Social Media Commerce For Dummies


Author: Marsha Collier
Publisher: John Wiley & Sons
ISBN: 1118461509
Category: Business & Economics
Page: 336
View: 9497

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Capture customers and sales with social media commerce Social media commerce is a booming industry. By using socialnetworks in the context of e-commerce transactions, brands largeand small are making their products more available and moreconvenient for customers. This one-of-a-kind guide introduces youto social media commerce and explains how you can use social mediato provide better customer service, collect payments online, andbuild your customer base. Online marketing expert Marsha Collierhelps you determine where you have the best opportunity to reachyour market, which sites you should integrate with, and muchmore. Your customers are communicating with each other via socialmedia; making purchasing opportunities available on social mediasites adds convenience for your customer and opens up new salesopportunities This step-by-step guide explains social media commerce andshows what you can accomplish Helps you determine the sites where your business should have apresence Demonstrates how customers can help promote your brand as theyrecommend products and services to others on their socialnetworks Author Marsha Collier is the undisputed expert on eBay and arecognized authority on social media marketing Social Media Commerce For Dummies helps you offer yourcustomers better service while giving them the opportunity to shareinformation about your product with their social mediacontacts.

Social Media Marketing All-in-One For Dummies


Author: Jan Zimmerman,Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1119329922
Category: Business & Economics
Page: 752
View: 8095

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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

eBay For Dummies


Author: Marsha Collier
Publisher: John Wiley & Sons
ISBN: 1119260205
Category: Computers
Page: 416
View: 3696

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Your must-have guide to buying and selling on eBay Over 160 million buyers can't be wrong! That's how many people are buying on eBay, and that number only continues to grow. If you're an eBay beginner looking to find bargains or make money by selling, look no further than eBay For Dummies. Inside, you'll find all the tips and strategies you need to become a successful buyer or seller on the world's #2 e-commerce site. Written by Marsha Collier—who was one of the earliest sellers on eBay and one of their first elite 'PowerSellers'—this new edition offers the latest updates on eBay's selling tools, payment options, how to enhance your eBay experience through social media, and so much more. Buyers will discover how to find bargains, evaluate items, choose between bidding or buying outright, select the best shipping option, and close the deal. If you're a seller, there's a ton for you, too! You'll find tips on researching what to sell, creating effective listings, packing and shipping your items, and offering excellent customer service. Create an account and search for bargains Make extra money by selling items on eBay Master the art of packing and shipping items Use social media to build your eBay business Whether you want to buy like an expert or make money the eBay way, there's something for every aspiring eBay aficionado in this time-tested guide!

Digitales Marketing für Dummies


Author: Ryan Deiss,Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 3527812466
Category: Business & Economics
Page: 360
View: 6395

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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Social Media Marketing For Dummies


Author: Shiv Singh,Stephanie Diamond
Publisher: John Wiley & Sons
ISBN: 1118236300
Category: Computers
Page: 408
View: 6944

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Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them. Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives Learn to monitor results and assess your program's effectiveness This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

eBay Business All-in-One For Dummies


Author: Marsha Collier
Publisher: John Wiley & Sons
ISBN: 1119427703
Category: Computers
Page: 648
View: 3166

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The selling, marketing, and business tips you need to succeed eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow. eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more. Discover the secrets behind driving views for listings Find out how to source merchandise for resale Get advice on the back-office tasks of running a business Grow your business beyond the eBay platform If you have an eye on building a business on eBay—and beyond—this is the one-stop guide you need to succeed.

Starting a Business For Dummies - UK


Author: Colin Barrow
Publisher: John Wiley & Sons
ISBN: 1118837290
Category: Business & Economics
Page: 416
View: 2876

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Starting your own UK business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: Laying the groundwork and testing the feasibility of your business idea Writing a winning business plan and finding funding How to operate effectively, including managing your finances and employing people Growing your business and improving performance New content includes: The latest funding schemes, including government funding and crowdfunding Tendering for public sector work Avoiding business cyber-crime Franchising and pop ups Exporting (the government has set a target of doubling the number of exporting companies by 2020) Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)

Marketing für Dummies


Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 3527642900
Category: Business & Economics
Page: 380
View: 6891

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Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Encyclopedia of Information Science and Technology, Third Edition


Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466658894
Category: Computers
Page: 10384
View: 1512

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"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Social Media Metrics For Dummies


Author: Leslie Poston
Publisher: John Wiley & Sons
ISBN: 1118236025
Category: Business & Economics
Page: 360
View: 3385

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Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns. Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts Includes real-world case studies that demonstrate how small and large businesses are using social media metrics With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

Facebook für Dummies


Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer
Publisher: John Wiley & Sons
ISBN: 3527709533
Category:
Page: 234
View: 1002

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Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Social Media Marketing For Dummies eBook Set


Author: John Haydon,Kelby Carr,Jesse Stay
Publisher: John Wiley & Sons
ISBN: 1118604571
Category: Business & Economics
Page: 1065
View: 9291

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Three complete e-books on Social Media Marketing for one low price! This unique value-priced e-book set brings together three bestselling For Dummies books in a single e-book file. Including a comprehensive table of contents and the full text of each book, complete with cover, this e-book mega-bundle helps you learn to use Facebook, Google+, and Pinterest to enhance your marketing efforts. Best of all, you'll pay less than the cost of each book purchased separately. You'll get the complete text of: Facebook Marketing For Dummies, which helps you to Create, administer, and customize your Page Build your fan base Integrate Facebook with other marketing plans and measure results Promote your Page using events, contests, and polls Google+ Marketing For Dummies, which shows you how to Create your account and set up your brand profile Use Circles, craft targeted messages, and build relationships with Hangouts Discover content and the value of the +1 button Launch a product or promote an event with Google+ Pinterest Marketing For Dummies, which explains how to Seek an invitation and set up your account Name and organize your boards, pin, comment, and like Run contests, launch or test products, and humanize your brand Showcase your personality through pins and build a community About the Authors John Haydon, author of Facebook Marketing For Dummies, founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. Jesse Stay, author of Google+ Marketing For Dummies, is a social media technologist, consultant, and developer. Kelby Carr, author of Pinterest Marketing For Dummies, is the founder and CEO of Type-A Parent, a social network, annual conference, and online magazine-style blog for moms and dads.

Starting an Online Business All-in-One For Dummies


Author: Shannon Belew,Joel Elad
Publisher: John Wiley & Sons
ISBN: 1119315530
Category: Business & Economics
Page: 912
View: 6048

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Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Social Media Optimization For Dummies


Author: Ric Shreves
Publisher: John Wiley & Sons
ISBN: 1119016126
Category: Business & Economics
Page: 360
View: 7072

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Optimize, optimize, optimize to get the most out of yourcompany's social media presence As it turns out, social media is good for a lot more than funnycat videos, memes, and sharing what you're eating for lunch withthe world. As the social media sphere continues to grow and beredefined, it's more important than ever to arm yourself with thelatest information on how you can use it to drive traffic to yourwebsite, raise awareness of your brand, and promote your productsor services. If you're a marketer who has asked yourself how youcan possibly stay afloat in these newly chartered and oftovercrowded waters, Social Media Optimization For Dummiesserves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly?Well, it's comprised of two closely related practices. First, SMOrefers to a set of techniques in which social media is used todrive traffic to a website and create an interest in a product orservice. Second, SMO concerns the optimization of the social mediapresence itself with the goal of building followers, increasingengagement, and, again, generating interest in a product orservice. Each of these parts supports the other and, when thechannels are managed efficiently, enhances the other'seffectiveness. In this plain English, easy-to-follow guide, you'llquickly discover how to apply SMO practices to your marketing planto accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building yoursocial media presence to everything in between, Social MediaOptimization For Dummies points your business towardsuccess.

Facebook Marketing für Dummies


Author: John Haydon,Paul Dunay,Richard Krueger
Publisher: John Wiley & Sons
ISBN: 3527708235
Category:
Page: 326
View: 5443

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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Digital Marketing For Dummies


Author: Ryan Deiss,Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 1119235596
Category: Business & Economics
Page: 360
View: 8830

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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Web Marketing For Dummies


Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 9781118050965
Category: Business & Economics
Page: 432
View: 9611

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Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. Reflects current marketing trends Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Visual Social Marketing For Dummies


Author: Krista Neher
Publisher: John Wiley & Sons
ISBN: 1118753488
Category: Business & Economics
Page: 336
View: 7699

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Offers information on creating effective visual social marketing strategies as part of a business' overall marketing and social media plans.

Facebook Marketing All-in-One For Dummies


Author: Andrea Vahl,John Haydon,Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1118816005
Category: Business & Economics
Page: 792
View: 7014

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Reach your customers with the latest Facebook marketingstrategies Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, andpeople who are interested in promoting themselves, their goods, andtheir services on Facebook. Fully updated to cover new Facebookfeatures, this new Third Edition includes guidance on GraphSearch, the updated News Feed design, cover photo rules,advertising changes, updated mobile apps, and more. Examples andcase studies illustrate best practices, and the book providesstep-by-step guidance on creating a successful Facebook marketingcampaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social mediaplatform for most marketers. With more than a billion users whocomment over 3.2 billion times per day, Facebook provides a readyand willing customer base to businesses savvy enough to takeadvantage. Facebook Marketing All-in-One For Dummies,3rd Edition walks you through the creation of acustomized fan page, and guides you through interacting with fansand building a community around your brand. The book explainsFacebook applications and Facebook advertising, and shows you howto make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing areimportant Create and curate engaging content, including photos, video,contests, and more, and watch your fan base grow. Social mediamarketing is a major force in the success of a business, andFacebook is at the forefront of it all. Facebook MarketingAll-in-One For Dummies, 3rd Edition provides theguidance and information you need to get in there and claim yourspace.