Fast Fashion

Author: N.A
Publisher: Emerald Group Publishing
ISBN: 1846630843
Category: Business logistics
Page: 122
View: 3631

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100 Years of Fashion Illustration

Author: Cally Blackman
Publisher: Laurence King Publishing
ISBN: 9781856694629
Category: Design
Page: 384
View: 4054

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A comprehensive, visual survey of fashion drawing in the twentieth century offers four hundred images illustrating the development of fashion as seen through the works of the greatest illustrators of the period.

Product Placement in Fashion Blogs und sein Einfluss auf das Kaufverhalten

Author: Janine Blomeier
Publisher: Diplomica Verlag
ISBN: 3959346417
Category: Business & Economics
Page: 96
View: 6630

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Die vorliegende Studie soll die Werbeform Product Placement beschreiben. Dabei geht es um den Einsatz der Produktplatzierungen in Fashion und Beauty Blogs. Durch das steigende Aufkommen der Anwendung wird die Auswirkung auf das Kaufverhalten untersucht und erklärt. Die notwendigen theoretischen Grundlagen zu Product Placement, Blogs und Kaufverhalten werden vorab dargestellt, um im Anschluss die Forschungsergebnisse besser zu verstehen. Die Studie untersucht vor allem, inwiefern bestimmte Marken und Produkte in Blogs wahrgenommen werden und ob sich Zuschauer an die Platzierung erinnern. Um die Auswirkung auf das Kaufverhalten zu untersuchen, beinhaltet die Studie des Weiteren Aspekte wie die anschließende Informationssuche und der Kauf eines Produkts. Auch Anhaltspunkte wie Markenbekanntheit und Sympathie der Blogger finden sich in diesem Buch wieder.


A Canadian Perspective
Author: Alexandra Palmer
Publisher: University of Toronto Press
ISBN: 9780802085900
Category: Design
Page: 382
View: 6911

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Controversial and unconventional, this collection examines Canadian identity in terms of the fashion worn and designed over the last three centuries, and the internal and external influences of those socio-cultural decisions.

Fashion Design

Author: Sue Jenkyn Jones
Publisher: Laurence King Publishing
ISBN: 9781856694360
Category: Costume design
Page: 240
View: 3203

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This is the first book to offer a thorough grounding in the principles of fashion design. It describes the qualities and skills needed to become a fashion designer, examines the varied career opportunities available and gives a balanced inside view of the fashion business today. Its broad, up-to-date approach unites history, theory and practice. Subjects covered include: how to interpret a project; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation, and fashion marketing and economics. This new edition introduces many of the new technological developments impacting the fashion industry in the 21st century. There are expanded discussions of drawing and making techniques; how to assemble a portfolio; new careers in fashion; and extensive resource lists and glossaries, all rounded out with updated photographs and illustrations.

On Fashion

Author: Shari Benstock,Suzanne Ferriss
Publisher: Rutgers University Press
ISBN: 9780813520339
Category: Architecture
Page: 317
View: 4360

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Until recently, fashion was considered the "F-word" in intellectual circles, dismissed as unworthy of serious attention. Yet no area of life, no individual moment, stands outside fashion's discourses. Intuitively, we all know that clothing is a language, incessantly communicating messages about its wearer. But who speaks this language, to whom is it addressed, what does it mean, and how are its meanings established and transformed? On Fashion explores the ways our material, political, psychological, sexual, even intellectual lives are woven into fashion's fabric. This stimulating collection of essays explores fashion's symbolic and figurative functions in photography, cinema, and video; in consumerism, postmodernism, and feminism; in political and material culture; and in self-definition and subjectivity. They demonstrate the pervasive reach of fashion and its expressions. This collection contains over sixty photographs and illustrations and includes essays by Barbara Brodman, Mary Ann Caws, Linda Benn DeLibero, Hlne Cixous, Diana Fuss, Cheryl Herr, Karla Jay, Deborah Jenson, Douglas Kellner, Ingeborg Majer O'Sickey, Leslie W. Rabine, Andrew Ross, Sonia Rykiel, Carol Shloss, Kaja Silverman, Maureen Turim, and Iris Marion Young.

The Culture of Fashion

Author: Christopher Breward
Publisher: Manchester University Press
ISBN: 9780719041259
Category: Design
Page: 244
View: 8930

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This illustrated survey of 600 years of fashion investigates its cultural and social meaning from medieval Europe to twentieth-century America. Breward's work provides the reader with a clear guide to the changes in style and taste and shows that clothes have always played a pivotal role in defining a sense of identity and society, especially when concerned with sexual and body politics.

Luxury Fashion Branding

Trends, Tactics, Techniques
Author: U. Okonkwo
Publisher: Springer
ISBN: 0230590888
Category: Business & Economics
Page: 352
View: 4617

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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Fashion as Communication

Author: Malcolm Barnard
Publisher: Psychology Press
ISBN: 9780415260183
Category: Language Arts & Disciplines
Page: 209
View: 3296

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In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challening class, gender, sexual and social identities.

Fashion Marketing

Author: Mike Easey
Publisher: John Wiley & Sons
ISBN: 9781444309560
Category: Business & Economics
Page: 280
View: 837

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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Fashion Illustrator

Author: Bethan Morris
Publisher: Laurence King Publishing
ISBN: 9781856694476
Category: Fashion drawing
Page: 208
View: 6911

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This is an informative, visually led overview of fashion drawing, presentation and illustration. It teaches students how to draw the fashion figure as well as featuring the work of established illustrators - both past and present - encouraging readers not only to observe but also to develop their confidence and skills as an illustrator. Illustrated with case studies, examples, practical exercises and tips, the book covers all aspects of fashion illustration, including: step-by-step exploration of different media (collage, drawing, computer-imaging and embroidery); understanding the figure; and how to experiment with different illustrative styles. Influential fashion illustrators and other industry professionals are profiled and interviewed to provide an insight into life after graduation. There is guidance on portfolio presentation and interview procedures, and careers for the fashion illustrator are outlined in a series of discussions with industry specialists.

Fashion and Its Social Agendas

Class, Gender, and Identity in Clothing
Author: Diana Crane
Publisher: University of Chicago Press
ISBN: 9780226117997
Category: Social Science
Page: 294
View: 3257

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It has long been said that clothes make the man (or woman), but is it still true today? If so, how has the information clothes convey changed over the years? Using a wide range of historical and contemporary materials, Diana Crane demonstrates how the social significance of clothing has been transformed. Crane compares nineteenth-century societies—France and the United States—where social class was the most salient aspect of social identity signified in clothing with late twentieth-century America, where lifestyle, gender, sexual orientation, age, and ethnicity are more meaningful to individuals in constructing their wardrobes. Today, clothes worn at work signify social class, but leisure clothes convey meanings ranging from trite to political. In today's multicode societies, clothes inhibit as well as facilitate communication between highly fragmented social groups. Crane extends her comparison by showing how nineteenth-century French designers created fashions that suited lifestyles of Paris elites but that were also widely adopted outside France. By contrast, today's designers operate in a global marketplace, shaped by television, film, and popular music. No longer confined to elites, trendsetters are drawn from many social groups, and most trends have short trajectories. To assess the impact of fashion on women, Crane uses voices of college-aged and middle-aged women who took part in focus groups. These discussions yield fascinating information about women's perceptions of female identity and sexuality in the fashion industry. An absorbing work, Fashion and Its Social Agendas stands out as a critical study of gender, fashion, and consumer culture. "Why do people dress the way they do? How does clothing contribute to a person's identity as a man or woman, as a white-collar professional or blue-collar worker, as a preppie, yuppie, or nerd? How is it that dress no longer denotes social class so much as lifestyle? . . . Intelligent and informative, [this] book proposes thoughtful answers to some of these questions."-Library Journal

Fashion – Was verrät mein Stil über mich?

Author: Dr. Jennifer Baumgartner
Publisher: Goldmann Verlag
ISBN: 3641143888
Category: Self-Help
Page: 352
View: 6475

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Zeig mir deinen Kleiderschrank und ich sage dir, wer du bist. Fast jede Frau kennt das: Der Kleiderschrank quillt über, aber man zieht doch immer wieder dasselbe an. Denn nur darin fühlt man sich wirklich wohl. Ob man nun mehr kauft, als man wirklich braucht, oder ob man einfach nichts aussortieren kann – der Kleiderschrank verrät viel mehr über seine Besitzerin als ihre modischen Vorlieben. Denn unsere Kleidung spiegelt unsere Gedanken und Gefühle. Psychologin Dr. Jennifer Baumgartner deckt auf, was wirklich hinter Kleidungsgewohnheiten steckt, und zeigt Lösungen für (fast) jedes Stildilemma auf.

Eco Fashion

Top-Labels entdecken die Grüne Mode
Author: Kirsten Diekamp,Werner Koch
Publisher: Stiebner Verlag GmbH
ISBN: 3830708688
Page: 224
View: 847

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Fashion body cult

Author: Elke Bippus,Dorothea Mink
Publisher: Arnoldsche Verlagsanstalt GmbH
ISBN: 9783897902640
Category: Design
Page: 319
View: 5909

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A lavishly illustrated, highly unusual take on fashion as viewed from all sorts of different angles.


A Philosophy
Author: Lars Svendsen
Publisher: Reaktion Books
ISBN: 9781861892911
Category: Design
Page: 188
View: 4148

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Lars Svendsen draws upon the writings of thinkers from Adam Smith to Roland Barthes to analyze fashion as both a historical phenomenon and a philosophy of aesthetics.

Management Fashion Adoption

Sensemaking and Identity Construction in Individual Managers’ Adoption Accounts
Author: Charles-Clemens Rüling
Publisher: Springer-Verlag
ISBN: 3663107078
Category: Business & Economics
Page: 287
View: 3390

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On the basis of an extensive empirical exploration of individual managers' adoption accounts the author analyzes the driving forces behind the adoption of management fashions in organizations and shows how managers tie themselves and their careers to popular concepts such as Total Quality Management, Business Process Reengineering, Knowledge Management.

CSR und Fashion

Nachhaltiges Management in der Bekleidungs- und Textilbranche
Author: Peter Heinrich
Publisher: Springer-Verlag
ISBN: 366257697X
Category: Business & Economics
Page: 344
View: 7040

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Dieses Buch verschafft Orientierung und liefert konkrete Werkzeuge, Ansätze und Handlungsempfehlungen für positive Veränderungen im System Mode. Es richtet sich an alle Fach- und Führungskräfte der Modeindustrie, die sich intensiver mit den komplexen Fragen rund um die Themen Unternehmensverantwortung und Nachhaltigkeit auseinandersetzen wollen. Das Werk ist der perfekte Impulsgeber zur Entwicklung bzw. Perfektion der eigenen Corporate Social Responsibility (CSR) - Strategie. Gespickt mit den langjährigen Erfahrungen und Erkenntnissen namhafter Brancheninsider. Ein Kompendium voller spannender Informationen, aktueller Trends und inspirierender Ausblicke auf die Märkte und Innovationen von Morgen.