The Routledge Companion to Risk, Crisis and Security in Business


Author: Kurt J. Engemann
Publisher: Routledge
ISBN: 1317244281
Category: Business & Economics
Page: 484
View: 5476

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Aware that a single crisis event can devastate their business, managers must be prepared for the worst from an expansive array of threats. The Routledge Companion to Risk, Crisis and Security in Business comprises a professional and scholarly collection of work in this critical field. Risks come in many varieties, and there is a growing concern for organizations to respond to the challenge. Businesses can be severely impacted by natural and man-made disasters including: floods, earthquakes, tsunami, environmental threats, terrorism, supply chain risks, pandemics, and white-collar crime. An organization’s resilience is dependent not only on their own system security and infrastructure, but also on the wider infrastructure providing health and safety, utilities, transportation, and communication. Developments in risk security and management knowledge offer a path towards resilience and recovery through effective leadership in crisis situations. The growing body of knowledge in research and methodologies is a basis for decisions to safeguard people and assets, and to ensure the survivability of an organization from a crisis. Not only can businesses become more secure through risk management, but an effective program can also facilitate innovation and afford new opportunities. With chapters written by an international selection of leading experts, this book fills a crucial gap in our current knowledge of risk, crisis and security in business by exploring a broad spectrum of topics in the field. Edited by a globally-recognized expert on risk, this book is a vital reference for researchers, professionals and students with an interest in current scholarship in this expanding discipline.

The Routledge Companion to Banking Regulation and Reform


Author: Ismail Ertürk,Daniela Gabor
Publisher: Routledge
ISBN: 1135007144
Category: Business & Economics
Page: 456
View: 5548

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The Routledge Companion to Banking Regulation and Reform provides a prestigious cutting edge international reference work offering students, researchers and policy makers a comprehensive guide to the paradigm shift in banking studies since the historic financial crisis in 2007. The transformation in banking over the last two decades has not been authoritatively and critically analysed by the mainstream academic literature. This unique collection brings together a multi-disciplinary group of leading authorities in the field to analyse and investigate post-crisis regulation and reform. Representing the wide spectrum of non-mainstream economics and finance, topics range widely from financial innovation to misconduct in banking, varieties of Eurozone banking to reforming dysfunctional global banking as well as topical issues such as off-shore financial centres, Libor fixing, corporate governance and the Dodd-Frank Act. Bringing together an authoritative range of international experts and perspectives, this invaluable body of heterodox research work provides a comprehensive compendium for researchers and academics of banking and finance as well as regulators and policy makers concerned with the global impact of financial institutions.

The Routledge Companion to Strategic Risk Management


Author: Torben Juul Andersen
Publisher: Routledge
ISBN: 1317703987
Category: Business & Economics
Page: 522
View: 2950

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Managing risk in and across organizations has always been of vital importance, both for individual firms and for the globalized economy more generally. With the global financial crisis, a dramatic lesson was learnt about what happens when risk is underestimated, misinterpreted, or even overlooked. Many possible solutions have been competing for international recognition, yet, there is little empirical evidence to support the purported effectiveness of these regulations and structured control approaches, which leaves the field wide open for further interpretation and conceptual development. This comprehensive book pulls together a team of experts from around the world in a range of key disciplines such as management, economics and accounting, to provide a comprehensive resource detailing everything that needs to be known in this emerging area. With no single text currently available, the book fills a much needed gap in our current understanding of strategic risk management, offering the potential to advance research efforts and enhance our approaches to effective risk management practices. Edited by a globally recognized expert on strategic risk management, this book will be an essential reference for students, researchers, and professionals with an interest in risk management, strategic management and finance.

The Routledge Companion to Management Buyouts


Author: Mike Wright,Kevin Amess,Nick Bacon,Donald Siegel
Publisher: Routledge
ISBN: 1351862529
Category: Business & Economics
Page: 624
View: 5311

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Management Buyouts (MBOs) first came to prominence in the US during the early 1980s, and have subsequently become a global phenomenon and a highly significant transaction within the corporate restructuring landscape Although much recent attention has focused on private equity (PE) backed buyouts, these are only a subset of the total MBO market. The Routledge Companion to Management Buyouts takes a much broader definition, reviewing the current state of research and theory and where further developments are likely to occur and incorporating PE and non-PE backed buyouts, as well as variations such as management buy-ins and management-employee buyouts. It goes beyond the purely financial perspective, exploring the many different aspects of management buyouts and incorporating related disciplines including strategy, organizational change, and HRM providing the first truly comprehensive authoritative resource on the topic. Expertly edited, and drawing on international scholarship, this unique volume will be an invaluable sourcebook on MBOs for researchers and advanced students as well as those interested in the broader areas of corporate restructuring and ownership change. ?

The Routledge Companion to Reward Management


Author: Stephen J. Perkins
Publisher: Routledge
ISBN: 1351865854
Category: Business & Economics
Page: 504
View: 1893

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The Routledge Companion to Reward Management provides a prestige reference work and a state-of-the-art compilation, mapping out contemporary developments and debates on rewarding people in employment, and how they relate to business, corporate governance and management. Reward management stands at the interdisciplinary interface between economics, industrial relations and HRM, industrial psychology and organisational sociology, and increasingly corporate governance incorporating debates around equity and fairness in and around the employment relationship and wider capital-labour relations. In recent years, trade union decline and widening differentials between those employed at the top of organisations have generated critical commentary in the popular media which can negatively impact on social cohesion. Theoretically underpinned but practically oriented, this Companion will synthesise these trends and controversies around issues while tracing conceptual and empirical provenance, currency and future prospects. It will be an invaluable resource for student and researchers in reward management, corporate governance, management and HRM seeking convenient access to an area which is highly complex and controversial in application.

The Routledge Companion to Fair Value in Accounting


Author: Gilad Livne,Garen Markarian
Publisher: Routledge
ISBN: 1317221311
Category: Business & Economics
Page: 346
View: 3307

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The concept of "fair value" marked a major departure from traditional cost accounting. In theory, under this approach a balance sheet that better reflects the current value of assets and liabilities. Critics of fair value argue that it is less useful over longer time frames and prone to distortion by market inefficiencies resulting in procyclicality in the financial system by exacerbating market swings. Comprising contributions from a unique mixture of academics, standard setters and practitioners, and edited by internationally recognized experts, this book, on a controversial and intensely debated topic, is a comprehensive reference source which: examines the use of fair value in international financial reporting standards and the US standard SFAS 157 Fair Value Measurement, setting out the case for and against looks at fair value from a number of different theoretical and practical perspectives, including a critical review of the merits and arguments against the use of fair value accounting explores fair value accounting in practice, involvement in the Great Financial Crisis, implications for managerial reporting discretion, compensation and investment This volume is an indispensable reference that is deserving of a place on the bookshelves of both libraries and all those working in, studying, or researching the areas of international accounting, financial accounting and reporting.

The Routledge Companion to European Business


Author: Gabriele Suder,Monica Riviere,Johan Lindeque
Publisher: Routledge
ISBN: 1315397285
Category: Business & Economics
Page: 370
View: 9743

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International Business is a well-established research field, in which regionalisation has recently gained significant prominence. Europe comprises marketplaces characterised by unique patterns of highly advanced economic integration. No other marketplace in the world has progressed to the same levels of harmonisation across sovereign countries and economies. European Business is a subject in its own right with its own research momentum. Contemporary research evidences that firms view Europe as a challenging, mostly – yet not entirely – mature market location. Yet this location, often seen from a multi-country perspective, is subject to complexities revealing strategic corporate strengths and weaknesses. Theory, concepts and models known from International Business hence often vary in their applicability and relevance in this business environment. This comprehensive reference volume brings together a global team of contributors to analyse and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives, the book covers crucial themes that any European Business research needs to acknowledge, including business cultures and identity, entrepreneurship and innovation, M&A and institutional trends, European HRM, migration, climate change issues, Brexit, and more. The selection of authors, from 17 countries worldwide, reflects the international scope of this research field and its agenda. A unique resource, this book provides an essential guide to researchers, research students and scholars of business and the social sciences, as well as the informed business community.

The Routledge Companion to Humanitarian Action


Author: Roger Mac Ginty,Jenny H Peterson
Publisher: Routledge
ISBN: 1135013934
Category: Political Science
Page: 458
View: 1605

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The Companion on Humanitarian Action addresses the political, ethical, legal and practical issues which influence reactions to humanitarian crisis. It does so by exploring the daily dilemmas faced by a range of actors, including policy makers, aid workers, the private sector and the beneficiaries of aid and by challenging common perceptions regarding humanitarian crisis and the policies put in place to address these. Through such explorations, it provides practitioners and scholars with the knowledge needed to both understand and improve upon current forms of humanitarian action. The Companion will be of use to those interested a range of humanitarian programmes ranging from emergency medical assistance, military interventions, managing refugee flows and the implementation of international humanitarian law. As opposed to addressing specific programmes, it will explore five themes seen as relevant to understanding and engaging in all modes of humanitarian action. The first section explores varying interpretations of humanitarianism, including critical historical and political-economic explanations as well as more practice based explorations focused on notions needs assessments and evaluation. Following this, readers will be exposed to the latest debates on a range of humanitarian principles including neutrality and sovereignty, before exploring the key issues faced by the main actors involved in humanitarian crisis (from international NGOs to local community based organizations). The final two sections address what are seen as key dilemmas in regards to humanitarian action and emerging trends in the humanitarian system, including the increasing role of social media in responding to crises. Whilst not a ‘how to guide’, the Companion contains many practical insights for policy makers and aid workers, whilst also offering analytical insights for students of humanitarian action. Indeed, throughout the book, readers will come to the realization that understanding and improving humanitarian action simultaneously requires both active critical reflection and an acceptance of the urgency and timeliness of action that is required for humanitarian assistance to have an impact on vital human needs. Exploring a sector that is far from homogenous, both practitioners and scholars alike will find the contributions of this book offers them a deeper understanding of the motivations and mechanics of current interventions, but also insight into current changes and progress occurring in the field of humanitarian practice.

Coping, Personality and the Workplace

Responding to Psychological Crisis and Critical Events
Author: Alexander-Stamatios Antoniou,Cary L. Cooper
Publisher: Routledge
ISBN: 1317159608
Category: Business & Economics
Page: 350
View: 9651

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How an individual responds to crises and critical incidents at work, both immediately and subsequent to the event, is heavily influenced both by personality characteristics and their use of coping strategies. These can, in turn, be affected by levels of education, gender and even the profession within which the individual is working. Coping, Personality and the Workplace offers theory, research and practice on our ability to cope with dangerous situations, critical incidents or other work crises. The chapters include perspectives on social and health habits and risks; gender and age differences as well as a range of different sources of threat: financial, psychological and physical; those within and outside the individual’s control; immediate and chronic. For organizations, this collection provides help and advice to build into employee safety and support programmes; for policy makers, a sense of the emerging sources of risk related to occupational health and for researchers, an anthology of original applied research from some of the leading authors in three continents.

The Routledge Companion to Critical Accounting


Author: Robin Roslender
Publisher: Routledge
ISBN: 131768673X
Category: Business & Economics
Page: 476
View: 5751

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The field of critical accounting has expanded rapidly since its inception and has become recognised?as offering a wealth of provocative insights in the wake of the global financial crisis. It is now firmly embedded within accounting literature and in how accounting is taught. Surveying the evolving field of Critical Accounting, including theory, ethics, history, development and sustainability, this Companion presents key debates in the field, providing a comprehensive overview. Incorporating interdisciplinary perspectives on accounting, the volume concludes by considering new directions in which critical accounting research may travel. With an international array of established and respected contributors, this Routledge Companion is a vital resource for students and researchers across the world.

The Routledge Companion to Public-Private Partnerships


Author: Piet de Vries,Etienne B. Yehoue
Publisher: Routledge
ISBN: 1136163301
Category: Business & Economics
Page: 498
View: 9133

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A public-private partnership (PPP) is a contractual arrangement with appropriate risk sharing between public and private partners for the delivery of public infrastructure or services, which is intended to create value-for-money to the taxpayer. The Routledge Companion to Public-Private Partnerships provides a cutting-edge survey of the field. PPPs remain a highly controversial subject matter globally and this comprehensive and authoritative volume provides a terrific compendium of information for students and scholars charged with understanding, critiquing and advancing this model. With sections devoted to legal aspects, institutional economics perspectives, finance and accountability - the editors draw together an impressive range of contributors from around the world.

The Routledge Companion to Tax Avoidance Research


Author: Nigar Hashimzade,Yuliya Epifantseva
Publisher: Routledge
ISBN: 1317377079
Category: Business & Economics
Page: 476
View: 1993

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An inherently interdisciplinary subject, tax avoidance has attracted growing interest of scholars in many fields. No longer limited to law and accounting, research increasingly has been conducted from other perspectives, such as anthropology, business ethics, corporate social responsibility, and economic psychology. This was –recently stimulated by politicians, mass media, and the public focussing on tax avoidance after the global financial and economic crisis put a squeeze on private and public finances. New challenges were posed by changing definitions and controversies in the interpretation of tax avoidance concept, as well as a host of new rules and policies that need to be fully understood. This collection provides a comprehensive guide to students and academics on the subjects of tax avoidance from an interdisciplinary perspective, exploring the areas of accounting, law, economics, psychology, and sociology. It covers global as well as regional issues, presents a discussion of the definition, legality, morality, and psychology of tax avoidance, and provides guidance on measurement of economic effect of tax avoidance activities. With a truly international selection of authors from the UK, North America, Africa, Asia, Australasia, Middle East, and continental Europe, with well-known experts and rising stars of the field, the contributors cover the entire terrain of this important topic. The Routledge Companion to Tax Avoidance Research is a ground-breaking attempt to bring together scholarly research in tax avoidance, offering rigorous academic analysis of an important and hotly debated issue in a structured and balanced way.

The Routledge Companion to Literature and Economics


Author: Matt Seybold,Michelle Chihara
Publisher: Routledge
ISBN: 1317278100
Category: Literary Criticism
Page: 424
View: 9603

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The study of literature and economics is by no means a new one, but since the financial crash of 2008, the field has grown considerably with a broad range of both fiction and criticism. The Routledge Companion to Literature and Economics is the first authoritative guide tying together the seemingly disparate areas of literature and economics. Drawing together 38 critics, the Companion offers both an introduction and a springboard to this sometimes complex but highly relevant field. With sections on "Critical traditions," "Histories," "Principles," and "Contemporary culture," the book looks at examples from Medieval and Renaissance literature through to poetry of the Great Depression and novels depicting the 2008 financial crisis. Covering topics from Austen to austerity, Marxism to modernism, the collated essays offer indispensable analysis of the relationship between literary studies and the economy. Representing a wide spectrum of approaches, this book introduces the basics of economics, while engaging with essential theory and debate. As the reality of economic hardship and disparity is widely acknowledged and spreads across disciplines, this Companion offers students and scholars a chance to enter this crucially important interdisciplinary area.

The Routledge Companion to Financial Services Marketing


Author: Tina Harrison,Hooman Estelami
Publisher: Routledge
ISBN: 1134095627
Category: Business & Economics
Page: 606
View: 1484

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Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

The Routledge Companion to Media and Human Rights


Author: Howard Tumber,Silvio Waisbord
Publisher: Routledge
ISBN: 1317215125
Category: Social Science
Page: 520
View: 5358

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The Routledge Companion to Media and Human Rights offers a comprehensive and contemporary survey of the key themes, approaches and debates in the field of media and human rights. The Companion is the first collection to bring together two distinct ways of thinking about human rights and media, including scholarship that examines media as a human right alongside that which looks at media coverage of human rights issues. This international collection of 49 newly written pieces thus provides a unique overview of current research in the field, while also providing historical context to help students and scholars appreciate how such developments depart from past practices. The volume examines the universal principals of freedom of expression, legal instruments, the right to know, media as a human right, and the role of media organisations and journalistic work. It is organised thematically in five parts: Communication, Expression and Human Rights Media Performance and Human Rights: Political Processes Media Performance and Human Rights: News and Journalism Digital Activism, Witnessing and Human Rights Media Representation of Human Rights: Cultural, Social and Political. Individual essays cover an array of topics, including mass-surveillance, LGBT advocacy, press law, freedom of information and children’s rights in the digital age. With contributions from both leading scholars and emerging scholars, the Companion offers an interdisciplinary and multidisciplinary approach to media and human rights allowing for international comparisons and varying perspectives. The Routledge Companion to Media and Human Rights provides a comprehensive introduction to the current field useful for both students and researchers, and defines the agenda for future research.

The Routledge Companion to Financial Accounting Theory


Author: Stewart Jones
Publisher: Routledge
ISBN: 1135107254
Category: Business & Economics
Page: 558
View: 4755

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Financial accounting theory has numerous practical applications and policy implications, for instance, international accounting standard setters are increasingly relying on theoretical accounting concepts in the creation of new standards; and corporate regulators are increasingly turning to various conceptual frameworks of accounting to guide regulation and the interpretation of accounting practices. The global financial crisis has also led to a new found appreciation of the social, economic and political importance of accounting concepts generally and corporate financial reporting in particular. For instance, the fundamentals of capital market theory (i.e. market efficiency) and measurement theory (i.e. fair value) have received widespread public and regulatory attention. This comprehensive, authoritative volume provides a prestige reference work which offers students, academics, regulators and practitioners a valuable resource containing the current scholarship and practice in the established field of financial accounting theory.

The Routledge Companion to Planning in the Global South


Author: Gautam Bhan,Smita Srinivas,Vanessa Watson
Publisher: Routledge
ISBN: 1317392841
Category: Architecture
Page: 396
View: 6662

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The Routledge Companion to Planning in the Global South offers an edited collection on planning in parts of the world which, more often than not, are unrecognised or unmarked in mainstream planning texts. In doing so, its intention is not to fill a ‘gap’ that leaves this ‘mainstream’ unquestioned but to re-theorise planning from a deep understanding of ‘place’ as well as a commitment to recognise the diverse modes of practice that come within it. The chapters thus take the form not of generalised, ‘universal’ analyses and prescriptions, but instead are critical and located reflections in thinking about how to plan, act and intervene in highly complex city, regional and national contexts. Chapter authors in this Companion are not all planners, or are planners of very different kinds, and this diversity ensures a rich variety of insights, primarily based on cases, to emphasise the complexity of the world in which planning is expected to happen. The book is divided into a framing Introduction followed by five sections: planning and the state; economy and economic actors; new drivers of urban change; landscapes of citizenship; and planning pedagogy. This volume will be of interest to all those wanting to explore the complexities of planning practice and the need for new theories of knowledge from which to draw insight to face the challenges of the 21st century.

History and Financial Crisis

Lessons from the 20th century
Author: Christopher Kobrak,Mira Wilkins
Publisher: Routledge
ISBN: 1317981650
Category: Business & Economics
Page: 142
View: 1986

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One striking weaknesses of our financial architecture, which helped bring on and perhaps deepen the Panic of 2008, is an inadequate appreciation of the past. Information about how the system functioned and the reliability of organizations and institutional controls were drawn from a relatively narrow group of recent examples. History and Financial Crisis: Lessons from the 20th Century is an attempt to broaden the range of historical sources used by policy makers to understand and treat financial crises. Many recent discussions of the 2008 panic and the economic turmoil have found the situation to either be unprecedented or greatly similar to that of 1931. However, the book's wide range of contributors suggest that the economic crisis of 2008 cannot be categorised in this way. This book was originally published as a special issue of Business History.

The Routledge Companion to the Future of Marketing


Author: Luiz Moutinho,Enrique Bigné,Ajay K. Manrai
Publisher: Routledge
ISBN: 1136242856
Category: Business & Economics
Page: 504
View: 8976

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Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future. The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge. Foreword Wayne S. DeSarbo, Smeal College of Business, Pennsylvania State Univerity, USA "The Future of Marketing" presents 22 different chapters written by some of the top scholars in the field of Marketing. These 22 chapters are organized into four topical areas: (1) New paradigms and philosophical insights (Chapters 1-5), (2) Contributions from other scientific fields (Chapters 6-9), (3) Reconnecting with consumers and markets (Chapters 10-17), and (4) New methodological insights in scholarly research in the field (Chapters 18-22). Thus, there are a number of diverse areas treated here ranging from futuristic managerial philosophies to state of the art qualitative and quantitative methodologies applicable to the various types of Marketing problems to be faced in the future. There are a number of implicit guidelines (and future research areas and needs) that can be gleaned for (quantitative) modelers in terms of the issues and considerations that their constructed models should explicitly accommodate in future empirical endeavors: Heterogeneity When modeling consumer perceptions, preferences, utility structures, choices, etc., it is important to avoid potential masking issues that aggregate models are subject to in many cases. In the simple case, consider a regression scenario where there are two equal sized segments whose utility functions (as a function of price) are opposite reflections of each other. Aggregating the sample in one large analysis yields a non-significant price elasticity coefficient, whereas estimating separate utility functions by segment displays the true structure in the data. While latent structure and hierarchical Bayesian methods have been developed for disaggregate analyses, a number of methodological issues exist with such existent approaches that provide fertile ground for future research. Competition Many quantitative models are estimated at a brand level and reflect only the efforts of that sole brand. For example, in many customer satisfaction studies, attention is often paid to the consumers of a particular client brand or service in an effort to portray their performance and derive the important drivers of satisfaction. Financial optimization models are then often constructed to examine where a company should invest its resources to best improve sales, retention, word of mouth, loyalty, etc. These studies need to occur in a fully competitive setting where one derives a full picture of the competitive market place. Managers need to know the relative importance of the drivers of satisfaction for their brand/service as well as for their competitors. In addition, knowledge of the relative performance of their brand relative to competitors is necessary information for strategy formation. Ideally, one would hope to see modeling efforts which also examine cross effects in terms of how Brand A’s policy affects other brands. Over time, competitive dynamics are also important as discussed next. Dynamics As seen in the various chapters, this can assume many different manifestations. Related to the previous category above related to competition, it is often necessary to examine competitive dynamics as opposed to comparative statics where the modeler of the future examines simultaneous and/or sequential optimization by each of the competitors in a market place in a game theoretic context. In such a manner, it will not be the case that all competitors end up enacting the same exact identical strategies. Alternatively, the models of the future should be adaptive and have the ability to "learn" from past data, as well as benefit from informed managerial expert input and constraints. Parameter values that change/adapt during the duration of the data are also a desirable feature. Non-Linearity Traditional linear response functions do not typically yield realistic normative managerial guidelines or optimized solutions. End point solutions that suggest "all or none" types of resource allocations are useless in most realistic Marketing applications. A large amount of work is required in this area as Marketing often lacks the strong theory necessary to provide such insight regarding the models that are constructed. In addition, multiple objective functions need to be accommodated with the use of multicriterion optimization methods Endogeneity Often times, there are hidden effects embedded in the various independent variables the Marketer believes are exogenous and truly independent. These may be due to effect of lagged variables, managerial decision making practice, etc. To ignore such effects, threatens the integrity of the models Marketers construct. For example, in traditional regression models, such endogeneity often produces a correlation between the independent variable in question and the error term, often resulting in biased estimates when employing ordinary least-squares estimation. Moderation/Mediation There are times particularly in regression approaches where the relationships between two variables are affected by values of a third variable. In such cases, we need to employ selected interaction effects to measure such moderated effects. Interaction effects are often needed to model the synergistic or catalytic effects of various independent variables. Alternatively, in a mediation regression model, rather than hypothesizing a direct causal relationship between the independent variable and the dependent variable, a mediational model hypothesizes that the independent variable influences the mediator variable, which in turn influences the dependent variable. Thus, such moderator and mediator variables serve to clarify the nature of the relationship between the independent and dependent variables. Marketers need to be aware of such potential inter-relationships. Models Guided by Theory Ideally, the models we construct should be more than just data analytic structures which approximate the relationships found in the data. Where possible, models should be constructed on the basis of available sound Marketing theory describing the process being modeled. One of the advantages of structural equation models is that one can utilize such a methodology to test and implement some a priori theory describing the relationship or causal nature of various inter-related constructs. This feature has been lacking in the general modeling efforts to date. A major reason for this is due to the lack of adequate theory development for most of the processes encountered in Marketing. For example, we have no solid Marketing theory regarding the structure of marketing mix response models. Thus progress must be advanced in such areas so that the models we construct are more robust and explainable. I wish to personally thank the co-editors and various authors of the "Future of Marketing" for opening the door to get a glimpse of the future in the field of Marketing. The hope is that this new book will provide fresh ideas to guide future research to improve the field of Marketing and define the next generation of research efforts as the torch gets passed to future generations.

Management in Complex Environments

Questions for Leaders
Author: Brian Ganson
Publisher: International Council of Swedish Industry
ISBN: 9789163739910
Category: Business & Economics
Page: 272
View: 5354

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Companies operating in complex environments require a rigorous understanding of the economic, political, social and conflict dynamics of which they become part. Such insight helps them navigate substantial risks and challenges, grow their business even in unexpected places, work more effectively with local, national and international actors, and make meaningful contributions to stability and development. This book combines expert analysis, company case stories, and reflections from more than 100 business leaders. Drawing on a vast repository of knowledge and experience, it poses essential questions to better understand a particular complex environment and lead the company within it. It concretely demonstrates how leaders can help their companies meet their full range of goals - technical, financial, legal, reputation and social - by addressing the questions set out in this book. It is an invaluable resource for corporate practitioners and others concerned with company operations in complex environments. The book is the result of an intense and fruitful collaboration among the Africa Centre for Dispute Settlement, University of Stellenbosch Business School; the Corporate Engagement and Reflecting on Peace Practice Programs of CDA; the Geneva Peacebuilding Platform; the Institute for Business in the Global Context of The Fletcher School, Tufts University; the IRENE Institute of ESSEC Business School; the International Council of Swedish Industry; and the Stockholm Policy Group. Authors include Dost Bardouille-Crema, Diana Chigas, Brian Ganson, Kathleen Hamill, Paul Hollesen, Benjamin Miller, Cecile Renouard, Nicklas Svensson, and Achim Wennmann.