The Strategic Designer

Tools & Techniques for Managing the Design Process
Author: David Holston
Publisher: Simon and Schuster
ISBN: 1440315183
Category: Design
Page: 304
View: 9338

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The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

The Strategic Web Designer

How to Confidently Navigate the Web Design Process
Author: Christopher Butler
Publisher: Simon and Schuster
ISBN: 1440315043
Category: Computers
Page: 176
View: 1716

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Expand your strategic capabilities and technological understanding! Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person? Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to: Plan web projects Organize information in ways that make sense Understand analytics Optimize content for search engines and mobile technology And more! More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.

Strategic Design

Eight Essential Practices Every Strategic Designer Must Master
Author: Giulia Calabretta,Gerda Gemser,Ingo Karpen
Publisher: BIS Publishers
ISBN: 9789063694456
Category:
Page: 240
View: 6772

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This book will help design professionals to become familiar with effective practices and tools for strategic innovation.

Designing the Networked Organization


Author: Ken Everett
Publisher: Business Expert Press
ISBN: 1606491962
Category: Business & Economics
Page: 196
View: 4478

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This book explores how naturally connected organizations ( NCOs) can survive and thrive in an increasingly unpredictable world using the principles of natural connectivity, organic growth and collaboration. It shows how naturally connected organizations are resilient through cycles of boom and bust. The book argues that the success of these organizations is in their design, and that they are the organizations of the 2lst century. They demonstrate that a natural way of running a global business can work. This book builds on earlier work on networks and contributes to the Organizational Design field of management study. Naturally connected organizations are associations of companies and/or individuals, which function via collaboration, communication and connectivity for a shared purpose. NCOs use organic organizing principles rather than control mechanisms'. Traditional organizations embrace mechanical metaphors, the results of which are engineered or re-engineered organizations based on command and control. NCOs are based on natural, organic metaphors.

Design Leadership

Securing the Strategic Value of Design
Author: Raymond Turner
Publisher: Routledge
ISBN: 1317152298
Category: Design
Page: 256
View: 8355

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The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner’s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country’s wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of the book concern all who shape society and have the brief to improve our lives. Raymond Turner’s advice will help all of these readers make design work and so become more effective more quickly.

Design Management

Managing Design Strategy, Process and Implementation
Author: Kathryn Best
Publisher: Bloomsbury Publishing
ISBN: 1474260373
Category: Design
Page: 216
View: 2894

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Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

Future Practice

Conversations from the Edge of Architecture
Author: Rory Hyde
Publisher: Routledge
ISBN: 0415533538
Category: Architecture
Page: 279
View: 7629

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"Here, finally, is a resource outlining fifteen new architectural practice types to help you adjust to a rapidly changing market place. Perhaps your practice would work best as a community enabler, a management thinker, or a social entrepreneur. Author Rory Hyde has found innovators from every part of the architecture field, from firm directors to students, so that their experiences will resonate with yours. These conversations allow you to hear the solutions they've found in their own words, unfiltered, straight from the source, so that you can decide how they suit you. Future Practice includes interviews with Wouter Vanstiphout, architectural historian, Marcus Westbury, director of Renew Newcastle, Bruce Mau, graphic designer, Bjarke Ingels, director of BIG, Dan Hill, senior consultant at the Urban Infomatics division of ARUP, Steve Ashton, partner of Ashton Raggatt MacDougall and many more"--

Commoditization and the Strategic Response


Author: Andrew Holmes
Publisher: CRC Press
ISBN: 1317163753
Category: Business & Economics
Page: 244
View: 6189

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Organizations and those who work within them are under attack from the increasingly pervasive impacts of commoditization. With little to distinguish one company's products and services from another or one person's skills and capabilities from the next, organizations and workers alike are finding themselves trapped in the me-too hell of commoditization. For many this means the survival of the cheapest, as price becomes the principal basis for decision making. For others it requires them to think creatively to avoid the trap of commoditization, even though this may only provide a temporary respite. In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. Starting with the nature of the commodities we are familiar with such as coal and cotton, Holmes moves on to describe how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. The author also outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. He explores the implications for skills, attitudes and behaviours in the workplace before describing a series of strategies for avoiding the risk and exploiting the opportunities offered by a new commoditized world, such as outsourcing, innovation, offshoring, mergers and acquisitions, divestments and first mover advantage. Holmes offers organizations and white-collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.

The Strategic Career

Let Business Principles Guide You
Author: Bill Barnett
Publisher: Stanford University Press
ISBN: 0804795568
Category: Business & Economics
Page: 304
View: 357

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We often hear that finding the work we are meant for will multiply our accomplishments and enable us to attain new levels of personal satisfaction. Yet, many who are planning their careers find that the job market has shifted to the advantage of employers, whether as a result of the recession, globalization, IT-driven productivity, or other changes in the business landscape. Faced with these tough circumstances, it is more critical than ever for professionals to create a plan of attack and make sound decisions as they navigate their careers. The Strategic Career provides readers with the ultimate guide to career choices—both short-term and long. While other authors approach career development from the perspective of psychology and counseling, Bill Barnett demonstrates how business strategy concepts can successfully guide us as we chart our careers. Drawing on two decades of experience leading McKinsey & Company's Strategy Practice, as well as his popular Career Strategy courses at Yale and Rice University, he approaches the construction of a long-term career plan by looking at the main challenges professionals will face: developing and reaching long-term targets, surfacing opportunities, assessing career decisions, and staying on track. Underpinning his advice with research and illustrating it with vivid stories from others' successes, Barnett lays out practical, step-by-step processes to help readers realize their goals. Complete with a program to help you develop your own plan and over 100 specific activities to guide you, The Strategic Career is the ideal companion on your professional pathway.

Science, Strategy and War

The Strategic Theory of John Boyd
Author: Frans P.B. Osinga
Publisher: Routledge
ISBN: 1134197098
Category: History
Page: 336
View: 1788

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John Boyd is often known exclusively for the so-called ‘OODA’ loop model he developed. This model refers to a decision-making process and to the idea that military victory goes to the side that can complete the cycle from observation to action the fastest. This book aims to redress this state of affairs and re-examines John Boyd’s original contribution to strategic theory. By highlighting diverse sources that shaped Boyd’s thinking, and by offering a comprehensive overview of Boyd’s work, this volume demonstrates that the common interpretation of the meaning of Boyd’s OODA loop concept is incomplete. It also shows that Boyd’s work is much more comprehensive, richer and deeper than is generally thought. With his ideas featuring in the literature on Network Centric Warfare, a key element of the US and NATO’s so-called ‘military transformation’ programmes, as well as in the debate on Fourth Generation Warfare, Boyd continues to exert a strong influence on Western military thinking. Dr Osinga demonstrates how Boyd’s work can helps us to understand the new strategic threats in the post- 9/11 world, and establishes why John Boyd should be regarded as one of the most important (post)modern strategic theorists.

The Strategic Planning Workbook


Author: Neville Lake
Publisher: Kogan Page Publishers
ISBN: 0749465018
Category: Business & Economics
Page: 240
View: 1152

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The Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-important implementation of your plan, this fully updated new edition includes supporting videos to help you think like a strategist, understand your customers, analyse your competitors, understand the pressures and define your company's mission, vision and values. In a clear and accessible style Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, guiding readers through the key stages involved in strategic planning.

The Strategic School

Making the Most of People, Time, and Money
Author: Karen Hawley Miles,Stephen Frank
Publisher: Corwin Press
ISBN: 145229304X
Category: Education
Page: 232
View: 769

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Strategically reorganize school resources to support instructional and performance priorities! How can schools best use the resources they already have? Exploring the link between purposeful resource allocation and academic achievement, this book shows principals and administrators how to effectively use all available resources: people, time, and money. Drawing on their extensive research with urban schools and districts, the authors offer case studies, planning guides, checklists, worksheets, and strategies aligned with ISLLC standards to help leaders: Assess current resource use in new ways Organize resources more creatively and flexibly Craft a master schedule that works Connect resource allocation to student and school performance

The Strategic Storyteller

Content Marketing in the Age of the Educated Consumer
Author: Alexander Jutkowitz
Publisher: John Wiley & Sons
ISBN: 1119345111
Category: Business & Economics
Page: 176
View: 9281

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The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

The Strategic Student

Successfully Transitioning from the Military to College Academics
Author: David Cass
Publisher: Uvize, Inc.
ISBN: 0983886326
Category: Academic achievement
Page: 192
View: 2288

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This book offers academic strategies to help veterans transition from the structured military environment to the unstructured college environment and become self-reliant, successful students.

Designed Leadership


Author: Moura Quayle
Publisher: Columbia University Press
ISBN: 0231544685
Category: Business & Economics
Page: 272
View: 8238

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Great leaders aspire to manage “by design”—with a sense of purpose and foresight. But too few leaders incorporate the proven practices and principles of the design disciplines.Lessons learned from the world of design, when applied to management, can turn leaders into collaborative, creative, deliberate, and accountable visionaries. Design thinking loosens the mind and activates innovation. It creates the conditions for employees to thrive and for all kinds of businesses to succeed. In Designed Leadership, the strategic-design scholar and urban-systems designer Moura Quayle shares her plan for integrating design and leadership, translating processes, principles, and practices from years of experience into tools of change for professional leaders. Quayle describes the key concepts of designed leadership, such as “make values explicit” and “learn from natural systems,” showing how strategic design can spur individual creativity and harness collective energy. For managers at any level, Designed Leadership uses original visuals and field-tested examples to teach the kind of thinking, theorizing, and practicing that result in long-lasting high performance in the workplace and beyond.

Creative Strategy and the Business of Design


Author: Douglas Davis
Publisher: Simon and Schuster
ISBN: 1440341613
Category: Design
Page: 192
View: 8152

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The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

Managing Corporate Design

Best Practices for In-House Graphic Design Departments
Author: Peter L. Phillips
Publisher: Skyhorse Publishing, Inc.
ISBN: 1621534715
Category: Design
Page: 224
View: 4722

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Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business role of design Communicating in a corporate language Gaining and forming business relationships Developing design briefs and approval presentations Managing and hiring staff Incorporating creativity Overcoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Show Me, Don't Tell Me

Visualizing Communication Strategy
Author: Dave Holston
Publisher: Simon and Schuster
ISBN: 1440339058
Category: Design
Page: 224
View: 6495

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A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.

The Strategic Mind

The Journey to Leadership Through Strategic Thinking
Author: Bob Gorzynski
Publisher: Management Books 2000
ISBN: 9781852527167
Category: Business & Economics
Page: 290
View: 2940

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The first book in Bob Gorzynski's acclaimed strategic thinking trilogy. The world as we know it is changing rapidly and beyond recognition. To move towards a 'world that works for all' will require a profound shift in the way that we think - and the capacity for each one of us to become a leader in initiating change in our own lives, businesses and communities to begin to live in long-term sustainable harmony with the world around us. The Strategic Mind provides a framework for developing a deeper, more holistic form of thinking using seven core disciplines. Packed with examples and case studies from the very large (BP, Amazon, Apple) to the very small, the book provides both theoretical insight and practical guidance for the 21st-century manager.

The Economics of E-commerce

A Strategic Guide to Understanding and Designing the Online Marketplace
Author: Nir Vulkan
Publisher: Princeton University Press
ISBN: 9780691089065
Category: Business & Economics
Page: 218
View: 2581

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Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.