The Rules of Persuasion


Author: Amity Hope
Publisher: Entangled: Crush
ISBN: 1640631577
Category: Young Adult Fiction
Page: 264
View: 300

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1)Take things slow (her rule) 2)Make it believable (his rule) After tragedy hit her family, Meg Matthews officially crossed the line from “good girl” to “bad girl.” Motorcycle? Check. Graffiti? Check. The only thing Meg hadn’t planned on was blackmail. Too bad now a certain infuriating boy holds Meg’s future in his hands... When Luke Prescott—star pitcher and town golden boy—catches Meg vandalizing the school, she’s given two choices: face the consequences or enter into a fake relationship with him to get his parents and his ex off his back. But as Meg and Luke grow closer, they both realize they’ve been keeping secrets from each other. Their fake relationship might be doomed from the start—if they can’t learn to open up to the one person they never thought they’d trust. Disclaimer: This Entangled Teen Crush book contains late-night graffiti sessions, flirty baseball lessons, and a never-ending list of relationship rules just made to be broken.

The Rules of Rebellion


Author: Amity Hope
Publisher: Entangled: Teen
ISBN: 1640635149
Category: Young Adult Fiction
Page: 150
View: 5276

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1. Skinny dip (her idea) 2. Stargaze (his idea) 3. Prank someone (her idea) 4. Go on a date (his idea) Leo Zimmerman has had a crush on his curvy friend Kylie Jenkins since forever, so when he discovers the girl with a flair for candy making has a newfound plan to rebel against her overbearing parents, he’s determined to be the one to help her carry it out. Who better than himself to show her the ropes of letting loose? Sure, taking her to her first high school party, helping her sneak out of the house, or watching a sunset together isn’t exactly a hardship, but much harder is masking his feelings the more time they spend together. And when he suggests adding “a first date” to Kylie’s plan and she accepts...suddenly all his dreams seem to be coming true. But Leo’s got a secret that could change everything between them, and it’s only a matter of time before it comes to the surface. Each book in the The Rules of Persuasion series is STANDALONE: *The Rules of Persuasion *The Rules of Rebellion

Influence (rev)

The Psychology of Persuasion
Author: Robert B. Cialdini
Publisher: Harper Collins
ISBN: 0688128165
Category: Business & Economics
Page: 320
View: 1563

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

The Rules of Influence

Winning When You're in the Minority
Author: William D. Crano
Publisher: St. Martin's Press
ISBN: 1429956720
Category: Business & Economics
Page: 288
View: 3073

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"Look out, Goliath—David has a training manual! . . . One of the best books on social psychology ever written." ---Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to sell a new product or service, persuade colleagues to try out a new business plan, start a revolution, or simply convince your family where to go for dinner. In all of these cases you're going up against the majority, and more often than not your efforts are going to come up short. Or at least that was the case before Dr. William Crano—an expert in the field of influence—applied the science of persuasion to those moments when you find yourself outnumbered and overmatched. By doing so, he has discovered proven strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, and distilled these strategies and more into an extraordinary collection of rules that radically affect the likelihood of success. The Rules of Influence—the most powerful guide to being persuasive even under the most inhospitable conditions—gives you the tools to overcome overwhelming odds and take back control in every situation.

How to Argue with a Cat

A Human's Guide to the Art of Persuasion
Author: Jay Heinrichs,Natalie Palmer-Sutton
Publisher: Rodale Books
ISBN: 1635652758
Category: Reference
Page: 144
View: 7026

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Learn how to persuade cats—the world’s most skeptical and cautious negotiators—with this primer on rhetoric and argument from the New York Times bestselling author of Thank You for Arguing! Cats are skilled manipulators who can talk you into just about anything without a single word (or maybe a meow or two). They can get you to drop whatever you’re doing and play with them. They can make you serve their dinner way ahead of schedule. They can get you to sit down in an instant to provide a lap. On the other hand, try getting a cat to do what you want.... While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. How to Argue with a Cat will teach you how to: · Hold an intelligent conversation—one of the few things easier to do with a cat than a human. · Argue logically, even if your opponent is furry and irrational. · Hack up a fallacy (the hairball of logic). · Make your body do the talking (cats are very good at this). · Master decorum: the art of fitting in with cats, venture capitalists, or humans. · Learn the wisdom of predator timing to pounce at the right moment. · Get someone to do something or stop doing it. · Earn any creature’s respect and loyalty.

Cardinal rules of advocacy

understanding and mastering fundamental principles of persuasion
Author: Douglas S. Lavine
Publisher: Natl Inst for Trial Advocacy
ISBN: N.A
Category: Law
Page: 265
View: 1806

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Listening Brands

How Data Is Rewriting the Rules of Branding
Author: Jr Little
Publisher: N.A
ISBN: 9781619613645
Category: Business & Economics
Page: 216
View: 4398

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The old ways of marketing and branding don't work any more. It's a new world out there. Social media has changed everything about branding and marketing. What has emerged is a whole new world of exciting possibilities for both the consumer and for business. That is, if you can become a "listening brand." With the power of persuasion now moving from company to consumer, you need to understand this change and what it means for advertising and marketing. From a branding expert who has felt the paradigm shifting under his feet comes "Listening Brands." Author JR Little is one of the few creative marketing professionals with a deep understanding of social media and how it can reveal exactly what consumers want. In this book you will: Learn the number one attribute of a listening brand Discover how to build an effective listening infrastructure Understand the different types of social data and what they reveal See a simple step you can take, starting right now If you're still approaching marketing and advertising with the megaphone in your hand, it's time to set it down and start listening instead, because the megaphone is changing hands.

Pre-Suasion

A Revolutionary Way to Influence and Persuade
Author: Robert Cialdini
Publisher: Simon and Schuster
ISBN: 1501109812
Category: Business & Economics
Page: 432
View: 7075

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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

The Art Of Seduction


Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Category: Family & Relationships
Page: 272
View: 7870

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Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

7 Secrets of Persuasion

Leading-Edge Neuromarketing Techniques to Influence Anyone
Author: James C. Crimmins
Publisher: Red Wheel/Weiser
ISBN: 1632659417
Category: Business & Economics
Page: 224
View: 8025

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7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don’t know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the “fundamental attribution error.”

Pitch Perfect

How to Say It Right the First Time, Every Time
Author: Bill McGowan
Publisher: Harper Collins
ISBN: 006227323X
Category: Business & Economics
Page: 288
View: 3095

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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

The Rules of Survival


Author: Nancy Werlin
Publisher: Penguin
ISBN: 110157626X
Category: Young Adult Fiction
Page: 304
View: 6609

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This National Book Award Finalist is a thought-provoking exploration of emotional abuse, self-reliance and the nature of evil. A heart-wrenching portrait of family crisis, this is perfect for fans of Laurie Halse Anderson’s Speak and Jay Asher’s Thirteen Reasons Why. For Matt and his sisters, life with their cruel, physically abusive mother is a day-to-day struggle for survival. But then Matt witnesses a man named Murdoch coming to a child’s rescue in a convenience store; and for the first time, he feels a glimmer of hope. Then, amazingly, Murdoch begins dating Matt’s mother. Life is suddenly almost good. But the relief lasts only a short time. When Murdoch inevitable breaks up with their mother, Matt knows that he’ll need to take some action. Can he call upon Murdoch to be his hero? Or will Matt have to take measures into his own hands? A gripping, powerful novel that will stay with you long after you’ve read it. Nancy Werlin, the New York Times Bestselling author of Impossible, shows why she is a master of her genre. “[A] dark but hopeful tale, with pacing and suspense guaranteed to leave readers breathlessly turning the pages.”—Booklist (starred review) “Beautifully framed as a letter from Matthew to his younger sister, the suspense is paced to keep Matthew’s survival and personal revelations chock-full of dramatic tension. Bring tissues.”—Kirkus (starred review) “Grace and insight.”—School Library Journal (starred review) National Book Award Finalist LA Times Book Prize Finalist ALA Best Books of the Year ALA Quick Pick

12 Rules for Life

An Antidote to Chaos
Author: Jordan B. Peterson
Publisher: Random House Canada
ISBN: 0345816048
Category: Psychology
Page: 320
View: 1621

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#1 NATIONAL BESTSELLER #1 INTERNATIONAL BESTSELLER What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street. What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

The Rule of Four


Author: Ian Caldwell,Dustin Thomason
Publisher: Dial Press
ISBN: 0385337124
Category: Fiction
Page: 386
View: 4601

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Endeavoring to decipher a five-hundred-year old text that weaves a mathematical labyrinth within a love story, researchers Tom Sullivan and Paul Harris obtain a diary that may contain the key to the code, but when a fellow researcher is killed, they realize that the book contains a dangerous secret. 100,000 first printing.

The 73 Rules of Influencing the Interview

Using Psychology, NLP and Hypnotic Persuasion Techniques
Author: Chris Delaney
Publisher: N.A
ISBN: 9781780922225
Category: Employment interviewing
Page: 204
View: 8610

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Competition for jobs is at an all time high, with rivalry for positions coming from across the globe. The recent recession has put a demand on all job opportunities with an average of over 300 applicants applying for each advertised vacancy. Experienced applicants are missing out on job offers for positions they have been working in for years, because they don't know the new rules of job interviews. The successful employee has to stand out from the crowd, offer something unique and to learn how to influence and manipulate the interview. This book isn't for the faint hearted, the 73 rules to influence the interview have taken the best from psychology, NLP and uncovered the secrets that master influencers, successful pick-up artists, powerful business leaders and notorious con artists use to get whatever they desire. We have taken the best of what these manipulators can offer and made it relevant to the job interview, increasing your chances of securing the job you want. Chris Delaney a Careers Advisor and Hypnotherapist, reveals how to succeed in these competitive times, breaking down how to influence the interview into 73 rules. A mixture of stories, anecdotes, step by step techniques and psychology experiments explained, makes this book a fascinating read. While reading this guide you will see that the text embeds most of the 73 rules into your subconscious with minimum effort, to teach you how to influence the job interview.

Breaking the Rules of Revenge


Author: Samantha Bohrman
Publisher: Entangled: Crush
ISBN: 1640633332
Category: Young Adult Fiction
Page: 241
View: 9513

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Mallory Jones is tired of being the girl who stays home and practices French horn while her identical twin, Blake, is crowned homecoming queen. So when she has the opportunity to pretend to be Blake, she takes it. At Camp Pine Ridge, she will spread her wings and emerge a butterfly. Or at least someone who finally gets kissed by a cute guy. That is, until bad boy Ben Iron Cloud shows up, ready to get revenge on Blake—aka Mallory. If it weren’t for that infuriating girl, Ben wouldn’t even be at camp. Luckily, he now has six weeks to soak up some rays and get even with his nemesis. But the more time he spends with Blake, the more he realizes she’s nothing like the girl he thought she was—she’s kind and innocent and suddenly way too tempting. And soon enough, revenge is the last thing on his mind. Unfortunately, the girl he’s falling for is keeping a major secret... Disclaimer: This book contains a super-hot bad boy out for revenge, all sorts of camp hijinks, and a girl who realized she’s been a butterfly all along.

Persuasion 101

Persuasion Techniques for Beginners - How to Persuade Others - Persuasion Basics - Persuasion Skills
Author: Aidin Safavi
Publisher: CreateSpace
ISBN: 9781517176174
Category:
Page: 40
View: 783

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Why and How to become more persuasive? Whether it's for business or in your personal life, the benefits are enormous! If you want to become successful in life, you need to understand the basic techniques and theories related to persuasion. Why? This is because everything you need, or will need your entire life comes from this important concept. Currently, only about 1% of the world's total population knows how to apply the rules of persuasion to get what they need. That means you will get excellent advantages if you will master these simple rules and apply them in your daily life. This eBook will reveal the secrets of effective persuasion. Study all the ideas and techniques contained here so you can influence and persuade other people with great accuracy. This way, you will attain authority over others. You will be able to inspire them to do what you want them to do. Once it happens, you will become more confident, empowered and successful. You will double (or even triple) your productivity in marketing and sales. Once you have mastered the art of persuasion, other people will be drawn to you. You will easily achieve personal, financial and social growth without exerting too much effort. Portals that were previously closed to you will be opened and a whole world of excellent opportunities will be knocking on your door. The techniques and skills described in this book are based on enduring, proven persuasion principles. This simple book will teach you the twelve vital rules of persuasion and will instruct you on how to employ these modern persuasion tactics so you can get the level of influence you need in your day-to-day activities.

The Rules for Disappearing


Author: Ashley Elston
Publisher: Disney Electronic Content
ISBN: 1423179765
Category: Juvenile Fiction
Page: 320
View: 3585

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She's been six different people in six different places: Madeline in Ohio, Isabelle in Missouri, Olivia in Kentucky . . . But now that she's been transplanted to rural Louisiana, she has decided that this fake identity will be her last. Witness Protection has taken nearly everything from her. But for now, they've given her a new name, Megan Rose Jones, and a horrible hair color. For the past eight months, Meg has begged her father to answer one question: What on earth did he do—or see—that landed them in this god-awful mess? Meg has just about had it with all of the Suits' rules—and her dad's silence. If he won't help, it's time she got some answers for herself. But Meg isn't counting on Ethan Landry, an adorable Louisiana farm boy who's too smart for his own good. He knows Meg is hiding something big. And it just might get both of them killed. As they embark on a perilous journey to free her family once and for all, Meg discovers that there's only one rule that really matters—survival.

The Heartbreak Cure


Author: Amanda Ashby
Publisher: Entangled: Crush
ISBN: 1640634290
Category: Young Adult Nonfiction
Page: 193
View: 3041

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How to get over a heartbreak: Step one: Eat your body weight in brownies. Step two: Throw yourself into your dreams of becoming a famous writer. Step three: Beg your (hottie) ex-neighbor to act as your fake boyfriend. Step four: Skip step three unless you’re ready for some serious fallout. After being dumped and humiliated over the summer, Cat Turner does what any sane girl would do. She asks bad boy Alex Locke to be her fake boyfriend and show the world (and her editor at the school newspaper) that she's fine. Problem is, the more time she spends with Alex, the more she risks getting her heart broken. For real this time. Disclaimer: This Entangled Teen Crush book contains a swoony bad boy who will melt your heart, brownies, and witty banter. One, two, or all three might prove addictive...