The Complete Idiot's Guide to Economics, 2nd Edition


Author: Tom Gorman
Publisher: Penguin
ISBN: 1101478381
Category: Business & Economics
Page: 432
View: 8810

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Dollars and sense. For both general readers and students, The Complete Idiot's Guide® to Economics, Second Edition, clearly explains macroeconomics and microeconomics, covering the dynamics of the markets, consumer behavior, business, budgets and taxation, recession and expansion, unemployment and inflation, fiscal policy, and international trade. This user-friendly second edition also discusses depression, wartime economics, and situational economics such as healthcare and energy. ? With the economy topping the headlines every day, the timing is right for a second edition ? Will appeal to anyone getting an MBA or taking economics courses, as well as general readers who want to learn about economics in terms they can understand

The Complete Idiot's Guide to Marketing, 2nd edition


Author: Sarah White
Publisher: Penguin
ISBN: 144069611X
Category: Business & Economics
Page: 464
View: 5129

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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.

The Complete Idiot's Guide to Economics


Author: Tom Gorman
Publisher: Penguin
ISBN: 9780028644929
Category: Business & Economics
Page: 352
View: 3454

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A guide to economics covers such topics as leading economic indicators, fiscal and monetary policy, supply and demand, consumer behavior, business cycles, and the banking system.

The Complete Idiot's Guide to Managing People: 2nd Edition


Author: Arthur Pell
Publisher: Penguin
ISBN: 1101158409
Category: Business & Economics
Page: 416
View: 1109

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You're no idiot, of course. You get tasks done quickly and efficiently at the office, and you always watch the bottom line. But when it comes to getting your staff to cooperate and meet company expectations, you feel like youre Moses trying to part the Red Sea--without Gods help. Dont let yourself get drowned! The Complete Idiots Guide to Managing People, Second Edition provides you with all you need to know to ensure that your tean functions like a well-oiled machine and meets company objectives.

The Complete Idiot's Guide to Options And Futures, 2nd Edition


Author: Scott Barrie
Publisher: Penguin
ISBN: 1440626022
Category: Business & Economics
Page: 368
View: 9372

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Completely updated, this practical guide has the information investors need to keep up in the complex, fast-paced, and highly profitable world of options and futures, where everything is in play - from oil to diamonds, poultry to vaccines, franchises to coffee. Provides cutting edge information on energy futures and options. Tools for creating flexible strategies that can move with the times. New information on the solid standbys like livestock, precious metals, and equities. Keyed to the new realities of the global economy, making this book vital for investors at all levels. Highly respected expert author.

The Complete Idiot's Guide to Public Speaking: 2nd Edition


Author: Laurie Rozakis
Publisher: Penguin
ISBN: 1101222158
Category: Business & Economics
Page: 384
View: 7264

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You're no idiot, of course. You can hold your own in water cooler conversation, are the life of the party at get-togethers, and have no problem firing a quick comeback at your smart-alecky friends. But when it comes to standing onstage in front of a group of people, you feel like you're the one in your underwear, not the audience. Don't hide behind the lectern just yet. The 'Complete Idiot's Guide to Public Speaking, Second Edition' helps you feel confident and build the skills you need to deliver winning speeches and presentations. In this completely revised and updated Complete Idiot's Guide, you'll find: -Professional guidance on identifying your audience and adapting to the situation. -Expert advice on effective wardrobe and body language. -Useful pointers on how to tell jokes. -Valuable tips on handling hecklers and negative audiences. -Cutting edge information on using Powerpoint and other visual aids.

The Complete Idiot's Guide to Starting A Restaurant, 2nd Edition


Author: Howard Cannon
Publisher: Penguin
ISBN: 1440625883
Category: Business & Economics
Page: 368
View: 1458

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The recipe for a successful restaurant, now revised! In this revised edition, aspiring restaurateurs will find everything they need to know to open a successful restaurant, including choosing a concept and location, creating a business plan, finding the cash, and much more. New content includes information on tips, tip-outs, and reporting for the entire staff, choosing the best POS system, setting up a bar and managing the wine list, and making the bottom line look good long-term. -Restaurants are a high-risk venture, but starting a bar or restaurant is still one of the most popular new business ventures (Cornell Univ/Mich State) -Overall industry sales are projected to hit $476 billion for 2005, a 4.9% increase -The industry employs a workforce of 12.2 million in more than 900,000 restaurants nationwide (National Restaurant Assn.)

The Complete Idiot's Guide to Global Warming, 2E


Author: Michael Tennesen
Publisher: Penguin
ISBN: 1440636281
Category: Science
Page: 352
View: 8515

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Revisiting the most important topic of our time. The rapid warming of the Earth's climate has been a concern for decades. Though many of us understand that temperatures will-on average-rise, the science and the resulting social, economic, and political implications of such a change are far-reaching and complex. This new edition has been completely overhauled, synthesizing the latest information into an easy-to-read reference that provides a fair assessment of climate change, its costs, and even its short-term benefits. ? Covers the newest science and issues surrounding global warming ? Written by a seasoned science/nature journalist

The Complete Idiot's Guide to Robert's Rules, 2nd Edition


Author: Nancy Sylvester
Publisher: Penguin
ISBN: 1101456302
Category: Reference
Page: 384
View: 5581

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The whens, hows and whys of keeping order. Robert's Rules have long been the ultimate guide for running meetings and outlining procedures. The Complete Idiot's Guide® to Robert's Rules, Second Edition, teaches readers everything from the ladder of motions to how to use Robert's Rules for any size or type of meeting or political caucus. ?This book includes sample minutes, a sample agenda, and scripts for every type of meeting situation ?Includes a complete reproduction of Sylvester's "Basics of Parliamentary Procedure," a handy guide based on Robert's Rules of Order Newly Revised, as an appendix ?Gives readers a practical one-stop shop in the category - they can buy one book and get a copy of the rules and a book on how to use them

The Complete Idiot's Guide to Understanding Ethics, 2nd Edition


Author: David Ingram, Ph.D.,Jennifer A. Parks, Ph.D.
Publisher: Penguin
ISBN: 1101458798
Category: Philosophy
Page: 400
View: 4631

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Ethics are more than a personal philosophy. From the crimes of Bernie Madoff to the accusations of war crimes and torture to the massive greed-inspired fraud perpetrated by the financial institutions around the world, this new edition of The Complete Idiot's Guide® to Understanding Ethics, Second Edition, helps clarify the history and evolution of ethics and their application to real life in the twenty-first century. ?Covers ethics in such hot button topics as politics, war, medicine, and business and finance ?Features up-to-date ideas on ethical behavior on the Internet when dealing with privacy issues ?Discusses the personal ethics surrounding reproductive issues

The Complete Idiot's Guide to Business Plans, 2nd Edition


Author: Gwen Moran,Sue Johnson
Publisher: Penguin
ISBN: 1101195436
Category: Business & Economics
Page: 384
View: 8200

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It's just good business. 'The Complete Idiot's Guide® to Business Plans, Second Edition', helps new and existing entrepreneurs create clear, comprehensive, and compelling business plans by walking them through all of the decisions they'll need to make before writing their plans, and then helping them structure and execute their plans to achieve their specific business goals. According to the Small Business Administration, in 2002 approximately 570,000 new small businesses opened their doors for business, and in 2007, the number rose to 680,000. Data shows that the past three recessions all resulted in significant rises in the number of new small businesses More than 75 percent of small firms use some form of credit in their start-up or operations.

Wirtschaft für Dummies


Author: Sean Masaki Flynn
Publisher: John Wiley & Sons
ISBN: 3527802630
Category: Political Science
Page: 396
View: 6935

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Angebot und Nachfrage, Rezession und Inflation sind Begriffe, die täglich und nicht nur im Wirtschaftsteil der Tageszeitung auftauchen. Aber was verbirgt sich hinter diesen Begriffen? Und was versteht man unter Makro- und Mikroökonomie? Welche Faktoren führen zu einer Inflation, warum gibt es Rezessionen und, last but not least, warum lieben Ökonomen freie Märkte und Konkurrenz? Sean Masaki Flynn gibt die Antworten zu diesen Fragen und bringt Ihnen damit die Grundzüge der Wirtschaft näher.

The Complete Idiot's Guide to European History, 2e


Author: Nathan Barber
Publisher: Penguin
ISBN: 1101558563
Category: History
Page: 464
View: 7021

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Fascinating, fact-filled writing that delivers hundreds of years in the life of the European continent. Terrific supplementary reading for AP History students.

The Complete Idiot's Guide to Mortgages, 2E


Author: Edie Milligan Driskill,Jamie Sutton
Publisher: Penguin
ISBN: 1440691096
Category: Business & Economics
Page: 256
View: 9272

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It pays to be in the know about mortgages. An expanded and revised version of The Pocket Idiot's Guide to Mortgages, this essential volume covers everything homebuyers and re-financers need to know. Coverage includes an overview of the application process, overcoming qualification hurdles, finding the right type of loan, when and how to refinance to save money, and much more. * Contains the forms readers need as they move through the mortgage process, including a sample application, pre-qualification forms, re-finance worksheets, and mortgage payment and amortization tables * Expanded, larger-format edition * Features all the new, creative mortgage programs that have become popular

The Complete Idiot's Guide to Success as a Real Estate Agent, 2E


Author: Marilyn Sullivan
Publisher: Penguin
ISBN: 1440696896
Category: Business & Economics
Page: 416
View: 5849

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The incredible growth of the real estate market over the past few years has more and more people looking to change jobs and get in on the action. Fully revised and updated (and written by a highly regarded real estate broker, author, and lawyer), this book covers everything from whether or not real estate sales is the right career move, to how to master the skills necessary to be successful. Includes a consideration of the pros and cons of a career in real estate sales, as well as hints for taking the exam and getting licensed. Updated information on websites, technology, and newly-popular discounted fee structure. Provides easy-to-follow, customizable business markets.

The Complete Idiot's Guide to Starting an Ebay Business, 2nd Edition


Author: Barbara Weltman,Malcolm Katt
Publisher: Penguin
ISBN: 143621243X
Category: Business & Economics
Page: 352
View: 8958

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The buck starts here! eBay® is the Internet's premier auction site and everyone's favorite place to shop. It's also the place to start a business and make money from the comfort of one's home. Completely revised, this new edition will help readers create the eBay® business they dream of. There is also new and updated information on: - The basics of eBay®, the auction process, and the essentials of getting the business down on paper-including recordkeeping, accounting, taxes, insurance, legal issues, and other essential details - Determining what to sell, how to price it, and working with services such as PayPal® - The ins and outs of the biggest growing areas of eBay business-sourcing, wholesaling, and fixed price sales - Cutting through the competition, improving profit margins, changing strategies, improved advertising and promotions, and more

Die Geschichte der USA für Dummies


Author: Steve Wiegand
Publisher: John Wiley & Sons
ISBN: 3527815503
Category: History
Page: 429
View: 2557

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Kaum ein Land polarisiert so sehr wie die USA. Sie werden bewundert, belächelt und geschmäht zugleich. Was macht dieses Land aus, das der Welt seinen Stempel aufdrückt wie kein anderes? Steve Wiegand zeigt Ihnen die Geschichte dieses Landes, er beginnt mit den Ureinwohnern, beschreibt Motivation und Engagement der Pilgerväter, den Unabhängigkeitskampf und den Bürgerkrieg. Ausführlich stellt er Politik und Gesellschaft der USA im 20. Jahrhundert dar: vom Ersten Weltkrieg bis zum Fall der Berliner Mauer. Abschließend zeigt er noch ein Amerika, das als einzige Supermacht seinen Platz in der Welt sucht. Fundiert und mit einem kritischen Blick auf Anspruch und Wirklichkeit beschreibt der Autor den Weg der USA von der Sklaverei bis zur Wahl von Donald Trump als US-Präsident.