Social Media Just for Writers

How to Build Your Online Platform and Find and Engage with Your Readers
Author: Frances Caballo
Publisher: N.A
ISBN: 9780985559267
Category: Authorship
Page: 230
View: 8903

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You wrote your book and sold copies to family members, friends, and colleagues in the writing world. But you have goals that extend beyond a few dozen copies sold. Right? You want your book to soar and reach thousands, if not millions, of readers. But how do you achieve your dream of selling books around the world? With social media, you can build your platform and reach readers in locales you never imaged possible before. In this book, you'll learn how to: Create a Facebook fan page and actively engage with your readers. Optimize your LinkedIn profile. Tackle Instagram, Tumblr, and Snapchat. Build and optimize Pinterest pinboards for SEO to maximize exposure of your books and blog. Improve your blogging. Excel on Twitter. Create images for your blog and social media posts. Social Media Just for Writers provides a gold mine of marketing nuggets specifically for writers considering using social media to promote their books - and every writer SHOULD use social media to promote their books. I found several tips and tricks that I didn't know about that I'll be using myself. Frances knows her stuff. - Scott Brown, author, Social Information: Gaining Competitive and Business Advantage Using Social Media Tools If you take this book, and go through it step by step, you will be a social media marketing pro in no time! That is exactly what I am doing! Don't be overwhelmed by this crucial aspect of your marketing plan. Social media is here to stay, and Frances Caballo's Social Media Just for Writers should be your companion at the computer. - Arlene Miller, author, Best Little Grammar Book Ever! and The Best Grammar Workbook Ever!

Social Media Just for Writers

The Best Online Marketing Tips for Selling Your Books
Author: Frances Caballo
Publisher: Createspace Independent Pub
ISBN: 9781480030824
Category: Computers
Page: 140
View: 8705

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You wrote your book and sold copies to family members, friends, and colleagues. Now you want to reach readers around the state, across the country, or on the other side of the world. But how? With social media, you can build your platform and reach markets you never imagined possible before. In this book you will learn how to: create your Facebook fan page and initiate active engagement with your readers, use a myriad of Twitter applications to help you economize your time while expanding your tribe, optimize your LinkedIn profile with keywords, tackle Google+ with renewed confidence, build Pinterest pinboards and use them to promote your books and blog, and round out your online strategies with offline marketing techniques.

Social Media for Writers

Marketing Strategies for Building Your Audience and Selling Books
Author: Tee Morris,Pip Ballantine
Publisher: Writer's Digest Books
ISBN: 9781599639260
Category: Computers
Page: 277
View: 7149

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Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google& --Publisher

Build Your Author Platform

The New Rules: A Literary Agent s Guide to Growing Your Audience in 14 Steps
Author: Carole Jelen,Michael McCallister
Publisher: BenBella Books, Inc.
ISBN: 1939529298
Category: Reference
Page: 384
View: 6169

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A great book is no longer enough. An author platform is the most powerful key to success in today’s saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the writer platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

Going Social

Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
Author: Jeremy Goldman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814432557
Category: Business & Economics
Page: 294
View: 3415

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Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies.

Optimize

How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 1118167775
Category: Business & Economics
Page: 243
View: 1367

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Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.

How To Write Non Fiction

Turn Your Knowledge Into Words
Author: Joanna Penn
Publisher: Curl Up Press via PublishDrive
ISBN: N.A
Category: Language Arts & Disciplines
Page: 360
View: 3890

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Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words? The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing. I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes: PART 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not the expert? Originality. Or, there are so many other books on this topic Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt PART 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal PART 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed and quality Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Truth and perfectionism Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors PART 4. Publishing and Product Creation Your publishing options The different formats for your book Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time PART 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.

The Best Grammar Workbook Ever!


Author: Arlene Miller
Publisher: N.A
ISBN: 9780991167401
Category: Language Arts & Disciplines
Page: 208
View: 4262

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The Best Grammar Workbook Ever! is a comprehensive instructional guide for ages 10-110. It covers grammar basics, common grammar problems, punctuation, capitalization, and word usage. In addition to a Pretest and Final Test, there are more than 100 practice exercises and tests at the end of each chapter. A complete list of answers is included in one of the appendixes. Other appendixes include commonly misspelled words, commonly mispronounced words, Greek and Latin word roots, and writing tips. The book is written in a friendly and easy-to-use tone. There are helpful hints throughout and a complete index.

Online Marketing for Busy Authors

A Step-by-Step Guide
Author: Fauzia Burke
Publisher: Berrett-Koehler Publishers
ISBN: 1626567875
Category: Language Arts & Disciplines
Page: 168
View: 5041

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If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing? Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more. By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.

Marketing Your Book: An Author's Guide

How to target agents, publishers and readers
Author: Alison Baverstock
Publisher: A&C Black
ISBN: 1408147971
Category: Language Arts & Disciplines
Page: 256
View: 4324

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Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Networking Like a Pro

Turning Contacts into Connections
Author: Ivan Misner,Brian Hilliard
Publisher: Entrepreneur Press
ISBN: 1613083580
Category: Self-Help
Page: N.A
View: 6410

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Grow Your Business with the Right Connections It’s easy to feel like networking is a waste of time, energy, or money—but that just means you’re doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you’ll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life. You’ll learn how to: Attract the right people with a carefully crafted Unique Selling Proposition Gain your most valuable customers with referrals from networking partners Make your best first impression with the 12 x 12 x 12 Rule Choose networking events and activities that best fit your needs Build and expand your network with a calculated follow-up strategy Avoid behaviors that damage your reputation and push potential partners away Plus, gain access to worksheets, templates, and the Networking Scorecard designed to help you get the most out of your network. If you’re ready to build connections that turn relationships into profitable customers, the Networking Like a Pro is for you!

The Business of Being a Writer


Author: Jane Friedman
Publisher: University of Chicago Press
ISBN: 022639333X
Category: Reference
Page: 368
View: 6467

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Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than twenty years of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. It will leave them empowered, confident, and ready to turn their craft into a career.

The Joy of Writing a Great Cookbook

How to Share Your Passion for Cooking from Idea to Published Book to Marketing It Like a Bestseller
Author: Kim Yorio
Publisher: Page Street Publishing
ISBN: 1624140661
Category: Language Arts & Disciplines
Page: 160
View: 8813

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With more than 20 years in publicity under her belt, Kim Yorio has worked with the biggest names in the food world, including Julia Child, Jamie Oliver, Ina Garten and Rachael Ray, as well as esteemed brands like Calphalon, Sur La Table, Nudo Italia and Taste #5. Now, with this must-have guide to success, you can get the secrets on how to make your cookbook stick out from the pack from a culinary marketing master. Whether you're a restaurateur looking for promotions or a great home chef hoping to share your exceptional recipes, with Kim's years of knowledge printed on the page you'll be able to create the bestselling cookbook of your dreams. Kim instructs on everything from what cookbook concept is right for you, how to select the perfect recipes, how to have a captivating voice on paper and of course, how to market your book once its published. With The Joy of Writing a Great Cookbook, Kim Yorio leaves no stone left unturned, putting you on the straight path to a bestseller.

The Writer's Guide to Wattpad

The Comprehensive Guide to Building and Sustaining a Successful Career
Author: Benjamin Sobieck
Publisher: Writer's Digest Books
ISBN: 9781440352935
Category:
Page: 256
View: 2655

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Engage with the Next Generation of Writers! Wattpad is an online storytelling community where users can post their writing, such as articles, stories, novels, fan fiction, and poems. This platform offers writers the chance to connect directly with readers, fans, and story enthusiasts. With the ability to release stories and chapters one at a time, authors can receive continual encouragement and real-time feedback on their work. The Wattpad staff supports successful writers through their Stars program, which provides them opportunities to work with successful brands, publish to print, connect to film and television industries, and more. The potential of Wattpad for writers is limitless, and, for the first-time ever, the staff, writers, and stars of Wattpad have created the guide to help you launch and sustain a successful writing career through this platform. In The Writer's Guide to Wattpad, you'll learn how to: Get started using Wattpad, prepare your writing to be published, and develop a unique cover design. Interact with readers, use multimedia to enhance and tell stories, and leverage social media to create a stronger platform. Attract the attention of an agent or publisher and sell copies of your work elsewhere. Tap into the brand of Wattpad to understand their Stars Program, brand campaigns, and what success looks like. Written to be accessible to beginners and veterans alike, The Writer's Guide to Wattpad is your essential companion to navigating the Wattpad platform and brand, and leveraging your writing to millions of users worldwide.

How to Make Money with Social Media

An Insider's Guide to Using New and Emerging Media to Grow Your Business
Author: Jamie Turner,Reshma Shah
Publisher: Pearson Education
ISBN: 0133888339
Category: Business & Economics
Page: 216
View: 2966

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Provides marketing information on how to avoid the pitfalls that other companies have encountered online, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

Avoid Social Media Time Suck

A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write
Author: Frances Caballo
Publisher: N.A
ISBN: 9780985559229
Category: Computers
Page: 138
View: 6138

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Frances Caballo is a social media strategist and manager for authors. Her books include Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers and Blogging Just for Writers. Her clients include the San Francisco Writers Conference, the Women's National Book Association-San Francisco Chapter, and the Bay Area Independent Publishers Association. A free ebook, Pinterest Just for Writers, is available on her website at www.SocialMediaJustforWriters.com.

Sh#t Your Ego Says


Author: James McCrae
Publisher: Hay House, Inc
ISBN: 1401951201
Category: Self-Help
Page: 208
View: 3997

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“Don’t read this book,” your Ego says. “Your life could change. And that scares me.” Sometimes our worst failures lead to our greatest transformation. In 2012, James McCrae left behind a comfortable life in Minnesota and a successful career in advertising to move to New York City and pursue his dreams of being a writer. Soon after he arrived, Hurricane Sandy ripped through the eastern seaboard. New York City was underwater, and James —jobless and running out of money —was suddenly homeless. Fleeing to the island of Culebra for refuge, James sat alone on Flamenco Beach while his greatest doubts and insecurities rose to the surface. What he discovered was his Ego —and it had a lot of sh#t to say. This story of adventure, redemption, and transformation reminds us that we all have two voices inside us: the Ego and the Higher Self. The Ego is our reactive, attached mind that tells us we’re victims of circumstance. The Higher Self is our source of intuition and imagination that reminds us we’re the creators of our reality. Sh#t Your Ego Says exposes the battle between these voices. With arresting honesty and candid, compelling prose, James takes you through practical strategies for overthrowing your Ego and reclaiming a life of creativity and freedom. Whether you’re looking to achieve meaningful career success, improve your relationships, or unlock your imagination, this book provides a no-nonsense roadmap to living with purpose.

Social Media for Academics


Author: Mark Carrigan
Publisher: SAGE
ISBN: 147394371X
Category: Education
Page: 208
View: 1551

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Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. This practical book provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising your work and building networks to engaging the public with your research. It is supported by real life examples and underpinned by principles of good practice to ensure you have the skills to make the most of this exciting medium. You’ll find advice on: Using social media to publicise your work Potential pitfalls and how to avoid them The evolving role of social media in higher education Defining digital scholarship Managing your identity online Finding time for social media Near-future trends in academia. Visit Mark's blog for more insights and discussion on social media academic practice at http://markcarrigan.net/

The Craft Fair Vendor Guidebook

Ideas to Inspire
Author: BRENDA. DEHAAN
Publisher: Brenda DeHaan
ISBN: 9780692123881
Category:
Page: 84
View: 437

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"The Craft Fair Vendor Guidebook: Ideas to Inspire" is the go-to guide for people interested in personalized selling from newbies to veteran vendors. Chock-full of photographs from actual craft fairs and other vendor events, this book offers unique ways to display merchandise, simple solutions to save time and make money, and practical advice on a myriad of subjects. The author's specialty is wire-wrapped jewelry, but the book is not limited to one field. The display ideas may be applied to many crafts, as well as to various commercial products. This guidebook starts with business basics and expands to cover a wide range of topics from set-up to sales, including selling beyond the typical craft fair venue. Offering hands-on techniques, learn how a child's art kit can be transformed into a lovely jewelry display case or how PVC pipe can uplift your displays. Throughout the book, the author shares her experiences to encourage and inspire others. A quick read highlighted with colorful photographs illustrating the information, this book should spark ideas and motivate vendors to create their best booths ever!