Globalization, Sport and Corporate Nationalism

The New Cultural Economy of the New Zealand All Blacks
Author: Jay Scherer,Steven J. Jackson
Publisher: Peter Lang
ISBN: 9783039111145
Category: Sports & Recreation
Page: 272
View: 5756

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Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

The Other Sport Mega-Event: Rugby World Cup 2011


Author: StevenJ. Jackson
Publisher: Routledge
ISBN: 1351541722
Category: Sports & Recreation
Page: N.A
View: 3573

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The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class ?sporting? cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nation?s remote geographic location and at just over four million people ? its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.

Reflections on Sociology of Sport

Ten Questions, Ten Scholars, Ten Perspectives
Author: Kevin Young
Publisher: Emerald Group Publishing
ISBN: 1787146421
Category: Sports & Recreation
Page: 192
View: 1002

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In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.

Sport and Migration

Borders, Boundaries and Crossings
Author: Joseph Maguire,Mark Falcous
Publisher: Routledge
ISBN: 1135999120
Category: Business & Economics
Page: 336
View: 7257

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From Major League Baseball to English soccer’s Premier League, all successful contemporary professional sports leagues include a wide diversity of nationalities and ethnicities within their playing and coaching rosters. The international migration of sporting talent and labor, encouraged and facilitated by the social and economic undercurrents of globalization, mean that world sport is now an important case study for any student or researcher with an interest in international labor flows, economic migration, global demography or the interdependent world economy. In this dazzling collection of papers, leading international sport studies scholars chart the patterns, policies and personal experiences of labour migration within and around sport, and in doing so cast important new light both on the forces shaping modern sport and on the role that sport plays in shaping the world economy and global society. Presenting original case studies of sports from European and African soccer to Japanese baseball to rugby union in New Zealand, the book makes an important contribution to our understanding of a wide range of issues within contemporary social science, such as national identity politics, economic structure and organization, north-south relations, imperial legacies and gender relations. This book is invaluable reading for students and researchers working in sport studies, human geography, economics or international business.

Eine kurze Geschichte der Menschheit


Author: Yuval Noah Harari
Publisher: DVA
ISBN: 364110498X
Category: History
Page: 528
View: 4431

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Krone der Schöpfung? Vor 100 000 Jahren war der Homo sapiens noch ein unbedeutendes Tier, das unauffällig in einem abgelegenen Winkel des afrikanischen Kontinents lebte. Unsere Vorfahren teilten sich den Planeten mit mindestens fünf weiteren menschlichen Spezies, und die Rolle, die sie im Ökosystem spielten, war nicht größer als die von Gorillas, Libellen oder Quallen. Vor 70 000 Jahren dann vollzog sich ein mysteriöser und rascher Wandel mit dem Homo sapiens, und es war vor allem die Beschaffenheit seines Gehirns, die ihn zum Herren des Planeten und zum Schrecken des Ökosystems werden ließ. Bis heute hat sich diese Vorherrschaft stetig zugespitzt: Der Mensch hat die Fähigkeit zu schöpferischem und zu zerstörerischem Handeln wie kein anderes Lebewesen. Anschaulich, unterhaltsam und stellenweise hochkomisch zeichnet Yuval Harari die Geschichte des Menschen nach und zeigt alle großen, aber auch alle ambivalenten Momente unserer Menschwerdung.

Sociological Abstracts


Author: Leo P. Chall
Publisher: N.A
ISBN: N.A
Category: Sociology
Page: N.A
View: 3687

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CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.

Das Globalisierungs-Paradox

die Demokratie und die Zukunft der Weltwirtschaft
Author: Dani Rodrik
Publisher: C.H.Beck
ISBN: 9783406613517
Category:
Page: 415
View: 9148

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Ein Plädoyer gegen Hyperglobalisierung und für eine gewisse demokratische Renationalisierung der Wirtschaftspolitik.

Empire

Die neue Weltordnung
Author: Michael Hardt,Antonio Negri
Publisher: Campus Verlag
ISBN: 3593372304
Category: Political Science
Page: 461
View: 6548

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Nach einem Vierteljahrhundert politischer Theoriemüdigkeit haben Hardt und Negri mit ihrer brillanten, provokanten und heiß diskutierten Analyse des postmodernen Kapitalismus im Zeitalter der Globalisierung das Denken wieder in Bewegung gebracht. Der Hoffnung auf die politische Gestaltbarkeit einer neuen, gerechteren Weltordnung haben sie damit ein anspruchsvolles theoretisches Fundament gegeben. "Eine grandiose Gesellschaftsanalyse, die unser Unbehagen bündelt und ihm eine Richtung gibt, für die in der Geschichte der Philosophie das Wort vom 'guten Leben' steht." Die Zeit "Das Jahrzehnt linker Melancholie ist vorüber." Neue Zürcher Zeitung

International Labor and Working Class History


Author: Center for studies of social change (N.Y.),Social science history association (Etats-Unis)
Publisher: N.A
ISBN: N.A
Category:
Page: N.A
View: 5710

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Labour Traditions

Proceedings of the Tenth National Labour History Conference
Author: Phillip Deery,Verity Archer,Nikola Balnave,Anne Beggs Sunter,Paul Williams,Peta Belic,Robert Bollard,Verity Burgmann,Rowan Cahill,Frank Cain,Robert Corcoran,Drew Cottle,Angela Keys,Jacqueline Dickenson,Tony Duras,Tim Dymond,Nick Dyrenfurth,Peter Franks,Ian Harriss,Bill Robbins,Stephen Holt,Terry Irving,Tommy Khoshaba,Michael Lyons,Laurence W Maher,Max Ogden,Bobbie Oliver,Mikael Ottosson,Calle Johan Rosengren,Geoff Robinson,Joanne Scott,Kathryn Steel,Jonathan Strauss,Fay Woodhouse
Publisher: Melbourne Branch, Australian Society for the Study of Labour History
ISBN: 0980388317
Category: Business & Economics
Page: 224
View: 1906

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The 10th National Labour History Conference, held at the University of Melbourne on 4-6 July 2007 centred around the broad theme of Labour Traditions, the conference offered papers, talks and forum discussions on a range of topics involving presentations from leading scholars, reflective activists and those who are still making our collective history, as they speak. John Faulkner, Robert Ray, John Cain and Wally Curran spoke at a forum on how the labour movement has conducted its internal debates over issues large and small. Terry Irving organised a session on Popular Movements for Democracy in Early Australia. Verity Burgmann assembled some very engaging speakers to commemorate the centenary of the founding of the IWW in Australia. Phillip Deery organised an impressive array of people to talk and argue about the Cold War. The blend of scholarly research and direct engagement in the field is reflected in the presentations on workplace health and safety by Yossi Berger, Ray Markey, Greg Patmore and Bill Shorten. In addition to sessions on these special topics, there were numerous informative and engaging presentations on individual subjects, ranging from Bobbie Oliver on apprenticeship systems to Paddy Garrity on trade unions and the arts. Here you will find the papers and abstracts from this conference. Julie Kimber, Peter Love and Phillip Deery (eds), Labour Traditions: Proceedings of the tenth national labour history conference, held at the University of Melbourne, ICT Building, Carlton, Victoria, Australia, 4–6 July 2007, Australian Society for the Study of Labour History –– Melbourne, 2007. ISBN: 978-0-9803883-1-2. pp. iii-224.