Legal Guide to Social Media

Rights and Risks for Businesses and Entrepreneurs
Author: Kimberly A. Houser
Publisher: Skyhorse Publishing, Inc.
ISBN: 1621533883
Category: Law
Page: 208
View: 9574

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How should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter handle at work, who owns that handle when you change jobs? Can you be sued for libel if your posts are defamatory? If you’ve ever asked yourself these kinds of questions, this pioneering legal handbook is for you. Despite the enormous growth in social media, scant legal advice is available to help the many people who are posting online. Easy-to-understand, comprehensive, and current, Legal Guide to Social Media provides the latest information on case law and statutes. It covers everything from privacy laws to copyright issues to how to respond to employers’ requests for your social media passwords. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for personal enjoyment or on behalf of an employer. You’ll learn how to avoid liability for defamation and third-party posts, the legalities of copying and linking to content, how to protect your own content, and much, much more. Whether you’re a marketer, entrepreneur, business owner, new media manager, or simply one of the millions of social media users in the United States, this must-have guide will help you to understand and mitigate the most common legal risks inherent in social media use.

Research Handbook on Electronic Commerce Law


Author: John A. Rothchild
Publisher: Edward Elgar Publishing
ISBN: 1783479922
Category: Law
Page: 640
View: 1096

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The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.

Legal Environment of Business

Online Commerce, Ethics, and Global Issues
Author: Henry R. Cheeseman
Publisher: Prentice Hall
ISBN: 9780133973310
Category: Business & Economics
Page: 688
View: 5831

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For undergraduate courses in the Legal Environment of Business. Cutting edge cases and comprehensive coverage of the legal environment of business. The Legal Environment of Business: Online Commerce, Ethics, and Global Issues examines how the current legal environment, government regulation, and e-commerce environment impact today's business decisions. The cases in this text are cutting-edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court. The Eighth Edition is updated with all new cases, statutes, and features.

Legal Guide for Starting & Running a Small Business


Author: Fred S. Steingold
Publisher: Nolo
ISBN: 141332407X
Category: Business & Economics
Page: 456
View: 3629

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This book is for current and aspiring entrepreneurs, as well as managers and other key small business employees, who want a practical and comprehensive guide to business laws without paying a fortune in legal fees. The book helps owners and managers successfully start and run a small business, from raising startup money to protecting personal assets to negotiating leases and contracts.

Financial Accounting: Making the Connection


Author: J. David Spiceland,Wayne Thomas,Don Herrmann
Publisher: McGraw-Hill/Irwin
ISBN: 9780077862268
Category: Business & Economics
Page: 424
View: 5934

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Financial Accounting: Making the Connection 1e, has been developed based on the great success of Financial Accounting 2e, Spiceland, Thomas, Herrmann. 2e was developed with feedback from over 330 reviewers and focus group participants from across the country. With the usage of digital resources growing exponentially, and high Connect usage rates among instructors and students using Financial Accounting, 2e, Financial Accounting: Making the Connection 1e, removes all end of chapter content from the 2e print text, and houses it exclusively in Connect. The result is the same highly successful content contained in 2e, without the added page length of end of chapter problems and exercises. Text with Connect Plus is a mandatory package. (ISBN 0077606191) Financial Accounting: Making the Connection, 1e also provides additional study materials and explanations through short tutorial videos and practice activities that can be accessed via SmartPhone by scanning the Quick Response codes in the margin. Just like with Financial Accounting 2e, the authors, David Spiceland, Wayne Thomas and Don Herrmann, have developed a unique text based on over 50 collective years of experience in the classroom. They’ve brought together best practices like highlighting Common Mistakes, offering frequent Let’s Review exercises, integrating the course with a running Continuing Problem, demonstrating the relevance of the course to non-majors with a Career Corner, and communicating it all in a student-friendly Conversational Writing Style.

From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups


Author: Gregg Fairbrothers,Tessa Winter
Publisher: McGraw Hill Professional
ISBN: 0071763457
Category: Business & Economics
Page: 384
View: 6857

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Turn Your Great Idea into a Thriving Business! “A guide that sets first-time entrepreneurs’ feet in the right direction.” Geoffrey Moore, author, Crossing the Chasm “There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.” Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . . For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.

Small Business: An Entrepreneur's Business Plan


Author: Gail Hiduke,J. D. Ryan
Publisher: Cengage Learning
ISBN: 1285169956
Category: Business & Economics
Page: 503
View: 1504

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Begin your small business success today as you transform your business idea into a powerful, functional business plan with Hiduke/Ryan's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 9E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you're using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 9E, you'll find the timely advice, powerful skills, and effective plans you need for success. Make the grade with CourseMate + LivePlan! This interactive website helps you make the most of your study time by accessing everything you need to succeed in one convenient place. This version of CourseMate includes LivePlan from Palo Alto Software; a proven web-based business plan software that allows you to produce a professional-grade business plan through software used by real entrepreneurs. MANAGEMENT CourseMate also provides an interactive eBook, dynamic flashcards, interactive quizzes, videos, games, and more to help you master today's management concepts. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Land Access and Resettlement

A Guide to Best Practice
Author: Gerry Reddy,Eddie Smyth,Michael Steyn
Publisher: Routledge
ISBN: 1351285580
Category: Business & Economics
Page: 421
View: 5916

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This book is an up-to-date, accessible and practical guide on how to optimally plan for, implement and review land access and resettlement. It provides step-by-step information on how to avoid pitfalls, ensure that best practice is being employed and the correct standards are being applied. With useful real-life examples of when projects have gone well and when they haven't, the book is based on the main lessons that have been learned on-the-ground over the past decade. Natural resource projects can have considerable impacts on local communities, chiefly due to the need to acquire large areas of land. When projects are located in developing and middle income economies, the impacts are most keenly felt, as it often requires displacement of large rural populations, with predominately land-based livelihoods. The authors have planned, implemented and reviewed over 50 land access and resettlement projects in over 30 countries internationally, and conducted benchmarking exercises on a further 60 projects. This experience provides the basis for the book. The book guides the reader through the different stages of preparing for a land resettlement project. Land Access and Resettlement is a key social risk for the natural resources sector, particularly the mining, oil and gas industries, who are operating in a context of increased awareness and regulation regarding the potential social impacts of their activities. At the same time, companies increasingly appreciate the business case for ‘getting social right’. This book provides a practical road map to corporate leaders, project managers, practitioners, academia, government and civil society for practically planning and implementing successful land access and resettlement, and creating win-win outcomes for companies and communities.

Legal Environment of Business and Online Commerce, The, Student Value Edition


Author: Henry R. Cheeseman
Publisher: Prentice Hall
ISBN: 9780133080117
Category: Business & Economics
Page: 648
View: 8438

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The single most up-to-date text available for the Legal Environment course. "The Legal Environment of Business and Online Commerce" examines how the current legal environment, government regulation, and e-commerce environment impact today's business decisions. The cases in this text are cutting-edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court.

Biotechnology Entrepreneurship

Starting, Managing, and Leading Biotech Companies
Author: Craig Shimasaki
Publisher: Academic Press
ISBN: 0124047475
Category: Medical
Page: 488
View: 9452

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As an authoritative guide to biotechnology enterprise and entrepreneurship, Biotechnology Entrepreneurship and Management supports the international community in training the biotechnology leaders of tomorrow. Outlining fundamental concepts vital to graduate students and practitioners entering the biotech industry in management or in any entrepreneurial capacity, Biotechnology Entrepreneurship and Management provides tested strategies and hard-won lessons from a leading board of educators and practitioners. It provides a ‘how-to’ for individuals training at any level for the biotech industry, from macro to micro. Coverage ranges from the initial challenge of translating a technology idea into a working business case, through securing angel investment, and in managing all aspects of the result: business valuation, business development, partnering, biological manufacturing, FDA approvals and regulatory requirements. An engaging and user-friendly style is complemented by diverse diagrams, graphics and business flow charts with decision trees to support effective management and decision making. Provides tested strategies and lessons in an engaging and user-friendly style supplemented by tailored pedagogy, training tips and overview sidebars Case studies are interspersed throughout each chapter to support key concepts and best practices. Enhanced by use of numerous detailed graphics, tables and flow charts

Traction

Get a Grip on Your Business
Author: Gino Wickman
Publisher: BenBella Books, Inc.
ISBN: 9781936661824
Category: Business & Economics
Page: 246
View: 976

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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based on years of real-world implementation in more than 100 companies, the Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Career Renegade

How to Make a Great Living Doing what You Love
Author: Jonathan Fields
Publisher: Crown Business
ISBN: 0767927419
Category: Business & Economics
Page: 272
View: 7484

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A one-time attorney turned successful entrepreneur explains how to transform one's individual passion into a rewarding career that is personally satisfying as well as lucrative, with helpful advice, hundreds of resources, innovative strategies, case studies, and practical tools to help readers along the way. Original. 20,000 first printing.

The IT / Digital Legal Companion

A Comprehensive Business Guide to Software, IT, Internet, Media and IP Law
Author: Gene K. Landy,Amy J. Mastrobattista
Publisher: Syngress
ISBN: 0080558828
Category: Computers
Page: 1254
View: 4232

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The IT/Digital Legal Companion is a comprehensive business and legal guidance covering intellectual property for digital business; digital contract fundamentals; open source rules and strategies; development, consulting and outsourcing; software as a service; business software licensing, partnering, and distribution; web and Internet agreements; privacy on the Internet; digital multimedia content clearance and distribution; IT standards; video game development and content deals; international distribution; and user-created content, mash-ups, MMOGs, and web widgets. Chapters deal with topics such as copyrights on the Internet, for software protection and around the world; trademarks and domain names; patents and digital technology companies; trade secrets and non-disclosure agreements; confidentiality, rights transfer, and non-competition agreements for employees; introduction to digital product and service contracts; a pragmatic guide to open source; IT services - development, outsourcing, and consulting; beta test agreements; commercial end-user agreements; terms of use for web sites and online applications; privacy and use of personal data; digital technology standards - opportunities, risks, and strategies; content for digital media; and deals in the web and mobile value chains. This book is intended for executives, entrepreneurs, finance and business development officers; technology and engineering officers; marketers, licensing professionals, and technology professionals; in-house counsel; and anyone else that deals with software or digital technology in business. Comprehensive Business and Legal Guidance including * Securing Intellectual Property for Digital Business * Digital Contract Fundamentals * Open Source Rules and Strategies * Development, Consulting and Outsourcing * Software as a Service * Business Software Licensing, Partnering, and Distribution * Web and Internet Agreements * Privacy on the Internet * Digital Multimedia Content Clearance and Distribution * IT Standards * Video Game Development and Content Deals * International Distribution * User-Created Content, Mash-Ups, MMOGs, and Web Widgets * And Much More Key Features: * Up-to-the-Moment Legal Guide * In Plain English * Includes 38 Contract and Web Forms in the Book

The Founder's Dilemmas

Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Author: Noam Wasserman
Publisher: Princeton University Press
ISBN: 1400841933
Category: Business & Economics
Page: 496
View: 7440

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Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders. People problems are the leading cause of failure in startups. This book offers solutions.

The Risk Advantage

Embracing the Entrepreneur's Unexpected Edge
Author: Tom Panaggio
Publisher: Greenleaf Book Group
ISBN: 1938416457
Category: Business & Economics
Page: 218
View: 4332

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As an entrepreneur and racecar driver, Tom Panaggio has learned that you cannot avoid risk if you want to be a winner. In The Risk Advantage, Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs more than 400 people and is a leading direct marketing company) and Response Mail Express (which was eventually sold to equity fund Huron Capital Partners). The book is designed as a guide for those who are contemplating an entrepreneurial pursuit, are already engaged in building a business, or are currently working for someone else and want to inject their entrepreneurial ideas and attitude. With The Risk Advantage, Panaggio aims to help entrepreneurs face the many situations, predicaments, and crises they’ll encounter during their lives as well as to help them formulate their leadership style and business strategy. The Risk Advantage is a story about an entrepreneurial journey that explores the relationship between opportunity and risk, two important forces that are necessary for success. Panaggio teaches that the unexpected edge for entrepreneurial success starts with identifying a worthy risk and then having the courage to take it. In his book, he identifies those risks based on what he’s experienced along his own journey. Opportunities are always there for you to grab. If you want to realize a dream, accomplish a daunting goal, or simply start your own business, you must be willing to embrace risk. Learning the lessons of The Risk Advantage is an important first step to do just that.

Self-Publisher's Legal Handbook

The Step-By-Step Guide to the Legal Issues of Self-Publishing
Author: Helen Sedwick
Publisher: N.A
ISBN: 9780988302150
Category: Copyright
Page: 206
View: 6300

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Self-Publisher's Legal Handbook is the first step-by-step guide to the legal issues of self-publishing. Attorney and published author Helen Sedwick uses 30 years of legal experience to cut through the legalese and show writers how to stay out of court and at their desks. Topics include-- Business set-up. From DBAs to sales taxes to crowd-funding, Self-Publisher's Legal Handbook walks writers through the process of setting up their self-publishing ventures. Moving from Manuscript to Book. Self-Publisher's Legal Handbook compares the options of engaging a self-publishing service company to doing it yourself using a print-on-demand provider. It lists which contract provisions are acceptable and which are not. It explains the mechanics of hiring designers, editors, and other freelancers. Intellectual Property Issues. Copyrights, trademark, fair use, and public domain are explained in practical, useful terms, including how to find copyright holders and ask permission. Self-Publisher's Legal Handbook provide tips on licensing images and music for little or no money. Internet Regulations. Any writer with a blog needs to know about privacy policies, SPAM, COPPA, and DMCA. Self-Publisher's Legal Handbook explains these regulations in easy-to-understand language. Spotting Scams. Writers are e-blasted by businesses promoting overpriced services, if not outright frauds. Self-Publisher's Legal Handbook shows writers how to spot aggressive sales techniques and scams. The Scary Stuff. Self-Publisher's Legal Handbook provides needed guidance on avoiding the dangers of defamation, invasion of privacy, and infringement. Writing and publishing a book is a significant investment. Writers should not be losing money (and sleep) by hiring the wrong self-publishing company or getting sued for copyright infringement. Sedwick's Self-Publisher's Legal Handbook will help writers safely navigate the legal minefield.

How to Write a Great Business Plan


Author: William A. Sahlman
Publisher: Harvard Business Review Press
ISBN: 1633691314
Category: Business & Economics
Page: 72
View: 4881

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Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: · The people—the individuals launching and leading the venture and outside parties providing key services or important resources · The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast · The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate · Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

The Entrepreneur's Guide to Business Law


Author: Constance E. Bagley,Craig E. Dauchy
Publisher: Cengage Learning
ISBN: 1285428498
Category: Business & Economics
Page: 840
View: 5857

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Business Insider calls The ENTREPRENEUR’S GUIDE “perhaps the most useful business book you can ever read” and lists it among twenty-five must-read books for entrepreneurs. THE ENTREPRENEUR’S GUIDE TO BUSINESS LAW, 5E examines stages of starting a business -- from start-up and growth to public offering, while highlighting legal preparations and pitfalls. Cutting-edge examples show how legally astute entrepreneurs can strategically increase realizable value, deploy resources, and manage risk. The book discusses leaving a job, hiring former coworkers, competing with a former employer, workplace legislation, product liability, and bankruptcy. You examine current issues including today’s workforce in the “gig” economy, “crowdsourcing” capital and social media, computer hacking and identity theft. Legal discussion integrates with core strategic concepts, such as Porter’s Five Forces, the resource-based view of the firm, the value proposition, activities in the value chain and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Social Media Risk and Governance

Managing Enterprise Risk
Author: Phil Mennie
Publisher: N.A
ISBN: 9780749474577
Category: Business & Economics
Page: 232
View: 1829

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Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.