Who, What, When, Where, Why, and how
Author: James Glen Stovall
Publisher: Allyn & Bacon
ISBN: 9780205372041
Category: Language Arts & Disciplines
Page: 504
View: 6189

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"Journalism: Who, What, When, Where, Why and How" is a comprehensive introduction to the field, covering how news is produced and delivered, how news organizations work, and how audiences react to and interact with the news media. For students preparing for a career in journalism, the text describes the range of job possibilities in the field and offers practical, basic instruction in the fundamental practices of journalism: reporting, writing, editing and presentation. "Journalism" helps students understand this exciting and important field and become more critical consumers of mass media. It also provides an overview of the rich history of journalism in America. Features Features up-to-date examples and discussions of current issues and controversies, allowing students to understand the principles of journalism in the context of issues that are familiar to them. Focuses on the importance and challenge of maintaining accuracy and honesty in the media, encouraging students to think about ethics and values. Includes both practical and conceptual approaches to the study of journalism, giving students a full picture of the field. Covers history in four lively chapters that tie journalism to larger societal trends, helping students engage in the material rather than be put off by it. Contains a chapter on writing based on the author's widely-used text "Writing for the Mass Media," giving students practical instruction in writing and opportunities to practice what they are learning. About the Author James Glen Stovall taught journalism and mass communication for 25 years at the University of Alabama before joining the faculty of Emory and Henry College in Emory, Virginia, in 2003. He is a former newspaper reporter, editor and graphic journalist and is the author of a number of books including "Writing for the Mass Media" (Allyn and Bacon, 2002) and "Web Journalism: Practice and Promise of a New Medium" (Allyn and Bacon, 2004). Praise for "Journalism" ""I had no doubt as I read the text that Stovall had done his research and had probably had substantial experience in news media. I was in the hands of an excellent teacher."" --Don R. Gregory, Westchester Community College ""The author writes in a strong, clear, straightforward way that is the right level for my students and that makes the material very accessible."" --Leland F. Ryan, University of Kentucky ""The use of real-world examples and the attention paid to the culture of journalism are the most notable portions of this text."" --Daniel Ryder, Mt. Blue High School (Farmington, Maine)

Reverse Engineering: Mechanisms, Structures, Systems & Materials

Author: Robert Messler
Publisher: McGraw Hill Professional
ISBN: 0071824669
Category: Technology & Engineering
Page: 448
View: 3486

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A comprehensive look at reverse engineering as a legitimate learning, design, and troubleshooting tool This unique book examines the often underappreciated and occasionally maligned technique of reverse engineering. More than a shortcut for the lazy or unimaginative to reproduce an artless copy of an existing creation, reverse engineering is an essential brick – if not a keystone – in the pathway to a society’s technological advancement. Written by an engineer who began teaching after years in industry, Reverse Engineering reviews this meticulous analytical process with a breadth and depth as never before. Find out how to: Learn by “mechanical dissection” Deduce the role, purpose, and functionality of a designed entity Identify materials-of-construction and methods-of-manufacture by observation alone Assess the suitability of a design to purpose from form and fit The rich heritage of engineering breakthroughs enabled by reverse engineering is also discussed. This is not a dry textbook. It is the engaging and enlightening account of the journey of engineering from the astounding creations of ancient cultures to what, with the aid of reverse engineering, promises to be an even more astounding future! Coverage includes: Methods of product teardown Failure analysis and forensic engineering Deducing or inferring role, purpose, and functionality during reverse engineering The Antikythera mechanism Identifying materials-of-construction Inferring methods-of-manufacture or -construction Construction of Khufu’s pyramid Assessing design suitability Value and production engineering Reverse engineering of materials and substances Reverse engineering of broken, worn, or obsolete parts for remanufacture The law and the ethics of reverse engineering


Author: Tim P. Vos
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501500104
Category: Language Arts & Disciplines
Page: 614
View: 9578

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This volume sets out the state-of-the-art in the discipline of journalism at a time in which the practice and profession of journalism is in serious flux. While journalism is still anchored to its history, change is infecting the field. The profession, and the scholars who study it, are reconceptualizing what journalism is in a time when journalists no longer monopolize the means for spreading the news. Here, journalism is explored as a social practice, as an institution, and as memory. The roles, epistemologies, and ethics of the field are evolving. With this in mind, the volume revisits classic theories of journalism, such as gatekeeping and agenda-setting, but also opens up new avenues of theorizing by broadening the scope of inquiry into an expanded journalism ecology, which now includes citizen journalism, documentaries, and lifestyle journalism, and by tapping the insights of other disciplines, such as geography, economics, and psychology. The volume is a go-to map of the field for students and scholars—highlighting emerging issues, enduring themes, revitalized theories, and fresh conceptualizations of journalism.

Varieties of Narrative Analysis

Author: James A. Holstein,Jaber F. Gubrium
Publisher: SAGE
ISBN: 1412987555
Category: Social Science
Page: 311
View: 1182

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Narrative research has become increasingly popular in the social sciences. While no part of the process is easy, researchers often struggle to make sense of data that can seem chaotic and without a discernable pattern. This book shows how to analyze stories, storytelling, and stories in society, bringing together a variety of approaches to both texts and narrative practice under one cover.

Everything You Need to Write Great Essays

You Can Learn From Watching Movies
Author: Jay Douglas, Ph.D.
Publisher: Penguin
ISBN: 1101543167
Category: Language Arts & Disciplines
Page: 240
View: 3117

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Ready! Action! Write! A student's writing skill is the single best predictor of success in the first year of college - better than math, vocabulary, grammar, or reading prowess. Unfortunately, while high schools teach students the mechanics of writing, they don't address issues such as getting unstuck, writing a first draft, brainstorming, finding the thesis that's hiding in an essay, soliciting useful feedback, or telling a story in pictures. This unique guide does, by capitalizing on what students know a lot about: the movies. Students read inside stories about their favorite films online. They watch behind-the-scenes bonus material on DVDs. They know how films work. What they don't know is that the writing and filmmaking processes are remarkably similar. In this book, they'll learn to shift their focus from word counts to process as they move from pre-production, preparing to write, "shooting" their first draft in the production phase, and then running their results through post-production to perfect their work.

YouTube and Video Marketing

An Hour a Day
Author: Greg Jarboe
Publisher: John Wiley & Sons
ISBN: 111820381X
Category: Business & Economics
Page: 504
View: 6562

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Fully updated with new information, including the latest changesto YouTube! If you're a marketer, consultant, or small business owner, thisis the guide you need to understand video marketing tactics,develop a strategy, implement the campaign, and measure results.You'll find extensive coverage of keyword strategies, tips onoptimizing your video, distribution and promotion tactics, YouTubeadvertising opportunities, and crucial metrics and analysis. Avoiderrors, create a dynamite campaign, and break it all down inachievable tasks with this practical, hour-a-day, do-it-yourselfguide. Shows you how to successfully develop, implement, and measure asuccessful video marketing strategy Written in the popular An Hour a Day format, which breaksintimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality,helpful new case studies, the latest marketing insights, andmore Covers optimization strategies, distribution techniques,community promotion tactics, and more Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization Shows you how to optimize video for YouTube and search enginevisibility Give your organization a visible, vital, video presence onlinewith YouTube and Video Marketing: An Hour a Day, SecondEdition.

Other Voices

The New Journalism in America
Author: Everette Dennis
Publisher: Routledge
ISBN: 1351501011
Category: Language Arts & Disciplines
Page: 236
View: 6148

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Conflicting journalistic voices that were raised in the past have become such a jumble that merely identifying them is difficult. Dennis and Rivers define, categorize, present, and examine the voices that contributed to what became known as "the new media" environment in the 1970s. This new journalism came about as a result of dissatisfaction with existing values and standards of the early 1960s style of journalism.The authors are comprehensive in their concerns, as reflected in the national scope presented. They cover developments in the major cities, on both coasts, in the Middle West and Southin every major region of the United States. Most of the research required travel and interviews; all of it required reading almost endlessly and watching the video productions of journalists who built the structure of alternative television. Dennis and Rivers offer a representative view of forms and media, as well as the people who fashioned the new orientation.The authors claim that the wrangling over objective and interpretative reporting misses the main point, which is that neither is in close touch with reality. The best objective report may cover all surfaces of an event, the best interpretative report may explain all its meanings, but both are bloodless, a world away from the experience. Color, flavor, atmosphere, the ultimate human meaningall these, the new journalists contend, are far beyond the reach of traditional models of journalism. This is one of the central reasons for the emergence of different forms and practices in our time. This volume will help younger scholars understand the sources of quasi-journalistic practices extant today, including blogging and electronic-only publications.

The Web Designer's Roadmap

Your Creative Process for Web Design Success
Author: Giovanni DiFeterici
Publisher: SitePoint
ISBN: 1457191989
Category: Computers
Page: 200
View: 1892

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The Web Designer's Roadmap is a full-color book about the creative process and the underlying principles that govern that process. While other books cover the nuts 'n' bolts of how to design the elements that make up websites, this book outlines how effective designers go about their work, illustrating the complete creative process from start to finish. As well as how-to content, the book draws on interviews with a host of well-known design gurus, including Shaun Inman, Daniel Burka, Meagan Fisher, Donald Norman and Dan Rubin. A non-academic book, this is a fun and easy read packed with practical information.

Exploring Journalism and the Media

Author: Lorrie Lynch
Publisher: Cengage Learning
ISBN: 0840068999
Category: Business & Economics
Page: 496
View: 6808

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Introduce your students to the exciting world of journalism using the hands-on, relevant approach of EXPLORING JOURNALISM AND THE MEDIA, 2e. The instructional model presents timeless concepts and applications that will prepare students for scholastic journalism, as well as lay the ground work for future classes, jobs, and careers. Author Lorrie Lynch's experience as a USA Today journalist gives a unique perspective absent from most other journalism textbooks. Profiles of real journalists, authentic student writings from scholastic publications, 21st Century Career Skills, and discussion on legal issues and editorial ethics will help students connect to the curriculum. EXPLORING JOURNALISM AND THE MEDIA, 2e will not only introduce students to the many different journalism career opportunities, but will also help them perform better in the classroom by providing academic connections, grammar tips, critical thinking activities, and writing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Live from the Trenches

The Changing Role of the Television News Correspondent
Author: Joe S. Foote
Publisher: SIU Press
ISBN: 9780809322329
Category: Performing Arts
Page: 143
View: 3327

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Offers essays by television news correspondents on their role in newsgathering, coverage of race, politics, and international affairs, women in the field, technological changes, and other topics

Fiction and Social Research

By Ice Or Fire
Author: Anna Banks,Stephen P. Banks
Publisher: Rowman Altamira
ISBN: 9780761990352
Category: Social Science
Page: 272
View: 2638

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This volume brings together writers from a variety of disciplines to explore and illustrate the possibilities of new narrative forms in social research. The book is arranged into four areas of concern: representation, subjectivity, critique, and postmodern discourse.

Writing for the Mass Media

Author: James G. Stovall
Publisher: Pearson
ISBN: 0134010523
Category: Language Arts & Disciplines
Page: 336
View: 5496

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REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

A Year of Scrapbooking

Author: Debbie Janasak,Anna Swinney
Publisher: Time Life Education
ISBN: 9780737000641
Category: Photography
Page: 183
View: 6979

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Presents instructions for creating unique scrapbooks with themes for each month, holidays, and events such as weddings and birthdays

The Last Debate

Author: Jim Lehrer,James Lehrer
Publisher: PublicAffairs
ISBN: 9781586480042
Category: Fiction
Page: 353
View: 5737

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A satirical account of a presidential debate pits Republican nominee James Meredith, a fundamentalist Christian whose ambitions border on white supremacy, against four reporters who discover damaging information eight days before the election.

Success Secrets of the Social Media Marketing Superstars

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1613080085
Category: Business & Economics
Page: 336
View: 7083

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Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

Essentials of Business Communication

Author: Mary Ellen Guffey,Dana Loewy
Publisher: Cengage Learning
ISBN: 1133710905
Category: Business & Economics
Page: 592
View: 4580

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ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for students with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help students build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce students to the latest business communication practices, and extensively updated exercises and activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Disc Dogs! Compete and Win!

Author: N.A
Publisher: Hyperflite
ISBN: 0981723756
Page: N.A
View: 9817

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Ever since the legendary Ashley Whippet ran away with the first Frisbee® dog World Championship, more than 35 years ago, canine aficionados have flocked to disc dog competitions. The jaw-dropping antics of world-class, disc-catching canines – as they soar through the air to grab spinning discs – are as memorable as they are motivating. And who among us would want to deprive their own canine of a chance at glory? Whether your goal is to excel on the playing field, perform professional shows, or knock em’ dead at the park, Disc Dogs! Compete and Win!, is packed with tips and training advice that will help you stand out from the crowd. Author and World Champion, Jeff Perry, explores in detail all of the psychological and physical hurdles that must be overcome in order to succeed in canine disc sports. No matter your level of experience, Perry dutifully provides all the information you need to take your competitive aspirations to the next level. In addition, the book is generously appointed with detailed Pro-Tips from more than a dozen World Champions who selflessly share their secrets for success with the very folks who may one day dethrone them! But, even if you never make it to the top of the podium, Disc Dogs! Compete and Win! will help you understand what it takes to be a winner in the eyes of your canine. What victory could be sweeter than that?