carlson,Toby Malina,Glenn Fleishman
Publisher: Rockport Pub
ISBN: 9781564965172
Category: Art
Page: 96
View: 3736

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The Web limits designers' typographic options by forcing them to adopt workarounds and rendering images to control basic attributes such as font choice, leading, and kerning. This collection features the best and cleverest sites which employ interesting type - whether that means expressing text in images, coding tags in HTML, or using Cascading Style Sheets to engage the eye through juxtaposition, spacing, and other typographic techniques.