Strategisches Management

Eine Einführung
Author: Gerry Johnson,Richard Whittington,Kevan Scholes,Duncan Angwin,Patrick Regnér
Publisher: N.A
ISBN: 9783868942521
Category:
Page: 750
View: 7428

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Exploring Strategy Text Only


Author: Gerry Johnson,Richard Whittington,Patrick Regner,Kevan Scholes,Duncan Angwin
Publisher: N.A
ISBN: 9781292145174
Category:
Page: 584
View: 5663

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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

Exploring Strategy Text & Cases


Author: Gerry Johnson,Richard Whittington,Kevan Scholes,Duncan Angwin,Patrick RegnŽr
Publisher: Pearson Higher Ed
ISBN: 1292006897
Category: Business & Economics
Page: 816
View: 6189

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With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC Please note that the product you are purchasing does not include MyStrategyLab. MyStrategyLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007007) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mystrategylab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Exploring Corporate Strategy

Text & Cases
Author: Gerry Johnson,Kevan Scholes,Richard Whittington
Publisher: Pearson Education
ISBN: 9780273731566
Category: Business & Economics
Page: 881
View: 8781

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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels

Exploring Strategy Text and Cases


Author: Gerry Johnson,Richard Whittington,Patrick Regner,Kevan Scholes,Duncan Angwin
Publisher: N.A
ISBN: 9781292145129
Category:
Page: 824
View: 6244

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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

Strategisches Management - Eine Einführung

Analyse, Entscheidung und Umsetzung
Author: Gerry Johnson,Kevan Scholes,Richard Whittington
Publisher: Pearson Deutschland GmbH
ISBN: 3868940561
Category: Strategic planning
Page: 760
View: 325

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Einfluss persönlichkeitsbezogener und kultureller Konstrukte auf Verhandlungen


Author: Zulauf, Katrin
Publisher: kassel university press GmbH
ISBN: 3862198588
Category:
Page: 286
View: 2643

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Erfolgreiche Verhandlungen sind komplexe Interaktionen, die im geschäftlichen Alltag unerlässlich sind. Durch zunehmende Globalisierung und der damit verbundenen Internationalisierung geschäftlicher Transaktionen wird die Auseinandersetzung mit kulturellen Unterschieden immer bedeutender. Katrin Zulauf trägt durch die Untersuchung intrakultureller Verhandlungen in China, Polen und Deutschland dazu bei, dass zukünftige Verhandlungen erfolgreicher gestaltet werden können. Dabei fokussiert sie Emotionen und Intuition als Persönlichkeitsmerkmale mit ihrer Wirkung auf Verhandlungsergebnisse. Somit sollen einerseits neue Forschungsbeiträge für Verhandlungen im Business-to-Business-Kontext geliefert werden, andererseits sollen Praktikern moderne Möglichkeiten zur Steigerung ihrer Verhandlungserfolge aufgezeigt werden. Mit dem Buch wendet sich die Autorin an Dozenten und Studierende der Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Management. Ebenso angesprochen sind Führungskräfte aus Vertrieb und Einkauf.

Exploring Corporate Strategy

Text and Cases
Author: Gerry Johnson,Kevan Scholes
Publisher: Financial Times/Prentice Hall
ISBN: 9780273651178
Category: Business & Economics
Page: 1082
View: 1943

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An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organizations.

Exploring Strategy Text Only


Author: Gerry Johnson,Richard Whittington,Kevan Scholes,Duncan Angwin,Patrick RegnŽr
Publisher: Pearson Higher Ed
ISBN: 1292006943
Category: Business & Economics
Page: 592
View: 9708

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With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters – for a book with additional case study support, you can buy the Text and Cases version. Join over 10 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning. Key features include: The Strategy Experience – this immersive simulation lets you gain experience of making real strategic decisions Video case studies – see real business figures explain how they put strategy into action in their everyday work Study plan – a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts Interactive eText – take the text with you wherever you are Please note that the product you are purchasing does not include MyStrategyLab. MyStrategyLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007014) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mystrategylab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Der Blaue Ozean als Strategie

Wie man neue Märkte schafft, wo es keine Konkurrenz gibt
Author: W. Chan Kim,Renée Mauborgne
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446448470
Category: Business & Economics
Page: 250
View: 4438

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Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.

Exploring Corporate Strategy: Text and Cases with Business Dictionary


Author: Gerry Johnson,Kevan Scholes,Graham Bannock
Publisher: Financial Times/Prentice Hall
ISBN: 9780582843295
Category:
Page: N.A
View: 1300

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Carriage of Goods By SeaFifth EditionJohn F Wilson Review of a previous edition ...deserves a place on the shelf of every law teacher in the subject, and at least on the reading list of all its students. - The Cambridge Law Journal The fifth edition of Carriage of Goods by Sea has been brought up to date with the latest judicial decisions, statutory developments and changes in shipping practice. It provides an authoritative, comprehensive and critical survey of the law relating to the carriage of goods by sea. While dealing primarily with charterparties and bills of lading, attention is also given to new forms of documentation and problems involving through and combined transport. A separate chapter is also devoted to dispute settlement. Throughout, legal principles are examined against the background of current documentation and factors involved in the prosecution of a cargo claim, thus lending the legal analysis a useful practical orientation. to sue, and bailment on terms*significant decisions, in particular on the interpretation of the provisions of the Hague and Hague/Visby Rules in the areas of limitation liability, time limits, straight bills and the Himalaya Clauses*a comprehensive update of references to shipping documents and related literature*consideration of e-commerce issues, particularly in relation to transport documentation. area of international trade law, and is suitable for recommendation to students on courses on international trade law, carriage of goods by sea and maritime law. It is also a useful reference for newly qualified and trainee professionals working in legal firms, P & I clubs, shipbroking firms, cargo insurance firms and at Lloyd's. John Wilson is an active member of the Institute of Maritime Law at the University of Southampton and is Emeritus Professor of Law at the university. He has lectured widely on maritime law in the UK, the USA, Australia, New Zealand and Singapore.

Exploring Corporate Strategy

Text and Cases with Exploring Techniques of Analysis and Evaluation in Strategic Management
Author: Ambrosini,Johnson
Publisher: Financial Times/Prentice Hall
ISBN: 9780582850897
Category:
Page: N.A
View: 2729

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'This is a splendidly fresh and clear account of the main political events in England between the Norman Conquest and King John's Magna Carta.' Michael Clanchy FBA, Emeritus Professor of Medieval History at the Institute of Historical Research, University of London 'Lucid and perceptive, striking an effective balance between primary andsecondary authorities, Huscroft's book is both a significant statementin its own right and an ideal introduction to other work in the field.' Professor David Carpenter, Kings College London 'Ruling England' is about the exercise of political power in England at a time of formative change in the country's history. Framed at one end by the Norman Conquest and at another by Magna Carta, it describes what happened, why and with what consequences in politics, government, law and the church. It analyses developments from a royal perspective and focuses on the policies and priorities of the English kings, the limitations of the political system within which they operated, and the efforts they made to expand their power. It explains how the ruler of the most sophisticated kingdom in twelfth century Europe was eventually compelled to submit to the humiliation

Perfekt! Der überlegene Weg zum Erfolg


Author: Robert Greene
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446438203
Category: Political Science
Page: 416
View: 9943

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Wie haben wir Erfolg, ohne verbissen zu sein? Wie schaffen wir es, unser Privatleben und unseren Beruf so miteinander zu verbinden, dass sie sich ergänzen und bereichern? Wie schöpfen wir aus der Fülle, statt uns vom Alltag auffressen zu lassen? Um all diese Fragen geht es in „Perfekt!“, dem neuen Buch von Robert Greene („Power – Die 48 Gesetze der Macht“). Und der Bestseller-Autor aus den USA bietet Lösungen: Mit Beispielen aus der Welt der Literatur und der Geschichte zeigt er, wie wir Schritt für Schritt herausfinden, wo unsere wirklichen Talente liegen und wie wir jene elegante Souveränität erlangen, nach der viele streben, die aber nur wenige erreichen.

The Oxford Handbook of Corporate Reputation


Author: Michael L. Barnett,Timothy G. Pollock
Publisher: OUP Oxford
ISBN: 0191634948
Category: Business & Economics
Page: 528
View: 8175

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What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

Paul Krugman: Leben, Theorien und Einfluss


Author: Eugen Dimant,Nico Kirwald,Petya Knäble
Publisher: GRIN Verlag
ISBN: 3640816137
Category:
Page: 60
View: 3474

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Wissenschaftlicher Aufsatz aus dem Jahr 2010 im Fachbereich VWL - Internationale Wirtschaftsbeziehungen, Note: 1.3, Universitat Paderborn, Sprache: Deutsch, Anmerkungen: Dieser Aufsatz wurde in Kollaboration mit Nico Kirwald und Petya Knable eingereicht., Abstract: Unter den Nobel Laureaten des Nobelpreises fur Wirtschaftswissenschaften finden sich Okonomen wie John R. Hicks, Kennet J. Arrow, Wassilie Leontief, Milton Friedman, Bertil Ohlin, James Tobin, Gerard Debreu, John F. Nash, Robert Mundell, Robert Merton, George A. Akerloff und viele andere Wirtschaftswissenschaftler, deren Beitrag fur die Okonomie von grossem Nutzen ist (Nobelprize.org 2010). Diese hochste wirtschaftswissenschaftliche Auszeichnung wurde im Jahre 2008 auch an den Okonomen Paul Krugman fur seinen Beitrag im Rahmen der von ihm mitbegrundeten New Trade Theory" und der Neuen Okonomischen Geographie" verliehen. Krugman ist Professor fur Economics and International Affairs an der Princeton University, er hat zuvor auch an renommierten Universitaten wie der University of Yale gelehrt. Als einer der schillerndsten Okonomen der modernen Zeit ist er durch seine Kolumne in der New York Times auch ausserhalb der Akademia einer breiten Offentlichkeit bekannt. Diese Arbeit soll sein Leben, seine Arbeit und seine Ansichten aufzeigen und auch seine wichtigsten Theorien, die New Trade Theory" und die Neuen Okonomischen Geographie" eingehend untersuchen, um dabei einen Uberblick uber die Person Paul Krugman zu gebe

Exploring Corporate Strategy

Text and Cases with Financial Times Corporate Strategy Casebook
Author: Wickham,Johnson
Publisher: Financial Times/Prentice Hall
ISBN: 9780582850910
Category:
Page: N.A
View: 2683

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'This is a splendidly fresh and clear account of the main political events in England between the Norman Conquest and King John's Magna Carta.' Michael Clanchy FBA, Emeritus Professor of Medieval History at the Institute of Historical Research, University of London 'Lucid and perceptive, striking an effective balance between primary andsecondary authorities, Huscroft's book is both a significant statementin its own right and an ideal introduction to other work in the field.' Professor David Carpenter, Kings College London 'Ruling England' is about the exercise of political power in England at a time of formative change in the country's history. Framed at one end by the Norman Conquest and at another by Magna Carta, it describes what happened, why and with what consequences in politics, government, law and the church. It analyses developments from a royal perspective and focuses on the policies and priorities of the English kings, the limitations of the political system within which they operated, and the efforts they made to expand their power. It explains how the ruler of the most sophisticated kingdom in twelfth century Europe was eventually compelled to submit to the humiliation

Flächen – Rauminhalte

DIN 277 und alle relevanten Richtlinien - Kommentar, Erläuterungen, Bildbeispiele
Author: Bert Bielefeld,Peter Fröhlich
Publisher: Springer Vieweg
ISBN: 9783658209087
Category: Technology & Engineering
Page: 151
View: 6919

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Praxisnahe Kommentierung der DIN 277, Ausgabe 2016-01 und der Wohnflächenberechnung (WoFlV) mit vielen Bilderläuterungen und unter Berücksichtigung aller relevanten Richtlinien, die für die Flächenberechnung und das Flächenmanagement von Bedeutung sind.