The Social Organism

A Radical Understanding of Social Media to Transform Your Business and Life
Author: Oliver Luckett,Michael Casey
Publisher: Hachette Books
ISBN: 0316359548
Category: Business & Economics
Page: 336
View: 4637

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"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.

The Social Organism

A Radical Understanding of Social Media to Transform Your Business and Life
Author: Oliver Luckett,Michael Casey
Publisher: Hachette UK
ISBN: 0316359548
Category: Business & Economics
Page: 336
View: 4555

Continue Reading →

"A must-read for business leaders and anyone who wants to understand all the implications of a social world."---Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world--a guide not just to social media, but to human life today and where it is headed next.

The Social Organism

A Radical Understanding of Social Media to Transform Your Business and Life
Author: Oliver Luckett,Michael J. Casey
Publisher: Hachette Books
ISBN: 9780316359528
Category: Business & Economics
Page: 336
View: 6343

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"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.

Powering Content

Building a Nonstop Content Marketing Machine
Author: Laura Busche
Publisher: "O'Reilly Media, Inc."
ISBN: 1491963719
Category: Business & Economics
Page: 308
View: 9742

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Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

Tap

Unlocking the Mobile Economy
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category: Business & Economics
Page: 240
View: 3408

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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

The Myth of the Strong Leader

Political Leadership in the Modern Age
Author: Archie Brown
Publisher: Basic Books
ISBN: 0465080979
Category: Political Science
Page: 480
View: 2332

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From one of the world's preeminent political historians, a magisterial study of political leadership around the world from the advent of parliamentary democracy to the age of Obama. All too frequently, leadership is reduced to a simple dichotomy: the strong versus the weak. Yet, there are myriad ways to exercise effective political leadership--as well as different ways to fail. We blame our leaders for economic downfalls and praise them for vital social reforms, but rarely do we question what makes some leaders successful while others falter. In this magisterial and wide-ranging survey of political leadership over the past hundred years, renowned Oxford politics professor Archie Brown challenges the widespread belief that strong leaders--meaning those who dominate their colleagues and the policy-making process--are the most successful and admirable. In reality, only a minority of political leaders will truly make a lasting difference. Though we tend to dismiss more collegial styles of leadership as weak, it is often the most cooperative leaders who have the greatest impact. Drawing on extensive research and decades of political analysis and experience, Brown illuminates the achievements, failures and foibles of a broad array of twentieth century politicians. Whether speaking of redefining leaders like Franklin Delano Roosevelt, Lyndon Johnson, and Margaret Thatcher, who expanded the limits of what was politically possible during their time in power, or the even rarer transformational leaders who played a decisive role in bringing about systemic change--Charles de Gaulle, Mikhail Gorbachev and Nelson Mandela, among them--Brown challenges our commonly held beliefs about political efficacy and strength. Overturning many of our assumptions about the twentieth century's most important figures, Brown's conclusions are both original and enlightening. The Myth of the Strong Leader compels us to reassess the leaders who have shaped our world - and to reconsider how we should choose and evaluate those who will lead us into the future.

Rules for a Knight

The Last Letter of Sir Thomas Lemuel Hawke
Author: Ethan Hawke
Publisher: Knopf
ISBN: 0307962334
Category: Fiction
Page: 172
View: 8475

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"It is 1483, and Sir Thomas Lemuel Hawke, a Cornish knight, is about to ride into battle. On the eve of his departure, he composes a letter to his four young children, consisting of twenty virtues that provide instruction on how to live a noble life, and on all the lessons, large and small, that he might have imparted to them himself were he not expecting to die on the battlefield. "Why am I alive? Where was I before I was born? What will happen to me when I die? Whatever well our lives are drawn from, it is deep, wild, mysterious, and unknowable..."Rules for a Knight is many things: a code of ethics; an intimate record of a lifelong quest; a careful recounting of a knight's hardest won lessons, deepest aspirations, and most richly instructive failures; and an artifact, a relic of a father's exquisite love. Drawing on the ancient teachings of Eastern and Western philosophy and religion, on literature, and poetry, and on the great spiritual and political writings of our time, Ethan Hawke has written a parable that--in the story of a young man's journey toward a life of authenticity and meaning--captures the instinctive movement of the heart toward truth and beauty. Rules for a Knight has the appeal of Arthurian legend; the economy of Aesop; and the vitality, intelligence, and risk-taking that could only emanate from Ethan Hawke"--

Childhood Under Siege

How Big Business Targets Your Children
Author: Joel Bakan
Publisher: Simon and Schuster
ISBN: 1439121222
Category: Business & Economics
Page: 277
View: 747

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The author of The Corporation argues that disturbing corporate practices are commercializing childhood and disempowering parents and governments at predatory levels, citing the negative effects of mainstream practices while outlining concrete changes.

The Truth Machine

The Blockchain and the Future of Everything
Author: Paul Vigna,Michael J. Casey
Publisher: St. Martin's Press
ISBN: 1250114608
Category: Business & Economics
Page: 352
View: 7009

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"Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." —Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury Secretary From Michael J. Casey and Paul Vigna, the authors of The Age of Cryptocurrency, comes the definitive work on the Internet’s Next Big Thing: The Blockchain. Big banks have grown bigger and more entrenched. Privacy exists only until the next hack. Credit card fraud is a fact of life. Many of the “legacy systems” once designed to make our lives easier and our economy more efficient are no longer up to the task. Yet there is a way past all this—a new kind of operating system with the potential to revolutionize vast swaths of our economy: the blockchain. In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive society’s faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping. Casey and Vigna expose the challenge of replacing trusted (and not-so-trusted) institutions on which we’ve relied for centuries with a radical model that bypasses them. The Truth Machine reveals the empowerment possible when self-interested middlemen give way to the transparency of the blockchain, while highlighting the job losses, assertion of special interests, and threat to social cohesion that will accompany this shift. With the same balanced perspective they brought to The Age of Cryptocurrency, Casey and Vigna show why we all must care about the path that blockchain technology takes—moving humanity forward, not backward.

Location Is (Still) Everything

The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Author: David R. Bell
Publisher: Houghton Mifflin Harcourt
ISBN: 0544262271
Category: Business & Economics
Page: 225
View: 3396

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Exploring the how and why we use the Internet to shop, sell and search, a Wharton professor and consumer shopping behavior expert helps entrepreneurs, business and economics students and professional investors understand Internet trends and innovations. 7,500 first printing.

The Best Damn Web Marketing Checklist, Period! 2.0


Author: Stoney Degeyter
Publisher: Velocitized Media
ISBN: 9780990346142
Category:
Page: N.A
View: 8828

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So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors. These web marketing strategies will not only increase your website traffic but improve your entire web presence as well. This new version of the guide includes 4 new checklists for a total of 39 checklists and more than 675 web marketing action points that deliver online success. The checklist covers web marketing strategies for areas including as design considerations, site architecture, conversion optimization, website optimization (SEO), website advertising (pay per click or PPC), content writing and social media strategy. This version also adds checklists on YouTube video optimization, PDF optimization, and more. These comprehensive lists cover all aspects of digital marketing, starting with buying the right domain all the way to web development, promotion and analytics. Get this incredible resource for your web marketing team today!

The Book of Meme Law

How Human Social Organisms Create Gods, Build Cities, Form Nations; Unleash Devils, Make War and Kill Us Dead!
Author: Britt Minshall
Publisher: N.A
ISBN: 9780964277397
Category: Social Science
Page: 226
View: 3455

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In over 40 years of academic and practical experience in dealing with individuals and communities Britt discovered (1) There are two of each of us (personal and members of Social groups (MEMES). These Two are estranged from each other. (2) the world is ruled by these Social MEMES and 55 default settings govern EVERYONE IDENTICALLY. These are the 55 MEME Laws.

The End of Competitive Advantage

How to Keep Your Strategy Moving as Fast as Your Business
Author: Rita Gunther McGrath
Publisher: Harvard Business Press
ISBN: 1422191419
Category: Business & Economics
Page: 256
View: 9610

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Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

The God Guarantee

Finding Freedom from the Fear of Not Having Enough
Author: Jack Alexander
Publisher: Baker Books
ISBN: 1493409565
Category: Religion
Page: 224
View: 9144

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"Not enough" is the theme of our day. Fear, scarcity, and inequality dominate the media cycle and are constant companions in our culture. While 74 percent of Americans believe in God, we can feel our world changing in ways that simply seem out of control. We want to cling to a sovereign and loving God who tells us repeatedly in Scripture to "fear not," yet it is estimated that nearly 90 percent of his followers have a scarcity mentality rooted in fear. Five times in Scripture, Jesus showed us a pattern to deal with fear and how to access his abundant provision, both spiritually and practically. In The God Guarantee, Jack Alexander uncovers the four steps in this pattern, showing readers how to live it out in order to experience true abundance. Far from a prosperity gospel, this book is not about how to get rich quick, how to manage your money, or how to give it all away. Instead, it will change the reader's conversations about finances completely and, as a result, will transform the way they see and access God's provision in every single area of their lives.

The Unfair Trade

How Our Broken Global Financial System Destroys the Middle Class
Author: Michael Casey
Publisher: Crown Pub
ISBN: 0307885305
Category: Business & Economics
Page: 403
View: 3285

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A critical assessment of the global financial system shares narrative coverage of the dysfunctions that are impacting billions of lives, offering insight into such topics as misaligned exchange rates, currency wars and the imbalances that are compromising international saving and spending patterns. 50,000 first printing.

Superconsumers

A Simple, Speedy, and Sustainable Path to Superior Growth
Author: Eddie Yoon
Publisher: Harvard Business Review Press
ISBN: 1633692086
Category: Business & Economics
Page: 240
View: 428

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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Social Physics

How Social Networks Can Make Us Smarter
Author: Alex Pentland
Publisher: Penguin
ISBN: 0143126334
Category: Science
Page: 320
View: 7228

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A landmark tour of the new science of "idea flow" outlines revolutionary insights into the mysteries of collective intelligence and social influence, explaining the virtually unlimited data sets of today's digital technologies and the considerable accuracy of information from social networks.

Purpose Rising

A Global Movement of Transformation and Meaning
Author: Emanuel Kuntzelman,Dustin DiPerna
Publisher: Bright Alliance
ISBN: 9780986282669
Category:
Page: 362
View: 7942

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In this anthology, you'll learn from leading thinkers and actors in the field of purpose. Gain insight and wisdom from Ken Wilber, Ervin Laszlo, Barbara Marx Hubbard, Duane Elgin, Bill Plotkin, Cassandra Vieten, Dustin DiPerna, Terry Patten, Emanuel Kuntzelman, and many others.

Nonsense

The Power of Not Knowing
Author: Jamie Holmes
Publisher: Broadway Books
ISBN: 0385348398
Category: PSYCHOLOGY
Page: 336
View: 1035

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"An illuminating look at the surprising upside of ambiguity--and how, properly harnessed, it can inspire learning, creativity, even empathy Life today feels more overwhelming and chaotic than ever. We face constant political and economic upheaval, and we're bombarded with information, much of it contradictory. Managing uncertainty--in our jobs, our relationships, and our everyday lives--is fast becoming an essential skill. What should we do when we have no idea what to do? In Nonsense, Jamie Holmes shows how we react to ambiguous situations and how we can do it better. Being confused is unpleasant, so we tend to shutter our minds as we grasp for meaning and stability, especially in stressful circumstances. We're hard-wired to resolve contradictions quickly and extinguish anomalies. But in doing so, we lose a vital opportunity to learn something new, solve a hard problem, or see the world from another perspective. Over the last few years, new insights from social psychology and cognitive science have deepened our understanding of the role of ambiguity in our lives and Holmes brings this research together for the first time, showing how we can use uncertainty to our advantage. Whether we're dealing with an unclear medical diagnosis or launching a risky new product, Nonsense promises to transform the way we conduct business, educate our children, and make decisions. In an increasingly unpredictable, complex world, it turns out that what matters most isn't IQ, willpower, or confidence in what we know. It's how we deal with what we don't understand"--

Agile PR

Expert Messaging in a Hyper-Connected, Always-On World
Author: Marian SALZMAN
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814437885
Category: Business & Economics
Page: 272
View: 2142

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Bloggers, influencers, citizen journalists...today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break through Web clutter Create branded hashtags that get shared Bump clients to the top of online searches Gain exposure at SXSW, TED, and other key conferences Avert and resolve crises Measure the impact of media placements And more Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.