From Design Into Print

Preparing Graphics and Text for Professional Printing
Author: Sandee Cohen
Publisher: Peachpit Press
ISBN: 9780132104098
Category: Computers
Page: 336
View: 5487

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A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school? Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor. This book will help you: Choose the right desktop printer for your needs Finally understand resolution Get the results you want from page-layout and image-editing applications Find the best stock images Know what to expect when RGB colors convert to CMYK Figure out your fonts Preflight your work Sound smart when talking to a print shop

Real World Print Production with Adobe Creative Cloud


Author: Claudia McCue
Publisher: Peachpit Press
ISBN: 0133746909
Category: Computers
Page: 376
View: 7235

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Sharpen your print production skills with this definitive resource created specifically for design professionals who need to create files using the Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Acrobat and output for printing. The previous edition was steady seller, helping designers who have no training in print get up and running quickly and not make expensive mistakes on their projects. Completely updated for CS6 and the CC, this book also helps designers with some print experience tackle more complex projects. The book covers all the Adobe Suite programs they need to know to produce successful projects, rather than buying 4 or 5 different books. This book is considered the complete resource for understanding the print cycle, how ink works on paper, managing fonts, using color spaces, handling images, and preparing files for print or electronic output. Print expert Claudia McCue shares her hands-on techniques to prepare files, edit photos and graphics, and prevent common problems without missing a deadline. This book is brimming with insightful advice, illustrations, and shortcuts that will have you quickly and professionally producing your work in no time. Covers: Acrobat XI, InDesign CC, Photoshop CC, and Illustrator CC for Macintosh and Windows

The Theory and Practice of Motion Design

Critical Perspectives and Professional Practice
Author: R. Brian Stone,Leah Wahlin
Publisher: Routledge
ISBN: 1351034537
Category: Art
Page: 330
View: 829

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This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice. Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer. The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds.

Pocket Pal

A Graphic Arts Production Handbook
Author: N.A
Publisher: Printing Industries Press
ISBN: 9780977271610
Category: Design
Page: 254
View: 4692

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"This staple text offers a compact education on printing and the related processes by relaying valuable information on the history and conventional processes of the printing industry as well as the recent technological developments within the industry and the areas related to this transition." - product description.

The Graphic Design Reference & Specification Book

Everything Graphic Designers Need to Know Every Day
Author: Poppy Evans,Aaris Sherin,Irina Lee
Publisher: Rockport Pub
ISBN: 1592538517
Category: Design
Page: 320
View: 6988

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The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

Technical Communication


Author: Michael H. Markel,Mike Markel
Publisher: Macmillan
ISBN: 0312679483
Category: Language Arts & Disciplines
Page: 799
View: 1477

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Through clear advice and an accessible visual design, Mike Markel’s Technical Communication models the principles it teaches, offering practical strategies that students can put to use right away. Using a student-friendly voice, Mike Markel shows writers how to tackle the major types of documents and writing situations they will encounter in their professional lives. Excellent and always fresh sample documents and examples demonstrate effective techniques and offer plenty of opportunities for analysis, while interactive cases provide engaging scenarios for writing practice. The new edition incorporates the latest workplace and technology trends, offering new advice for how and why to use social media effectively in technical communication. Read the preface. Order Multimedia Models for Technical Communication packaged with Technical Communication, Tenth Edition using ISBN-13: 978-1-4576-1843-7.

InDesign Type

Professional Typography with Adobe InDesign
Author: Nigel French
Publisher: Adobe Press
ISBN: 0133747336
Category: Computers
Page: 312
View: 9159

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Typography is the foundation of graphic design, and the most effective way to be a better designer is to understand type and use it confidently and creatively. This fully updated third edition is a comprehensive guide to creating professional type with Adobe InDesign. It covers micro and macro typography concepts, from understanding the nuance of a single spacing width to efficiently creating long and complex documents. Packed with visual examples, InDesign expert and acclaimed design instructor Nigel French shows not just how to use InDesign’s extensive type features, but why certain approaches are preferable to others, and how to avoid common mistakes. Whether you’re creating a single-page flyer or a thousand-page catalog, whether your documents will be printed or viewed on screen, InDesign Type is an invaluable resource for getting the most out of InDesign’s typographic toolset.

Real World Print Production


Author: Claudia McCue
Publisher: N.A
ISBN: 9780321410184
Category: Computers
Page: 348
View: 7255

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Everything designers need to know to create trouble-free print jobs in one industrial-strength reference!

Before and After Graphics for Business


Author: John McWade
Publisher: Pearson Education
ISBN: 0132809656
Category: Computers
Page: 208
View: 7966

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As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

Designing for Print


Author: Charles Conover
Publisher: John Wiley & Sons
ISBN: 111813088X
Category: Design
Page: 256
View: 3843

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This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution

Writing for Visual Thinkers

A Guide for Artists and Designers
Author: Andrea Marks
Publisher: Pearson Education
ISBN: 9780132684934
Category: Computers
Page: 144
View: 6008

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Writing can be a challenge, especially for artists and designers who tend to be more visual than verbal. Writing for Visual Thinkers: A Guide for Artists and Designers is designed to help people who think in pictures—a segment of learners that by some estimates includes almost 30 percent of the population—gain skills and confidence in their writing abilities. Writing for Visual Thinkers approaches the craft of writing from many directions, all with the ultimate goal of unblocking the reader's verbal potential. It offers a guide to mind mapping, concept mapping, freewriting, brainwriting, word lists and outlines, as well as provides student examples, tips on writing grant proposals, reasons for keeping a blog and more. Critique methods, criticism, narrative and storytelling, hypertext, editing, graphic novels and comics, and many more topics round out this groundbreaking book. Both experimental and pragmatic, Andrea Marks's methods will result in stronger, more verbally confident artists and designers. Developed in partnership with AIGA, this book is for the visual learners everywhere who have always wanted--or needed!--to improve their writing skills, whether they specialize in graphic design, web design, industrial design, interior design, allied design, or fashion design. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

A Guide to Graphic Print Production


Author: Kaj Johansson,Peter Lundberg,Robert Ryberg
Publisher: John Wiley & Sons
ISBN: 1118184874
Category: Design
Page: 400
View: 370

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The fully revised edition of the most comprehensive and up-to-date reference on print production A II graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more. A practical reference to keep at your fingertips, this new edition: Covers the entire production process, from conception to manufacturing to archiving Covers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color management Is full color throughout, with updated images and screenshots Includes sidebars offering design tips, troubleshooting hints, and key points to consider for very stage of design Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.

The Non-designer's Design Book

Design and Typographic Principles for the Visual Novice
Author: Robin Williams
Publisher: Pearson Education
ISBN: 0133966151
Category: Art
Page: 239
View: 8818

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A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.

InDesign CC

For Windows and Macintosh
Author: Sandee Cohen
Publisher: Pearson Education
ISBN: 0321929578
Category: Computers
Page: 531
View: 812

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A guide to the desktop publishing and page layout program discusses working with text, placing graphics, applying and managing color, working with tables, creating an interactive document, and working with other Adobe programs.

InDesign CC

2014 Release for Windows and Macintosh
Author: Sandee Cohen
Publisher: Pearson Education
ISBN: 0133953564
Category: Computers
Page: 532
View: 1951

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A guide to the desktop publishing and page layout program discusses basic text, tabs and tables, placing graphics, applying and managing color, creating an interactive document, and working with other Adobe programs.

Adobe After Effects CC Classroom in a Book (2018 Release)


Author: Lisa Fridsma,Brie Gyncild
Publisher: Pearson Professional
ISBN: 9780134853253
Category: Computers
Page: 416
View: 5923

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Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe After Effects CC (2018 release) choose Adobe After Effects CC Classroom in a Book (2018 release) from Adobe Press. The 15 project-based lessons in this book show users step-by-step the key techniques for working in After Effects. Learn how to create, manipulate, and optimize motion graphics for film, video, DVD, the web, and mobile devices. Gain hands-on experience animating text and images, customizing a wide range of effects, tracking and syncing content, rotoscoping, and correcting color. Create Motion Graphics templates in After Effects so colleagues can make specific edits in Premiere Pro without accidentally changing other critical settings. Learn to create 3D content with both After Effects and Maxon Cinema 4D Lite (included with the software). The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.