Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners
Author: Michael G. Parkinson,L. Marie Parkinson
Publisher: Routledge
ISBN: 1136774629
Category: Business & Economics
Page: 528
View: 4498

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This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism
Author: Tom Bivins
Publisher: Routledge
ISBN: 1351788973
Category: Language Arts & Disciplines
Page: 338
View: 6714

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Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

Public Relations and the Press

The Troubled Embrace
Author: Karla Gower
Publisher: Northwestern University Press
ISBN: 0810124343
Category: Business & Economics
Page: 300
View: 9376

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Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.

Advertising and Public Relations Law

Author: Roy L. Moore,Carmen Maye,Erik L. Collins
Publisher: Routledge
ISBN: 1136930345
Category: Business & Economics
Page: 480
View: 9872

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Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Fundamentals of Advertising & Public Relation

Author: Dhruv Sabharwal
Publisher: Evincepub Publishing
ISBN: 9387905667
Category: Education
Page: 106
View: 8172

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This book is specially designed to meet the need of Management and Mass Communication students specializing in advertising and Marketing. This is very basic book in a simple language which explains the various concepts of advertising. As in this book student will able to understand that advertising is paid communication that spreads information about a product service or idea and is aimed at a large number of people at a time. In order to reach to the masses advertising agencies purchase space time in one or more media purchase television radio newspapers and magazines. The main aim of advertising is to increase the consumer base of an organization by providing information about various products and services. Last few decades advertising industries have come a long way, from simply informing the prospects of the availability of product and services to a skillful development of strategy in marketing to make brands and extension of people's attitude and personality. Today with the concept of globalization consumers are highly exposed to an array of global brands. The mass media, especially with the internet, has created media market which is invincible. In order to understand that market marketers have to develop such marketing strategies which will be going to grab the attention of the consumers easily and effectively. The entry of global brands in India led to an explosion in the advertising business with a proliferation of advertising campaigns for new products and services in the market as also arrange of sales promotion activities. Global branduch as Coca-Cola Pepsi Pizza Hut created campaigns that can be termed as purely local in inspiration while retaining the international themes. The changing scenario, an addition of globalization, entry of new media and expansion of media market give rise to customer expectations, does advertising has emerged as an important field of study in various journalism & management programs offered by various universities.

Introduction to Advertising and Public Relations

For Degree/P.G. Diploma Courses in Journalism and Media Communication
Author: Shipra Kundra
Publisher: N.A
ISBN: 9788126124565
Category: Advertising
Page: 428
View: 5147

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Advertising and public relations are the much sought after professional courses with courses with vast potential of employment and career opportunities.

Advertising and Public Relations Research

Author: Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Publisher: Routledge
ISBN: 1317507363
Category: Business & Economics
Page: 384
View: 7760

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

The 21st Century Media (r)evolution

Emergent Communication Practices
Author: Jim Macnamara
Publisher: Peter Lang
ISBN: 9781433109362
Category: Language Arts & Disciplines
Page: 408
View: 3697

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The emergence of 'new media' and social media is frequently discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.


Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120348710
Category: Business & Economics
Page: 640
View: 3526

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The book, now in its second edition, aims at equipping the reader with the necessary tools for building a career in public relations and also assisting him or her in becoming an effective Public Relations Manager. The book strives to cater to the different areas of public relations, such as public relations in banks, tourism, NGOs, public transport, municipal government, media, and global public relations. In this text, Professor Narasimha Reddi compresses within the covers of a single volume his many decades of teaching and professional experience. He gives a masterly exposition of the theory and best practices of the profession. Divided into six parts, the second edition focuses on the application of Internet and social media in the practice of Public Relations. It contains six new chapters and five new case histories, which are in tune with changing needs, as well as an epilogue projecting Mahatma Gandhi as the world's greatest Public Relations communicator. The book is primarily intended as a text for students of Public Relations, Journalism, Mass Communication, and Advertising. In addition, it should be of great benefit to the teaching community and public relations practitioners. New to This Edition Incorporates five new Case Studies reflecting current trends in PR and Advertising

Public Relations Cases and Readings

International Perspectives
Author: Daniel Moss,Barbara DeSanto
Publisher: Routledge
ISBN: 1134567251
Category: Business & Economics
Page: 288
View: 7835

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This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.

Strategic Communication: Cases in Marketing, Public Relations, Advertising and

Author: Steven Greenland,Jason Bainbridge,Chris Galloway,Rob Gill
Publisher: Pearson Higher Education AU
ISBN: 1442556692
Category: Business & Economics
Page: 166
View: 7375

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Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.

Media Ethics

Key Principles for Responsible Practice
Author: Patrick Lee Plaisance
Publisher: SAGE Publications
ISBN: 1483323439
Category: Language Arts & Disciplines
Page: 288
View: 2959

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Media Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, as both media consumers and media professionals of the future. The Second Edition includes new examples and case studies, expanded coverage of digital media, and two new chapters that distinguish the three major frameworks of media ethics and explore the discipline across new media platforms, including blogs, new forms of digital journalism, and social networking sites.

The Evolving Landscape of Media and Communication in Hong Kong

Author: Yu Huang ,Yunya Song
Publisher: City University of HK Press
ISBN: 9629373513
Page: 308
View: 5334

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Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.

Careers in Communications

Author: Shonan F. R. Noronha
Publisher: McGraw Hill Professional
ISBN: 9780844263182
Category: Communication
Page: 181
View: 9483

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Describes the responsibilities, salaries, educational requirements, and opportunities for advancement in journalism, photography, film, radio, television, advertising, and public relations

Strategic Writing

Multimedia Writing for Public Relations, Advertising, and More
Author: Charles Marsh,David W. Guth,Bonnie Poovey Short
Publisher: Routledge
ISBN: 1317343875
Category: Business & Economics
Page: 272
View: 1857

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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Latin American and Caribbean Perspectives on the Development of Public Relations

Other Voices
Author: T. Watson
Publisher: Springer
ISBN: 1137404329
Category: Business & Economics
Page: 101
View: 9890

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The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

Rethinking Public Relations

The Spin and the Substance
Author: Dr Kevin Moloney
Publisher: Routledge
ISBN: 1134603576
Category: Business & Economics
Page: 208
View: 3536

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PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

Social Media Communication

Concepts, Practices, Data, Law and Ethics
Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 1315388138
Page: N.A
View: 2660

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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare:

Advertising Education

Author: Billy I. Ross,Anne Cunningham Osborne,Jef I. Richards,Alan D. Fletcher
Publisher: N.A
Category: Advertising
Page: 181
View: 8229

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Mass Media Writing

Author: Elise K. Parsigian
Publisher: Routledge
ISBN: 1136690638
Category: Language Arts & Disciplines
Page: 376
View: 6314

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This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience, stands up to question, and remains in memory. The author skillfully blends tested processes from science and art to equip the student with the tools of self-management and the techniques of disciplined creativity that defend against erroneous judgment. Recognizing the role of problem solving in media and the primacy of critical thinking at all stages of the writing process -- from preparatory measures to final writing -- the author challenges the assumption that discipline and creativity are incompatible partners. That partnership is described in detail, then dramatized with absorbing examples and illustrations drawn from interviews with experienced practitioners in print and broadcast journalism, public relations and advertising. Each chapter is a discovery of how this reliable partnership for solving writing problems in media applies to both anticipated and unexpected communication situations. Making known what media professionals have learned through trial and error on the job, here is a thinking and writing dynamic that students, new hires, and aspiring free-lancers can now acquire before entering the world of print or broadcast journalism, public relations or advertising.