Social Media Just for Writers

How to Build Your Online Platform and Find and Engage with Your Readers
Author: Frances Caballo
Publisher: N.A
ISBN: 9780985559267
Category: Authorship
Page: 230
View: 9315

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You wrote your book and sold copies to family members, friends, and colleagues in the writing world. But you have goals that extend beyond a few dozen copies sold. Right? You want your book to soar and reach thousands, if not millions, of readers. But how do you achieve your dream of selling books around the world? With social media, you can build your platform and reach readers in locales you never imaged possible before. In this book, you'll learn how to: Create a Facebook fan page and actively engage with your readers. Optimize your LinkedIn profile. Tackle Instagram, Tumblr, and Snapchat. Build and optimize Pinterest pinboards for SEO to maximize exposure of your books and blog. Improve your blogging. Excel on Twitter. Create images for your blog and social media posts. Social Media Just for Writers provides a gold mine of marketing nuggets specifically for writers considering using social media to promote their books - and every writer SHOULD use social media to promote their books. I found several tips and tricks that I didn't know about that I'll be using myself. Frances knows her stuff. - Scott Brown, author, Social Information: Gaining Competitive and Business Advantage Using Social Media Tools If you take this book, and go through it step by step, you will be a social media marketing pro in no time! That is exactly what I am doing! Don't be overwhelmed by this crucial aspect of your marketing plan. Social media is here to stay, and Frances Caballo's Social Media Just for Writers should be your companion at the computer. - Arlene Miller, author, Best Little Grammar Book Ever! and The Best Grammar Workbook Ever!

Social Media for Writers

Marketing Strategies for Building Your Audience and Selling Books
Author: Tee Morris,Pip Ballantine
Publisher: F+W Media, Inc.
ISBN: 1599639289
Category: Reference
Page: 278
View: 9224

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Maximize the Potential of Your Online Brand! Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more. That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog tours Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform Build a community: make connections and create a fan base to endorse your work You'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

How To Write Non Fiction

Turn Your Knowledge Into Words
Author: Joanna Penn
Publisher: Curl Up Press via PublishDrive
ISBN: N.A
Category: Language Arts & Disciplines
Page: 360
View: 1200

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Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not ‘the expert' or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words? The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life – so much so that 10 years later, I make a living with my writing. I've written seven other non-fiction books and co-written two more and built a multi-six-figure income around my non-fiction eco-system. In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes: PART 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not the expert? Originality. Or, there are so many other books on this topic Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt PART 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal PART 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed and quality Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Truth and perfectionism Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors PART 4. Publishing and Product Creation Your publishing options The different formats for your book Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time PART 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book. Download a sample or buy now and start writing.

The Joy of Writing a Great Cookbook

How to Share Your Passion for Cooking from Idea to Published Book to Marketing It Like a Bestseller
Author: Kim Yorio
Publisher: Page Street Publishing
ISBN: 1624140661
Category: Language Arts & Disciplines
Page: 160
View: 7307

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With more than 20 years in publicity under her belt, Kim Yorio has worked with the biggest names in the food world, including Julia Child, Jamie Oliver, Ina Garten and Rachael Ray, as well as esteemed brands like Calphalon, Sur La Table, Nudo Italia and Taste #5. Now, with this must-have guide to success, you can get the secrets on how to make your cookbook stick out from the pack from a culinary marketing master. Whether you're a restaurateur looking for promotions or a great home chef hoping to share your exceptional recipes, with Kim's years of knowledge printed on the page you'll be able to create the bestselling cookbook of your dreams. Kim instructs on everything from what cookbook concept is right for you, how to select the perfect recipes, how to have a captivating voice on paper and of course, how to market your book once its published. With The Joy of Writing a Great Cookbook, Kim Yorio leaves no stone left unturned, putting you on the straight path to a bestseller.

Networking Like a Pro

Turning Contacts into Connections
Author: Ivan Misner,Brian Hilliard
Publisher: Entrepreneur Press
ISBN: 1613083580
Category: Self-Help
Page: N.A
View: 614

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Grow Your Business with the Right Connections It’s easy to feel like networking is a waste of time, energy, or money—but that just means you’re doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you’ll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life. You’ll learn how to: Attract the right people with a carefully crafted Unique Selling Proposition Gain your most valuable customers with referrals from networking partners Make your best first impression with the 12 x 12 x 12 Rule Choose networking events and activities that best fit your needs Build and expand your network with a calculated follow-up strategy Avoid behaviors that damage your reputation and push potential partners away Plus, gain access to worksheets, templates, and the Networking Scorecard designed to help you get the most out of your network. If you’re ready to build connections that turn relationships into profitable customers, the Networking Like a Pro is for you!

The New Relationship Marketing

How to Build a Large, Loyal, Profitable Network Using the Social Web
Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118135008
Category: Business & Economics
Page: 272
View: 2530

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A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like,and trust. That's the essence of "relationship marketing." Today,the popularity of online social networking has caused a paradigmshift in relationship marketing. This book helps businesspeople andmarketers master this crucial new skill set. Social marketingexpert Mari Smith outlines a step-by-step plan for building asizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure toshift your approach to using social media marketing, to betterunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence, this book is foryou. Outlines how to become a significant "center of influence" foryour customers and prospects Explains the unspoken rules of online etiquette—and thecommon "turnoffs" that drive customers and potential partnersaway Details the unique cultures of Facebook, Twitter, and otherpopular online platforms Shows exactly what to automate and delegate to build yoursocial media persona, yet still retain the personal touch Even if you currently have zero presence online, this book willhelp you see measurable results in a short time.

Doing Visual Ethnography


Author: Sarah Pink
Publisher: SAGE
ISBN: 1446296032
Category: Reference
Page: 248
View: 3632

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Essential reading for anyone wishing to engage with images, technologies and society, Doing Visual Ethnography is a milestone in ethnographic and visual research. The third edition of this classic text includes new chapters on web-based practices for visual ethnography and the issues surrounding the representation, interpretation and authoring of knowledge with the rise of digital media. The book provides a foundation for thinking about visual ethnography and introduces the practical and theoretical issues relating to the visual and digital technologies used in the field. Drawing upon her original research and the experiences of other ethnographers, Sarah Pink once again challenges our understanding of the world and sets new agendas for visual ethnography by: Helpfully illustrating key concepts within real world contexts Introducing examples from both analogue and digital media Exploring material and electronic texts Setting out the shift towards applied, participatory and public visual scholarship. This book is a must-have for students and researchers across the social sciences who are interested in incorporating audiovisual media into their research practice.

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Author: Ann Handley,C.C. Chapman
Publisher: John Wiley & Sons
ISBN: 9780470948729
Category: Business & Economics
Page: 192
View: 6678

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Zero to 100,000

Social Media Tips and Tricks for Small Businesses
Author: Sarah-Jayne Gratton,Dean A. Gratton
Publisher: Que Publishing
ISBN: 0789748002
Category: Business & Economics
Page: 204
View: 5278

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Introduces a easy, low-cost social media plan to create a social media stage to use as a promotional tool for your business and includes advice from five experts.

The Social Media Gospel

Sharing the Good News in New Ways
Author: Meredith Gould
Publisher: Liturgical Press
ISBN: 0814635830
Category: Religion
Page: 152
View: 2723

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Facebook, Twitter, Pinterest, YouTube, and a growing number of other social media tools can help you build church, deepen faith, and extend your reach in previously unimaginable ways. In this easy-to-understand, step-by-step guide to digital ministry, church communications professional Meredith Gould goes beyond “how to” and explains “why to” engage your parish in the world of social media. Social media tools make it possible to share conversations and content with the long-time faithful, disaffected millennials, the homebound, and spiritual seekers within and beyond church-the-building.Inspired by the Gospel and centered on Christ, The Social Media Gospel gently guides you and your church leaders and volunteers through the rapidly changing world of social media, helping you preach the Good News in new ways.

Platform

Get Noticed in a Noisy World
Author: Michael S. Hyatt
Publisher: Thomas Nelson Inc
ISBN: 159555503X
Category: Business & Economics
Page: 261
View: 7532

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Discusses how to create a platform and build an audience using social media technologies.

Digital Marketing For Dummies


Author: Ryan Deiss,Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 1119235596
Category: Business & Economics
Page: 360
View: 7218

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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Guide to Software Development

Designing and Managing the Life Cycle
Author: Arthur M. Langer
Publisher: Springer Science & Business Media
ISBN: 144712300X
Category: Computers
Page: 354
View: 7472

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This book addresses how best to make build vs. buy decisions, and what effect such decisions have on the software development life cycle (SDLC). Offering an integrated approach that includes important management and decision practices, the text explains how to create successful solutions that fit user and customer needs, by mixing different SDLC methodologies. Features: provides concrete examples and effective case studies; focuses on the skills and insights that distinguish successful software implementations; covers management issues as well as technical considerations, including how to deal with political and cultural realities in organizations; identifies many new alternatives for how to manage and model a system using sophisticated analysis tools and advanced management practices; emphasizes how and when professionals can best apply these tools and practices, and what benefits can be derived from their application; discusses searching for vendor solutions, and vendor contract considerations.

Online Journalism

The Essential Guide
Author: Steve Hill,Paul Lashmar
Publisher: SAGE
ISBN: 1446297195
Category: Language Arts & Disciplines
Page: 304
View: 3005

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Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production. What this book does for you: Tips and advice from leading industry experts in their own words QR codes throughout the book to take you straight to multimedia links A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights (http://onlinejournalismguide.com/) Exercises to help you hone your skills Top five guided reading list for each topic, so you can take it further Perfect for students throughout a journalism course, this is your essential guide!

Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co
Author: Gary Vaynerchuk
Publisher: books4success
ISBN: 3864705312
Category: Business & Economics
Page: 224
View: 8268

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Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

Writers' & Artists' Yearbook 2017


Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1472928660
Category: Reference
Page: 816
View: 5943

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This bestselling guide to all areas of publishing and the media is completely revised and updated every year. The Yearbook is packed with advice, inspiration and practical guidance on who to contact and how to get published. New articles in the 2017 edition on: Stronger together: writers united by Maggie Gee Life writing: telling other people's stories by Duncan Barrett (co-author of the Sunday Times bestseller GI Brides) The how-to of writing 'how-to' books by Kate Harrison (author of the 5:2 Diet titles) Self-publishing Dos and Dont's by Alison Baverstock The Path to a bestseller by Clare Mackintosh (author of the 2015 Let Me Go) Getting your lucky break by Claire McGowan Getting your poetry out there by Neil Astley (MD and Editor at Bloodaxe Books) Selling yourself and your work online by Fig Taylor Then and now: becoming a science fiction and fantasy writer - Aliette de Bodard Writing (spy) fiction - Mick Herron Making waves online - Simon Appleby All articles are reviewed and updated every year. Key articles on Copyright Law, Tax, Publishing Agreements, E-publishing, Publishing news and trends are fully updated every year. Plus over 4,000 listings entries on who to contact and how across the media and publishing worlds In short it is 'Full of useful stuff' - J.K. Rowling Foreword to the 2017 edition by Deborah Levy.

Children's Writers' & Artists' Yearbook 2017


Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1472924975
Category: Reference
Page: 480
View: 8003

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Foreword by Frances Hardinge The annual, bestselling guide to all aspects of the media and how to write and illustrate for children and young adults. Acknowledged by the media industries and authors as the essential guide to how to get published. The 70+ articles are updated and added to each year. Together they provide invaluable guidance on subjects such as series fiction, writing historical or funny books, preparing an illustration portfolio, managing your finances, interpreting publishers' contracts, self-publishing your work. NEW articles for the 2017 edition included on: - Wanting to be a writer by Simon Mason - Finding new readers and markets by Tom Palmer - News and trends in children's publishing 2015-16 by Caroline Horn - Series fiction: writing as a part of a team by Lucy Courtenay - Creating a children's comic by Tom Fickling All of the 2,000 listings of who to contact across the media have been reviewed and updated. The essential guide for any writer for children.

Twitter Power 3.0

How to Dominate Your Market One Tweet at a Time
Author: Joel Comm,Dave Taylor
Publisher: John Wiley & Sons
ISBN: 1119050073
Category: Business & Economics
Page: 214
View: 5599

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Tweet your company to the top of the market with a tailoredapproach to Twitter Twitter Power 3.0 is the newly updated guide that showssmart businesses and entrepreneurs how to use Twitter to theiradvantage. This book is the best business leader's guide toTwitter, with the most up to date information on trends in socialmedia, branding, and competitive research. Readers will learn thatviral content doesn't happen by accident, why videos and photos arecrucial to engagement, and how to measure the success of a Twitterstrategy using specific and accurate metrics. This new editioncontains brand new case studies, user profiles, features, andimages, helping readers create a stronger overall Twitter strategywhether they're already engaged or just wondering if Twitter'simportant for their business future. Tip: it most definitely isimportant! Twitter has grown up. It's now a public company, worth over $30billion, and it means business. Twitter has changed over time, butremains a crucial tool for business branding and a key place toengage with customers and build long-term client relationships.This book demonstrates how Twitter can play an important role inbusiness growth, 140 characters at a time. Understand how Twitter differs from other social mediaplatforms Build a savvy Twitter strategy as part of a broader socialmedia plan Create viral content that effortlessly spreads your message andgains you huge numbers of followers Learn which metrics matter, and how to measure and trackthem Firms need to understand how Twitter is a vital element in anysocial media marketing, and craft strategies specific to each.Twitter Power 3.0 is the complete guide to Twitter forbusiness, with the latest information, proven techniques, andexpert advice.

301 Ways to Use Social Media To Boost Your Marketing


Author: Catherine Parker
Publisher: McGraw Hill Professional
ISBN: 0071739890
Category: Business & Economics
Page: 352
View: 9165

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Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do. 301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like: • BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!