The Farm on the Roof

What Brooklyn Grange Taught Us About Entrepreneurship, Community, and Growing a Sustainable Business
Author: Anastasia Cole Plakias
Publisher: Penguin
ISBN: 0698404114
Category: Social Science
Page: 304
View: 5207

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The founders of Brooklyn Grange, the world’s largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship. In their effort to build the world’s first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission—to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact. In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their “farmily” made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values—lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it’s about utilizing whatever resources you have to turn your backyard idea into a sky-high success.

The Farm on the Roof

What Brooklyn Grange Taught Us about Entrepreneurship, Community, and Growing a Sustainable Business
Author: Anastasia Cole Plakias
Publisher: Penguin
ISBN: 1592409482
Category: Business & Economics
Page: 288
View: 4781

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The founders of Brooklyn Grange, the world's largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship. In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission--to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact. In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their "farmily" made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values--lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it's about utilizing whatever resources you have to turn your backyard idea into a sky-high success.

EAT UP

The Inside Scoop on Rooftop Agriculture
Author: Lauren Mandel
Publisher: New Society Publishers
ISBN: 0865717354
Category: Technology & Engineering
Page: 280
View: 5925

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From roof to table - urban food has reached new heights.

Breaking Through Concrete

Building an Urban Farm Revival
Author: David Hanson,Edwin Marty,Michael Hanson
Publisher: Univ of California Press
ISBN: 0520270541
Category: Gardening
Page: 181
View: 6158

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"There’s a conviction among many sustainable agriculture advocates that the best way to move agriculture forward is to look back. The hope is to return to an exalted era in agriculture, to the kind of rural scene fit for a Rockwell painting or a Shaker Village—to food grown the old fashioned way. Breaking Through Concrete is not that, which is exactly the point. This ode to urban farming is not nostalgic (those are skyscrapers in the background, not silos), but instructive. It's a beautiful, gritty and very real portrait of the possibilities for the future of food." — Dan Barber, Executive Chef & Co-owner of Blue Hill "A road map to the future of America. A blueprint of possibilities. A book full of remarkable stories of neighborhood visionaries, stories of people who grow community in their gardens. Where others see trouble, they see food and hope." —NPR's Kitchen Sisters "Finally, a book on the full continuum of urban agriculture in America, replete with inspiring images of the people and places behind today's city-grown food. Hanson and Marty tell these stories with such admiration for their subjects you'll want to bestow hero status to city farmers." —Darrin Nordahl, author of Public Produce: The New Urban Agriculture “Breaking Through Concrete will satisfy readers hungry for a broad perspective on urban agriculture. The beautiful stories and photographs of successful programs throughout North America, combined with practical ‘how to’ guides, provides a valued resource for practitioners, advocates, scholars, and gardeners.” —Laura Lawson, author of City Bountiful: A Century of Community Gardening in America

The Rooftop Growing Guide

How to Transform Your Roof Into a Vegetable Garden Or Farm
Author: Annie Novak
Publisher: N.A
ISBN: 1607747081
Category: Gardening
Page: 245
View: 8675

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"As more people experiment with growing their own food in urban and suburban areas, farms and edible gardens are popping up on rooftops across the country. But there can be challenges, as rooftop spaces have their own unique set of rules for soil maintenance, watering, crop management, installation, and more. Author Annie Novak founded America's first fully landscaped green roof farm, and her expertise shines in The Rooftop Growing Guide, the first book for a general audience on how to make an edible rooftop garden thrive. Novak has visited and interviewed rooftop farmers and gardeners across the country, so her advice works no matter where you live. With sample crop plans, case studies from around the country, and notes on harvesting, fertilizing, and more, The Rooftop Growing Guideprovides inspiration and practical advice for a new generation of urban farmers and gardeners."

Your One Word

The Powerful Secret to Creating a Business and Life that Matter
Author: Evan Carmichael
Publisher: Penguin
ISBN: 014310909X
Category: Business & Economics
Page: 272
View: 2943

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"Evan consumes so much content and then knows how to DJ it to inspire people." --Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams. Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.

The Vertical Farm

Feeding the World in the 21st Century
Author: Dr. Dickson Despommier
Publisher: Macmillan
ISBN: 1429946040
Category: Business & Economics
Page: 320
View: 8275

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"The vertical farm is a world-changing innovation whose time has come. Dickson Despommier's visionary book provides a blueprint for securing the world's food supply and at the same time solving one of the gravest environmental crises facing us today."--Sting Imagine a world where every town has their own local food source, grown in the safest way possible, where no drop of water or particle of light is wasted, and where a simple elevator ride can transport you to nature's grocery store - imagine the world of the vertical farm. When Columbia professor Dickson Despommier set out to solve America's food, water, and energy crises, he didn't just think big - he thought up. Despommier's stroke of genius, the vertical farm, has excited scientists, architects, and politicians around the globe. Now, in this groundbreaking book, Despommier explains how the vertical farm will have an incredible impact on changing the face of this planet for future generations. Despommier takes readers on an incredible journey inside the vertical farm, buildings filled with fruits and vegetables that will provide local food sources for entire cities. Vertical farms will allow us to: - Grow food 24 hours a day, 365 days a year - Protect crops from unpredictable and harmful weather - Re-use water collected from the indoor environment - Provide jobs for residents - Eliminate use of pesticides, fertilizers, or herbicides - Drastically reduce dependence on fossil fuels - Prevent crop loss due to shipping or storage - Stop agricultural runoff Vertical farms can be built in abandoned buildings and on deserted lots, transforming our cities into urban landscapes which will provide fresh food grown and harvested just around the corner. Possibly the most important aspect of vertical farms is that they can built by nations with little or no arable land, transforming nations which are currently unable to farm into top food producers. In the tradition of the bestselling The World Without Us, The Vertical Farm is a completely original landmark work destined to become an instant classic.

Brooklyn Tides

The Fall and Rise of a Global Borough
Author: Benjamin Heim Shepard,Mark J. Noonan
Publisher: transcript Verlag
ISBN: 3839438675
Category: Social Science
Page: 284
View: 4075

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Brooklyn has all the features of a "global borough": It is a base of immigrant labor and ethnically diverse communities, of social and cultural capital, of global transportation, cultural production, and policy innovation. At once a model of sustainable urbanization and overdevelopment, the question is now: What will become of Global Brooklyn? Tracing the emergence of Brooklyn from village outpost to global borough, Brooklyn Tides investigates the nature and consequences of global forces that have crossed the East River and identifies alternative models for urban development in global capitalism. Benjamin Shepard and Mark Noonan provide a unique ethnographic reading of the literature, social activism, and changing tides impacting this ever-transforming space. Cover and interior images of a rapidly transforming global borough by photographer Caroline Shepard.

The Joy of Keeping Chickens

The Ultimate Guide to Raising Poultry for Fun or Profit
Author: Jennifer Megyesi
Publisher: Skyhorse Publishing, Inc.
ISBN: 1634500261
Category: Nature
Page: 272
View: 9446

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Finally backyard farmers who want to keep a few hens for eggs have a bible that's attractive enough to leave out on the coffee table, and inexpensive enough to purchase on a whim. This comprehensive guide, written in charming prose from the perspective of an organic farmer, will appeal to readers who are interested in raising chickens, or simply want the best knowledge about how to cook them. With this in mind, farmer and animal expert Jennifer Megyesi discusses all the basic details of raising the birds—general biology, health, food, choosing breeds, and so on—and she cuts through the smoke to identify what terms like "organic," "free-range," and so on really mean for poultry farmers and consumers. No chicken book would be complete without information on how to show chickens for prizes, and this is no different, but The Joy of Keeping Chickens also stresses the importance of self-sustainability and organic living, and the satisfaction of keeping heirloom breeds. Readers will appreciate the comprehensive nature of this readable, informative guide, and Megyesi's enthusiasm about keeping chickens. Coupled with Geoff Hansen's gorgeous full-color photographs, this text makes for an instant classic in the category.

Locally Laid

How We Built a Plucky, Industry-changing Egg Farm - from Scratch
Author: Lucie B. Amundsen
Publisher: Penguin
ISBN: 069840405X
Category: Social Science
Page: 320
View: 8595

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How a Midwestern family with no agriculture experience went from a few backyard chickens to a full-fledged farm—and discovered why local chicks are better. When Lucie Amundsen had a rare night out with her husband, she never imagined what he’d tell her over dinner—that his dream was to quit his office job (with benefits!) and start a commercial-scale pasture-raised egg farm. His entire agricultural experience consisted of raising five backyard hens, none of whom had yet laid a single egg. To create this pastured poultry ranch, the couple scrambles to acquire nearly two thousand chickens—all named Lola. These hens, purchased commercially, arrive bereft of basic chicken-y instincts, such as the evening urge to roost. The newbie farmers also deal with their own shortcomings, making for a failed inspection and intense struggles to keep livestock alive (much less laying) during a brutal winter. But with a heavy dose of humor, they learn to negotiate the highly stressed no-man’s-land known as Middle Agriculture. Amundsen sees firsthand how these midsized farms, situated between small-scale operations and mammoth factory farms, are vital to rebuilding America’s local food system. With an unexpected passion for this dubious enterprise, Amundsen shares a messy, wry, and entirely educational story of the unforeseen payoffs (and frequent pitfalls) of one couple’s ag adventure—and many, many hours spent wrangling chickens.

The New Farm

Our Ten Years on the Front Lines of the Good Food Revolution
Author: Brent Preston
Publisher: Abrams
ISBN: 1683353021
Category: Social Science
Page: 288
View: 1686

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ADVANCE PRAISE “A must-read story told with honesty, humor, and humility by a passionate farmer who reminds us what our food system can and should be about.”—Daniel Boulud “Preston uses brilliant storytelling and brutal honesty to describe what it takes to create both a viable organic farm and a more meaningful life for himself and his family. The New Farm is the kind of book that will inspire people to make positive change.”—Arianna Huffington “Both a book about the food system and a tell-all of his journey. . . . The ups, and mostly downs, he describes might have been a trial but they do make for a good read.”—The Globe and Mail After years of working at the ends of the earth in human rights and development, Brent Preston and his wife were die-hard city dwellers. But when their second child arrived, the shine came off urban living. In 2003 they bought a hundred acres and a rundown farmhouse and set out to build a real farm, one that would sustain their family, nourish their community, heal their environment, and turn a profit. The New Farm is Preston’s memoir of a decade of grinding toil and perseverance. Farming is a complex and precarious business, and they made plenty of mistakes along the way. But as they learned how to grow food, and to succeed at the business of farming, they also found that a small, sustainable, organic farm could be an engine for change, a path to a more just and sustainable food system. Today, The New Farm supplies top restaurants, supports community food banks, hosts events with leading chefs, and grows extraordinary produce. Told with humor and heart, The New Farm is a joy, a passionate book by an important new voice.

City of Forests, City of Farms

Sustainability Planning for New York City’s Nature
Author: Lindsay K. Campbell
Publisher: Cornell University Press
ISBN: 1501714708
Category: Nature
Page: 290
View: 7495

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City of Forests, City of Farms is a history of recent urban forestry and agriculture policy and programs in New York City. Centered on the 2007 initiative PlaNYC, this account tracks the development of policies that increased sustainability efforts in the city and dedicated more than $400 million dollars to trees via the MillionTreesNYC campaign. Lindsay K. Campbell uses PlaNYC to consider how and why nature is constructed in New York City. Campbell regards sustainability planning as a process that unfolds through the strategic interplay of actors, the deployment of different narrative frames, and the mobilizing and manipulation of the physical environment, which affects nonhuman animals and plants as well as the city's residents. Campbell zeroes in on a core omission in PlaNYC's original conception and funding: Despite NYC having a long tradition of community gardening, particularly since the fiscal crisis of the 1970s, the plan contained no mention of community gardens or urban farms. Campbell charts the change of course that resulted from burgeoning public interest in urban agriculture and local food systems. She shows how civic groups and elected officials crafted a series of visions and plans for local food systems that informed the 2011 update to PlaNYC. City of Forests, City of Farms is a valuable tool that allows us to understand and disentangle the political decisions, popular narratives, and physical practices that shape city greening in New York City and elsewhere.

Shucked

Life on a New England Oyster Farm
Author: Erin Byers Murray
Publisher: St. Martin's Press
ISBN: 1429989092
Category: Biography & Autobiography
Page: 368
View: 6323

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Bill Buford's Heat meets Phoebe Damrosch's Service Included in this unique blend of personal narrative, food miscellany, and history In March of 2009, Erin Byers Murray ditched her pampered city girl lifestyle and convinced the rowdy and mostly male crew at Island Creek Oysters in Duxbury, Massachusetts, to let a completely unprepared, aquaculture-illiterate food and lifestyle writer work for them for a year to learn the business of oysters. The result is Shucked—part love letter, part memoir and part documentary about the world's most beloved bivalves. Providing an in-depth look at the work that goes into getting oysters from farm to table, Shucked shows Erin's fullcircle journey through the modern day oyster farming process and tells a dynamic story about the people who grow our food, and the cutting-edge community of weathered New England oyster farmers who are defying convention and looking ahead. The narrative also interweaves Erin's personal story—the tale of how a technology-obsessed workaholic learns to slow life down a little bit and starts to enjoy getting her hands dirty (and cold). This is a book for oyster lovers everywhere, but also a great read for locavores and foodies in general.

The Aquaponic Farmer

A Complete Guide to Building and Operating a Commercial Aquaponic System
Author: Adrian Southern,Whelm King
Publisher: New Society Publishers
ISBN: 1550926527
Category: Technology & Engineering
Page: 320
View: 3127

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Aquaponic farming—raising fish and vegetables together commercially—is the most promising innovation for a sustainable, profitable, localized food system. Until now, systems have largely focused on warm-water fish such as tilapia. A lack of reliable information for raising fish and vegetables in the cool climates of North America and Europe has been a major stumbling block. The Aquaponic Farmer is the game changer. Built around a proven 120-foot greenhouse system operable by one person, the book distills vast experience and complete step-by- step guidance for starting and running a cold-water aquaponics business. Coverage includes: • A primer on cold-water aquaponics • Pros and cons of different systems • Complete design and construction of a Deep Water Culture system • Recommended and optional equipment and tools • System management, standard operating procedures, and maintenance checklists • Maximizing fish and veg production • Strategies for successful sales and marketing of fish and plants As the only comprehensive commercial cold-water resource, The Aquaponic Farmer is essential for farmers contemplating the aquaponics market, aquaponics gardeners looking to go commercial, and anyone focused on high quality food production. Adrian Southern is steeped in all things aquaponic. After years of urban farming and system perfection, he co-founded Raincoast Aquaponics and raises trout and vegetables for a living in the Cowichan Valley on Vancouver Island, BC. Whelm King is a business manager, project manager, and entrepreneur who has worked in the arts, agriculture, publishing, media, and law. He is co-founder of Raincoast Aquaponics and lives in Nanaimo, BC.

Agricultural Urbanism

Handbook for Building Sustainable Food & Agriculture Systems in 21st Century Cities
Author: Janine M. De La Salle,Mark Holland
Publisher: N.A
ISBN: 9780981243429
Category: Architecture
Page: 250
View: 1478

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Our awareness of the significant challenge our food supply faces in the 21st century is growing rapidly. However, few people offer more than a suggestion that we all grow our own food in our backyard or balcony, attend a farmers' market, and lobby for global change. This book, rooted in a sustainable food system approach and written by leaders in planning and design, outlines a powerful strategy for understanding and taking action on the full scope of sustainable food system opportunities in cities and how we build them. This book takes sustainable food systems far beyond the community garden and the buying of local food and into strategies for supporting local food processing, wholesale and marketing, education and training programs, and celebration and culture around food, ensuring access to health food for all. Agricultural Urbanism has been declared as the next our big movement for New Urbanism in the 21st century as we grapple with how to make our cities not only more sustainable but also great places to live. This book outlines key strategies to create magnetic and unique agriculture and food precincts and community places where food is celebrated all year round. Authored by the most innovative and leading thinkers and practitioners in the Southwest of Canada, this book offers a new and exciting concept of agricultural urbanism that unifies urban and rural in a previously unconceived way.

The Good Food Revolution

Growing Healthy Food, People, and Communities
Author: Will Allen,Charles Wilson
Publisher: Avery
ISBN: 1592407609
Category: Biography & Autobiography
Page: 283
View: 5812

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"A MacArthur ""Genius Award"" recipient and co-launcher of First Lady Michelle Obama's Let's Move! program describes his early experiences as a sharecropper's son and a KFC executive before building a preeminent urban farm to feed, educate and employ thousands of at-risk youths."

Unprocessed

My City-Dwelling Year of Reclaiming Real Food
Author: Megan Kimble
Publisher: HarperCollins
ISBN: 0062382470
Category: Cooking
Page: 352
View: 5123

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In the tradition of Michael Pollan’s bestselling In Defense of Food comes this remarkable chronicle, from a founding editor of Edible Baja Arizona, of a young woman’s year-long journey of eating only whole, unprocessed foods—intertwined with a journalistic exploration of what “unprocessed” really means, why it matters, and how to afford it. In January of 2012, Megan Kimble was a twenty-six-year-old living in a small apartment without even a garden plot to her name. But she cared about where food came from, how it was made, and what it did to her body: so she decided to go an entire year without eating processed foods. Unprocessed is the narrative of Megan’s extraordinary year, in which she milled wheat, extracted salt from the sea, milked a goat, slaughtered a sheep, and more—all while earning an income that fell well below the federal poverty line. What makes a food processed? As Megan would soon realize, the answer to that question went far beyond cutting out snacks and sodas, and became a fascinating journey through America’s food system, past and present. She learned how wheat became white; how fresh produce was globalized and animals industrialized. But she also discovered that in daily life, as she attempted to balance her project with a normal social life—which included dating—the question of what made a food processed was inextricably tied to gender and economy, politics and money, work and play. Backed by extensive research and wide-ranging interviews—and including tips on how to ditch processed food and transition to a real-food lifestyle—Unprocessed offers provocative insights not only on the process of food, but also the processes that shape our habits, communities, and day-to-day lives.

The Urban Farmer

Growing Food for Profit on Leased and Borrowed Land
Author: Curtis Stone
Publisher: New Society Publishers
ISBN: 1771421916
Category: Gardening
Page: 288
View: 8381

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There are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement. The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include: Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces. Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.

William the Dinosaur


Author: Matthew Van Kleeck
Publisher: Outskirts Press
ISBN: 9781478773900
Category: Juvenile Fiction
Page: 30
View: 5542

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Meet William, a young Allosaurus who is both fierce and polite, wild and kind. Lovingly hand painted by artist Stan Mohr, each page will delight readers of all ages with its colorful creatures and whimsical, prehistoric settings all the while teaching the important lessons of love, sharing and kindness in a way both children and adults will enjoy.

Farm City

The Education of an Urban Farmer
Author: Novella Carpenter
Publisher: Penguin
ISBN: 9781101060179
Category: Biography & Autobiography
Page: 288
View: 7170

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Urban and rural collide in this wry, inspiring memoir of a woman who turned a vacant lot in downtown Oakland into a thriving farm Novella Carpenter loves cities-the culture, the crowds, the energy. At the same time, she can't shake the fact that she is the daughter of two back-to-the-land hippies who taught her to love nature and eat vegetables. Ambivalent about repeating her parents' disastrous mistakes, yet drawn to the idea of backyard self-sufficiency, Carpenter decided that it might be possible to have it both ways: a homegrown vegetable plot as well as museums, bars, concerts, and a twenty-four-hour convenience mart mere minutes away. Especially when she moved to a ramshackle house in inner city Oakland and discovered a weed-choked, garbage-strewn abandoned lot next door. She closed her eyes and pictured heirloom tomatoes, a beehive, and a chicken coop. What started out as a few egg-laying chickens led to turkeys, geese, and ducks. Soon, some rabbits joined the fun, then two three-hundred-pound pigs. And no, these charming and eccentric animals weren't pets; she was a farmer, not a zookeeper. Novella was raising these animals for dinner. Novella Carpenter's corner of downtown Oakland is populated by unforgettable characters. Lana (anal spelled backward, she reminds us) runs a speakeasy across the street and refuses to hurt even a fly, let alone condone raising turkeys for Thanksgiving. Bobby, the homeless man who collects cars and car parts just outside the farm, is an invaluable neighborhood concierge. The turkeys, Harold and Maude, tend to escape on a daily basis to cavort with the prostitutes hanging around just off the highway nearby. Every day on this strange and beautiful farm, urban meets rural in the most surprising ways. For anyone who has ever grown herbs on their windowsill, tomatoes on their fire escape, or obsessed over the offerings at the local farmers' market, Carpenter's story will capture your heart. And if you've ever considered leaving it all behind to become a farmer outside the city limits, or looked at the abandoned lot next door with a gleam in your eye, consider this both a cautionary tale and a full-throated call to action. Farm City is an unforgettably charming memoir, full of hilarious moments, fascinating farmers' tips, and a great deal of heart. It is also a moving meditation on urban life versus the natural world and what we have given up to live the way we do.