Logo Design Love

A Guide to Creating Iconic Brand Identities
Author: David Airey
Publisher: Pearson Education
ISBN: 0321985206
Category: Art
Page: 226
View: 9417

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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Pioneers of German Graphic Design

Author: Jens Muller
Publisher: Callisto Publishers Gmbh
ISBN: 9783981753912
Page: 384
View: 4831

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The fascinating story of German graphic design analyzed in all its detail for the first time

Draplin Design Co.

Pretty Much Everything
Author: Aaron James Draplin
Publisher: Abrams
ISBN: 1613129963
Category: Design
Page: 256
View: 757

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Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

Logo Modernism

Author: Jens Müller,R. Roger Remington
Publisher: Taschen
ISBN: 9783836545303
Category: Design
Page: 432
View: 3002

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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German


The Reference Guide to Symbols and Logotypes
Author: Michael Evamy
Publisher: Laurence King Publishing
ISBN: 9781780671802
Category: Design
Page: 352
View: 7457

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The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

The New Big Book of Color

Author: David E. Carter
Publisher: Harper Collins
ISBN: 0061137677
Category: Design
Page: 384
View: 5544

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The Big Book of Color is a hard book to top––one of the all time best selling titles in its field––but this companion edition does just that! The New Big Book of Color features a huge new crop of recent designs, creating a deluxe, full–color volume packed with numerous superior designs. This reliable, one–stop resource shows the best work of top graphics designers from more than five hundred firms across the United States. A treasure trove of inspiring ideas and ongoing reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds, this book also definitely belongs near the drawing board of any student who is seriously preparing for a graphics design career. The New Big Book of Color examines projects in even greater detail than The Big Book of Color with commentary from David E. Carter oh why each piece works well, as well as color formulas for print and web. Some projects also include commentary from the designers on what their ideas when creating the piece. The sections are based on descriptions of the color combinations used on a given piece. Complimentary Contrasting Feminine Masculine Childlike Lively Peaceful Hip Cool Warm Natural Retro Fun Classic Monochromatic

Logo Life

Life Histories of 100 Famous Logos
Author: Ron van der Vlugt
Publisher: Bis Pub
ISBN: 9789063692605
Category: Design
Page: 306
View: 6713

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A one-of-a-kind book showcasing the evolution of many of the world's greatest logos.

Modernism in Design

Author: Paul Greenhalgh
Publisher: Reaktion Books
ISBN: 1861894791
Category: Art
Page: 256
View: 5962

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Ten new and important essays on design cover Modernism's fortunes in Germany, Italy, Sweden, Britain, Spain, Belgium and the USA; they range in subject matter from world fairs and everyday domestic objects to American West coast architecture and French and Italian furniture. With essays by Tim Benton, Gillian Naylor, Penny Sparke, Wendy Kaplan, Clive Wainwright, Martin Gaughan, Guy Julier, Mimi Wilms, Julian Holder and Paul Greenhalgh. "The object of this book is to diffuse myths. If modernism has, in the past, been both absurdly praised and absurdly damned, Modernism in Design seeks to lift it out of this cycle, and to demonstrate that the modern movement could offer neither Jerusalem nor Babylon ... In this, the book succeeds admirably."—Designer's Journal "While this collection of essays is aimed primarily at design historians and students of design history, hard-pressed practising designers and architects should make room for it on their bookshelves."—Design

Graphic Icons

Visionaries Who Shaped Modern Graphic Design
Author: John Clifford
Publisher: Peachpit Press
ISBN: 0133156176
Category: Art
Page: 240
View: 1452

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Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in. Your favorite designer didn't make the list? Join the conversation at www.graphiciconsbook.com .

Design and Science

The Life and Work of Will Burtin
Author: R. Roger Remington,Robert S. P. Fripp
Publisher: Lund Humphries Pub Limited
Category: Design
Page: 160
View: 1275

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Design and Science is an account of the life of Will Burtin who, it has been said, was to graphic design what Albert Einstein was to physics. Courted by the Nazi party, Burtin made an escape to America to protect his Jewish wife. There he made important contributions to international typography and visual design. His work was of enormous scope, working for the likes of magazines and pharmaceutical companies. Best known for his giant, walk-through scientific models of the brain and a blood cell, Will Burtin receives here the treatment he deserves as one of the greatest designers of the 20th century.


Contemporary Logo Design
Author: Sandu Publishing
Publisher: Gingko Press Editions
ISBN: 9781584236542
Category: Logos (Symbols)
Page: 320
View: 5628

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Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos were selected and divided into six groups based on their styles and characters - symbol, type, symbol and type, form, ensemble, and retro. Whether they consist purely of symbols or/and letters, apply retro aesthetics or vintage styles, were designed with multiple variations or draw inspiration from geometric structures, all are brilliant examples of the form from designers around the globe.

The Big Book of Logos 5

Author: David E. Carter,Suzanna MW Stephens
Publisher: Harper Collins
ISBN: 0061255742
Category: Art
Page: 384
View: 9720

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The latest in the Big Book of Logos series is an indispensable tool for every logo designer, branding officer, and marketing manager working in today’s high-stakes marketplace for effective creative design.

Los Logos

Author: Robert Klanten,Nicolas Bourquin
Publisher: Gestalten Verlag
ISBN: 9783899552652
Category: Design
Page: 303
View: 2957

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'Logos series' has documented and indicated design styles and trends in contemporary logo design worldwide. The Los Logos series provides an overview of current developments and advances in logo design. Showcasing a collection of contemporary logo design by bourgeoning design talent Los Logos, Dos Logos and Tres Logos are resources for all designers. This state-of-the-art visual encyclopaedia provides a selection of stylistic approaches by designers from around the globe. Indexed and structured thematically, the books draw connections between the applications and the fields for which they were intended. The Los Logos series, a publication on contemporary logo design, has proved to be a precursor to styles and trends in logo design and highlighted the relevance and importance of the logo in the 21st Century.

Morocco Modern

Author: Herbert J. M. Ypma
Publisher: N.A
ISBN: 9780500288528
Category: Architecture
Page: 157
View: 7483

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Herbert Ypma created an innovative approach to interior design in this series of visual sourcebooks for designers, architects, artists, travelers, and everyone interested in home decoration.

Logo Creed

The Mystery, Magic, and Method Behind Designing Great Logos
Author: Bill Gardner,Catharine Fishel
Publisher: Rockport Pub
ISBN: 1592538282
Category: Design
Page: 216
View: 8335

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Written by the founders of LogoLounge.com, this comprehensive handbook is an expansive collection of logo designs, containing the expertise of LogoLounge as well as the range of amazing logo designs that are culled on the LogoLounge website. While the book is headed by LogoLounge founder Bill Gardner, it is truly a collaboration of the best designers on the LogoLounge website as they share their expertise and experiences, making it the go-to handbook for understanding and executing successful logos. With its in-depth historical content, as well as its detailed breakdown of the design process and the fundamental elements behind great logos, this book is highly beneficial for both students and self-taught designers.

This Book Is a Planetarium

And Other Extraordinary Pop-Up Contraptions
Author: Kelli Anderson
Publisher: Chronicle Books
ISBN: 9781452136219
Category: Crafts & Hobbies
Page: 5
View: 794

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Never has humble paper had such radical ambitions. Defying every expectation of what a book can be, this pop-up extravaganza transforms into six fully functional tools: a real working planetarium projecting the constellations, a musical instrument complete with strings for strumming, a geometric drawing generator, an infinite calendar, a message decoder, and even a speaker that amplifies sound. Artist Kelli Anderson contributes enlightening text alongside each pop-up, explaining the scientific principles at play in her constructions and creating an interactive experience that's as educational as it is extraordinary. Inspiring awe that lasts long after the initial pop, This Book Is a Planetarium leaves readers of all ages with a renewed appreciation for the way things work—and for the enduring magic of books.

Planet Plague

Author: John Whitman
Publisher: Gareth Stevens Pub
ISBN: 9780836822373
Category: Juvenile Fiction
Page: 125
View: 8323

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When thirteen-year-old Tash and her younger brother Zak visit the planet Gobindi with their Uncle Hoole, they discover an Imperial plot to spread a terrible virus across the galaxy.


Author: Michael Evamy
Publisher: Laurence King Publishing
ISBN: 9781856695282
Category: Design
Page: 352
View: 4925

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The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white. By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Symbol (Mini)

Author: Steven Bateman,Angus Hyland
Publisher: Laurence King Publishing
ISBN: 9781780671840
Category: Design
Page: 336
View: 3234

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Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

Logo Style

Author: Sendpoints
Publisher: Gingko Press Editions
ISBN: 9789887757245
Category: Commercial art
Page: 224
View: 6965

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A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own.