Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners
Author: Michael G. Parkinson
Publisher: Routledge
ISBN: 1136774637
Category: Business & Economics
Page: 528
View: 1927

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This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Crisis Communications

A Casebook Approach
Author: Kathleen Fearn-Banks
Publisher: Routledge
ISBN: 1135597898
Category: Business & Economics
Page: 408
View: 3145

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Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communication

Media Law and Ethics


Author: Roy L. Moore,Michael D. Murray,Mike Farrell,Kyu Ho Youm
Publisher: Routledge
ISBN: 1351982907
Category: Language Arts & Disciplines
Page: 672
View: 1405

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Media Law and Ethics is a comprehensive overview and a thoughtful introduction to media law principles and cases as well as related ethical concerns relevant to the practice of professional communication. This is the fi rst textbook to explicitly integrate both media law and ethics within one volume. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. Co-author Kyu Ho Youm expands this edition’s international scope, updating and broadening his chapter on international and foreign law. The book also covers the most timely and controversial issues in modern American media. The new fi fth edition has been updated with current events and discusses the potential impact they have.

McNae's Essential Law for Journalists and Essential Public Affairs for Journalists Pack


Author: Mark Hanna,Press Association and Member of the Nctj Media Law Examinations Board Mike Dodd,James Morrison
Publisher: N.A
ISBN: 9780198753360
Category:
Page: N.A
View: 8674

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These two essential texts have been packaged together to offer great value for journalism students and practitioners. Essential Public Affairs for Journalists is an invaluable guide for journalism students and those already in the industry. It offers comprehensive and engaging coverage of the workings of both central and local government, and provides all the information necessary to cover public affairs with confidence. 60 years since the first edition, McNae's Essential Law for Journalists remains the definitive media law guide for journalists and students alike. The only media law text endorsed by the NCTJ, this text offers unrivalled practical guidance on a wide range of reporting situations - a vital tool throughout your journalism career.

The New Walford

Guide to Reference Resources
Author: Ray Lester
Publisher: Library Assn Pub Limited
ISBN: 9781856044981
Category: Language Arts & Disciplines
Page: 699
View: 2986

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The New Walford highlights the best resources to use when undertaking a search for accurate and relevant information, saving you precious time and effort. For those looking for a selective and evaluative reference resource that really delivers on its promise, look no further. In addition to print sources, The New Walford naturally covers an extensive range of e-reference sources such as digital databanks, digital reference services, electronic journal collections, meta-search engines, networked information services, open archives, resource discovery services and websites of premier organizations in both the public and private sectors. But rather than supplying a list of all available known resources as a web search engine might, The New Walford subject specialists have carefully selected and evaluated available resources to provide a definitive list of the most appropriate and useful.With an emphasis on quality and sustainability the subject specialists have been careful to assess the differing ways that information is framed and communicated in different subject areas. As a result the resource evaluations in each subject area are prefaced by an introductory overview of the structure of the relevant literature. This ensures that The New Walford is clear, easy-to-use and intuitive.Editorial Board:Chair: Ray LesterPeter Clinch; Helen Edwards; Heather Dawson; Susan TarrantSubject Specialists:Wendy Buckle; Patricia Budgen; Peter Chapman; Sheila Corrall; Jonathan Cowley; Heather Dawson; Gillian Dwyer; Tracey Ellis; Gwyneth Price; Lynne Seddon; Angela UptonCompiled by leading subject specialists from internationally renowned organizations, Volume 2 covers 15 broad subject groupings:• Social Sciences (generic)• Psychology• Sociology• Social Work & Social Welfare• Politics• Government• Law• Finance, Accountancy & Taxation• Industries & Utilities• Business & Management• Education & Learning• Sport• Media & Communications• Information & Library Sciences• Tools for Information Professionals.

Show Me the Money

Writing Business and Economics Stories for Mass Communication
Author: Chris Roush
Publisher: Routledge
ISBN: 1136947000
Category: Language Arts & Disciplines
Page: 408
View: 5321

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Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as well as where to find sources of information for stories. He demonstrates clearly how reporters take financial information and turn it into relevant facts that explain a topic to readers. This definitive business journalism text: provides real-world examples of business articles presents complex topics in a form easy to read and understand offers examples of where to find news stories in SEC filings gives comprehensive explanations and reviews of corporate financial, balance sheet, and cash flow statements provides tips on finding sources, such as corporate investors and hard-to-find corporate documents gives a comprehensive listing of websites for business journalists to use. Key updates for the second edition include: tips from professional business journalists provided throughout the text new chapters on personal finance reporting and covering specific business beats expanded coverage of real estate reporting updates throughout to reflect significant changes in SEC, finance, and economics industries. With numerous examples of documents and stories in the text, Show Me the Money is an essential guide for students and practitioners doing business journalism.

Public Communication Campaigns


Author: Ronald E. Rice,Charles K. Atkin
Publisher: SAGE Publications
ISBN: 1452289786
Category: Language Arts & Disciplines
Page: 392
View: 1941

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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Advertising and Public Relations Research


Author: Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel D. Bradley
Publisher: M.E. Sharpe
ISBN: 0765636085
Category: Business & Economics
Page: 376
View: 2409

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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Essential Law for Journalists + Essential Public Affairs for Journalists


Author: Mark Hanna,University of Sheffield and Chair of the Nctj Media Law Examinations Board Mark Hanna,Mike Dodd,Press Association and Member of the Nctj Media Law Examinations Board Mike Dodd,James Morrison
Publisher: Oxford University Press, USA
ISBN: 9780198737643
Category: Law
Page: 1216
View: 3272

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These two essential texts have been packaged together to offer great value for journalism students and practitioners. 60 years since the first edition, McNae's Essential Law for Journalists remains the definitive media law guide for journalists and students alike. The only media law text endorsed by the NCTJ, this text offers unrivalled practical guidance on a wide range of reporting situations - a vital tool throughout your journalism career. Essential Public Affairs for Journalists is an invaluable guide for journalism students and those already in the industry. It offers comprehensive and engaging coverage of the workings of both central and local government, and provides all the information necessary to cover public affairs with confidence.

Effective Public Relations and Media Strategy


Author: C.V. NARASIMHA REDDI
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120336461
Category: Business & Economics
Page: 536
View: 5684

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This comprehensive book, written in an easy to understand language, aims at not only equipping the reader with the necessary tools for building a career in public relations but also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media. KEY FEATURES  Provides teaching aids for easy understanding of the subject such as points to remember and review questions  Gives Seven Case Studies that reflect employee relations, media relations, customer relations, and crisis management. These would greatly help students know the practical aspects of public relations. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners.

Handbook of Women’s Sexual and Reproductive Health


Author: Gina M. Wingood,Ralph J. DiClemente
Publisher: Springer Science & Business Media
ISBN: 9780306466519
Category: Health & Fitness
Page: 473
View: 7649

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The subject of women's sexual and reproductive health has been surrounded in a mantle of silence. This silence is pervasive in women's lives and is manifested by the difficulty in discussing or disseminating information regarding women's sexuality in our families, our relationships, and in society as a whole. This volume is designed to motivate and engage scientists, policy makers, and practitioners to greater scientific discourse, reduce the stigma and validate the importance of women's sexual and reproductive health. The editors and contributors bring the topic of women's sexual and reproductive health to the forefront in a useful and intellectually stimulating manner, and include a wealth of knowledge and current information on: -epidemiology; -social and behavioral correlates; -effective intervention and prevention strategies; and -health policies relating to women's sexual and reproductive health. The use of a multidisciplinary perspective, bringing together historians, anthropologists, psychologists, sociologists, epidemiologists, public health researchers, genetic counselors, attorneys, demographers, journalists, social workers, nurses and physicians, allows for comprehensive coverage that will benefit women's health advocates, students, and practitioners.

Mental Health Issues and the Media

An Introduction for Health Professionals
Author: Gary Morris
Publisher: Routledge
ISBN: 1134343035
Category: Medical
Page: 272
View: 4765

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Mental Health Issues and the Media provides students and professionals in nursing and allied professions, in psychiatry, psychology and related disciplines, with a theoretically grounded introduction to the ways in which our attitudes are shaped by the media. A wide range of contemporary media help to create attitudes surrounding mental health and illness, and for all health professionals, the ways in which they do so are of immediate concern. Health professionals need to: be aware of media influences on their own perceptions and attitudes take account of both the negative and positive aspects of media intervention in mental health promotion and public education understand the way in which we all interact with media messages and how this affects both practitioners and service users. Covering the press, literature, film, television and the Internet, this comprehensive text includes practical advice and recommendations on how to combat negative images for service users, healthcare workers and media personnel.

Doing Ethics in Media

Theories and Practical Applications
Author: Jay Black,Chris Roberts
Publisher: Taylor & Francis
ISBN: 1136815864
Category: Social Science
Page: 456
View: 7241

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Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.

A-Z of Public Health


Author: Glenn Laverack
Publisher: Macmillan International Higher Education
ISBN: 1137426179
Category: Medical
Page: 248
View: 6726

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This book provides a clear and comprehensive introduction to the many definitions, theories and approaches in public health. It is an important book for students and practitioners who are interested in public health, and for those who are keen to improve it.

Public Relations

A Comprehensive Bibliography : Articles and Books on Public Relations, Communication Theory, Public Opinion, and Propaganda, 1975
Author: Robert L. Bishop
Publisher: N.A
ISBN: N.A
Category: Advertising
Page: 145
View: 4370

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Handbook of Public Communication of Science and Technology


Author: Massimiano Bucchi,Brian Trench
Publisher: Routledge
ISBN: 1134170130
Category: Science
Page: 14
View: 5168

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Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.

Choice


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Academic libraries
Page: N.A
View: 4540

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