Fantasy Sports and the Changing Sports Media Industry

Media, Players, and Society
Author: Nicholas David Bowman,John S. W. Spinda,Jimmy Sanderson
Publisher: Lexington Books
ISBN: 1498504892
Category: Language Arts & Disciplines
Page: 314
View: 7974

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This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \

The Content Trap

A Strategist's Guide to Digital Change
Author: Bharat Anand
Publisher: Random House Group
ISBN: 0812995384
Category: Business & Economics
Page: 423
View: 6699

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“As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Advance praise for The Content Trap “As Bharat Anand shows in this eminently readable book, connections are now more important than content. His insights will bring you several steps closer to understanding the digital revolution and how you can avoid its many perils.”—Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human “A very smart book—creators, ignore this at your peril. This revolution has been twenty years in the making, and Bharat Anand makes the past (and the future) a lot more clear.”—Seth Godin, New York Times bestselling author of Meatball Sundae and Linchpin “Bharat Anand has written the rarest of books, one that combines deep strategic insight with great practical impact. The Content Trap is both a delight to read andthe essential book for understanding today’s digital revolution. In the process, Anand debunks the conventional wisdom time and time again; his insights are sharp, perceptive, and strikingly original.”—David Garvin, C. Roland Christensen Professor of Business Administration, Harvard Business School “‘Content is king’ may once have been true, but favoring content over connections will only get you dethroned today. In clear and compelling prose, Anand shows us how to lay the strategy groundwork to thrive in an increasingly connected world. Understanding the Content Trap is the true solution to your digital dilemma!”—Barry Nalebuff, Milton Steinbach Professor, Yale School of Management, co-author of Why Not? and Co-opetition, and co-founder of Honest Tea

Communication and Sport

Surveying the Field
Author: Andrew C. Billings,Michael L. Butterworth,Paul D. Turman
Publisher: SAGE Publications
ISBN: 1506392059
Category: Sports & Recreation
Page: 384
View: 2689

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Communication and Sport: Surveying the Field, Third Edition examines a wide array of topics necessary to understand sports media, rhetoric, culture, and organizations from micro- to macro-level issues. All levels of sports are addressed through varied lenses such as mythology, community, and identity. The Third Edition is newly expanded to incorporate the latest topics and perspectives in the field such as fan cultures; racial identity and gender in sports media; politics and nationality in sports; crisis communication in sports organizations and more.

Fantasy Sports, Real Money

The Unlikely Rise of Daily Fantasy, How to Play–How to Win
Author: Bill Ordine
Publisher: Huntington Press Inc
ISBN: 1935396846
Category: Games
Page: 320
View: 5842

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Have you seen the ads? Who hasn’t, right? How did it all happen? Is DFS gambling? Is it legal? And what’s next for this industry under attack? These are just some of the questions answered by award-winning author Bill Ordine as he traces the background of the curious federal law that opened the door for the billion-dollar play-for-money sports-contest industry. Who was behind the pivotal carve-out? How did daily fantasy rise so quickly? And where is it likely to land now that the DFS genie is out of the bottle? More important, Fantasy Sports, Real Money shows you how to get into the game and compete, with strategies the pros use and case studies from players who’ve won millions. This is the first DFS book to cover football, baseball, basketball, hockey, and even golf, with game plans for setting lineups, maximizing value within the salary cap, finding pricing inefficiencies, playing against (or avoiding) experts, and identifying overlays, as well as many other angles being used right now to get the money in this provocative sports-betting offshoot.

Golf Business and Management

A Global Introduction
Author: Tim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dickson
Publisher: Routledge
ISBN: 1317351584
Category: Sports & Recreation
Page: 272
View: 7254

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Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.

Exploring the Rise of Fandom in Contemporary Consumer Culture


Author: Lu Wang, Cheng
Publisher: IGI Global
ISBN: 1522532218
Category: Business & Economics
Page: 300
View: 5698

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Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Sport Beyond Television

The Internet, Digital Media and the Rise of Networked Media Sport
Author: Brett Hutchins,David Rowe
Publisher: Taylor & Francis
ISBN: 1136321101
Category: Social Science
Page: 254
View: 4393

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Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Daily Fantasy Sports


Author: Jay Correia
Publisher: BookBaby
ISBN: 1483566374
Category: Sports & Recreation
Page: 204
View: 2293

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The businesses of the Fantasy Sports Trade Association have helped propel one of America’s most beloved pastimes into a 26 billion dollar industry. The advent of daily fantasy sports has created thousands of jobs, raised millions in tax dollars, and has given consumers endless ways to play fantasy sports. Unfortunately, all that may be coming to an end if the government and special interest groups have their way. Daily Fantasy Sports, the book, explores the impact of fantasy sports in America today. Take a stroll in fantasyland and discover everything there is to know about daily fantasy sports. Learn about the legal challenges, how we got in this mess, and what choices the industry now faces in order to save fantasy sports. The author helps you connect the dots, all while keeping you entertained with thoughtful quotes, tips on how to play, and more. Chapters include: Chapter 1 - "It's a Game of Skill" - explore how daily fantasy games are truly are a game of skill. Chapter 2 - "Las Vegas & The Silver Bullet" - see how Vegas is responsible for the legal mess. Chapter 3 - "The Sharks & Players" - numbers, demographics, and the shark problem. Chapter 4 - "It's the Economy Stupid" - how the government can't get out of its own way. Chapter 5 - "The Technology Cat Mouse Game" - predictions about the future and how DFS will evolve. Chapter 6 - "The Types of Daily Fantasy Games" - learn about all the different gameplay styles. Chapter 7 - "How to be Good at Fantasy Sports" - tips, insight, and advice on how to up your game. Chapter 8 - "Behind the Scenes Magic" - explore the businesses that make fantasy sports what it is today. Chapter 9 - "Thoughts from the Industry" - see what industry insiders have to say about fantasy sports. Chapter 10 - "Freedom with Responsibility" - why free market principals are all we need. Chapter 11 - "Keep Fighting the Good Fight" - what we can do to combat the downfall of DFS. The author's collective knowledge of the fantasy sports industry is virtually unparalleled, giving readers an in depth look at daily fantasy sports they won't find anywhere else. His involvement with a variety of industry operators, attorneys, and FSTA businesses places him in a net neutral position that allows readers to see the industry for what it really is. Fantasy sports players and industry insiders alike have sang high praises about this one of a kind book on daily fantasy sports.

Men, Masculinity and the Media


Author: Steve Craig
Publisher: SAGE
ISBN: 0803941633
Category: Social Science
Page: 271
View: 9345

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Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.

Digital Media Sport

Technology, Power and Culture in the Network Society
Author: Brett Hutchins,David Rowe
Publisher: Routledge
ISBN: 113410801X
Category: Social Science
Page: 292
View: 7401

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Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .

The Sports Strategist

Developing Leaders for a High-Performance Industry
Author: Irving Rein PhD,Ben Shields,Adam Grossman
Publisher: Oxford University Press
ISBN: 0190206179
Category: Business & Economics
Page: 296
View: 3422

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Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, and sponsors while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure. In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports organizations must focus on identifying and maximizing key factors that, unlike winning, can be controlled and shaped. By building a more well-rounded business, sports strategists will position themselves and their organizations for sustainable success in the industry. Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm students with the combination of the necessary tools to help them make better strategic decisions. Students will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not. The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.

Moneyball (Movie Tie-in Edition) (Movie Tie-in Editions)


Author: Michael Lewis
Publisher: W. W. Norton & Company
ISBN: 0393338398
Category: Business & Economics
Page: 317
View: 4821

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Explains how Billy Beene, the general manager of the Oakland Athletics, is using a new kind of thinking to build a successful and winning baseball team without spending enormous sums of money.

Baseball's Power Shift

How the Players Union, the Fans, and the Media Changed American Sports Culture
Author: Krister Swanson
Publisher: U of Nebraska Press
ISBN: 0803288042
Category: Business & Economics
Page: 320
View: 9997

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From Major League Baseball's inception in the 1880s through World War II, team owners enjoyed monopolistic control of the industry. Despite the players' desire to form a viable union, every attempt to do so failed. The labor consciousness of baseball players lagged behind that of workers in other industries, and the public was largely in the dark about labor practices in baseball. In the mid-1960s, star players Sandy Koufax and Don Drysdale staged a joint holdout for multiyear contracts and much higher salaries. Their holdout quickly drew support from the public; for the first time, owners realized they could ill afford to alienate fans, their primary source of revenue. Baseball's Power Shift chronicles the growth and development of the union movement in Major League Baseball and the key role of the press and public opinion in the players' successes and failures in labor-management relations. Swanson focuses on the most turbulent years, 1966 to 1981, which saw the birth of the Major League Baseball Players Association as well as three strikes, two lockouts, Curt Flood's challenge to the reserve clause in the Supreme Court, and the emergence of full free agency. To defeat the owners, the players' union needed support from the press, and perhaps more importantly, the public. With the public on their side, the players ushered in a new era in professional sports when salaries skyrocketed and fans began to care as much about the business dealings of their favorite team as they do about wins and losses. Swanson shows how fans and the media became key players in baseball's labor wars and paved the way for the explosive growth in the American sports economy.

Controversies in Law and Sport


Author: Curtis Fogel
Publisher: Common Ground Publishing
ISBN: 9781612299044
Category: Law
Page: 140
View: 6338

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As the sport industry grows, so too does the significance of law in regulating sport and its commercial aspects. Fogel examines the complicated role of law in sport and makes recommendations for effectively addressing existing and potential legal controversies.

The Fantasy Sport Industry

Games within Games
Author: Andrew C. Billings,Brody J. Ruihley
Publisher: Routledge
ISBN: 1136318054
Category: Sports & Recreation
Page: 166
View: 858

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Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

Players

How Sports Became a Business
Author: Matthew Futterman
Publisher: Simon and Schuster
ISBN: 147671696X
Category: Business & Economics
Page: 336
View: 5355

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Traces the single-generation transformation of sports from a cottage industry to a global business, reflecting on how elite athletes, agents, TV executives, coaches, owners, and athletes who once had to take second jobs worked together to create the dominating, big-ticket industry of today.

Against Football

One Fan's Reluctant Manifesto
Author: Steve Almond
Publisher: Melville House
ISBN: 1612194168
Category: Sports & Recreation
Page: 160
View: 5801

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A New York Times Best Seller “Powerful...an important read." —Publishers Weekly New York Times bestselling author Steve Almond takes on America’s biggest sacred cow: football In Against Football, Steve Almond details why, after forty years as a fan, he can no longer watch the game he still loves. Using a synthesis of memoir, reportage, and cultural critique, Almond asks a series of provocative questions: • Does our addiction to football foster a tolerance for violence, greed, racism, and homophobia? • What does it mean that our society has transmuted the intuitive physical joys of childhood—run, leap, throw, tackle—into a billion-dollar industry? • How did a sport that causes brain damage become such an important emblem for our institutions of higher learning? There has never been a book that exposes the dark underside of America’s favorite game with such searing candor.

Podcasting Hacks


Author: Jack D. Herrington
Publisher: "O'Reilly Media, Inc."
ISBN: 9780596100667
Category: Computers
Page: 428
View: 3138

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Explains how to create a professional-quality Internet radio broadcast, with sections on selecting the right software, creating quality sound, building a show, distributing a podcast, audio editing, videocasting, and more. Original. (Intermediate)

Sports Fans, Identity, and Socialization Exploring the Fandemonium


Author: Adam C. Earnheardt,Paul M. Haridakis,Barbara S. Hugenberg
Publisher: Lexington Books
ISBN: 0739146238
Category: SOCIAL SCIENCE
Page: 301
View: 1016

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Identity and socialization among sports fans are burgeoning areas of study among a growing cadre of scholars in the social sciences and beyond. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, is an eclectic collection of new studies from accomplished and emerging scholars in the fields of communication, business, geography, kinesiology, psychology, and more, who employ a wide range of methodologies including quantitative, qualitative, and critical analyses.

Raising the Stakes

E-Sports and the Professionalization of Computer Gaming
Author: T. L. Taylor
Publisher: MIT Press
ISBN: 0262300478
Category: Games & Activities
Page: 332
View: 7827

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Competitive video and computer game play is nothing new: the documentary King of Kong memorably portrays a Donkey Kong player's attempts to achieve the all-time highest score; the television show Starcade (1982--1984) featured competitions among arcade game players; and first-person shooter games of the 1990s became multiplayer through network play. A new development in the world of digital gaming, however, is the emergence of professional computer game play, complete with star players, team owners, tournaments, sponsorships, and spectators. In Raising the Stakes, T. L. Taylor explores the emerging scene of professional computer gaming and the accompanying efforts to make a sport out of this form of play. In the course of her explorations, Taylor travels to tournaments, including the World Cyber Games Grand Finals (which considers itself the computer gaming equivalent of the Olympics), and interviews participants from players to broadcasters. She examines pro-gaming, with its highly paid players, play-by-play broadcasts, and mass audience; discusses whether or not e-sports should even be considered sports; traces the player's path from amateur to professional (and how a hobby becomes work); and describes the importance of leagues, teams, owners, organizers, referees, sponsors, and fans in shaping the structure and culture of pro-gaming. Taylor connects professional computer gaming to broader issues: our notions of play, work, and sport; the nature of spectatorship; the influence of money on sports. And she examines the ongoing struggle over the gendered construction of play through the lens of male-dominated pro-gaming. Ultimately, the evolution of professional computer gaming illuminates the contemporary struggle to convert playful passions into serious play.