Logo Design Love: A Guide to Creating Iconic Brand Identities


Author: Kazam Butur
Publisher: VELLIM .BOOK
ISBN: N.A
Category:
Page: N.A
View: 8386

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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last About the Author David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes three of the most popular graphic design blogs on the Internet: davidairey.com, logodesignlove.com, and identitydesigned.com, attracting more than 600,000 online visitors every month.

Logo Design Love

A Guide to Creating Iconic Brand Identities
Author: David Airey
Publisher: Pearson Education
ISBN: 0321985206
Category: Art
Page: 226
View: 5530

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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Work for Money, Design for Love

Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Author: David Airey
Publisher: New Riders
ISBN: 0133052753
Category: Computers
Page: 288
View: 8614

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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Logo Design Love

A Guide to Creating Iconic Brand Identities
Author: David Airey
Publisher: New Riders
ISBN: 0321702727
Category: Computers
Page: 216
View: 932

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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Designing Logos

The Process of Creating Symbols That Endure
Author: Jack Gernsheimer
Publisher: Skyhorse Publishing, Inc.
ISBN: 1581157517
Category: Design
Page: 224
View: 6537

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How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

Letterhead and Logo Design 11


Author: Design Army
Publisher: Rockport Publishers
ISBN: 1616736240
Category: Design
Page: 240
View: 6992

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Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. Letterhead and Logo Design 11 is an invaluable resource containing hundreds of inspirational logos and letterheads designers will refer to again and again.

Cruz Novillo

Logos
Author: Cruz Novillo
Publisher: N.A
ISBN: 9780993581236
Category: Commercial art
Page: 368
View: 679

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"'Cruz Novillo: Logos' provides a comprehensive guide to an important facet of Pepe Cruz Novillo's output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design."--Back cover.

Logo Design Workbook

A Hands-On Guide to Creating Logos
Author: Sean Adams,Noreen Morioka,Terry Lee Stone
Publisher: Rockport Publishers
ISBN: 1616736348
Category: Design
Page: 240
View: 6236

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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Letterhead and Logo Design 9


Author: MINE
Publisher: Rockport Publishers
ISBN: 1616738847
Category: Design
Page: 240
View: 2552

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Now available in paperback format, #9 of this the best-selling annual Letterhead and Logo Design features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting edge artists. Includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Design: Logo

An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews
Author: Von Glitschka,Paul Howalt
Publisher: Rockport Publishers Incorporated
ISBN: 159253872X
Category: Design
Page: 272
View: 8569

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Design: Logo features a curated collection of nearly 1,700 high impact logo designs from around the world, as well as insightful essays on logo creation from top identity design specialists. In the "Closer Look" sections, the authors dig deep into some of

Identity Designed

The Definitive Guide to Visual Branding
Author: David Airey
Publisher: Rockport Publishers
ISBN: 9781631595943
Category: Design
Page: 240
View: 7052

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Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities. Identity Designed is redefining what it is to have a brand identity. Written by bestselling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projects from a variety of the world’s most talented designers and design studios. You will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. This manual doesn't stop there, though. You will also see how to conduct research, define strategy, generate ideas, develop touchpoints, implement a style guide, and future-proof your designs. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve what they do with a greater understanding of how good design is good business.

Smashing Logo Design

The Art of Creating Visual Identities
Author: Gareth Hardy
Publisher: Wiley
ISBN: 9781119993322
Category: Computers
Page: 304
View: 1498

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The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

Designing Brand Identity

An Essential Guide for the Whole Branding Team
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118980824
Category: Architecture
Page: 336
View: 4754

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Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Logo Life

Life Histories of 100 Famous Logos
Author: Ron van der Vlugt
Publisher: Bis Pub
ISBN: 9789063692605
Category: Design
Page: 306
View: 3576

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A one-of-a-kind book showcasing the evolution of many of the world's greatest logos.

Tourism in China

Policy and Development Since 1949
Author: David Airey,King Chong
Publisher: Routledge
ISBN: 1136749578
Category: Business & Economics
Page: 352
View: 5661

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This is the first book to set the development of tourism in China since 1949 in its policy context. Underpinned by a strong conceptual framework, this systematic study of China contributes to an in-depth understanding of how public policy-making for tourism works and how it affects the development of tourism in the real world. The text explores tourism policy during three distinct leadership periods since creation of the People’s Republic of China in 1949. The attitudes and values of leaders and central government agencies towards tourism are considered, as well as the interactions of ideological orthodoxies, socioeconomic conditions and institutions in their influence on national policy-making and tourism development. A separate chapter is devoted to policy-making in Hong Kong and Macau, as well as Taiwan. Drawing on China’s experience over 60 years the book concludes with both theoretical and practical implications for tourism policy-making.

Meet Mr. Product

The Art of the Advertising Character
Author: Warren Dotz,Masud Husain
Publisher: Chronicle Books
ISBN: 9780811835893
Category: Antiques & Collectibles
Page: 271
View: 8332

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From the Jolly Green Giant to the cute little Morton Salt Girl, this book is a vibrantly colorful tribute to pop-culture icons over the decades. 500 color images.

Alphabet Logo: Trademarks & Symbols


Author: N.A
Publisher: N.A
ISBN: 9780957081666
Category: Alphabet
Page: 535
View: 8467

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A compendium of trademarks and symbols, designed from the letters of the alphabet, containing over 500 examples from some of the world's leading designers.

The Logo Design Toolbox

Time-saving Templates for Graphic Design
Author: Alexander Tibelius
Publisher: Die Gestalten Verlag
ISBN: 9783899554823
Category: Design
Page: 219
View: 8627

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This toolbox of practical logo templates provides designers with useful groundwork for implementing their own ideas.

TM

The Untold Stories Behind 29 Classic Logos
Author: Mark Sinclair
Publisher: Laurence King Publishing
ISBN: 9781780671659
Category: Design
Page: 224
View: 6048

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TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.