Marketing für Dummies


Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 3527642900
Category: Business & Economics
Page: 380
View: 6013

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Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Digitales Marketing für Dummies


Author: Ryan Deiss,Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 3527812466
Category: Business & Economics
Page: 360
View: 4724

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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

Guerilla Marketing für Dummies


Author: Jonathan Margolis,Patrick Garrigan
Publisher: John Wiley & Sons
ISBN: 3527642013
Category: Business & Economics
Page: 329
View: 9902

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Guerilla Marketing ist unkonventionell und kreativ, ?berraschend und pfiffig. Es muss nicht viel kosten und ist deshalb auch f?r kleinere Unternehmen geeignet und vor allem: Es macht richtig Spa? und bringt Ihnen neue Kunden! Dieses Buch ist voll von Ideen und Tipps, konkreten Ratschl?gen und Beispielen. Sie erfahren, welche Aktionen Sie auf der Stra?e durchf?hren k?nnen, wie Sie im Internet bei Ihren Kunden punkten und wie Kooperationen Geld sparen und Aufmerksamkeit erregen k?nnen. Eine wahre Fundgrube f?r kreative Marketingideen!

Facebook Marketing für Dummies


Author: John Haydon,Paul Dunay,Richard Krueger
Publisher: John Wiley & Sons
ISBN: 3527708235
Category:
Page: 326
View: 2090

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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Facebook Marketing für Dummies


Author: John Haydon,Paul Dunay,Richard Krueger
Publisher: John Wiley & Sons
ISBN: 3527708235
Category:
Page: 326
View: 2609

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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Twitter Marketing For Dummies


Author: Kyle Lacy
Publisher: John Wiley & Sons
ISBN: 9781118075708
Category: Business & Economics
Page: 336
View: 9006

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Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

E-Mail Marketing For Dummies


Author: John Arnold
Publisher: John Wiley & Sons
ISBN: 9781118075760
Category: Business & Economics
Page: 384
View: 5139

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Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

Dialogmarketing für Dummies


Author: Andreas Scherfke
Publisher: John Wiley & Sons
ISBN: 3527638628
Category: Business & Economics
Page: 344
View: 4588

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Wie kann man heute sein Produkt an den Mann bringen oder die Kundin für seine Dienstleistung erreichen? Dialogmarketing heißt das Zauberwort! Dieses Buch stellt die ganze Bandbreite von Instrumenten des Dialogmarketing vor: vom klassischen Werbebrief über Telefonmarketing und Couponing bis hin zur Kundenzeitschrift. Natürlich werden die Planung und Konzeption von Kampagnen, die Adressenbeschaffung und -pflege sowie die rechtliche Seite nicht ausgespart. Fallstudien zu den Themen Kunden finden, Kunden binden und Kunden zurückgewinnen runden das Buch ab.

Marketing for Dummies


Author: Craig Smith,Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 0470685417
Category: Computers
Page: 380
View: 7964

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Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit. Discover how to Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients' needs Boost sales

Marketing For Dummies


Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 111888065X
Category: Business & Economics
Page: 384
View: 345

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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Cause Marketing For Dummies


Author: Joe Waters,Joanna MacDonald
Publisher: John Wiley & Sons
ISBN: 1118119061
Category: Business & Economics
Page: 336
View: 1128

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Create a mutually beneficial partnership between nonprofit andfor-profit enterprises Cause marketing creates a partnership with benefits for both anonprofit entity and a business. Written by an expert on causemarketing whose blog, SelfishGiving.com, is a key resource on thesubject, this friendly guide shows both business owners andmarketers for nonprofits how to build and sustain such apartnership using social media such as Facebook and Twitter. Itcovers new online tools, how to identify potential partners, tipson engaging your fans, and how to model a campaign on provensuccesses. Cause marketing is not marketing a cause, but a partnershipbetween business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for findingappropriate partners, planning and setting up a campaign usingFacebook, Twitter, and blogs, measuring campaign success, andmore Explains online tools such as Quick Response Codes, serviceslike Causon and The Point, and location marketing servicesincluding Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaigntechniques Cause Marketing For Dummies helps both businesses andnonprofits reap the benefits of effective cause marketing.

Facebook Marketing For Dummies


Author: John Haydon
Publisher: John Wiley & Sons
ISBN: 1118951336
Category: Business & Economics
Page: 336
View: 5847

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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Mobile Marketing For Dummies


Author: Michael Becker,Arnold
Publisher: John Wiley & Sons
ISBN: 0470929510
Category: Business & Economics
Page: 360
View: 6964

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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Web Marketing For Dummies


Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1118065166
Category: Business & Economics
Page: 432
View: 9645

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Demonstrates tools and techniques for developing an effective Web marketing plan and increasing Web site traffic, including tips on how to take advantage of guerrilla marketing and maximize marketing dollars.

Guerrilla Marketing For Dummies


Author: Jonathan Margolis,Patrick Garrigan
Publisher: John Wiley & Sons
ISBN: 0470289678
Category: Business & Economics
Page: 384
View: 8103

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Describes what guerrilla marketing is and evaluates its pros and cons, along with information on such topics as creating a cohesive campaign, writing press releases, using street teams, creating events and experiences, and using nontraditional media.

Content Marketing For Dummies


Author: Susan Gunelius
Publisher: John Wiley & Sons
ISBN: 9781118093788
Category: Business & Economics
Page: 360
View: 8012

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Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.

Network Marketing For Dummies


Author: Zig Ziglar,John P. Hayes
Publisher: John Wiley & Sons
ISBN: 0764552929
Category: Business & Economics
Page: 408
View: 5807

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Explains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income.