In The Plex

How Google Thinks, Works, and Shapes Our Lives
Author: Steven Levy
Publisher: Simon and Schuster
ISBN: 1416596712
Category: Business & Economics
Page: 432
View: 6157

Continue Reading →

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

In The Plex

How Google Thinks, Works, and Shapes Our Lives
Author: Steven Levy
Publisher: Random House
ISBN: N.A
Category:
Page: 437
View: 6346

Continue Reading →

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex

The Black Box Society

The Secret Algorithms That Control Money and Information
Author: Frank Pasquale
Publisher: Harvard University Press
ISBN: 0674368274
Category: Law
Page: 311
View: 3950

Continue Reading →

Every day, corporations are connecting the dots about our personal behavior—silently scrutinizing clues left behind by our work habits and Internet use. But who connects the dots about what firms are doing with all this information? Frank Pasquale exposes how powerful interests abuse secrecy for profit and explains ways to rein them in.

Dogfight: How Apple and Google Went to War and Started a Revolution


Author: Fred Vogelstein
Publisher: Macmillan
ISBN: 0374109206
Category: Biography & Autobiography
Page: 260
View: 7753

Continue Reading →

Traces how the professional rivalry between Apple and Google has reshaped the way people think about technology, assessing infamous legal battles and the contributions of such figures as Steve Jobs and Eric Schmidt to explain how they are having a significant impact on market dominance, intellectual property and more. 100,000 first printing.

Innovation and Technology

Inside Chicago's Business Incubators
Author: Chicago Tribune Staff
Publisher: Agate Digital
ISBN: 1572844809
Category: Business & Economics
Page: 100
View: 5680

Continue Reading →

Culled from the pages of the Chicago Tribune, this collection of articles features the most relevant and recent business stories on innovation, entrepreneurship, and technology as reported by the award-winning Tribune columnists and reporters. Innovation and Technology encapsulates the cutting-edge developments in the tech world that are affecting large corporations, small business, start-ups, and consumers alike. Innovation and Technology is divided into three main sections: Innovation in Chicago, Profiles in Innovation, and Technology in the News. The Innovation in Chicago section discusses the latest start-ups in Chicago, as well as how innovative technologies (anywhere from 3D printing to so-called “civic” apps) are being used by businesses and institutions throughout the Windy City. The Profiles in Innovation section is full of fascinating interviews with thought leaders, business owners, CEOs, and entrepreneurs from the Midwest and Greater Chicagoland area. Finally, the Technology in the News section gathers the big tech stories of 2013, from Google Glass to the latest investments in burgeoning new companies. Extensive first-person interviews and in-depth reporting by the Chicago Tribune makes Innovation and Technology a broad yet detailed look at the larger concept of innovation and how it pertains to individuals and businesses on the local level.

Trillion Dollar Economists

How Economists and Their Ideas have Transformed Business
Author: Robert Litan
Publisher: John Wiley & Sons
ISBN: 111878183X
Category: Business & Economics
Page: 400
View: 9277

Continue Reading →

A detailed look at how economists shaped the world, and how the legacy continues Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecaster to one of innovator. Written by the former Director of Economic Research at Bloomberg Government, the Kauffman Foundation and the Brookings Institution, this book describes the ways in which economists have helped shape the world – in some cases, dramatically enough to be recognized with a Nobel Prize or Clark Medal. Detailed discussion of how economists think about the world and the pace of future innovation leads to an examination of the role, importance, and limits of the market, and economists' contributions to business and policy in the past, present, and future. Few economists actually forecast the economy's performance. Instead, the bulk of the profession is concerned with how markets work, and how they can be made more efficient and productive to generate the things people want to buy for a better life. Full of interviews with leading economists and industry leaders, Trillion Dollar Economists showcases the innovations that have built modern business and policy. Readers will: Review the basics of economics and the innovation of economists, including market failures and the macro-micro distinction Discover the true power of economic ideas when used directly in business, as exemplified by Priceline and Google Learn how economists contributed to policy platforms in transportation, energy, telecommunication, and more Explore the future of economics in business applications, and the policy ideas, challenges, and implications Economists have helped firms launch new businesses, established new ways of making money, and shaped government policy to create new opportunities and a new landscape on which businesses compete. Trillion Dollar Economists provides a comprehensive exploration of these contributions, and a detailed look at innovation to come.

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet
Author: Charles Arthur
Publisher: Kogan Page Publishers
ISBN: 0749464143
Category: Business & Economics
Page: 272
View: 1381

Continue Reading →

- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.

Resolve and Fortitude

Microsoft's ''Secret Power Broker'' Breaks His Silence
Author: Joachim Kempin
Publisher: Xlibris Corporation
ISBN: 1479732028
Category: Business & Economics
Page: 391
View: 9014

Continue Reading →

This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsofts top honchos to build a commanding software empire. He led Microsofts OEM division that was responsible for sales to PC manufacturers, and drove the deals that made Microsoft Windows the worlds dominating operating system. Find out how much resolve, fortitude, and perseverance were needed to make that part of the PC revolution come true; what strategies were employed to win the Internet browser war; how IBM was beaten; what drove Apple to the brink of disaster; and how shady politicians and hapless competitors eventually goaded the Feds to ensnare Microsoft in a web of antitrust accusations. Peek behind the curtain and be the first-ever outsider to glimpse into Microsofts power nexus. Understand how Microsofts nearly mystical marketing shrewdness and tech prowess are intensely propelled by paranoia and fear of missing the next computing paradigm shift. The press labeled JK Bill Gatess enforcer. No wonder he was called upon as a pivotal antitrust trial witness to defend what loathing competitors labeled Microsofts evil empire. Follow what experts believe was the most protracted, and fierce trial of the century. Relive the courtroom drama, and read the authors critical analysis of the judicial proceedings and their aftermaths. Losing that trial partially started Microsofts demise, and power struggles from within quickened it. Get to know the real forces that altered Microsofts resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ring in a renaissance and attract the Facebook generation to a born-again modern Microsoft.

How to Become Innovative


Author: Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel
Publisher: FT Press
ISBN: 0133742628
Category: Business & Economics
Page: 817
View: 7973

Continue Reading →

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.

How to Innovate in Marketing (Collection)


Author: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon
Publisher: FT Press
ISBN: 0133443116
Category: Business & Economics
Page: 1305
View: 3703

Continue Reading →

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

The Unicorn's Secret

Murder in the Age of Aquarius
Author: Steven Levy
Publisher: Open Road Media
ISBN: 1504042131
Category: True Crime
Page: 352
View: 4450

Continue Reading →

The true story of Ira Einhorn, the Philadelphia antiwar crusader, environmental activist, and New Age guru with a murderous dark side. During the cultural shockwaves of the 1960s and ’70s, Ira Einhorn—nicknamed the “Unicorn”—was the leading radical voice for the antiwar movement at the University of Pennsylvania. At his side were such noted activists as Abbie Hoffman and Jerry Rubin. A brilliantly articulate advocate for peace in a turbulent era, he rallied followers toward the growing antiestablishment causes of free love, drugs, and radical ecological reform. In 1979, when the mummified remains of his girlfriend, Holly Maddux, a Bryn Mawr flower child from Tyler, Texas, were found in a trunk in his apartment, Einhorn claimed a CIA frame-up. Incredibly, the network of influential friends, socialites, and powerful politicians he’d charmed and manipulated over the years supported him. Represented by renowned district attorney and future senator Arlen Specter, Einhorn was released on bail. But before trial, he fled the country to an idyllic town in the French wine region and disappeared. It would take more than twenty years—and two trials—to finally bring Einhorn to justice. Based on more than two years of research and 250 interviews, as well as the chilling private journals of Einhorn and Maddux, prize-winning journalist Steven Levy paints an astonishing and complicated portrait of a man motivated by both genius and rage. The basis for 1998 NBC television miniseries The Hunt for the Unicorn Killer, The Unicorn’s Secret is a “spellbinding sociological/true crime study,” revealing the dark and tragic dimensions of a man who defined an era, only to shatter its ideals (Publishers Weekly).

Winning with Transglobal Leadership: How to Find and Develop Top Global Talent to Build World-Class Organizations


Author: Linda D. Sharkey,Nazneen Razi,Robert A. Cooke,Peter A. Barge
Publisher: McGraw Hill Professional
ISBN: 0071790519
Category: Business & Economics
Page: 352
View: 7526

Continue Reading →

CREATE A POWERFUL COMPETITIVE ADVANTAGE FOR YOUR BUSINESS WITH HIGH-PERFORMING GLOBAL LEADERS “Finally, a book that can guide leaders who are facing a shortage of global talent. Not only is this book an inspiring read, but it also provides practical and sustainable best practices that can help global leaders select and develop top talent.” —STEVE BENNETT, Chairman of the Board, Symantec, and former President and CEO, Intuit “Provides actionable best practices and research-based advice that every successful global leader needs in today’s complex business environment.” —SHEILA PENROSE, Chairman, Jones Lang LaSalle, and Cochairman, Corporate Leadership Center “In this book, a seasoned team of leaders has distilled key insights on leading across borders that are based on several decades’ experience and groundbreaking research. This is a mustread for anyone seeking to lead a global organization in today’s dynamic marketplace.” —RANJAY GULATA, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School “Delivers valuable insights and best practices to assist leaders in today’s increasingly complex world of global work.” —MARGARET KEANE, CEO and President, GE Capital Retail Finance “In my experience, it is not just the quality of your senior management, but their ability to think and work across cultures that is really critical to the success of any international expansion plan. This book—and the research on which it is based—is a very valuable tool.” —P.R.S. OBEROI, Chairman, Oberoi Hotels, Ltd. About the Book: Operating and expanding business units offshore, selling in foreign markets, and managing global supply chains are just three of the many challenges that emphasize the importance of leaders that can transcend borders. Winning with Transglobal Leadership will help prepare your organization to meet this need head-on with a framework for developing and training leaders that best fit your global growth strategies. The book combines insights from a global team of author-experts. Together, they draw on an impressive range of resources—extensive original research, interviews with world-class high-performing executives, and decades of combined experience as senior executives, researchers, and consultants—to deliver an easily implemented process for assessing your organization’s global capability and developing the leaders who will drive success. Inside Winning with Transglobal Leadership, you will find: Guidance on measuring and evaluating your organization’s capacity to compete globally Five behavioral dimensions that global leaders need to develop Keys to assessing leadership candidates early in their careers The “Transglobal Leadership Matrix,” a tool for taking stock of your own skills and behaviors At a recent World Economic Forum in Davos, Switzerland, numerous CEOs in attendance cited a growing need for talent that could function successfully in new and emerging global markets. For leaders and managers, HR and training specialists, or anybody doing business today, Winning with Transglobal Leadership is the definitive handbook on satisfying the demand for specialized leadership skills—now and in the years to come.

Shut Up and Give Me the Mic


Author: Dee Snider
Publisher: Simon and Schuster
ISBN: 1451637403
Category: Biography & Autobiography
Page: 432
View: 1681

Continue Reading →

As lead singer and songwriter of Twisted Sister, Dee Snider became the poster boy for heavy metal, hair bands, and the wild side of rock. Now, in his twisted new memoir, he reveals the real stories behind the crazy makeup, the big hair, and hits like "We're Not Gonna Take It" and "I Wanna Rock." Filled with entertaining anecdotes and candid confessions, Shut Up and Give Me the Mic takes you through the good times and bad with a heavy metal star who worked as hard as he played, and who did it all for his wife, four kids, and millions of fans.

Living Waters

Selected Writings on Spirituality
Author: Tom Harpur
Publisher: Dundurn
ISBN: 1459725921
Category: Religion
Page: 208
View: 1194

Continue Reading →

On the heels of his towering bestseller, The Pagan Christ, comes a timely collection of writing about spirituality by Tom Harpur. This new book highlights fifteen years of Harpur’s most popular and insightful columns from the Toronto Star. Organized into five sections, the articles in this collection explore five main themes: how to find meaning in our lives how to develop a more rational, fulfilling and contemporary faith how to discover who we really are amidst the chaos of the modern world how our yearly celebrations originated in ancient times and how to cope, learn and grow from adversity. In a time in which many are searching for spiritual meaning, this inspired collection points the way towards a new understanding of how we can be fully human within our changing lives.

Spirit Allies

Meet Your Team from the Other Side
Author: Christopher Penczak
Publisher: Weiser Books
ISBN: 9781578632145
Category: Body, Mind & Spirit
Page: 214
View: 2683

Continue Reading →

The author "shares personal anecdotes and 30 simple techniques and exercises such as relaxation, automatic writing, and shamanic journeying to show how to contact our own guides."--Cover.

Die Berichterstattung über Google in den deutschen Medien im Zeitverlauf


Author: Jonas Trautner
Publisher: GRIN Verlag
ISBN: 3668087997
Category: Language Arts & Disciplines
Page: 132
View: 1515

Continue Reading →

Magisterarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 2,0, Johannes Gutenberg-Universität Mainz (Institut für Publizistik), Sprache: Deutsch, Abstract: In den vergangenen 15 Jahren hat sich Google von einer minimalistisch designten Suchmaschine zu einem der technologisch innovativsten, wirtschaftlich stärksten und gesellschaftlich einflussreichsten Unternehmen der Welt entwickelt. Der Aufstieg von Google betrifft dabei auch die traditionellen Medien und den Journalismus, denn die Google-Suchmaschine ist für sie gleichermaßen Rechercheinstrument und Rezipientenvermittler. Außerdem wird Google teilweise auch die Rolle eines neuen Gatekeepers im Internet zugeschrieben, und auf dem Onlinewerbemarkt tritt das Unternehmen in Konkurrenz zu anderen Angeboten, die sich über Anzeigen finanzieren. Aufgrund dieses Verhältnisses zu den traditionellen Medien erscheint es interessant, wie Google in der Berichterstattung darstellt wird und wie sich diese Darstellung im Laufe der Zeit verändert hat. Für die deutschen Medien haben sich die zahlreichen Aktivitäten von Google in den vergangenen Jahren zu einem Dauerthema in der Berichterstattung entwickelt.