Entrepreneurial Journalism: How to Build What's Next for News


Author: Mark Briggs
Publisher: CQ Press
ISBN: 1608714209
Category: Language Arts & Disciplines
Page: 320
View: 2531

Continue Reading →

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.

Entrepreneurial Journalism

How to go it alone and launch your dream digital project
Author: Paul Marsden
Publisher: Routledge
ISBN: 1317278976
Category: Social Science
Page: 196
View: 4652

Continue Reading →

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

The Entrepreneurial Journalist’s Toolkit

Manage Your Media
Author: Sara Kelly
Publisher: CRC Press
ISBN: 1317597206
Category: Language Arts & Disciplines
Page: 236
View: 7323

Continue Reading →

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

Entrepreneurial Journalism


Author: Kevin Rafter
Publisher: Routledge
ISBN: 9781138070295
Category:
Page: 186
View: 5648

Continue Reading →

Entrepreneurial journalism has emerged as a 'hot topic' for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics such as the role of, and the ethics underpinning, new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term 'entrepreneurialism' in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada and the United States. This book was originally published as a special issue of Journalism Practice.

Personal Branding for Entrepreneurial Journalists and Creative Professionals


Author: Sara Kelly
Publisher: Taylor & Francis
ISBN: 1315437554
Category: Business & Economics
Page: 230
View: 9431

Continue Reading →

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Online Journalism

The Essential Guide
Author: Steve Hill,Paul Lashmar
Publisher: SAGE
ISBN: 1446293238
Category: Language Arts & Disciplines
Page: 304
View: 7163

Continue Reading →

"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting." - Paul Lewis, The Guardian "As the news business transforms, Online Journalism is a fantastic new resource for both students and lecturers. Informative, straightforward and easily digested, it’s a one-stop shop for the skills, knowledge, principles and mindset required for journalistic success in the digital age." - Mary Braid, Kingston University Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production. What this book does for you: Tips and advice from leading industry experts in their own words QR codes throughout the book to take you straight to multimedia links A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights (http://onlinejournalismguide.com/) Exercises to help you hone your skills Top five guided reading list for each topic, so you can take it further Perfect for students throughout a journalism course, this is your essential guide!

The Forbes Model For Journalism in the Digital Age

How a 95-Year-Old Startup Trained a New Generation of Entrepreneurial Journalists
Author: Lewis Dvorkin
Publisher: Hyperink Inc
ISBN: 1614644969
Category: Business & Economics
Page: 40
View: 6332

Continue Reading →

Since its founding in 1917, Forbes has been providing insights, information, and inspiration to ensure the success of those who are dedicated to the spirit of free enterprise. Its flagship publications, Forbes and Forbes Asia, reach a worldwide audience of more than six million readers and its website, Forbes.com—the leading business site on the Web—attracts an audience that averages 30 million people per month. Forbes also publishes ForbesLife magazine and licensed editions in more than 25 countries around the world. Lewis DVorkin has always appreciated the importance of clarity, particularly in his professional life and in the media he consumes. When he first came to Forbes in the mid-1990s, he completely understood the brand and its voice. Then he left for AOL as the millennium turned. It was obvious the news cycle was getting faster and digital media was the place to be. After that, he founded a startup, True/Slant. He had a clear idea – well, he hoped he did – for a new way to produce news. Two years ago, he sold that company to Forbes, one of his investors. In re-joining a trusted brand and people he trusts as the chief product officer, he saw a direct path for the True/Slant team to take its ideas to a bigger stage. It’s worked out great. Why? Lots of reasons, especially this one: the clarity and strength of the Forbes mission. Journalism at Forbes is rooted in the conviction that success results from free enterprise, the entrepreneurial spirit, smart investing – and living a life beyond the mere accumulation of dollars. Forbes is about aspiration. That message has given tremendous focus to the task of dramatically re-imagining our products and culture in the era of digital publishing and social media.

Die Zeitungsmacher

Aufbruch in die digitale Moderne
Author: Stephan Weichert,Leif Kramp,Martin Welker
Publisher: Springer-Verlag
ISBN: 3658021047
Category: Language Arts & Disciplines
Page: 223
View: 1624

Continue Reading →

Im Mittelpunkt dieser Analyse stehen die Redakteure bundesdeutscher Tageszeitungsredaktionen, ihre berufsbezogenen Haltungen und Denkweisen vor dem Hintergrund des digitalen Medienwandels. Die Redaktionsbefragung, eine Vollerhebung aller redaktionellen Einheiten, gibt vor allem Aufschluss über Arbeitszufriedenheit, soziale Verantwortung und die Wertvorstellungen in den betreffenden Zeitungshäusern. Sichtbar wird letztlich das Innovationspotenzial der untersuchten Redaktionen.

Boundaries of Journalism

Professionalism, Practices and Participation
Author: Matt Carlson,Seth C. Lewis
Publisher: Routledge
ISBN: 1317540654
Category: Social Science
Page: 246
View: 6328

Continue Reading →

The concept of boundaries has become a central theme in the study of journalism. In recent years, the decline of legacy news organizations and the rise of new interactive media tools have thrust such questions as "what is journalism" and "who is a journalist" into the limelight. Struggles over journalism are often struggles over boundaries. These symbolic contests for control over definition also mark a material struggle over resources. In short: boundaries have consequences. Yet there is a lack of conceptual cohesiveness in what scholars mean by the term "boundaries" or in how we should think about specific boundaries of journalism. This book addresses boundaries head-on by bringing together a global array of authors asking similar questions about boundaries and journalism from a diverse range of perspectives, methodologies, and theoretical backgrounds. Boundaries of Journalism assembles the most current research on this topic in one place, thus providing a touchstone for future research within communication, media and journalism studies on journalism and its boundaries.

Will the Last Reporter Please Turn out the Lights

The Collapse of Journalism and What Can Be Done To Fix It
Author: Robert W. McChesney,Victor Pickard
Publisher: The New Press
ISBN: 1595587497
Category: Social Science
Page: 384
View: 9701

Continue Reading →

The sudden meltdown of the news media has sparked one of the liveliest debates in recent memory, with an outpouring of opinion and analysis crackling across journals, the blogosphere, and academic publications. Yet, until now, we have lacked a comprehensive and accessible introduction to this new and shifting terrain. In Will the Last Reporter Please Turn out the Lights, celebrated media analysts Robert W. McChesney and Victor Pickard have assembled thirty-two illuminating pieces on the crisis in journalism, revised and updated for this volume. Featuring some of today’s most incisive and influential commentators, this comprehensive collection contextualizes the predicament faced by the news media industry through a concise history of modern journalism, a hard-hitting analysis of the structural and financial causes of news media’s sudden collapse, and deeply informed proposals for how the vital role of journalism might be rescued from impending disaster. Sure to become the essential guide to the journalism crisis, Will the Last Reporter Please Turn out the Lights is both a primer on the news media today and a chronicle of a key historical moment in the transformation of the press.

Das Kapital des Staates

Eine andere Geschichte von Innovation und Wachstum
Author: Mariana Mazzucato
Publisher: Antje Kunstmann
ISBN: 395614001X
Category: Political Science
Page: 320
View: 7765

Continue Reading →

Freie Märkte, smarte junge Erfinder und Wagniskapital treiben die Wirtschaft voran; der Staat stört dabei nur und muss daher nach Kräften zurückgedrängt werden. Wie ein Mantra wird dieser oberste Glaubensartikel des Neoliberalismus seit Jahrzehnten wiederholt – aber stimmt er auch? Die Ökonomin Mariana Mazzucato, die seit Jahren über den Zusammenhang zwischen Innovation und Wachstum forscht, beweist das Gegenteil: Wann und wo immer technologische Innovationen zu wirtschaftlichem Aufschwung und Wohlstand geführt haben, hatte ein aktiver Staat die Hand im Spiel. Von der Elektrifizierung bis zum Internet – Motor der Entwicklung, oft bis zur Markteinführung, war stets der Staat. Apples Welterfolg gründet auf Technologien, die sämtlich durch die öffentliche Hand gefördert wurden; innovative Medikamente, für die die Pharmaindustrie ihren Kunden gern hohe Entwicklungskosten in Rechnung stellt, stammen fast ausnahmslos aus staatlicher Forschung. Innovationen und nachhaltiges Wachstum, das derzeit alle fordern, werden also kaum von der Börse kommen. Viel eher von einem Staat, der seine angestammte Rolle neu besetzt, sein einzigartiges Kapital nutzt und mit langem Atem Zukunftstechnologien wie den Ausbau erneuerbarer Energien vorantreibt. Ein brandaktuelles Buch, das die aktuelle Diskussion über die Zukunft der Wirtschaft und die Rolle des Staates vom Kopf auf die Füße stellt.

Confidence Game

The Limited Vision of the News Gurus
Author: Dean Starkman
Publisher: Columbia University Press
ISBN: 0231527942
Category: Language Arts & Disciplines
Page: 12
View: 5923

Continue Reading →

Dean Starkman takes on what has become a dominant perspective on the future of news in the digital age as personified by three well known media thinkers—Jay Rosen, Clay Shirky, and Jeff Jarvis—who have dominated the "future of news" debate. Starkman makes a powerful case that the perspective that these three represent, despite their many useful insights, is in the end corrosive to public-service journalism.

Journalism Next

A Practical Guide to Digital Reporting and Publishing
Author: Mark Briggs
Publisher: CQ Press
ISBN: 1506311032
Category: Language Arts & Disciplines
Page: 368
View: 3712

Continue Reading →

The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs’ forward-thinking techniques and accessible style prepares today’s journalists for tomorrow’s media landscape transformations. Readers will learn how to effectively blog, crowdsource, use mobile technology, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and convey compelling stories. Briggs helps readers quickly improve their digital literacy by presenting the basics and building on them to progress towards more specialized skills within multimedia. Readers will become equipped to better manage online communities and build an online audience. Journalism Next is a quick yet valuable read that provides a detailed roadmap for journalists to reference time and time again.

The SAGE Handbook of Digital Journalism


Author: Tamara Witschge,C. W. Anderson,David Domingo,Alfred Hermida
Publisher: SAGE
ISBN: 1473955076
Category: Language Arts & Disciplines
Page: 624
View: 3275

Continue Reading →

The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

Entrepreneurship for Everyone

A Student Textbook
Author: Robert Mellor
Publisher: SAGE
ISBN: 0857023152
Category: Business & Economics
Page: 256
View: 5392

Continue Reading →

'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

Eastern European journalism

before, during and after communism
Author: Jerome Aumente,Peter Gross,Ray Hiebert,Owen Johnson,Dean Mills
Publisher: Hampton Pr
ISBN: N.A
Category: Language Arts & Disciplines
Page: 222
View: 1721

Continue Reading →

Media Innovation and Entrepreneurship


Author: Michelle Ferrier,Dr Elizabeth Mays, Ph.D.
Publisher: N.A
ISBN: 9781989014004
Category:
Page: N.A
View: 2466

Continue Reading →

Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.