International Business

Competing in the Global Marketplace
Author: Charles W. L. Hill
Publisher: McGraw-Hill Higher Education
ISBN: 9780077163587
Category: Business & Economics
Page: 654
View: 5477

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Charles Hill draws on his experience in teaching, writing, and global consulting to create an up-to-date, thought-provoking text on international business. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc.

International Business: Competing in the Global Marketplace


Author: Charles W. L. Hill,G. Tomas M. Hult
Publisher: McGraw-Hill Education
ISBN: 9781259578113
Category: Business & Economics
Page: 704
View: 6170

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Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard, and is the proven choice for International Business. Hill draws upon his experience to deliver a complete solution, and has partnered with G. Tomas M. Hult from Michigan State University to continue to deliver a program that is:Integrated—Integrated Progression of Topics with Results-Driven TechnologyPractical—Focused on Practical Applications of ConceptsRelevant—Timely, Comprehensive Coverage of Theory

International Business

Competing in the Global Marketplace
Author: Hill
Publisher: Tata McGraw-Hill Education
ISBN: 9780070221796
Category: International business
Page: 942
View: 4800

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Kampf der Kulturen

die Neugestaltung der Weltpolitik im 21. Jahrhundert
Author: Samuel P. Huntington
Publisher: N.A
ISBN: 9783877630112
Category: Civilization, Modern
Page: 580
View: 3656

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International Business 10/e

Competing in the Global Marketplace
Author: Charles W. L. Hill; Arun K Jain
Publisher: McGraw-Hill Education
ISBN: 9339205006
Category:
Page: 692
View: 1844

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International Business is authored with an economic orientation with a strategic-financial focus and provides comprehensive and up-to-date material in an integrated flow between chapters. Since many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, and organizational structures. The text is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. Distinctive Features: • Comprehensive coverage of Indian aspects includes a write-up on Broader Conceptions of Development by Prof. Amartya Sen, The Rise of the Indian Automobile Industry, and Microsoft in India among others. • Dozen new part-end cases, New Opening Vignettes, Country Focus boxes, GlobalEdge, and Management Focus Boxes add to the comprehensive pedagogy. • Comprehensive Online Learning Center (OLC) includes 12 additional cases, PowerPoint Presentations, Instructors’ Manual, Test Bank, Videos/Video Teaching Notes, and Instructors’ Manual.

International Business - Competing in the Global Marketplace


Author: Charles W. L. Hill,G. Tomas M. Hult
Publisher: N.A
ISBN: 9781260092349
Category: Business & Economics
Page: 667
View: 3727

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Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard, and is the proven choice for International Business. With the 12th edition, Hill and Hult continue to draw upon their experience to deliver a complete program that is: Relevant - Timely, Comprehensive Coverage or Theory; Practical - Focused on Practical Applications of Concepts; Integrated - Integrated Progression of Topics with Results-Driven Technology.

Loose-Leaf for International Business


Author: Charles W. L. Hill, Dr,G. Tomas M. Hult
Publisher: McGraw-Hill Education
ISBN: 9781260390070
Category: Business & Economics
Page: 704
View: 6520

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Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard, and is the proven choice for International Business. With the 12th edition, Hill and Hult continue to draw upon their experience to deliver a complete program that is: Relevant - Timely, Comprehensive Coverage or Theory; Practical - Focused on Practical Applications of Concepts; Integrated - Integrated Progression of Topics with Results-Driven Technology.

Der Blaue Ozean als Strategie

Wie man neue Märkte schafft, wo es keine Konkurrenz gibt
Author: W. Chan Kim,Renée Mauborgne
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446448470
Category: Business & Economics
Page: 250
View: 6358

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Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.

Museum Marketing

Competing in the Global Marketplace
Author: Ruth Rentschler,Anne-Marie Hede
Publisher: Elsevier
ISBN: 0750680652
Category: Business & Economics
Page: 270
View: 6739

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Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. * The most up-to-date treatment of marketing museums with a global approach * Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach * Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace

China and the Global Economy in the 21st Century


Author: John Saee
Publisher: Routledge
ISBN: 1136654917
Category: Business & Economics
Page: 202
View: 8826

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As China continues to ride out the global economic crisis while still retaining year on year GDP growth it is increasingly important to understand how this 'new' economic giant, with its communist-capitalist model operates its economic and business environments. This book is designed to scientifically examine the contextual variables that foster sustainably dynamic economic growth in China. In particular, the contributors provide an incisive analysis of the contextual bases underlying such a dramatic rising economic power and the immense implications for enterprises and countries involved in dealing with China. Drawing on the latest studies and cutting edge research findings, this book analyses FDI, project management, internationalisation, the continued role of state-owned enterprises and doing business in China. As such it will be essential reading for all students of Chinese business and economics, as well as businesses seeking to develop a critical understanding of the driving global economic force which is China.

Strategisches Management

Eine Einführung
Author: Gerry Johnson,Richard Whittington,Kevan Scholes,Duncan Angwin,Patrick Regnér
Publisher: N.A
ISBN: 9783868942521
Category:
Page: 750
View: 2031

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Darwinian Fitness in the Global Marketplace

Analysing the Competition
Author: P. Rajagopal
Publisher: Springer
ISBN: 1137268336
Category: Business & Economics
Page: 295
View: 6659

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Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

The Changing Face of Management in Thailand


Author: Tim Andrews,Sununta Siengthai
Publisher: Routledge
ISBN: 113406814X
Category: Business & Economics
Page: 352
View: 5352

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In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country’s recent history. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the ‘Thailand Brand’. With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.

European Business


Author: Simon Mercado,Richard Welford,Kate Prescott
Publisher: Pearson Education
ISBN: 9780273646006
Category: Business enterprises
Page: 592
View: 1718

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Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.

Opening America's Market

U.S. Foreign Trade Policy Since 1776
Author: Alfred E. Eckes Jr.
Publisher: Univ of North Carolina Press
ISBN: 0807861189
Category: Political Science
Page: 424
View: 1341

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Despite the passage of NAFTA and other recent free trade victories in the United States, former U.S. trade official Alfred Eckes warns that these developments have a dark side. Opening America's Market offers a bold critique of U.S. trade policies over the last sixty years, placing them within a historical perspective. Eckes reconsiders trade policy issues and events from Benjamin Franklin to Bill Clinton, attributing growing political unrest and economic insecurity in the 1990s to shortsighted policy decisions made in the generation after World War II. Eager to win the Cold War and promote the benefits of free trade, American officials generously opened the domestic market to imports but tolerated foreign discrimination against American goods. American consumers and corporations gained in the resulting global economy, but many low-skilled workers have become casualties. Eckes also challenges criticisms of the 'infamous' protectionist Smoot-Hawley Tariff Act of 1930, which allegedly worsened the Great Depression and provoked foreign retaliation. In trade history, he says, this episode was merely a mole hill, not a mountain.

Humanistic Perspectives on International Business and Management


Author: N. Lupton,M. Pirson
Publisher: Springer
ISBN: 113747162X
Category: Business & Economics
Page: 282
View: 5564

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In Humanistic Perspectives on International Business and Management, the authors provide space to global perspectives on how we can rethink and reposition international business and management practice to be a part of the solution to our global problems. These contributions provide impetus for further research, practice and pedagogy development.

International Management Behavior

Leading with a Global Mindset
Author: Henry W. Lane,Martha Maznevski,Joerg Dietz,Joseph J. DiStefano
Publisher: John Wiley & Sons
ISBN: 0470685301
Category: Business & Economics
Page: 422
View: 1762

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Global Strategic Management


Author: Gerardo R. Ungson,Yim-Yu Wong
Publisher: Routledge
ISBN: 1317469720
Category: Business & Economics
Page: 624
View: 9366

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International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.