Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners
Author: Michael G. Parkinson
Publisher: Routledge
ISBN: 1136774637
Category: Business & Economics
Page: 528
View: 4393

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This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Crisis Communications

A Casebook Approach
Author: Kathleen Fearn-Banks
Publisher: Routledge
ISBN: 1135597898
Category: Business & Economics
Page: 408
View: 789

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Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communication

Media Law and Ethics


Author: Roy L. Moore,Michael D. Murray,Mike Farrell,Kyu Ho Youm
Publisher: Routledge
ISBN: 1351982907
Category: Language Arts & Disciplines
Page: 672
View: 7803

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Media Law and Ethics is a comprehensive overview and a thoughtful introduction to media law principles and cases as well as related ethical concerns relevant to the practice of professional communication. This is the fi rst textbook to explicitly integrate both media law and ethics within one volume. Since it integrates both current law and ethical queries, it is ideal for both undergraduate and graduate courses in media law and ethics. Co-author Kyu Ho Youm expands this edition’s international scope, updating and broadening his chapter on international and foreign law. The book also covers the most timely and controversial issues in modern American media. The new fi fth edition has been updated with current events and discusses the potential impact they have.

Public Communication Campaigns


Author: Ronald E. Rice,Charles K. Atkin
Publisher: SAGE Publications
ISBN: 1452289786
Category: Language Arts & Disciplines
Page: 392
View: 9766

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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Show Me the Money

Writing Business and Economics Stories for Mass Communication
Author: Chris Roush
Publisher: Routledge
ISBN: 1136947000
Category: Language Arts & Disciplines
Page: 408
View: 6997

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Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as well as where to find sources of information for stories. He demonstrates clearly how reporters take financial information and turn it into relevant facts that explain a topic to readers. This definitive business journalism text: provides real-world examples of business articles presents complex topics in a form easy to read and understand offers examples of where to find news stories in SEC filings gives comprehensive explanations and reviews of corporate financial, balance sheet, and cash flow statements provides tips on finding sources, such as corporate investors and hard-to-find corporate documents gives a comprehensive listing of websites for business journalists to use. Key updates for the second edition include: tips from professional business journalists provided throughout the text new chapters on personal finance reporting and covering specific business beats expanded coverage of real estate reporting updates throughout to reflect significant changes in SEC, finance, and economics industries. With numerous examples of documents and stories in the text, Show Me the Money is an essential guide for students and practitioners doing business journalism.

McNae's Essential Law for Journalists and Essential Public Affairs for Journalists Pack


Author: Mark Hanna,Press Association and Member of the Nctj Media Law Examinations Board Mike Dodd,James Morrison
Publisher: N.A
ISBN: 9780198753360
Category:
Page: N.A
View: 7506

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These two essential texts have been packaged together to offer great value for journalism students and practitioners. Essential Public Affairs for Journalists is an invaluable guide for journalism students and those already in the industry. It offers comprehensive and engaging coverage of the workings of both central and local government, and provides all the information necessary to cover public affairs with confidence. 60 years since the first edition, McNae's Essential Law for Journalists remains the definitive media law guide for journalists and students alike. The only media law text endorsed by the NCTJ, this text offers unrivalled practical guidance on a wide range of reporting situations - a vital tool throughout your journalism career.

Public Relations

A Comprehensive Bibliography : Articles and Books on Public Relations, Communication Theory, Public Opinion, and Propaganda, 1975
Author: Robert L. Bishop
Publisher: N.A
ISBN: N.A
Category: Advertising
Page: 145
View: 7042

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Essential Law for Journalists + Essential Public Affairs for Journalists


Author: Mark Hanna,University of Sheffield and Chair of the Nctj Media Law Examinations Board Mark Hanna,Mike Dodd,Press Association and Member of the Nctj Media Law Examinations Board Mike Dodd,James Morrison
Publisher: Oxford University Press, USA
ISBN: 9780198737643
Category: Law
Page: 1216
View: 1213

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These two essential texts have been packaged together to offer great value for journalism students and practitioners. 60 years since the first edition, McNae's Essential Law for Journalists remains the definitive media law guide for journalists and students alike. The only media law text endorsed by the NCTJ, this text offers unrivalled practical guidance on a wide range of reporting situations - a vital tool throughout your journalism career. Essential Public Affairs for Journalists is an invaluable guide for journalism students and those already in the industry. It offers comprehensive and engaging coverage of the workings of both central and local government, and provides all the information necessary to cover public affairs with confidence.

Choice


Author: N.A
Publisher: N.A
ISBN: N.A
Category: Academic libraries
Page: N.A
View: 8352

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Effective Public Relations and Media Strategy


Author: C.V. NARASIMHA REDDI
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120336461
Category: Business & Economics
Page: 536
View: 2615

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This comprehensive book, written in an easy to understand language, aims at not only equipping the reader with the necessary tools for building a career in public relations but also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into five parts, the book gives a clear analysis of the multi-dimensional aspects of public relations and communication, practices, and the different public relations media. KEY FEATURES  Provides teaching aids for easy understanding of the subject such as points to remember and review questions  Gives Seven Case Studies that reflect employee relations, media relations, customer relations, and crisis management. These would greatly help students know the practical aspects of public relations. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners.

The UN Secretary-General and Secretariat


Author: Leon Gordenker
Publisher: Routledge
ISBN: 1135282811
Category: Political Science
Page: 136
View: 330

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This is a sharp insight into the heart of the United Nations. Behind the public face of its Secretary General, Kofi Annan is a core of advisors and officials, this book examines them in close detail. This UN is facing tremendous pressures from today's world and is a crucial part of its future. The office of UN Secretary-General and the Secretariat exercise policy functions that are the closest we have to a central point for responding to global interests. Recent incumbents such as Boutros Boutros-Ghali and Kofi Annan have had a profound political impact on the global stage. This book explains the history, structure, functions and the new challenges faced by the institution in the core of the UN. This book: * gives special attention to policy development by the Secretary General * makes clear the strengths and weaknesses of the organisation * details the solid and substantive work of the UN by avoiding its debating functions. Written by a world authority on the subject, this is the ideal introduction for students of the UN, international organisations and global governance.

Advertising and Public Relations Research


Author: Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel D. Bradley
Publisher: M.E. Sharpe
ISBN: 0765636085
Category: Business & Economics
Page: 376
View: 9554

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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Mass Media Law

Cases and Materials
Author: Ese Malemi
Publisher: N.A
ISBN: 9789783499362
Category: Mass media
Page: 178
View: 9952

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Doing Ethics in Media

Theories and Practical Applications
Author: Jay Black,Chris Roberts
Publisher: Taylor & Francis
ISBN: 1136815864
Category: Social Science
Page: 456
View: 714

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Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.

국제 PR 기획과 사례


Author: 마이클 파킨슨 · 대러디렉 에카차이 · 노먼 영블러드
Publisher: CommunicationBooks
ISBN: N.A
Category:
Page: N.A
View: 2439

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국제 PR는 무엇인가? 다른 국가나 문화권에서 수행하는 PR이다. PR가 국가 경계를 넘을 때 무엇을 고려해야 하는가? 클라이언트, 실무자, 목표 공중의 문화가 다르면 캠페인이 성공하기 힘들다. 문화 민감성을 키워야 한다. 문화 민감성은 어떻게 갖추나? 사려 깊음, 인내심, 관용 같은 자질이 필요하다. 학생들에게 꼭 필요한 PR 기본 지식과 국제 PR 캠페인 11개 사례를 실었다. ROSTE 모델로 캠페인을 조사, 목표, 전략, 전술, 평가로 나눠 체계적으로 분석한다. 실제 사례의 성패 요인을 분석해 국제 PR의 노하우를 익힌다.