Digital Marketing In 2017

107 Experts Share Their Top Digital Marketing Tips For 2017
Author: David Bain
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540729996
Category:
Page: 198
View: 3226

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On December the 8th 2016, David Bain brought together 107 leading experts as part of 1 not-to-be-missed live show, where they all shared their number one, actionable digital marketing strategies for 2017. And this very book, Digital Marketing in 2017 shares, categorises and expands on everything discussed during that unique online show. Digital marketing never stands still. What once may have worked exceptionally well a couple of years ago may actually be detrimental to your business today. So how do you stay on top of things and focus on what s working now? Reading and implementing tactics currently successfully used by experts in their field is surely one of the best ways, and that s precisely where this book, Digital Marketing in 2017 comes in. David Bain brings together a collection of experts who are actually walking the walk when it comes to marketing their and their client s businesses successfully online. People like John Lee Dumas from EOFire, Yaro Starak from Entrepreneur s Journey, Natalie Sisson from Suitcase Entrepreneur and Amy Schmittauer from Savvy Sexy Social are all world-class digital marketing doers . You then have the world s leading agency thinkers. Such as Eric Enge, Aleyda Solis, Lexi Mills and Mike King. And contributors who run successful marketing technology companies, such as Mike Mindel from Wordtracker, Cosmin Negrescu from SEO Monitor and Emeric Ernoult from Agora Pulse. However, it s rather unfair to start picking individuals out from the dazzling crowd. Just because names are more famous in certain circles doesn t necessarily mean that they offer the best advice in this book. There many of the 107 contributors to this book who you might not have heard of, who you should pay just as close, if not closer attention to. This isn t a book of theory. Just as in his podcast, (Digital Marketing Radio) in this very book, David Bain has created is an actionable resource that you can easily understand, enjoy and utilise to quickly impact your own business. Read it, implement it, and reap the benefits.

Digital Marketing For Dummies


Author: Ryan Deiss,Russ Henneberry
Publisher: John Wiley & Sons
ISBN: 1119235596
Category: Business & Economics
Page: 360
View: 7110

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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Social Media

Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, Linkedin, Pinterest and Youtube
Author: John Williams
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530429769
Category:
Page: 118
View: 4966

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Take your business to new heights with up-to-date social media marketing How can 'Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube' help you achieve this? Learn how to grow an engaged and supportive following on Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn.Tell your story and get your brands message across in a way that consumers enjoy and even look forward too.Develop the skills needed to turn media consumers into paying customersLearn the key demographics of each social media platform and how to use this to your advantageLearn how to target your marketing to very specific groups of people for increased engagement and conversionLearn how to improve your bottom line with more efficient marketing and cheaper customer acquisitionTake your business or brand to the Stratosphere!Ideal for businesses of all sizes, brands and even personal pages It's time to take your social media channels to new heights. It's time to grow your business the right way. Get relevant and dominate your platforms in 2016! Grab "Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube" now and learn how to take your business to the next level.

Marketing 4.0

Moving from Traditional to Digital
Author: Philip Kotler,Hermawan Kartajaya,Iwan Setiawan
Publisher: John Wiley & Sons
ISBN: 1119341140
Category: Business & Economics
Page: 208
View: 2279

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Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Sostac(r) Guide to Your Perfect Digital Marketing Plan 2018


Author: P. R. Smith
Publisher: N.A
ISBN: 9780956106858
Category:
Page: 306
View: 6682

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2018 Edition (V4) of PR Smith's popular SOSTAC(R) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC(R) Guide to your Perfect Digital Marketing Plan, V4 can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrated recent digital developments such as IoT, AI, Big Data, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(R) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?) Objectives (where are we going?) Strategy (how do we get there? Tactics (details of strategy incl. marketing mix) Action (checklists, guides, systems & internal marketing) Control (how do we know if we are going to get there?) Who is the author? PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(R) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(R) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights "A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global 'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(R) Certified Planners online portal is now open for those that want to become SOSTAC(R) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(R) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org

Content Chemistry

(Fifth Edition): the Illustrated Handbook for Content Marketing
Author: Andy Crestodina
Publisher: N.A
ISBN: 9780988336490
Category: Business & Economics
Page: 282
View: 9159

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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.

YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience


Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071830553
Category: Business & Economics
Page: 240
View: 1624

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Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy. LEARN HOW TO: Make great videos--quickly and easily Build brand loyalty with powerful videos Drive traffic and revenue to your existing business Advertise on YouTube Monetize your YouTube work This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes. YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.

The Art of Social Media

Power Tips for Power Users
Author: Guy Kawasaki,Peg Fitzpatrick
Publisher: Penguin
ISBN: 1591848075
Category: Business & Economics
Page: 196
View: 8181

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"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.

The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category: Business & Economics
Page: 287
View: 5219

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System
Author: Philip Kotler,Joel Shalowitz,Robert J. Stevens
Publisher: John Wiley & Sons
ISBN: 1118047176
Category: Medical
Page: 576
View: 6205

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This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Seo 2017 & Beyond

A Complete Seo Strategy; Dominate the Search Engines!
Author: Andy Williams
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540577634
Category:
Page: 256
View: 1083

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Do you want to learn an SEO strategy that works? SEO where you can build authoritative links that will catapult you to the top of the SERPs, without risk of a Google slap or penalty? I''m talking a pure White-Hat SEO strategy where you can sleep at night, and build traffic-busting websites. In 2017, how many SEOs can offer that type of search engine optimization? This book can!Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate their own rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or even out of the search results altogether. Search engine optimization can now kill your rankings!Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc) on unsuspecting webmasters, but also employs humans to rate content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be very dangerous if you follow the wrong advice, and most SEO advice you read for free online is very wrong. Most search engine optimization advice is out of date, or written by someone that has never really tested their own theories. I''ve been testing for over a decade.SEO 2017 & Beyond is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I''ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, is only now becoming mainstream in SEO. I play by Google''s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit. I am always looking forward and asking myself what Google wants, and how I can deliver.With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. This book teaches you that type of search engine optimization. You will not find any strategies to beat the system. You will not find any loopholes to beat Google. You WILL find solid strategies, solutions & advice to create great content and build high authority links and domain authority.You won''t be learning any black hat SEO backlinking techniques. These would only serve to get your site penalized. I only want to teach you a "future-proofed" strategy. You''ll learn the truth about anchor text links and why everything changed when Penguin was released. You''ll also learn what makes a backlink valuable in Google''s eye, and what makes a backlink spammy. I''ll tell you about the Holy Grail of backlinks, and how to get them for your site. They take more work, but a few of these links are priceless when it comes to ranking. You''ll also learn why it is important to focus on building your site authority. I''ll go through some of the older backlinking techniques and mention any that still have value. Most don''t. The good news is you don''t need to use those techniques. I''ll show you how the high domain authority sites build natural, high impact links.This book is now in it''s 6th major edition - SEO 2017. In it, you also get the comprehensive SEO Checklist (the same checklist that is available as a standalone book on Amazon). Use it to find and fix SEO problems on your site, and reverse Google penalties.SEO 2017 & Beyond was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic AND have Google''s blessing, then you should read this book.

Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management
Author: Alice M. Tybout,Tim Calkins
Publisher: John Wiley & Sons
ISBN: 9781118046036
Category: Business & Economics
Page: 352
View: 3437

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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Captivology

The Science of Capturing People's Attention
Author: Ben Parr
Publisher: Harper Collins
ISBN: 0062324209
Category: Business & Economics
Page: 256
View: 1986

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The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

Digital Marketing Excellence

Planning, Optimizing and Integrating Online Marketing
Author: Dave Chaffey,PR Smith
Publisher: Taylor & Francis
ISBN: 1317276736
Category: Business & Economics
Page: 660
View: 1338

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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

DotCom Secrets

The Underground Playbook for Growing Your Company Online
Author: Russell Brunson
Publisher: Morgan James Publishing
ISBN: 1630474789
Category: Business & Economics
Page: 236
View: 498

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If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, Linkedin and Instagram


Author: Michael Richards
Publisher: Lulu.com
ISBN: 9781329439771
Category: Computers
Page: 104
View: 9772

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Do You Want To Dominate Social Media? Have you ever wondered if there was an exact blueprint on how to dominate social media marketing? Do you want to grow your followers and your brand? Are you looking to increase your online presence? When you buy Social Media: Dominating Strategies for Social Media Marketing with Twitter, Facebook, Youtube, LinkedIn and Instagram, your followers and social media will start to grow rapidly! Every business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers. You will discover everything you need to know about Social Media Marketing! This book breaks training down into easy-to-understand modules. It starts from the very beginning of social media marketing, so you can get great results - and grow your business!

The Art of Digital Marketing

The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 1119265711
Category: Business & Economics
Page: 400
View: 9603

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Get Scrappy

Smarter Digital Marketing for Businesses Big and Small
Author: Nick Westergaard
Publisher: AMACOM
ISBN: 081443732X
Category: Business & Economics
Page: 247
View: 5988

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"This book...will help you take your marketing to the next level without having to increase your budget a dollar" - Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business * Do more with less * Build a strong brand with something to say * Find inspiration in unexpected places * Create relevant and engaging content and promote it via Twitter, Facebook, and other channels * Integrate strategy and message across touchpoints for a unified brand experience-both online and off * Spark dialogue with your community of customers * Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

They Ask You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Author: Marcus Sheridan
Publisher: John Wiley & Sons
ISBN: 1119312973
Category: Business & Economics
Page: 240
View: 3528

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"This book will not just tell the incredibly practical and extraordinarily simple story of River Pools and Spas, but it will also dissect how other companies of various industries have managed to find exceptional results applying these same principles, making it relatable to all industries, businesses, and entrepreneurs alike"--