Facebook für Dummies


Author: Leah Pearlman,Carolyn Abram,Sebastian Schroer
Publisher: John Wiley & Sons
ISBN: 3527709533
Category:
Page: 234
View: 9340

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Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Facebook All-in-One For Dummies


Author: Jamie Crager,Scott Ayres,Melanie Nelson,Daniel Herndon,Jesse Stay
Publisher: John Wiley & Sons
ISBN: 1118791789
Category: Computers
Page: 528
View: 9997

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Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series' signature set of symbols to clue the reader in to key topics, categorized under such titles as Tip, Remember, Warning!, Technical Stuff and True Story. Original.

Facebook Marketing All-in-One For Dummies


Author: Andrea Vahl,John Haydon,Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1118816005
Category: Business & Economics
Page: 792
View: 617

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Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing are important Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

Facebook Marketing für Dummies


Author: John Haydon,Paul Dunay,Richard Krueger
Publisher: John Wiley & Sons
ISBN: 3527708235
Category:
Page: 326
View: 2691

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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Facebook für Senioren für Dummies


Author: Marsha Collier
Publisher: John Wiley & Sons
ISBN: 3527708367
Category: Computers and older people
Page: 269
View: 7277

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Sie wollen wissen, warum plötzlich alle Welt von sozialen Netzwerken redet? Prima! Dieses Buch hilft Ihnen, sich einen Facebook Account zu erstellen und einzurichten. Die Autorin zeigt Ihnen, wie Sie alte Freunde bei Facebook wiederfinden und neue dazugewinnen. Außerdem lernen Sie, mit Ihren Freunden und Verwandten über Facebook zu kommunizieren und sich auszutauschen sowie Fotos und Videos auf Facebook hochzuladen. Bei all dem kommt auch ein kurzer Einblick in andere soziale Netzwerke wie Twitter nicht zu kurz.

Internet für Dummies


Author: John R. Levine,Margaret Levine Young
Publisher: John Wiley & Sons
ISBN: 3527638865
Category: Computers
Page: 410
View: 4243

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In der 12., ?berarbeiteten und aktualisierten Auflage des Bestsellers finden Sie alles, was Sie zum Internet-Einstieg brauchen: alle Informationen zum Internetzugang, dem Unterschied zwischen WWW, Usenet und anderen Diensten, Chatten, Bloggen, E-Mail, Internet-Telefonie, RSS-Feeds, Podcasting, sozialen Netzwerken und vielem mehr. Die Autoren zeigen Ihnen, wie Sie mit dem Windows Internet Explorer 8 und Google Chrome ins Internet kommen und wie Sie mit Windows Mail, dem Nachfolger von Outlook Express, E-Mails verschicken. Auch die Sicherheitsvorkehrungen f?r ein sorgloses Surfen, Antivirensoftware und Firewalls werden nicht vergessen.

Marketing für Dummies


Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 3527642900
Category: Business & Economics
Page: 380
View: 7918

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Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für ein erfolgreiches Marketing. Angefangen bei der Aufstellung eines Marketingplans, der Ihr Budget nicht aus der Bahn wirft, erfahren Sie hier Schritt für Schritt, welche Möglichkeiten sich Ihnen im Marketing-Alltag bieten und auf welchen Wegen Sie Ihre Zielgruppe am besten erreichen. Zahlreiche Beispiele aus der Praxis zeigen Ihnen, was Sie beim Schalten von Anzeigen für Print, Radio, Fernsehen oder Internet beachten sollten und wie Sie größere Veranstaltungen optimal vorbereiten.

Blogging All-in-One For Dummies


Author: Susan Gunelius
Publisher: John Wiley & Sons
ISBN: 1118331907
Category: Computers
Page: 768
View: 2168

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A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more. Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

BlackBerry All-in-One For Dummies


Author: Dante Sarigumba,Robert Kao,William Petz,Timothy Calabro
Publisher: John Wiley & Sons
ISBN: 9780470946015
Category: Computers
Page: 816
View: 1833

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Go beyond BlackBerry basics and get everything your BlackBerry can deliver BlackBerry is the leading smartphone for business users, and its popularity continues to explode. When you discover the amazing array of BlackBerry possibilities in this fun and friendly guide, you'll be even happier with your choice of smartphones. BlackBerry All-in-One For Dummies explores every feature and application common to all BlackBerry devices. It explains the topics in depth, with tips, tricks, workarounds, and includes detailed information about cool new third-party applications, accessories, and downloads that can't be missed. With several models available, the BlackBerry is the most popular smartphone for business users and that market continues to grow This guide covers the basics common to all models and explores individual features in depth Examines social networking applications, navigation, organizing contacts and the calendar, and synchronization issues Delves into multimedia, including e-mail, photos, and the media player Explores GPS, the internet and connectivity, great downloads, how to maximize third-party applications, and application development Uses graphs, tables, and images to fully explain the features of each model Author team is directly involved with BlackBerry application development BlackBerry All-in-One For Dummies helps you take full advantage of everything your BlackBerry device can do for you.

iPad All-in-One For Dummies


Author: Nancy C. Muir
Publisher: John Wiley & Sons
ISBN: 1118944429
Category: Computers
Page: 544
View: 9443

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5 BOOKS IN 1 Getting Started with iPad Just for Fun iPad on the Go Getting Productive with iWork® Using iPad to Get Organized Your one-stop guide to all things iPad The iPad may be small, but it packs a big punch. This all-encompassing guide provides step-by-step guidance for iPad and iPad mini users looking to make the most of this small wonder—at home, at work, or on the go. Whether you’re an iPad newbie or have been puttering around with it for a while, there’s something inside for everyone! For the uninitiated — pick the iPad model that’s right for you and discover cool bling you can add to accessorize it It’s your iPad, you can play if you want to — explore the iTunes® store, preview, buy, and rent media, use iCloud to push purchases to all devices, and set up Family Sharing Get connected — make your Wi-Fi and 3G/4G settings, tether your iPad to your smartphone, and sync content across devices iWorking 9–5 — get familiar with the iWork for iOS apps, improve documents by adding photos and images, and manage your iWork documents like a pro Open the book and find: Guidance on which iPad model is right for you Tips on using your iPad to buy content at iTunes and beyond How to wipe data remotely if your iPad is lost or stolen How to move files from your computer to your iPad Tips for printing wirelessly from your iPad Steps for setting up Touch ID and Apple Pay How to share files via email, AirDrop®, or through the cloud

Französisch für Dummies


Author: Dodi-Katrin Schmidt,Michelle M. Williams,Dominique Wenzel,Nathalie L. Brochard
Publisher: John Wiley & Sons
ISBN: 3527705457
Category:
Page: 384
View: 6609

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Digitales Marketing für Dummies


Author: Ryan Deiss,Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 3527812466
Category: Business & Economics
Page: 360
View: 5675

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Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

OS X Yosemite All-in-One For Dummies


Author: Mark L. Chambers
Publisher: John Wiley & Sons
ISBN: 1118990900
Category: Computers
Page: 744
View: 3221

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Get the most out of the latest version of OS X This reference combines eight content-rich minibooks in one complete package to give you all-access, easy-to-understand coverage of the key features and tools needed to get the most out of the latest OS X release from Apple. In OS X Yosemite All-in-One For Dummies, you'll learn the ins and outs of OS X basics, navigating and running programs, searching with Spotlight, having fun with Photo Booth, keeping in touch with Contacts, using Reminders, writing in Notes, setting up the Notification Center, customizing the OS X desktop, jamming with iTunes, organizing and tweaking photos with iPhoto, making movie magic with iMovie, turning your Mac into a DVD theater, publishing documents with Pages, chatting with Messages and FaceTime, letting your imagination run wild with iBooks, expanding your horizons with iCloud, and so much more. Combining the power and stability of UNIX with Apple's legendary elegance and style, OS X is the default operating system installed on every desktop and laptop computer sold by Apple. In OS X Yosemite All-in-One For Dummies, you'll get the best-of-the-best content from indispensable For Dummies books: Introducing OS X; Customizing and Sharing; The Digital hub; Using iWork; The Typical Internet Stuff; Networking in OS X; Expanding Your System; and Advanced OS X. Goes well beyond the basics of how to use OS X Covers the key features and tools essential for all users of OS X Shows you how to use OS X to make your work and personal life more organized and fun If you're a first-time Apple consumer just switching over from a PC, or a beginner-to-intermediate Mac user upgrading to the newest version of OS X, this comprehensive and all-encompassing guide will have you whizzing around OS X like a pro in no time.

Social Media Marketing All-in-One For Dummies


Author: Jan Zimmerman,Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1119329922
Category: Business & Economics
Page: 744
View: 1553

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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

iPhone All-in-One For Dummies


Author: Joe Hutsko,Barbara Boyd
Publisher: John Wiley & Sons
ISBN: 111893346X
Category: Computers
Page: 576
View: 3625

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The easy way to have fun with your iPhone - fully updated for iPhone 6 and iPhone 6 Plus! Are you all about your iPhone? You've come to the right place! iPhone All-in-One For Dummies covers all the basics and beyond to give you hands-on, all-encompassing coverage of your new smartphone. Written in plain English and packed with tons of full-color photographs that help bring the information to life, this friendly guide shows you how to activate the iPhone, control the multi-touch and voice-recognition interfaces, tour the iPhone's built-in apps and settings, set up security features, start sending texts, and configure e-mail. Next, it moves on to tackling the iPhone's more advanced features, like capturing and sharing photos, tapping into maps, acquiring and listening to music, creating and sharing notes and memos, making video calls with FaceTime, and much more. Fully updated to reflect Apple's newest iPhone hardware and iOS software, along with the new iLife and iWork apps, this new edition of iPhone All-in-One For Dummies takes the guesswork out of making the most of your iPhone. If you're using your Apple smartphone at home, at work, or on the go, everything you need to have fun and work smarter with your iPhone is right inside. Covers iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and older iPhone models Offers five full-color books of content that add up to nearly 600 pages of material—big bang for your buck Provides steps for setting up your iPhone and synching with iCloud Includes complementary online video course material Walks through troubleshooting and fixing common iPhone problems Whether this is your first iPhone or an upgrade to the latest version, iPhone All-in-One For Dummies helps you unlock all of its incredible capabilities.

Photoshop Elements 13 All-in-One For Dummies


Author: Barbara Obermeier,Ted Padova
Publisher: John Wiley & Sons
ISBN: 1118998596
Category: Computers
Page: 576
View: 5844

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Make ordinary photos extraordinary with Photoshop Elements 13 Whether you prefer to snap shots on your smartphone or never leave home without your DSLR, chances are you have way more photos than you ever dreamed possible. With the help of Photoshop Elements 13 All-in-One For Dummies, you can edit those photos and turn them into stunning works of art. The book will help you get to know the key features of Photoshop Elements, including examining the Elements workspace; navigating the tools; viewing images on your computer; setting your preferences; and acquiring, saving, and exporting images. You'll then take your skills to next level and become a pro at working with iOS and Android devices, specifying resolution and changing image sizing, choosing color modes and file formats, working with Camera Raw, using and managing color, painting and drawing with Elements, creating layers, and so much more. Plus, you'll discover how to add pizzazz with styles and effects, apply quick image makeovers, correct lighting, color, and clarity, and composite with Photomerge. Photoshop Elements is the #1-selling consumer photo editing software, and Adobe continues to add innovative features that allow digital photography enthusiasts to do it all. Going well beyond the basics of how to use Photoshop Elements—and weighing in at more than 672 pages—Photoshop Elements 13 All-in-One For Dummies is the most comprehensive Elements book on the market. Written by Barbara Obermeier and Ted Padova, veteran authors, long-time instructors, and expert speakers who have spent decades specializing in digital imaging, this hands-on, friendly guide is jam-packed with everything you need to create, edit, fix, share, and organize digital images. Combines nine content-rich books in one value-packed reference Includes updated and revised information to reflect the latest release, Photoshop Elements 13 Richly illustrated in full color and brimming with easy-to-follow, step-by-step instructions Explains how to enhance your images by adjusting color, brightness, resolution, contrast, and sharpness Whether you're an amateur photographer or new to the digital photo scene and want to perform sophisticated editing techniques with a powerful image-editing software program, Photoshop Elements 13 All-in-One For Dummies has everything you need—and more.

Android App Entwicklung für Dummies


Author: Donn Felker,Michael Burton
Publisher: John Wiley & Sons
ISBN: 3527692487
Category: Computers
Page: 419
View: 8944

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Haben Sie eine kreative Idee f?r eine eigene App und Vorkenntnisse in Java und XML? Dann erfahren Sie in diesem Buch, wie Sie Ihre Idee umsetzen und eine App mit allen Schikanen f?r Android-Smartphones programmieren k?nnen. Der Autor erkl?rt, wie Sie die kostenlosen Programme Android Studio und Java Development Kit herunterladen, wie Sie den Emulator nutzen und wie Sie Ihre App im Google Play Store ver?ffentlichen. Schritt f?r Schritt erl?utert er anhand von zwei Beispielen das Know-how der App-Entwicklung. Au?erdem erkl?rt er Ihnen, wie Sie Ihre App f?r Tablets optimieren. Die vollst?ndigen Quelltexte werden zum Download angeboten. Legen Sie los!

Blogging für Dummies


Author: Susannah Gardner,Shane Birley
Publisher: Wiley-VCH
ISBN: 9783527704811
Category: Computers
Page: 304
View: 776

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Express yourself! Mit dem eigenen Weblogbuch ist das im Internet ein Kinderspiel: für Privatpersonen, die vom letzten Urlaub schwärmen, aber auch für Firmen, die Interessantes aus Ihrem Geschäftsleben der Öffentlichkeit zugänglich machen. In "Blogging für Dummies" erfahren Sie, wie Sie Ihren eigenen Blog starten, die richtige Software finden und das passende Design auswählen. Finden Sie Ihre Blog-Nische, kurbeln Sie mit einem Firmen-Blog Ihr Geschäft an und gehen Sie souverän mit Spam und unerwünschten Kommentaren um. Starten Sie durch und machen Sie Ihren Blog mit zusätzlichen Features wie Widgets, Podcasts und Videoblogs zum Hingucker!

Facebook Marketing For Dummies


Author: John Haydon
Publisher: John Wiley & Sons
ISBN: 1118951336
Category: Business & Economics
Page: 336
View: 5187

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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.