Qualitative Media Analysis


Author: David L. Altheide,Christopher J. Schneider
Publisher: SAGE
ISBN: 1452230056
Category: Social Science
Page: 150
View: 4456

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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

Qualitative Research Methods for Media Studies


Author: Bonnie S Brennen
Publisher: Taylor & Francis
ISBN: 1315435969
Category:
Page: N.A
View: 7895

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Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today's convergent media environment.

Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches
Author: Arthur Asa Berger
Publisher: SAGE Publications
ISBN: 148337758X
Category: Language Arts & Disciplines
Page: 440
View: 1129

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Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author’s signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Qualitative Research and Hypermedia

Ethnography for the Digital Age
Author: Bella Dicks,Bruce Mason,Amanda Coffey,Paul Atkinson
Publisher: SAGE
ISBN: 1847877095
Category: Social Science
Page: 208
View: 709

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Digital culture and digital technologies have rapidly become unavoidable and essential forms of social experience and communication in our emerging globalised society. If we want to attempt to analyse and understand our technology-saturated society, and all its new media, then we must also develop research methods and forms of analysis that can accommodate and exploit digital culture and digital technologies. This important new methods text sets out to equip qualitative researchers with the tools necessary to conduct ethnography in the age of email and the internet. It will investigate how digital technologies potentially transform the ways in which we do research. This text also introduces the reader to new emerging methods that utilise new technologies and explains how to conduct data collection, analysis and representation using new technologies and `hypermedia'. Essential reading for any student or researcher interested in qualitative research in an age of hypermedia, this text: - explains how digital technology impacts on social research; - investigates how digital technology has reshaped the field of social research; - consider the implications of bringing multimedia into the forefront of qualitative research; - suggests new ways of observing and documenting a `technologised' and design-rich society; - enables the reader to use new technologies to handle and represent qualitative data; - unpacks the theoretical implications of writing and researching for the electronic screen

Natural Audiences

Qualitative Research of Media Uses and Effects
Author: Thomas R. Lindlof
Publisher: Ablex Pub
ISBN: N.A
Category: Social Science
Page: 269
View: 619

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An Analysis of Thinking and Research About Qualitative Methods


Author: W. James Potter
Publisher: Routledge
ISBN: 1136688676
Category: Language Arts & Disciplines
Page: 408
View: 6436

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Written for social science scholars who want to learn more about the qualitative way of thinking, this book addresses the full continuum of issues about the qualitative methodologies. At one end of that continuum are the deeply philosophical concerns of ontology and epistemology. At the other -- concrete -- end of that continuum are the practical issues of what is considered evidence: How does one go about gathering evidence? Where, when, and how does one analyze evidence? What are the alternative ways of dealing with tone and voice in writing qualitative research? The attention to practical, concrete issues makes this book useful as a handbook providing a great deal of vital information to scholars who want a guide to making decisions as they navigate their research questions through the qualitative realm. Uniquely qualified to write such a book, Potter has earned PhDs in both qualitative methods (with a concentration in linguistics and field studies) and in quantitative methods (with a concentration in social science theory and statistics). The book is not an ideological argument that glorifies one system of thinking while attempting to persuade the reader that other systems of thinking are bankrupt. Rather, the book presents a respectful, balanced analysis of the strengths and weaknesses of the qualitative approach. The book builds to a controversial final chapter entitled "Is Convergence a Possibility?" in which Potter synthesizes a conclusion from his analysis of a wide range of qualitative studies across three broad topic areas -- text focused research, audience focused research, and institution focused research -- and across seven major qualitative methodologies -- ethnography, ethnomethodology, reception study, ecological psychology, symbolic interactionism, cultural studies, and textual analysis. His conclusion is that not only is there a possibility of a convergence between qualitative and quantitative approaches, but that the convergence has already happened. The book includes an appendix in which 95 books and articles using the qualitative approach are abstracted and analyzed to illustrate key points of methodology and methods. It also includes subject and author indexes.

Qualitative Communication Research Methods


Author: Thomas R. Lindlof,Bryan C. Taylor
Publisher: SAGE Publications
ISBN: 1506300464
Category: Language Arts & Disciplines
Page: 520
View: 7801

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Qualitative Communication Research Methods, Fourth Edition introduces you to qualitative research in speech and mass communication. Award-winning scholars and authors Thomas R. Lindlof and Bryan C. Taylor guide you through every step of the qualitative process, from developing research topics and questions through writing a final report. You are given numerous examples of work in the field to illustrate how studies are designed, carried out, written, evaluated, and related to theory. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research, helping you make informed judgments about the significance and consequences of recent trends. New to the Fourth Edition: A new chapter titled “The Diversity of Qualitative Research in Communication Subfields” provides readers with a complete guide to the field’s distinctive subfields and enables you to identify the research agenda that best represents your own interests.Two rising subfields— Political Communication and Communication Activism— have been added, resulting in 13 subfields covered. Two major phases of data analysis have been split into separate chapters, enabling you to concentrate on the initial steps of analysis before moving on to the interpretation phase of analysis. Discussions of important intellectual and institutional trends currently reshaping the landscape of qualitative research, including Materialist Theory, Big Data, and Open-Access publishing, provide you with cutting-edge knowledge and skills that affect what you study and how you study it. An analysis of new developments in media and technology shows you how social media networks and other digital platforms are not only topics of research, but also the means for collecting and analyzing data.

Qualitative Medienforschung

Ein Handbuch
Author: Lothar Mikos
Publisher: UTB
ISBN: 3825286479
Category: Social Science
Page: 642
View: 7459

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Das Standardwerk zur Einführung in die qualitativen Methoden der Medienforschung. Kern des Buches sind die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. Weitere Teile setzen sich mit der Aufzeichnung und Auswertung qualitativer Daten auseinander. In der völlig überarbeiteten und erweiterten Neuauflage werden u. a. mobile Online-Befragungen und Analysen von Websites in ihrer forschungspraktischen Relevanz erläutert. Dieser Titel ist auf verschiedenen e-Book-Plattformen (Amazon, Libreka, Libri) auch als e-Pub-Version für mobile Lesegeräte verfügbar. Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.

Handbuch Qualitative Forschung in der Psychologie


Author: Günter Mey,Katja Mruck
Publisher: Springer-Verlag
ISBN: 3531920529
Category: Psychology
Page: 858
View: 1656

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Qualitative Forschung und ihre Methoden sind ein wichtiger Zugang im Rahmen psychologischer Erkenntnissuche. Während qualitative Herangehensweisen in benachbarten Wissenschaftsfeldern zum Standardrepertoire gehören, ist diese Tradition in der Psychologie über Jahrzehnte vernachlässigt worden. Dieses Handbuch steht im Zeichen eines Wechsels. Namhafte Expertinnen und Experten setzen Psychologie und qualitative Forschung in Beziehung, beschreiben ihre Methoden und Herangehensweisen und liefern in 60 Beiträgen einen breiten Überblick über den Stand der qualitativen psychologischen Forschung im deutschsprachigen Raum.

Research Methods in Tourism, Hospitality and Events Management


Author: Paul Brunt,Susan Horner,Natalie Semley
Publisher: SAGE
ISBN: 1526422247
Category: Business & Economics
Page: 360
View: 5352

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A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Qualitative Research on Sport and Physical Culture


Author: Kevin Young,Michael Atkinson
Publisher: Emerald Group Publishing
ISBN: 1780522975
Category: Sports & Recreation
Page: 225
View: 2868

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Addresses issues in methodology, contemporary issues in research methods and innovative trends in qualitative research that are addressed through case study examples from areas of research in sport studies. This title includes: historical methods; ethnography; auto-ethnography; embodied methods; interviewing; and, narratives.

Approaches to Qualitative Research in Mathematics Education

Examples of Methodology and Methods
Author: Angelika Bikner-Ahsbahs,Christine Knipping,Norma C. Presmeg
Publisher: Springer
ISBN: 9401791813
Category: Education
Page: 592
View: 9360

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This volume documents a range of qualitative research approaches emerged within mathematics education over the last three decades, whilst at the same time revealing their underlying methodologies. Continuing the discussion as begun in the two 2003 ZDM issues dedicated to qualitative empirical methods, this book presents astate of the art overview on qualitative research in mathematics education and beyond. The structure of the book allows the reader to use it as an actual guide for the selection of an appropriate methodology, on a basis of both theoretical depth and practical implications. The methods and examples illustrate how different methodologies come to life when applied to a specific question in a specific context. Many of the methodologies described are also applicable outside mathematics education, but the examples provided are chosen so as to situate the approach in a mathematical context.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies
Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1136597646
Category: Language Arts & Disciplines
Page: 448
View: 8419

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A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Media Research Methods

Measuring Audiences, Reactions and Impact
Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Category: Language Arts & Disciplines
Page: 314
View: 350

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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

Qualitative Content Analysis in Practice


Author: Margrit Schreier
Publisher: SAGE
ISBN: 1446258750
Category: Reference
Page: 280
View: 4458

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Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

Handbook of Qualitative Research Methods in Entrepreneurship


Author: Helle Neergaard,John P. Ulhøi
Publisher: Edward Elgar Publishing
ISBN: 1847204384
Category: Business & Economics
Page: 520
View: 787

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. . . the Handbook of Qualitative Research Methods in Entrepreneurship is an important contribution to the field, and should be referenced in any paper using qualitative methodologies to investigate the entrepreneurial phenomenon. Craig S. Galbraith, Journal of Enterprising Communities There is no hiding behind the ramparts of dry scholarship here. The credibility of the theory being spoken of is not the stuff of constructed proofs, but alignments of critical insight and utility. This is where qualitative work can make a difference to the field, and where this book makes its mark. Robin Holt, International Journal of Entrepreneurial Behaviour and Research The Handbook of Qualitative Research Methods in Entrepreneurship is an unusually solid and multifaceted book on what qualitative methods have done, are doing and will do in entrepreneurship research. Every serious entrepreneurship scholar should read it. It points at the future! Björn Bjerke, University of Kalmar, Sweden I would warmly recommend this unique collection of qualitative methods of entrepreneurship research to both mature and beginning researchers as a menu to choose from for their planned empirical studies. For those who try to get away from only quantitative studies in both business practice and academic research, this book is their chance to find a rich inspiration in reflecting on entrepreneurship as a lived experience using grounded theory and ethnographic, discourse and narrative approaches. It might convince editors of top journals of entrepreneurship research to welcome qualitative research submissions as an indispensable complement to quantitative only submissions. This domain is not physics. In bringing together such a variety of experts from so many nationalities in this Handbook, our Danish colleagues are making entrepreneurship research a realistic global venture. Jan Ulijn, Eindhoven University of Technology, The Netherlands Helle Neergaard and John Parm Ulhøi have compiled a remarkable collection of work that both represents the range of methods and demonstrates the depth of insight that can be achieved through qualitative approaches. This book is not simply a handbook of qualitative research methods, though it well achieves this aim, it is also an important contribution towards the field of entrepreneurship research. From the Foreword by Sara Carter This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed. The Handbook is underpinned by the belief that qualitative research has the potential to charter hitherto unexplored waters in the field of entrepreneurship and thus contribute significantly to its further advancement. The contributors seek to assist entrepreneurship researchers in making more informed choices and designing more rigorous and sophisticated studies. They achieve this by providing concrete examples of research experiences and tangible how to advice. By clarifying what these research methods entail, how they are currently being used and how they can be evaluated, this Handbook constitutes a comprehensive and highly accessible methodological toolbox. Dealing with both well-accepted qualitative approaches and lesser-known, rarer and more novel approaches to the study of entrepreneurship, this Handbook will be invaluable to those studying, researching and teaching entrepreneurship.

Qualitative Research Methods

Collecting Evidence, Crafting Analysis, Communicating Impact
Author: Sarah J. Tracy
Publisher: John Wiley & Sons
ISBN: 111837858X
Category: Language Arts & Disciplines
Page: 368
View: 2802

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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Interactive Qualitative Analysis

A Systems Method for Qualitative Research
Author: Norvell Northcutt,Danny McCoy
Publisher: SAGE
ISBN: 0761928340
Category: Science
Page: 441
View: 1048

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`Students in qualitative classes often have a difficult time grasping abstract concepts related to data collection, coding, and analysis. One benefit of [this book] is the systematic manner in which all of these take place. This text does a nice job of creating a system of checks and balances for the qualitative researcher' - Justin M Laird, SUNY Brockport Aimed at helping students unscramble the mysteries of qualitative data collection, coding, and analysis, this book integrates and reconciles theory and methods by showing how to use a systematic, qualitative technique: interactive qualitative analysis.