Social Media Commerce For Dummies


Author: Marsha Collier
Publisher: John Wiley & Sons
ISBN: 1118461509
Category: Business & Economics
Page: 336
View: 933

Continue Reading →

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using socialnetworks in the context of e-commerce transactions, brands largeand small are making their products more available and moreconvenient for customers. This one-of-a-kind guide introduces youto social media commerce and explains how you can use social mediato provide better customer service, collect payments online, andbuild your customer base. Online marketing expert Marsha Collierhelps you determine where you have the best opportunity to reachyour market, which sites you should integrate with, and muchmore. Your customers are communicating with each other via socialmedia; making purchasing opportunities available on social mediasites adds convenience for your customer and opens up new salesopportunities This step-by-step guide explains social media commerce andshows what you can accomplish Helps you determine the sites where your business should have apresence Demonstrates how customers can help promote your brand as theyrecommend products and services to others on their socialnetworks Author Marsha Collier is the undisputed expert on eBay and arecognized authority on social media marketing Social Media Commerce For Dummies helps you offer yourcustomers better service while giving them the opportunity to shareinformation about your product with their social mediacontacts.

Starting a Business For Dummies - UK


Author: Colin Barrow
Publisher: John Wiley & Sons
ISBN: 1118837347
Category: Business & Economics
Page: 416
View: 1139

Continue Reading →

Examines how to start a business, discussing crowdfunding, operating profitably, and growing a business.

EBay For Dummies


Author: Marsha Collier
Publisher: John Wiley & Sons
ISBN: 1118748867
Category: Business & Economics
Page: 408
View: 9140

Continue Reading →

Presents a guide to the online auction house explaining how to buy and sell online, submit winning bids, and effectively market items for sale.

eBay Business All-in-One For Dummies


Author: Marsha Collier
Publisher: John Wiley & Sons
ISBN: 1118401689
Category: Computers
Page: 840
View: 1899

Continue Reading →

Everything you need to know to start and run a successful eBay business eBay now has 100 million active users and just keeps growing. And they have turned to For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new techniques to drive sales, new ways to enhance an eBay business using social media, and more. Marsha Collier covers the basics, essential tools, professional selling tips, where to find merchandise, how to showcase and promote your stuff, storage and shipping, advice for Power Sellers, and legal/office issues. A complete update of the bestselling eBay business guide Covers getting the necessary eBay selling tools, how to do product research and set up payment systems, and tips on setting prices, creating good listings, and organizing sales Helps you find things to sell at prices that will make a profit, create listings that get attention, take great merchandise photos, and promote your items on social media sites Offers advice on providing customer service, safely storing and shipping your merchandise, and handling necessary bookkeeping and tax chores Includes how to analyze data and establish the needed resources to become a Power Seller eBay Business All-in-One For Dummies, 3rd Edition is the soup-to-nuts guide for running a successful eBay business.

Social Media Marketing For Dummies


Author: Shiv Singh
Publisher: John Wiley & Sons
ISBN: 0470289341
Category: Computers
Page: 288
View: 1647

Continue Reading →

Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to: Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Social Media Marketing All-in-One For Dummies


Author: Jan Zimmerman,Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1118282302
Category: Business & Economics
Page: 792
View: 9946

Continue Reading →

Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Social Media Metrics For Dummies


Author: Leslie Poston
Publisher: John Wiley & Sons
ISBN: 1118236025
Category: Business & Economics
Page: 360
View: 1056

Continue Reading →

Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns. Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts Includes real-world case studies that demonstrate how small and large businesses are using social media metrics With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

Facebook Marketing für Dummies


Author: John Haydon,Paul Dunay,Richard Krueger
Publisher: John Wiley & Sons
ISBN: 3527708235
Category:
Page: 326
View: 3020

Continue Reading →

Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Digitales Marketing für Dummies


Author: Ryan Deiss,Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 3527812466
Category: Business & Economics
Page: 360
View: 8705

Continue Reading →

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Social Media Optimization For Dummies


Author: Ric Shreves
Publisher: John Wiley & Sons
ISBN: 1119016134
Category: Business & Economics
Page: 360
View: 3861

Continue Reading →

Optimize, optimize, optimize to get the most out of yourcompany's social media presence As it turns out, social media is good for a lot more than funnycat videos, memes, and sharing what you're eating for lunch withthe world. As the social media sphere continues to grow and beredefined, it's more important than ever to arm yourself with thelatest information on how you can use it to drive traffic to yourwebsite, raise awareness of your brand, and promote your productsor services. If you're a marketer who has asked yourself how youcan possibly stay afloat in these newly chartered and oftovercrowded waters, Social Media Optimization For Dummiesserves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly?Well, it's comprised of two closely related practices. First, SMOrefers to a set of techniques in which social media is used todrive traffic to a website and create an interest in a product orservice. Second, SMO concerns the optimization of the social mediapresence itself with the goal of building followers, increasingengagement, and, again, generating interest in a product orservice. Each of these parts supports the other and, when thechannels are managed efficiently, enhances the other'seffectiveness. In this plain English, easy-to-follow guide, you'llquickly discover how to apply SMO practices to your marketing planto accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building yoursocial media presence to everything in between, Social MediaOptimization For Dummies points your business towardsuccess.

Facebook für Dummies


Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer
Publisher: John Wiley & Sons
ISBN: 3527709533
Category:
Page: 234
View: 1572

Continue Reading →

Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Web Design For Dummies


Author: Lisa Lopuck
Publisher: John Wiley & Sons
ISBN: 1118235541
Category: Computers
Page: 352
View: 8593

Continue Reading →

Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

Marketing für Dummies


Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 3527642900
Category: Business & Economics
Page: 380
View: 1416

Continue Reading →

Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Social Media Marketing For Dummies eBook Set


Author: John Haydon,Kelby Carr,Jesse Stay
Publisher: John Wiley & Sons
ISBN: 1118604571
Category: Business & Economics
Page: 1065
View: 5649

Continue Reading →

Three complete e-books on Social Media Marketing for one low price! This unique value-priced e-book set brings together three bestselling For Dummies books in a single e-book file. Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book mega-bundle helps you learn to use Facebook, Google+, and Pinterest to enhance your marketing efforts. Best of all, you'll pay less than the cost of each book purchased separately. You'll get the complete text of: Facebook Marketing For Dummies, which helps you to Create, administer, and customize your Page Build your fan base Integrate Facebook with other marketing plans and measure results Promote your Page using events, contests, and polls Google+ Marketing For Dummies, which shows you how to Create your account and set up your brand profile Use Circles, craft targeted messages, and build relationships with Hangouts Discover content and the value of the +1 button Launch a product or promote an event with Google+ Pinterest Marketing For Dummies, which explains how to Seek an invitation and set up your account Name and organize your boards, pin, comment, and like Run contests, launch or test products, and humanize your brand Showcase your personality through pins and build a community About the Authors John Haydon, author of Facebook Marketing For Dummies, founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. Jesse Stay, author of Google+ Marketing For Dummies, is a social media technologist, consultant, and developer. Kelby Carr, author of Pinterest Marketing For Dummies, is the founder and CEO of Type-A Parent, a social network, annual conference, and online magazine-style blog for moms and dads.

Web Marketing For Dummies


Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1118065166
Category: Business & Economics
Page: 432
View: 2243

Continue Reading →

Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars.

Online Reputation Management For Dummies


Author: Lori Randall Stradtman
Publisher: John Wiley & Sons
ISBN: 1118416651
Category: Business & Economics
Page: 384
View: 6542

Continue Reading →

More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

Facebook Marketing For Dummies


Author: John Haydon,Paul Dunay,Richard Krueger
Publisher: John Wiley & Sons
ISBN: 1118238079
Category: Business & Economics
Page: 336
View: 1414

Continue Reading →