Fashion Buying

From Trend Forecasting to Shop Floor
Author: Dimitri Koumbis,David Shaw
Publisher: Bloomsbury Publishing
ISBN: 1474252931
Category: Business & Economics
Page: 176
View: 4193

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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

Fashion Buying


Author: Helen Goworek
Publisher: Wiley-Blackwell
ISBN: 1405149922
Category: Design
Page: 200
View: 4498

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Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Designing and Implementing Global Supply Chain Management


Author: Joshi, Sudhanshu
Publisher: IGI Global
ISBN: 1466697210
Category: Business & Economics
Page: 342
View: 1289

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Business practices are constantly evolving in order to meet growing customer demands. By implementing fresh procedures through the use of new technologies, organizations are able to remain competitive and meet the expectations of their customers. Designing and Implementing Global Supply Chain Management examines how various organizations have re-engineered their business processes in an effort to accommodate new innovations and remain relevant in a highly competitive global marketplace. Highlighting the creation of integrated supply chains and the emergence of virtual business communities, this publication is an appropriate reference source for students, researchers, and practitioners interested in trending approaches to external business functions used to efficiently respond to growing customer demands.

Fashion Marketing


Author: Mike Easey
Publisher: John Wiley & Sons
ISBN: 9781444309560
Category: Business & Economics
Page: 280
View: 8322

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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Principles of Retailing


Author: Mohammed Rafiq
Publisher: Macmillan International Higher Education
ISBN: 1137354518
Category: Business & Economics
Page: 356
View: 8969

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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

The Design of Everyday Things

Psychologie und Design der alltäglichen Dinge
Author: Norman Don
Publisher: Vahlen
ISBN: 3800648105
Category: Business & Economics
Page: 320
View: 7168

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Apple, Audi, Braun oder Samsung machen es vor: Gutes Design ist heute eine kritische Voraussetzung für erfolgreiche Produkte. Dieser Klassiker beschreibt die fundamentalen Prinzipien, um Dinge des täglichen Gebrauchs umzuwandeln in unterhaltsame und zufriedenstellende Produkte. Don Norman fordert ein Zusammenspiel von Mensch und Technologie mit dem Ziel, dass Designer und Produktentwickler die Bedürfnisse, Fähigkeiten und Handlungsweisen der Nutzer in den Vordergrund stellen und Designs an diesen angepasst werden. The Design of Everyday Things ist eine informative und spannende Einführung für Designer, Marketer, Produktentwickler und für alle an gutem Design interessierten Menschen. Zum Autor Don Norman ist emeritierter Professor für Kognitionswissenschaften. Er lehrte an der University of California in San Diego und der Northwest University in Illinois. Mitte der Neunzigerjahre leitete Don Norman die Advanced Technology Group bei Apple. Dort prägte er den Begriff der User Experience, um über die reine Benutzbarkeit hinaus eine ganzheitliche Erfahrung der Anwender im Umgang mit Technik in den Vordergrund zu stellen. Norman ist Mitbegründer der Beratungsfirma Nielsen Norman Group und hat unter anderem Autohersteller von BMW bis Toyota beraten. „Keiner kommt an Don Norman vorbei, wenn es um Fragen zu einem Design geht, das sich am Menschen orientiert.“ Brand Eins 7/2013 „Design ist einer der wichtigsten Wettbewerbsvorteile. Dieses Buch macht Spaß zu lesen und ist von größter Bedeutung.” Tom Peters, Co-Autor von „Auf der Suche nach Spitzenleistungen“

Werde ein geschmeidiger Leopard

Die sportliche Leistung verbessern, Verletzungen vermeiden und Schmerzen lindern
Author: Kelly Starrett,Glen Cordoza
Publisher: N.A
ISBN: 9783868833904
Category:
Page: 399
View: 609

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Hacking

Die Kunst des Exploits
Author: Jon Erickson
Publisher: N.A
ISBN: 9783898645362
Category: Computer networks
Page: 505
View: 9231

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Organische Chemie


Author: Jonathan Clayden,Nick Greeves,Stuart Warren
Publisher: Springer Spektrum
ISBN: 9783642347153
Category: Science
Page: 1366
View: 828

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Ein neuer Stern am Lehrbuch-Himmel: Organische Chemie von Clayden, Greeves, Warren - der ideale Begleiter für alle Chemiestudenten. Der Schwerpunkt dieses didaktisch durchdachten, umfassenden vierfarbigen Lehrbuches liegt auf dem Verständnis von Mechanismen, Strukturen und Prozessen, nicht auf dem Lernen von Fakten. Organische Chemie entpuppt sich als dabei als ein kohärentes Ganzes, mit zahlreichen logischen Verbindungen und Konsequenzen sowie einer grundlegenden Struktur und Sprache. Dank der Betonung von Reaktionsmechanismen, Orbitalen und Stereochemie gewinnen die Studierenden ein solides Verständnis der wichtigsten Faktoren, die für alle organisch-chemischen Reaktionen gelten. So lernen sie, auch Reaktionen, die ihnen bisher unbekannt waren, zu interpretieren und ihren Ablauf vorherzusagen. Der direkte, persönliche, studentenfreundliche Schreibstil motiviert die Leser, mehr erfahren zu wollen. Umfangreiche Online-Materialien führen das Lernen über das gedruckte Buch hinaus und vertiefen das Verständnis noch weiter.

Charlie und die Schokoladenfabrik


Author: Roald Dahl
Publisher: Rowohlt Verlag GmbH
ISBN: 3644574219
Category: Juvenile Fiction
Page: 192
View: 8061

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Willy Wonka stand ganz allein in dem großen offenen Fabriktor. Seine Augen waren ungewöhnlich lebhaft. Plötzlich machte er ein paar komische kleine Tanzschritte, breitete die Arme aus und rief: «Willkommen, meine kleinen Freunde! Willkommen in der Schokoladenfabrik!» Der geheimnisvolle Willy Wonka öffnet zum ersten Mal die Tore seiner Schokoladenfabrik. Charlie kann es kaum fassen, dass er als eines der fünf glücklichen Kinder, die eine Goldene Eintrittskarte gewonnen haben, dort hineindarf. Denn Willy Wonka macht nicht nur die köstlichste Schokolade – er ist der beste Süßigkeitenerfinder aller Zeiten! Aber Charlie hätte nie gedacht, welche verrückten Abenteuer ihn in Wonkas Schokoladenfabrik wirklich erwarten würden ...

Fashion Marketing


Author: Tony Hines,Margaret Bruce
Publisher: Routledge
ISBN: 113640354X
Category: Business & Economics
Page: 352
View: 8472

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Konsumentenverhalten


Author: Michael R. Solomon
Publisher: N.A
ISBN: 9783868940923
Category:
Page: 400
View: 3183

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Konsumentenverhalten, die neue Deutsche Ausgabe des internationalen Standardlehrwerks untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens, spannt einen Bogen zwischen Theorie / Praxis und vermittelt einen fundierten, umfassenden Überblick: Das Buch zeigt an zahlreichen, speziell für diese Ausgabe erstellten regionalen sowie an spannenden internationalen Fällen auf, wie wichtig die Rolle des Konsumentenverhaltens für die Formulierung von erfolgreichen Marketingzielen ist. Analysen aus Datensätzen der GfK und Sinus-Milieus machen bestimmte Gesetzesmäßigkeiten auch quantitativ begreifbar. Lernziele, Zusammenfassungen, Kontrollfragen und umfangreiche Onlineinhalte wie Kapitelfolien, weiterführende Literatur und Lösungen zu Aufgaben im Buch machen dieses Buch auch für das Selbststudium interessant.

Mein Kampf


Author: Adolf Hitler
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983638206
Category:
Page: 822
View: 9982

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Published in the German language, this is the infamous Main Kampf, by Adolf Hitler.

The Why of the Buy

Consumer Behavior and Fashion Marketing
Author: Patricia Mink Rath,Stefani Bay,Penny Gill,Richard Petrizzi
Publisher: Bloomsbury Publishing
ISBN: 1609018982
Category: Business & Economics
Page: 480
View: 7076

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This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population.