Innovadores (Innovators-SP)

Los genios que inventaron el futuro
Author: Walter Isaacson
Publisher: Vintage Espanol
ISBN: 1101873299
Category: Biography & Autobiography
Page: 640
View: 740

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­­­Tras su extraordinaria biografía de Steve Jobs, el nuevo libro de Walter Isaacson cuenta la fascinante historia de las personas que inventaron el ordenador e internet; Los innovadores está destinado a convertirse en la historia definitiva de la revolución digital y en una guía indispensable para entender cómo sucede realmente la innovación. ¿Qué talentos y habilidades permitieron a algunos inventores y empresarios convertir sus ideas visionarias en realidades disruptivas? ¿De dónde vinieron esos saltos creativos? ¿Por qué algunos triunfaron y otros fracasaron? En esta magistral saga, Isaacson arranca con Ada Lovelace, la hija de lord Byron, una pionera de la programación informática en la década de 1840. Además, presenta a las extraordinarias personas que crearon la revolución digital que nos rodea, gente como Vannevar Bush, Alan Turing, John von Neumann, J. C. R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee o Larry Page. Esta es la historia de cómo funcionan sus cerebros y por qué han sido tan inventivos, pero también de cómo su capacidad para colaborar y dominar el ar te del trabajo en equipo les hizo aún más creativos. En una era que busca fomentar la innovación, la creatividad y el trabajo en equipo, Los innovadores es la obra que mejor muestra cómo se producen.

The Prince


Author: Niccolò Machiavelli
Publisher: Xist Publishing
ISBN: 1681959038
Category: History
Page: 163
View: 8733

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The Prince by Niccolo Machiavelli from Coterie Classics All Coterie Classics have been formatted for ereaders and devices and include a bonus link to the free audio book. “The first method for estimating the intelligence of a ruler is to look at the men he has around him.” ― Niccolò Machiavelli, The Prince Machiavelli's The Prince was a battle for obtaining and maintaining power in 14th century Italy but it is surprisingly relevant to the understanding of business, politics and the nature of society.

Innovation

Perspectives for the 21st Century
Author: Curtis Ray Carlson,Frank Moss,Todd Machover
Publisher: T F Editores
ISBN: 9788492441488
Category: Psychology
Page: 394
View: 4247

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Innovation: Perspectives for the 21st Century, has been published by the BBVA Group. The motivation behind this publication is to disseminate expert knowledge on the key issues shaping the future course of the 21st century and relay this knowledge to soc

Leonardo da Vinci


Author: Walter Isaacson
Publisher: Simon and Schuster
ISBN: 1501139177
Category: Biography & Autobiography
Page: 624
View: 5082

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The #1 New York Times bestseller from Walter Isaacson brings Leonardo da Vinci to life in this exciting new biography that is “a study in creativity: how to define it, how to achieve it…Most important, it is a powerful story of an exhilarating mind and life” (The New Yorker). Based on thousands of pages from Leonardo da Vinci’s astonishing notebooks and new discoveries about his life and work, Walter Isaacson “deftly reveals an intimate Leonardo” (San Francisco Chronicle) in a narrative that connects his art to his science. He shows how Leonardo’s genius was based on skills we can improve in ourselves, such as passionate curiosity, careful observation, and an imagination so playful that it flirted with fantasy. He produced the two most famous paintings in history, The Last Supper and the Mona Lisa. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry. He explored the math of optics, showed how light rays strike the cornea, and produced illusions of changing perspectives in The Last Supper. His ability to stand at the crossroads of the humanities and the sciences, made iconic by his drawing of Vitruvian Man, made him history’s most creative genius. In the “luminous” (Daily Beast) Leonardo da Vinci, Isaacson describes how Leonardo’s delight at combining diverse passions remains the ultimate recipe for creativity. So, too, does his ease at being a bit of a misfit: illegitimate, gay, vegetarian, left-handed, easily distracted, and at times heretical. His life should remind us of the importance to be imaginative and, like talented rebels in any era, to think different. Here, da Vinci “comes to life in all his remarkable brilliance and oddity in Walter Isaacson’s ambitious new biography…a vigorous, insightful portrait” (The Washington Post).

Becoming Steve Jobs

The Evolution of a Reckless Upstart into a Visionary Leader
Author: Brent Schlender,Rick Tetzeli
Publisher: Crown Business
ISBN: 0385347413
Category: Biography & Autobiography
Page: 464
View: 7509

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The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.

The Structure of Scientific Revolutions

50th Anniversary Edition
Author: Thomas S. Kuhn
Publisher: University of Chicago Press
ISBN: 0226458148
Category: Science
Page: 264
View: 1013

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A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were—and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach. With The Structure of Scientific Revolutions, Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation but that the revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of “normal science,” as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age. This new edition of Kuhn’s essential work in the history of science includes an insightful introduction by Ian Hacking, which clarifies terms popularized by Kuhn, including paradigm and incommensurability, and applies Kuhn’s ideas to the science of today. Usefully keyed to the separate sections of the book, Hacking’s introduction provides important background information as well as a contemporary context. Newly designed, with an expanded index, this edition will be eagerly welcomed by the next generation of readers seeking to understand the history of our perspectives on science.

Marketing

An Introduction
Author: Gary Armstrong,Philip Kotler
Publisher: N.A
ISBN: 9780135094860
Category: Marketing
Page: 644
View: 6995

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Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.

Kissinger

A Biography
Author: Walter Isaacson
Publisher: Simon and Schuster
ISBN: 1439127212
Category: Biography & Autobiography
Page: 896
View: 4912

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By the time Henry Kissinger was made secretary of state in 1973, he had become, according to the Gallup Poll, the most admired person in America and one of the most unlikely celebrities ever to capture the world's imagination. Yet Kissinger was also reviled by large segments of the American public, ranging from liberal intellectuals to conservative activists. Kissinger explores the relationship between this complex man's personality and the foreign policy he pursued. Drawing on extensive interviews with Kissinger as well as 150 other sources, including U.S. presidents and his business clients, this first full-length biography makes use of many of Kissinger's private papers and classified memos to tell his uniquely American story. The result is an intimate narrative, filled with surprising revelations, that takes this grandly colorful statesman from his childhood as a persecuted Jew in Nazi Germany, through his tortured relationship with Richard Nixon, to his later years as a globe-trotting business consultant.

The Wise Men

Six Friends and the World They Made with a New Introduction by the Authors
Author: Walter Isaacson,Evan Thomas
Publisher: Simon and Schuster
ISBN: 1451683227
Category: Biography & Autobiography
Page: 864
View: 2615

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Evaluates the roles of six leaders who shared the effort to restore order after World War II, including Averell Harriman, Dean Acheson, George Kennan, Robert Lovett, John McCloy, and Charles Bohlen.

Einstein, Picasso

Space, Time, and the Beauty That Causes Havoc
Author: Arthur J. Miller,J Miller
Publisher: Basic Books
ISBN: 9780786723133
Category: Science
Page: 368
View: 9891

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The most important scientist of the twentieth century and the most important artist had their periods of greatest creativity almost simultaneously and in remarkably similar circumstances. This fascinating parallel biography of Albert Einstein and Pablo Picasso as young men examines their greatest creations-Picasso's Les Demoiselles d'Avignon and Einstein's special theory of relativity. Miller shows how these breakthroughs arose not only from within their respective fields but from larger currents in the intellectual culture of the times. Ultimately, Miller shows how Einstein and Picasso, in a deep and important sense, were both working on the same problem.

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers
Author: Alexander Osterwalder,Yves Pigneur
Publisher: John Wiley & Sons
ISBN: 1118656407
Category: Business & Economics
Page: 288
View: 9186

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Einstein, History, and Other Passions

The Rebellion Against Science at the End of the Twentieth Century
Author: Gerald James Holton
Publisher: Harvard University Press
ISBN: 9780674004337
Category: Science
Page: 240
View: 5999

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Through his rich exploration of Einstein's thought, Gerald Holton shows how the best science depends on great intuitive leaps of imagination, and how science is indeed the creative expression of the tradition of Western civilization.

The Wise Men

Six Friends and the World They Made
Author: Walter Isaacson,Evan Thomas
Publisher: Simon and Schuster
ISBN: 0684837714
Category: Biography & Autobiography
Page: 864
View: 5257

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A captivating blend of personal biography and public drama, The Wise Men introduces the original best and brightest, leaders whose outsized personalities and actions brought order to postwar chaos: Averell Harriman, the freewheeling diplomat and Roosevelt's special envoy to Churchill and Stalin; Dean Acheson, the secretary of state who was more responsible for the Truman Doctrine than Truman and for the Marshall Plan than General Marshall; George Kennan, self-cast outsider and intellectual darling of the Washington elite; Robert Lovett, assistant secretary of war, undersecretary of state, and secretary of defense throughout the formative years of the Cold War; John McCloy, one of the nation's most influential private citizens; and Charles Bohlen, adroit diplomat and ambassador to the Soviet Union.

The Leadership Book


Author: Mark Anderson
Publisher: Pearson UK
ISBN: 0273776738
Category: Education
Page: 312
View: 5137

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The Leadership Book has a very clear structure which has been specially designed to make the 50 sections quick and easy to use. Each challenge is approached in the same way: Understanding the issue, key leadership actions to take, the measures of success and the pitfalls to watch out for. The areas covered include: Leading your strategy, defining and managing your team, managing change and innovation, understanding the market, resolving conflict and communicating your vision. The Leadership Book offers fast effective solutions to pressing business challenges

Enchantment

The Art of Changing Hearts, Minds, and Actions
Author: Guy Kawasaki
Publisher: Penguin
ISBN: 9781101475997
Category: Business & Economics
Page: 240
View: 6890

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us. From the Hardcover edition.

Einstein

The Life of a Genius
Author: Walter Isaacson
Publisher: Harper Collins
ISBN: 0061893897
Category: Biography & Autobiography
Page: 94
View: 4061

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Presents the life and achievements of Albert Einstein, focusing on his rise from struggling patent clerk to eminent scientist and providing descriptions of the famous personalities and political upheavals of the time period in which he lived.

Steve Jobs


Author: Fiona Beddall
Publisher: Scholastic
ISBN: 9781908351289
Category: Chief executive officers
Page: 64
View: 7331

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Extensive reading improves fluency and there is a real need in the ELT classroom for motivating graded material that will encourage students to read. In 1976, Steve Jobs and his friend Steve Wozniak started a computer company called Apple in a garage in California. Today, hundreds of millions of people use the technology that Steve Jobs and his team at Apple helped to create. A fascinating and informative biography.

Einstein

His Life and Universe
Author: Walter Isaacson
Publisher: Simon and Schuster
ISBN: 1501171380
Category: Biography & Autobiography
Page: 704
View: 7822

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From Isaacson, the bestselling author of "Benjamin Franklin," comes the first full biography of Albert Einstein since all his papers have become available--a fully realized portrait of a premier icon of his era.

Strangely Familiar

Narratives of Architecture in the City
Author: Iain Borden,Joe Kerr,Alicia Pivaro,Jane Rendell
Publisher: Routledge
ISBN: 1134761856
Category: Architecture
Page: 96
View: 6420

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What do our cities mean to us? How do we experience them? Some of the answers (and many more questions) are to be found in the unexpected spaces of the metropolis. Urban living - the ways we use and inhabit places and the ways our lives are shaped by those places - is illuminated in the series of provocative views presented here. Shopping in London to squatting in Amsterdam. Spatial cleansing in New York to modernising Venice. Suffragettes to working women of colour. Bohemian Berlin cafes to Naples street markets. Prostitution to surveillance. Downtown Sao Paolo to suburban Manchester. Berthold Lubetkin to Jules Dassin. Skateboarding in Los Angeles to speeding on the Westway. Strangely Familiar is a book about the unexpected, about the vitality and complexity of the everyday. From the curious to the popular, from the virtuous to the terrifying, the architectures of modern life are here laid bare. Contributors: Elisabetta Andreoli, Iain Borden, M. Christine Boyer, Iain Chambers, Jonathan Charley, Barry Curtis, Dolores Hayden, Joe Kerr, Sandy McCreery, Doreen Massey, William Menking, Jane Rendell, Edward W. Soja, Lynne Walker, Elizabeth Wilson