Organizational Perception Management


Author: Kimberly D. Elsbach
Publisher: Psychology Press
ISBN: 1317579852
Category: Business & Economics
Page: 210
View: 486

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This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance. Since then, empirical studies have expanded the domain of organizational perception management to include the management of organizational identities, as well as the strategic management of specialized organizational images for specific audiences. The goals of Organizational Perception Management are to: *summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics; *illustrate OPM events and tactics in specific, real-world contexts; and *identify a set of research themes that may stimulate further research on OPM. This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.

Revolution in a Bottle

How Terracycle Is Eliminating the Idea of Waste
Author: Tom Szaky
Publisher: Penguin
ISBN: 1101614013
Category: Business & Economics
Page: 224
View: 1313

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The amazing story of what Inc. magazine called “the coolest little startup in America.” Tom Szaky dropped out of Princeton a decade ago to found TerraCycle, a company that makes the nonrecyclable recyclable. TerraCycle is now at the forefront of the eco-capitalist movement, partnering with more than 35 million people in twenty countries in the collection of waste and transforming that waste into useful products. Creating trash cans from chip bags and plastic benches from cigarette butts, TerraCycle has redefined recycling. Revolution in a Bottle is a rollicking tale of entrepreneurial adventure and an essential guide to creating a company that’s good for people, good for profits, and good for the planet. Since Revolution in a Bottle was first published in 2009, TerraCycle has grown dramatically from a small company offering worm poop in a soda bottle to a pioneer of recycling worldwide. This completely revised and expanded edition continues the story of this incredible company.

Finanzmarktpublika

Moralität, Krisen und Teilhabe in der ökonomischen Moderne
Author: Andreas Langenohl,Dietmar J. Wetzel
Publisher: Springer-Verlag
ISBN: 353119707X
Category: Social Science
Page: 317
View: 7147

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Der Sammelband fragt nach den Konjunktionen von Finanzmarkt und den Krisen der modernen Gesellschaft, und zwar unter dem Aspekt von Öffentlichkeit beziehungsweise unterschiedlicher Finanzmarktpublika. Denn es sind insbesondere Öffentlichkeit und Publikumsstrukturen, in deren Wandel sich das Paradigmatische von Finanzmärkten für allgemeine Mechanismen der Integration, Kohäsion und Imagination moderner Gesellschaften zeigt. Finanzmarktpublika sind Szenerien der Konstitution der (Un-)Moralität der Finanzmärkte, Austragungsorte gesellschaftlicher und finanzökonomischer Krisen und zugleich Projektionsflächen nicht nur ökonomischer, sondern gesellschaftlicher Teilhabe. Solche Momente finanzmarktlicher Paradigmatizität werden auf der Grundlage konzeptioneller Überlegungen und empirischer Befunde zu Verhältnissen zwischen Operationsweisen von Finanzmärkten, der Konstitution von Öffentlichkeiten und der Strukturierung moderner Gesellschaften freigelegt und zur Diskussion gestellt.

Naked Conversations

How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble,Shel Israel
Publisher: John Wiley & Sons
ISBN: 047174719X
Category: Business & Economics
Page: 251
View: 9276

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With a Foreword by author Tom Peters, this book uses more than 50 case histories to explain why blogging is an efficient and infinitely more credible method of business communication.

Media Worlds in the Postjournalism Era


Author: David L. Altheide,Robert P. Snow
Publisher: Transaction Publishers
ISBN: 9780202367323
Category: Language Arts & Disciplines
Page: 274
View: 6303

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The concept of media logic, a theoretical framework for explaining the relationship between mass media and culture, was first introduced in Altheide and Snow's influential work, "Media Logic. "In "Media Worlds in the Postjournalism Era, "the authors expand their analysis of how organizational considerations promote a distinctive media logic, which in turn is conductive to a media culture. They trace the ethnography of that media culture, including the knowledge, techniques, and assumptions that encourage media professionals to acquire particular cognitive and evaluative criteria and thereby present events primarily for the media's own ends. Case studies and examples of the mass media presentation of entertainment, news, politics, organized religion, and sports during the past twenty years illustrate how scheduling, sources of information, style, format, and professional awards influence how the world is portrayed in the various media. The authors analyze the influence of media logic on society's perceptions and judgments of issues and its impact on public opinion, culture, and social institutions.

Cyberscience

Research in the Age of the Internet
Author: Michael Nentwich
Publisher: Austrian Academy of Sciences
ISBN: N.A
Category: Computers
Page: 569
View: 4814

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"This wide-ranging book describes and analyses the use of information and communication technologies (ICT) in the age of the Internet. It assesses the impact of ICT on various aspects of academic activities and on the substance of research and research policies within academic organizations. Contents include: Method & Theory. Technological Perspectives & Status Quo-Cyberscience: the new tools, the new working environment, cyber-science, cyber-humanities, cyber-social sciences. Impact Assessment-cyberscience and: spatial dimension, roles in academia, knowledge representation, publishing, quality control & crediting academic output, law, and the substance of research. Cyberscience and politics."

Rhetorical and Critical Approaches to Public Relations II


Author: Dr Robert L Heath,Elizabeth L Toth
Publisher: Routledge
ISBN: 1135465010
Category: Language Arts & Disciplines
Page: 344
View: 4312

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This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

Zero Comments

Blogging and Critical Internet Culture
Author: Geert Lovink
Publisher: Routledge
ISBN: 1135872147
Category: Computers
Page: 340
View: 7907

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In Zero Comments, internationally renowned media theorist and 'net critic' Geert Lovink revitalizes worn out concepts about the Internet and interrogates the latest hype surrounding blogs and social network sites. In this third volume of his studies into critical Internet culture, following the influential Dark Fiber and My First Recession, Lovink develops a 'general theory of blogging.' He unpacks the ways that blogs exhibit a 'nihilist impulse' to empty out established meaning structures. Blogs, Lovink argues, are bringing about the decay of traditional broadcast media, and they are driven by an in-crowd dynamic in which social ranking is a primary concern. The lowest rung of the new Internet hierarchy are those blogs and sites that receive no user feedback or 'zero comments'. Zero Comments also explores other important changes to Internet culture, as well, including the silent globalization of the Net in which the West is no longer the main influence behind new media culture, as countries like India, China and Brazil expand their influence and looks forward to speculate on the Net impact of organized networks, free cooperation and distributed aesthetics.

The Influentials

People Who Influence People
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421420
Category: Philosophy
Page: 370
View: 384

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Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

Gendered Discourses


Author: J. Sunderland
Publisher: Springer
ISBN: 0230505589
Category: Language Arts & Disciplines
Page: 248
View: 8385

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This advanced textbook critically reviews a range of theoretical and empirical work on gendered discourses, and explores how gendered discourses can be identified, described and named. It also examines the actual workings of discourses in terms of construction and their potential to 'damage'. For upper-level undergraduates and graduate students in discourse analysis, gender studies, social psychology and media studies.

Dialogue – The Mixed Game


Author: Edda Weigand
Publisher: John Benjamins Publishing
ISBN: 9027287465
Category: Language Arts & Disciplines
Page: 304
View: 4128

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The ‘Mixed Game Model’ represents a holistic theory of dialogue which starts from human beings’ competence-in-performance and describes how language is integrated in a general theory of human action and behaviour. Human beings are able to adapt to changing conditions and to pursue their interests by the integrated use of various communicative means, mainly verbal, perceptual and cognitive. The core unit is the dialogic action game or ‘the mixed game’ with human beings at the centre acting and reacting in cultural surroundings. The key to opening up the complex whole is human beings’ nature. The Mixed Game Model demonstrates how the different disciplines of the natural and social sciences and the humanities are mutually interconnected. After a detailed overview of the state of the art, the fundamentals of the theory are laid down. They include a typology of action games which ranges from minimal games to complex institutional games. The description is illustrated by analyses of authentic games.

Excellence in Public Relations and Communication Management


Author: James E. Grunig
Publisher: Routledge
ISBN: 1136691758
Category: Business & Economics
Page: 680
View: 448

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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Hybrid Cultures

Strategies For Entering And Leaving Modernity
Author: N.A
Publisher: U of Minnesota Press
ISBN: 1452907536
Category: Social Science
Page: 293
View: 7028

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Examines the threats to Latin American cultural identity in a global marketplace - now with a new introduction!

Sound Business


Author: Julian Treasure
Publisher: Management Books 2000
ISBN: 9781852526689
Category: Business & Economics
Page: 276
View: 4512

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The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.

Gatewatching

Collaborative Online News Production
Author: Axel Bruns
Publisher: Peter Lang
ISBN: 9780820474328
Category: Computers
Page: 330
View: 9965

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Gatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.

Socialnomics

How Social Media Transforms the Way We Live and Do Business
Author: Erik Qualman
Publisher: John Wiley & Sons
ISBN: 0470901225
Category: Business & Economics
Page: 320
View: 4330

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Discourse, Identities and Genres in Corporate Communication

Sponsorship, Advertising and Organizational Communication
Author: Paola Evangelisti Allori,Giuliana Garzone
Publisher: Peter Lang Pub Incorporated
ISBN: 9783034305914
Category: Language Arts & Disciplines
Page: 324
View: 2955

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The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

We Blog

Publishing Online with Weblogs
Author: Paul Bausch,Matthew Haughey,Meg Hourihan
Publisher: Wiley
ISBN: 9780764549625
Category: Computers
Page: 336
View: 6404

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Your Complete Guide to Creating and Maintaining Weblogs Weblogs offer an exciting new way to voice your opinions, share ideas with others, and help your business grow. Written by a team of weblog pioneers-the people who helped create Blogger and the MetaFilter community blog-this book shows you how to build, evolve and automate weblogs for personal and business use. We Blog begins with a complete overview of blog history, the different kinds of weblogs that exist today, and more. It further explains how to create, expand, and promote your own blog, from getting the most out of a variety of blogging tools and services to building a blog for business and expanding your audience through syndication. Packed with insider advice, practical exercises, and illuminating interviews, We Blog is your indispensable guide to the world of weblogs. Build Your Own Blog Today and Get Connected * Create your first blog in just a few minutes * Find out about team blogs and business blogs * Learn how to use six popular blogging tools * Make blogging even easier with an automated weblog system * Add a comment system to connect with your audience * Build your audience by promoting or syndicating your blog

Information Campaigns

Balancing Social Values and Social Change
Author: Charles T. Salmon
Publisher: SAGE Publications, Incorporated
ISBN: N.A
Category: Language Arts & Disciplines
Page: 312
View: 3082

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Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address

Broadband Society and Generational Changes


Author: Fausto Colombo,Leopoldina Fortunati
Publisher: Peter Lang Pub Incorporated
ISBN: 9783631604199
Category: Language Arts & Disciplines
Page: 317
View: 4501

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The role generations play in accepting and shaping digital technologies, and possibly vice versa, is an increasingly relevant issue in contemporary society. For the first time in the academic debate, this volume outlines the theoretical issues and explores some results from empirical researches on the relationship between generations and the media in digital society. The first part of the book deals with the theoretical debate on generations, from Mannheim's to the revisiting of some classical notions shaped by disciplines as history, demography, marketing and sociology. The second part gathers a selection of researches at international level, with particular attention to the European context. Though each research used specific methodologies, the main approaches focused on media domestication by young and old generations, and on the comparative analyses of different generations in adopting media.