Public Relations Research

European and International Perspectives and Innovations
Author: Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh
Publisher: Springer
ISBN: 9783531909189
Category: Language Arts & Disciplines
Page: 449
View: 6449

Continue Reading →

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Testing and Assessment in Counseling Practice


Author: C. Edward Watkins, Jr.,Vicki L. Campbell
Publisher: Routledge
ISBN: 1135689377
Category: Psychology
Page: 592
View: 6176

Continue Reading →

The primary purpose of this revision remains identical to that of the first edition--to show how key personality, cognitive/behavioral, and vocational tests/assessment procedures can be used by counselors in their work with clients. Too often, assessment books only provide the reader with information about tests and assessment procedures. They do not, however, take the next step--showing readers how these tests/assessment procedures can be used and integrated into the actual work of counseling. This revision is designed to fill that void. Chapter authors, all of whom are experts in their respective topic areas, share the theoretical and research backgrounds about a particular test/assessment procedure and then provide a case example or examples to show how assessment data can be meaningfully incorporated into the counseling process.

This Muslim American Life

Dispatches from the War on Terror
Author: Moustafa Bayoumi
Publisher: NYU Press
ISBN: 1479804061
Category: Political Science
Page: 304
View: 4264

Continue Reading →

Read Moustafa's Op-ed on Trump's Executive Order Against Muslims in The Guardian Winner of the 2016 Evelyn Shakir Non-Fiction Arab American Book Award Over the last few years, Moustafa Bayoumi has been an extra in Sex and the City 2 playing a generic Arab, a terrorist suspect (or at least his namesake “Mustafa Bayoumi” was) in a detective novel, the subject of a trumped-up controversy because a book he had written was seen by right-wing media as pushing an “anti-American, pro-Islam” agenda, and was asked by a U.S. citizenship officer to drop his middle name of Mohamed. Others have endured far worse fates. Sweeping arrests following the terrorist attacks of September 11, 2001 led to the incarceration and deportation of thousands of Arabs and Muslims, based almost solely on their national origin and immigration status. The NYPD, with help from the CIA, has aggressively spied on Muslims in the New York area as they go about their ordinary lives, from noting where they get their hair cut to eavesdropping on conversations in cafés. In This Muslim American Life, Moustafa Bayoumi reveals what the War on Terror looks like from the vantage point of Muslim Americans, highlighting the profound effect this surveillance has had on how they live their lives. To be a Muslim American today often means to exist in an absurd space between exotic and dangerous, victim and villain, simply because of the assumptions people carry about you. In gripping essays, Bayoumi exposes how contemporary politics, movies, novels, media experts and more have together produced a culture of fear and suspicion that not only willfully forgets the Muslim-American past, but also threatens all of our civil liberties in the present.

Handprints, Footprints and Holidays!


Author: Debbie Kahnen Lytle,Marian Weber
Publisher: Teacher Created Resources
ISBN: 1420651404
Category: Art
Page: 64
View: 416

Continue Reading →

"Encourage creativity while developing children's fine motor skills through tracing, cutting, and assembling. Students enjoy using their own prints to create classroom displays and art projects. The activities are organized by month to cover holidays, seasons, and common curricular topics"--Back cover.

Problem of the Week


Author: Lyle Fisher,William Medigovich
Publisher: Dale Seymour Publication
ISBN: 9780866510240
Category: Education
Page: 180
View: 5637

Continue Reading →

Public Relations and Social Theory

Key Figures, Concepts and Developments
Author: Øyvind Ihlen,Magnus Fredriksson
Publisher: Routledge
ISBN: 1351984454
Category: Business & Economics
Page: 454
View: 2806

Continue Reading →

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice
Author: Betteke van Ruler,Dejan Vercic
Publisher: Walter de Gruyter
ISBN: 3110197197
Category: Language Arts & Disciplines
Page: 515
View: 9514

Continue Reading →

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Corporate Communication

A Guide to Theory and Practice
Author: Joep Cornelissen
Publisher: SAGE
ISBN: 1526411822
Category: Business & Economics
Page: 336
View: 5236

Continue Reading →

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Public Relations Theory II


Author: Carl H. Botan,Vincent Hazleton
Publisher: Routledge
ISBN: 1135216878
Category: Business & Economics
Page: 552
View: 654

Continue Reading →

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Manager's Guide to Excellence in Public Relations and Communication Management


Author: David M. Dozier,Larissa A. Grunig,James E. Grunig
Publisher: Routledge
ISBN: 1136688315
Category: Business & Economics
Page: 272
View: 4713

Continue Reading →

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Managing for Stakeholders

Survival, Reputation, and Success
Author: R. Edward Freeman,Jeffrey S. Harrison,Andrew C. Wicks
Publisher: Yale University Press
ISBN: 9780300138498
Category: Business & Economics
Page: 200
View: 9843

Continue Reading →

Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: How should we distribute the burdens and benefits of corporate activities among stakeholders? Managing for Stakeholders, however, helps leaders develop a mindset that instead asks the Value Creation Question: How can we create as much value as possible for all of our stakeholders?Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.

Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries
Author: James E. Grunig,David M. Dozier
Publisher: Routledge
ISBN: 1135692874
Category: Business & Economics
Page: 640
View: 6118

Continue Reading →

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

The Routledge Handbook of Critical Public Relations


Author: Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra
Publisher: Routledge
ISBN: 1317918851
Category: Business & Economics
Page: 446
View: 7914

Continue Reading →

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Public Relations Theory


Author: Carl H. Botan
Publisher: Routledge
ISBN: 1136695664
Category: Language Arts & Disciplines
Page: 368
View: 5486

Continue Reading →

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Public Relations, Society & Culture

Theoretical and Empirical Explorations
Author: Lee Edwards,Caroline E. M. Hodges
Publisher: Taylor & Francis
ISBN: 1136834206
Category: Business & Economics
Page: 160
View: 2706

Continue Reading →

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Rethinking Public Relations

PR Propaganda and Democracy
Author: Kevin Moloney
Publisher: Routledge
ISBN: 1134198698
Category: Business & Economics
Page: 16
View: 8618

Continue Reading →

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

Ethics in Public Relations

Responsible Advocacy
Author: Kathy Fitzpatrick,Carolyn Bronstein
Publisher: SAGE
ISBN: 145223678X
Category: Language Arts & Disciplines
Page: 256
View: 3399

Continue Reading →

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Public Relations and Communication Management

Current Trends and Emerging Topics
Author: Krishnamurthy Sriramesh,Ansgar Zerfass,Jeong-Nam Kim
Publisher: Routledge
ISBN: 1136159258
Category: Language Arts & Disciplines
Page: 430
View: 1554

Continue Reading →

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.