Social Media for Writers

Marketing Strategies for Building Your Audience and Selling Books
Author: Tee Morris,Pip Ballantine
Publisher: F+W Media, Inc.
ISBN: 1599639289
Category: Reference
Page: 278
View: 904

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Maximize the Potential of Your Online Brand! Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more. That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog tours Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform Build a community: make connections and create a fan base to endorse your work You'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

How to sell eBooks online

Just upload your book and earn $1000 per month
Author: Pham Hoang Minh
Publisher: HM's book
ISBN: N.A
Category:
Page: 86
View: 6098

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The internet has changed so many things in our world. As consumers, snail mail letters were replaced with email. We Skype instead of draining our wallets with long-distance phone calls. And we shop on Amazon instead of fighting for a parking space and dealing with the crowds at the local shopping mall. On the flip side of that, as internet entrepreneurs, we use email to market our products and services, Skype to conduct meetings and can earn a living selling on Amazon.com. And that’s just a small taste of all the disruptions we’ve enjoyed thanks to the internet. One of the biggest disrupted industries and one of those that provides a great path to a solid making money online venture for an individual entrepreneur is in book publishing. Specifically, publishing and selling ebooks online. You see, what the big publishing houses do with big offices of editors, writers, administrative staff… and then big printing presses… then distribution centers to get their books out to bookstores around the country… all to hopefully get books in the hands of customers… you can do on the computer you have right now. If that’s not massive disruption, I don’t know what is. With all the red tape, "play to pay" tactics, and the lack of marketing support from the big publishing houses (along with low royalties) many are finding that self-publishing is a much better option (and in most cases a more profitable option!). There are some key differences between this self-publishing (which, by the way, doesn’t have the negative connotations it used to) and the traditional publishing process. You won’t be dealing with printed books, for one. That eliminates the expense and hassle of actually creating books, storing them, and delivering them — and that may not even sell. It’s going to be all digital. These are ebooks, which can be read on devices like Amazon’s Kindle, on another tablet or smartphone, or even on a computer. From humble beginnings, ebooks now sell in the millions each year, representing about 20 percent of the publishing market in the United States. Industry watchers say that by 2018, ebook revenues will reach over $8 billion per year. And there is plenty of room for a one-person ebook entrepreneur to get a piece of that market. So let's take a look at how you can make money with ebooks; from the brainstorming to the writing, and most importantly... the marketing and selling of your ebooks online. So take a look at this book and see what interests you!

The Joy of Writing a Great Cookbook

How to Share Your Passion for Cooking from Idea to Published Book to Marketing It Like a Bestseller
Author: Kim Yorio
Publisher: Page Street Publishing
ISBN: 1624140661
Category: Language Arts & Disciplines
Page: 160
View: 588

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With more than 20 years in publicity under her belt, Kim Yorio has worked with the biggest names in the food world, including Julia Child, Jamie Oliver, Ina Garten and Rachael Ray, as well as esteemed brands like Calphalon, Sur La Table, Nudo Italia and Taste #5. Now, with this must-have guide to success, you can get the secrets on how to make your cookbook stick out from the pack from a culinary marketing master. Whether you're a restaurateur looking for promotions or a great home chef hoping to share your exceptional recipes, with Kim's years of knowledge printed on the page you'll be able to create the bestselling cookbook of your dreams. Kim instructs on everything from what cookbook concept is right for you, how to select the perfect recipes, how to have a captivating voice on paper and of course, how to market your book once its published. With The Joy of Writing a Great Cookbook, Kim Yorio leaves no stone left unturned, putting you on the straight path to a bestseller.

Networking Like a Pro

Turning Contacts into Connections
Author: Ivan Misner,Brian Hilliard
Publisher: Entrepreneur Press
ISBN: 1613083580
Category: Self-Help
Page: N.A
View: 6896

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Grow Your Business with the Right Connections It’s easy to feel like networking is a waste of time, energy, or money—but that just means you’re doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you’ll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life. You’ll learn how to: Attract the right people with a carefully crafted Unique Selling Proposition Gain your most valuable customers with referrals from networking partners Make your best first impression with the 12 x 12 x 12 Rule Choose networking events and activities that best fit your needs Build and expand your network with a calculated follow-up strategy Avoid behaviors that damage your reputation and push potential partners away Plus, gain access to worksheets, templates, and the Networking Scorecard designed to help you get the most out of your network. If you’re ready to build connections that turn relationships into profitable customers, the Networking Like a Pro is for you!

The New Relationship Marketing

How to Build a Large, Loyal, Profitable Network Using the Social Web
Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118135008
Category: Business & Economics
Page: 272
View: 7264

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A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like,and trust. That's the essence of "relationship marketing." Today,the popularity of online social networking has caused a paradigmshift in relationship marketing. This book helps businesspeople andmarketers master this crucial new skill set. Social marketingexpert Mari Smith outlines a step-by-step plan for building asizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure toshift your approach to using social media marketing, to betterunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence, this book is foryou. Outlines how to become a significant "center of influence" foryour customers and prospects Explains the unspoken rules of online etiquette—and thecommon "turnoffs" that drive customers and potential partnersaway Details the unique cultures of Facebook, Twitter, and otherpopular online platforms Shows exactly what to automate and delegate to build yoursocial media persona, yet still retain the personal touch Even if you currently have zero presence online, this book willhelp you see measurable results in a short time.

Doing Visual Ethnography


Author: Sarah Pink
Publisher: SAGE
ISBN: 1446296032
Category: Reference
Page: 248
View: 8381

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Essential reading for anyone wishing to engage with images, technologies and society, Doing Visual Ethnography is a milestone in ethnographic and visual research. The third edition of this classic text includes new chapters on web-based practices for visual ethnography and the issues surrounding the representation, interpretation and authoring of knowledge with the rise of digital media. The book provides a foundation for thinking about visual ethnography and introduces the practical and theoretical issues relating to the visual and digital technologies used in the field. Drawing upon her original research and the experiences of other ethnographers, Sarah Pink once again challenges our understanding of the world and sets new agendas for visual ethnography by: Helpfully illustrating key concepts within real world contexts Introducing examples from both analogue and digital media Exploring material and electronic texts Setting out the shift towards applied, participatory and public visual scholarship. This book is a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice.

The Social Media Gospel

Sharing the Good News in New Ways
Author: Meredith Gould
Publisher: Liturgical Press
ISBN: 0814635830
Category: Religion
Page: 152
View: 6650

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Facebook, Twitter, Pinterest, YouTube, and a growing number of other social media tools can help you build church, deepen faith, and extend your reach in previously unimaginable ways. In this easy-to-understand, step-by-step guide to digital ministry, church communications professional Meredith Gould goes beyond “how to” and explains “why to” engage your parish in the world of social media. Social media tools make it possible to share conversations and content with the long-time faithful, disaffected millennials, the homebound, and spiritual seekers within and beyond church-the-building.Inspired by the Gospel and centered on Christ, The Social Media Gospel gently guides you and your church leaders and volunteers through the rapidly changing world of social media, helping you preach the Good News in new ways.

Guide to Software Development

Designing and Managing the Life Cycle
Author: Arthur M. Langer
Publisher: Springer Science & Business Media
ISBN: 144712300X
Category: Computers
Page: 354
View: 1269

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This book addresses how best to make build vs. buy decisions, and what effect such decisions have on the software development life cycle (SDLC). Offering an integrated approach that includes important management and decision practices, the text explains how to create successful solutions that fit user and customer needs, by mixing different SDLC methodologies. Features: provides concrete examples and effective case studies; focuses on the skills and insights that distinguish successful software implementations; covers management issues as well as technical considerations, including how to deal with political and cultural realities in organizations; identifies many new alternatives for how to manage and model a system using sophisticated analysis tools and advanced management practices; emphasizes how and when professionals can best apply these tools and practices, and what benefits can be derived from their application; discusses searching for vendor solutions, and vendor contract considerations.

Online Journalism

The Essential Guide
Author: Steve Hill,Paul Lashmar
Publisher: SAGE
ISBN: 1446297195
Category: Language Arts & Disciplines
Page: 304
View: 1064

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Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production. What this book does for you: Tips and advice from leading industry experts in their own words QR codes throughout the book to take you straight to multimedia links A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights (http://onlinejournalismguide.com/) Exercises to help you hone your skills Top five guided reading list for each topic, so you can take it further Perfect for students throughout a journalism course, this is your essential guide!

Writers' & Artists' Yearbook 2017


Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1472928660
Category: Reference
Page: 816
View: 4715

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This bestselling guide to all areas of publishing and the media is completely revised and updated every year. The Yearbook is packed with advice, inspiration and practical guidance on who to contact and how to get published. New articles in the 2017 edition on: Stronger together: writers united by Maggie Gee Life writing: telling other people's stories by Duncan Barrett (co-author of the Sunday Times bestseller GI Brides) The how-to of writing 'how-to' books by Kate Harrison (author of the 5:2 Diet titles) Self-publishing Dos and Dont's by Alison Baverstock The Path to a bestseller by Clare Mackintosh (author of the 2015 Let Me Go) Getting your lucky break by Claire McGowan Getting your poetry out there by Neil Astley (MD and Editor at Bloodaxe Books) Selling yourself and your work online by Fig Taylor Then and now: becoming a science fiction and fantasy writer - Aliette de Bodard Writing (spy) fiction - Mick Herron Making waves online - Simon Appleby All articles are reviewed and updated every year. Key articles on Copyright Law, Tax, Publishing Agreements, E-publishing, Publishing news and trends are fully updated every year. Plus over 4,000 listings entries on who to contact and how across the media and publishing worlds In short it is 'Full of useful stuff' - J.K. Rowling Foreword to the 2017 edition by Deborah Levy.

Children's Writers' & Artists' Yearbook 2017


Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1472924975
Category: Reference
Page: 480
View: 4258

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Foreword by Frances Hardinge The annual, bestselling guide to all aspects of the media and how to write and illustrate for children and young adults. Acknowledged by the media industries and authors as the essential guide to how to get published. The 70+ articles are updated and added to each year. Together they provide invaluable guidance on subjects such as series fiction, writing historical or funny books, preparing an illustration portfolio, managing your finances, interpreting publishers' contracts, self-publishing your work. NEW articles for the 2017 edition included on: - Wanting to be a writer by Simon Mason - Finding new readers and markets by Tom Palmer - News and trends in children's publishing 2015-16 by Caroline Horn - Series fiction: writing as a part of a team by Lucy Courtenay - Creating a children's comic by Tom Fickling All of the 2,000 listings of who to contact across the media have been reviewed and updated. The essential guide for any writer for children.

301 Ways to Use Social Media To Boost Your Marketing


Author: Catherine Parker
Publisher: McGraw Hill Professional
ISBN: 0071739890
Category: Business & Economics
Page: 352
View: 4553

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Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do. 301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like: • BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!

News on the Internet

Information and Citizenship in the 21st Century
Author: David Tewksbury,Jason Rittenberg
Publisher: Oxford University Press
ISBN: 0199939306
Category: Political Science
Page: 208
View: 7166

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Online news sites play an ever-pervasive role in the daily gathering and flow of political information. Media has always played an intermediary role in the way that citizens receive and process news, but, with the speed of information transmission, the segmentation of news sources, and the rise of citizen journalism, issues of authority, audience, and even the definition of "news" have shifted and become blurred. News on the Internet synthesizes research on developing and current patterns of online news provision with the literature on traditional, offline media to create a conceptual map for understanding the way that public affairs and news are presented and consumed on the internet. Tewksbury and Rittenberg look at the dual role of the internet as a source of authoritative news and as a vehicle for citizens in contemporary democracies to create and share political information. Throughout, they address the tension between the benefits of internet news provision, specifically increased citizen engagement, and the negative, perhaps counterintuitive, effects: the fragmentation of knowledge and polarization of opinion in contemporary democracies. News on the Internet focuses on these points of conflict and contradiction in the online news environment and offers conclusions and predictions for how these phenomena will develop in the future.

Zero to 100,000

Social Media Tips and Tricks for Small Businesses
Author: Sarah-Jayne Gratton,Dean A. Gratton
Publisher: Que Publishing
ISBN: 0789748002
Category: Business & Economics
Page: 204
View: 5356

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Introduces a easy, low-cost social media plan to create a social media stage to use as a promotional tool for your business and includes advice from five experts.

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Author: Ann Handley,C.C. Chapman
Publisher: John Wiley & Sons
ISBN: 9780470948729
Category: Business & Economics
Page: 192
View: 772

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Platform

Get Noticed in a Noisy World
Author: Michael S. Hyatt
Publisher: Thomas Nelson Inc
ISBN: 159555503X
Category: Business & Economics
Page: 261
View: 4023

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Discusses how to create a platform and build an audience using social media technologies.

Contemporary Marketing


Author: Louis E. Boone,David L. Kurtz
Publisher: Cengage Learning
ISBN: 1305465466
Category: Business & Economics
Page: 768
View: 3616

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CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author YOU

Creating and Building Your Author and Book Platforms
Author: Judith Briles
Publisher: Mile High PressLtd
ISBN: 9781885331410
Category: Language Arts & Disciplines
Page: 220
View: 1997

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"It takes a village to create and market your book."