Data Modeling Made Simple

A Practical Guide for Business and IT Professionals
Author: Steve Hoberman
Publisher: Technics Publications
ISBN: 163462016X
Category: Computers
Page: 244
View: 1593

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Data Modeling Made Simple will provide the business or IT professional with a practical working knowledge of data modeling concepts and best practices. This book is written in a conversational style that encourages you to read it from start to finish and master these ten objectives: Know when a data model is needed and which type of data model is most effective for each situation Read a data model of any size and complexity with the same confidence as reading a book Build a fully normalized relational data model, as well as an easily navigatable dimensional model Apply techniques to turn a logical data model into an efficient physical design Leverage several templates to make requirements gathering more efficient and accurate Explain all ten categories of the Data Model Scorecard Learn strategies to improve your working relationships with others Appreciate the impact unstructured data has, and will have, on our data modeling deliverables Learn basic UML concepts Put data modeling in context with XML, metadata, and agile development Book Review by Johnny Gay In this book review, I address each section in the book and provide what I found most valuable as a data modeler. I compare, as I go, how the book's structure eases the new data modeler into the subject much like an instructor might ease a beginning swimmer into the pool. This book begins like a Dan Brown novel. It even starts out with the protagonist, our favorite data modeler, lost on a dark road somewhere in France. In this case, what saves him isn't a cipher, but of all things, something that's very much like a data model in the form of a map! The author deems they are both way-finding tools. The chapters in the book are divided into 5 sections. The chapters in each section end with an exercise and a list of the key points covered to reinforce what you've learned. I find myself comparing the teaching structure of the book to the way most of us learn to swim.

Data Modeling Made Simple

A Practical Guide for Business and IT Professionals
Author: Steve Hoberman
Publisher: Technics Publications
ISBN: 163462016X
Category: Computers
Page: 244
View: 3659

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Data Modeling Made Simple will provide the business or IT professional with a practical working knowledge of data modeling concepts and best practices. This book is written in a conversational style that encourages you to read it from start to finish and master these ten objectives: Know when a data model is needed and which type of data model is most effective for each situation Read a data model of any size and complexity with the same confidence as reading a book Build a fully normalized relational data model, as well as an easily navigatable dimensional model Apply techniques to turn a logical data model into an efficient physical design Leverage several templates to make requirements gathering more efficient and accurate Explain all ten categories of the Data Model Scorecard Learn strategies to improve your working relationships with others Appreciate the impact unstructured data has, and will have, on our data modeling deliverables Learn basic UML concepts Put data modeling in context with XML, metadata, and agile development Book Review by Johnny Gay In this book review, I address each section in the book and provide what I found most valuable as a data modeler. I compare, as I go, how the book's structure eases the new data modeler into the subject much like an instructor might ease a beginning swimmer into the pool. This book begins like a Dan Brown novel. It even starts out with the protagonist, our favorite data modeler, lost on a dark road somewhere in France. In this case, what saves him isn't a cipher, but of all things, something that's very much like a data model in the form of a map! The author deems they are both way-finding tools. The chapters in the book are divided into 5 sections. The chapters in each section end with an exercise and a list of the key points covered to reinforce what you've learned. I find myself comparing the teaching structure of the book to the way most of us learn to swim.

Data Modeling for the Business

A Handbook for Aligning the Business with IT using High-Level Data Models
Author: Steve Hoberman,Donna Burbank,Chris Bradley
Publisher: Technics Publications
ISBN: 1634620437
Category: Computers
Page: 288
View: 4563

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Did you ever try getting Businesspeople and IT to agree on the project scope for a new application? Or try getting Marketing and Sales to agree on the target audience? Or try bringing new team members up to speed on the hundreds of tables in your data warehouse — without them dozing off? Whether you are a businessperson or an IT professional, you can be the hero in each of these and hundreds of other scenarios by building a High-Level Data Model. The High-Level Data Model is a simplified view of our complex environment. It can be a powerful communication tool of the key concepts within our application development projects, business intelligence and master data management programs, and all enterprise and industry initiatives. Learn about the High-Level Data Model and master the techniques for building one, including a comprehensive ten-step approach and hands-on exercises to help you practice topics on your own. In this book, we review data modeling basics and explain why the core concepts stored in a high-level data model can have significant business impact on an organization. We explain the technical notation used for a data model and walk through some simple examples of building a high-level data model. We also describe how data models relate to other key initiatives you may have heard of or may be implementing in your organization. This book contains best practices for implementing a high-level data model, along with some easy-to-use templates and guidelines for a step-by-step approach. Each step will be illustrated using many examples based on actual projects we have worked on. Names have been changed to protect the innocent, but the pain points and lessons have been preserved. One example spans an entire chapter and will allow you to practice building a high-level data model from beginning to end, and then compare your results to ours. Building a high-level data model following the ten step approach you’ll read about is a great way to ensure you will retain the new skills you learn in this book. As is the case in many disciplines, using the right tool for the right job is critical to the overall success of your high-level data model implementation. To help you in your tool selection process, there are several chapters dedicated to discussing what to look for in a high-level data modeling tool and a framework for choosing a data modeling tool, in general. This book concludes with a real-world case study that shows how an international energy company successfully used a high-level data model to streamline their information management practices and increase communication throughout the organization—between both businesspeople and IT. Data modeling is one of the under-exploited, and potentially very valuable, business capabilities that are often hidden away in an organization’s Information Technology department. Data Modeling for the Business highlights both the resulting damage to business value, and the opportunities to make things better. As an easy-to follow and comprehensive guide on the ‘why’ and ‘how’ of data modeling, it also reminds us that a successful strategy for exploiting IT depends at least as much on the information as the technology. Chris Potts, Corporate IT Strategist and Author of fruITion: Creating the Ultimate Corporate Strategy for Information Technology One of the most critical systems issues is aligning business with IT and fulfilling business needs using data models. The authors of Data Modeling for the Business do a masterful job at simply and clearly describing the art of using data models to communicate with business representatives and meet business needs. The book provides many valuable tools, analogies, and step-by-step methods for effective data modeling and is an important contribution in bridging the much needed connection between data modeling and realizing business requirements. Len Silverston, author of The Data Model Resource Book series

Data Modeling Made Simple with PowerDesigner


Author: Steve Hoberman,George McGeachie
Publisher: Technics Publications
ISBN: 1634620704
Category: Computers
Page: 532
View: 2883

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Data Modeling Made Simple with PowerDesigner will provide the business or IT professional with a practical working knowledge of data modeling concepts and best practices, and how to apply these principles with PowerDesigner. You'll build many PowerDesigner data models along the way, increasing your skills first with the fundamentals and later with more advanced feature of PowerDesigner. This book combines real-world experience and best practices to help you master the following ten objectives: This book has ten key objectives for you, the reader: 1. You will know when a data model is needed and which PowerDesigner models are the most appropriate for each situation 2. You will be able to read a data model of any size and complexity with the same confidence as reading a book 3. You will know when to apply and how to make use of all the key features of PowerDesigner 4. You will be able to build, step-by-step in PowerDesigner, a pyramid of linked data models, including a conceptual data model, a fully normalized relational data model, a physical data model, and an easily navigable dimensional model 5. You will be able to apply techniques such as indexing, transforms, and forward engineering to turn a logical data model into an efficient physical design 6. You will improve data governance and modeling consistency within your organization by leveraging features such as PowerDesigner’s reference models, Glossary, domains, and model comparison and model mapping techniques 7. You will know how to utilize dependencies and traceability links to assess the impact of change 8. You will know how to integrate your PowerDesigner models with externally-managed files, including the import and export of data using Excel and Requirements documents 9. You will know where you can take advantage of the entire PowerDesigner model set, to increase the success rate of corporate-wide initiatives such as business intelligence and enterprise resource planning (ERP) 10. You will understand the key differentiators between PowerDesigner and other data modeling tools you may have used before This book contains seven sections: Section I introduces data modeling, along with its purpose and variations. Section II explains all of the components on a data model including entities, data elements, relationships, and keys. Also included is a discussion of the importance of quality names and definitions for your objects. Section III explains the important role of data modeling tools, the key features required of any data modeling tool, and an introduction to the essential features of PowerDesigner. It also describes how to create and manage data modeling objects in PowerDesigner. Section IV introduces the Data Model Pyramid, then dives into the relational and dimensional subject areas, logical, and physical data models, and describes how PowerDesigner supports these models and the connections between them. Section V guides you through the creation of your own Data Model Pyramid. Section VI focuses on additional PowerDesigner features (some of which have already been introduced) that make life easier for data modelers. Learn how to get information into and out of PowerDesigner, and improve the quality of your data models with a cross-reference of key PowerDesigner features with the Data Model Scorecard®. Section VII discusses PowerDesigner topics beyond data modeling, including the XML physical model and the other types of model available in PowerDesigner.

Data Modeling Essentials


Author: Graeme Simsion,Graham Witt
Publisher: Elsevier
ISBN: 9780080488677
Category: Computers
Page: 560
View: 8987

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Data Modeling Essentials, Third Edition, covers the basics of data modeling while focusing on developing a facility in techniques, rather than a simple familiarization with "the rules". In order to enable students to apply the basics of data modeling to real models, the book addresses the realities of developing systems in real-world situations by assessing the merits of a variety of possible solutions as well as using language and diagramming methods that represent industry practice. This revised edition has been given significantly expanded coverage and reorganized for greater reader comprehension even as it retains its distinctive hallmarks of readability and usefulness. Beginning with the basics, the book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters address advanced subjects, including business rules, data warehousing, enterprise-wide modeling and data management. It includes an entirely new section discussing the development of logical and physical modeling, along with new material describing a powerful technique for model verification. It also provides an excellent resource for additional lectures and exercises. This text is the ideal reference for data modelers, data architects, database designers, DBAs, and systems analysts, as well as undergraduate and graduate-level students looking for a real-world perspective. Thorough coverage of the fundamentals and relevant theory. Recognition and support for the creative side of the process. Expanded coverage of applied data modeling includes new chapters on logical and physical database design. New material describing a powerful technique for model verification. Unique coverage of the practical and human aspects of modeling, such as working with business specialists, managing change, and resolving conflict.

Data Modeling Made Simple with CA ERwin Data Modeler r8


Author: Donna Burbank,Steve Hoberman
Publisher: Technics Publications
ISBN: 1634620690
Category: Computers
Page: 536
View: 4079

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Data Modeling Made Simple with CA ERwin Data Modeler r8 will provide the business or IT professional with a practical working knowledge of data modeling concepts and best practices, and how to apply these principles with CA ERwin Data Modeler r8. You’ll build many CA ERwin data models along the way, mastering first the fundamentals and later in the book the more advanced features of CA ERwin Data Modeler. This book combines real-world experience and best practices with down to earth advice, humor, and even cartoons to help you master the following ten objectives: 1. Understand the basics of data modeling and relational theory, and how to apply these skills using CA ERwin Data Modeler 2. Read a data model of any size and complexity with the same confidence as reading a book 3. Understand the difference between conceptual, logical, and physical models, and how to effectively build these models using CA ERwin’s Data Modelers Design Layer Architecture 4. Apply techniques to turn a logical data model into an efficient physical design and vice-versa through forward and reverse engineering, for both ‘top down’ and bottom-up design 5. Learn how to create reusable domains, naming standards, UDPs, and model templates in CA ERwin Data Modeler to reduce modeling time, improve data quality, and increase enterprise consistency 6. Share data model information with various audiences using model formatting and layout techniques, reporting, and metadata exchange 7. Use the new workspace customization features in CA ERwin Data Modeler r8 to create a workflow suited to your own individual needs 8. Leverage the new Bulk Editing features in CA ERwin Data Modeler r8 for mass metadata updates, as well as import/export with Microsoft Excel 9. Compare and merge model changes using CA ERwin Data Modelers Complete Compare features 10. Optimize the organization and layout of your data models through the use of Subject Areas, Diagrams, Display Themes, and more Section I provides an overview of data modeling: what it is, and why it is needed. The basic features of CA ERwin Data Modeler are introduced with a simple, easy-to-follow example. Section II introduces the basic building blocks of a data model, including entities, relationships, keys, and more. How-to examples using CA ERwin Data Modeler are provided for each of these building blocks, as well as ‘real world’ scenarios for context. Section III covers the creation of reusable standards, and their importance in the organization. From standard data modeling constructs such as domains to CA ERwin-specific features such as UDPs, this section covers step-by-step examples of how to create these standards in CA ERwin Data Modeling, from creation, to template building, to sharing standards with end users through reporting and queries. Section IV discusses conceptual, logical, and physical data models, and provides a comprehensive case study using CA ERwin Data Modeler to show the interrelationships between these models using CA ERwin’s Design Layer Architecture. Real world examples are provided from requirements gathering, to working with business sponsors, to the hands-on nitty-gritty details of building conceptual, logical, and physical data models with CA ERwin Data Modeler r8. From the Foreword by Tom Bilcze, President, CA Technologies Modeling Global User Community: Data Modeling Made Simple with CA ERwin Data Modeler r8 is an excellent resource for the ERwin community. The data modeling community is a diverse collection of data professionals with many perspectives of data modeling and different levels of skill and experience. Steve Hoberman and Donna Burbank guide newbie modelers through the basics of data modeling and CA ERwin r8. Through the liberal use of illustrations, the inexperienced data modeler is graphically walked through the components of data models and how to create them in CA ERwin r8. As an experienced data modeler, Steve and Donna give me a handbook for effectively using the new and enhanced features of this release to bring my art form to life. The book delves into advanced modeling topics and techniques by continuing the liberal use of illustrations. It speaks to the importance of a defined data modeling architecture with soundly modeled data to assist the enterprise in understanding of the value of data. It guides me in applying the finishing touches to my data designs.

Mastering Data Modeling

A User Driven Approach
Author: John Carlis
Publisher: Addison-Wesley Professional
ISBN: 0134176537
Category: Computers
Page: N.A
View: 6888

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Data modeling is one of the most critical phases in the database application development process, but also the phase most likely to fail. A master data modeler must come into any organization, understand its data requirements, and skillfully model the data for applications that most effectively serve organizational needs. Mastering Data Modeling is a complete guide to becoming a successful data modeler. Featuring a requirements-driven approach, this book clearly explains fundamental concepts, introduces a user-oriented data modeling notation, and describes a rigorous, step-by-step process for collecting, modeling, and documenting the kinds of data that users need. Assuming no prior knowledge, Mastering Data Modeling sets forth several fundamental problems of data modeling, such as reconciling the software developer's demand for rigor with the users' equally valid need to speak their own (sometimes vague) natural language. In addition, it describes the good habits that help you respond to these fundamental problems. With these good habits in mind, the book describes the Logical Data Structure (LDS) notation and the process of controlled evolution by which you can create low-cost, user-approved data models that resist premature obsolescence. Also included is an encyclopedic analysis of all data shapes that you will encounter. Most notably, the book describes The Flow, a loosely scripted process by which you and the users gradually but continuously improve an LDS until it faithfully represents the information needs. Essential implementation and technology issues are also covered. You will learn about such vital topics as: The fundamental problems of data modeling The good habits that help a data modeler be effective and economical LDS notation, which encourages these good habits How to read an LDS aloud--in declarative English sentences How to write a well-formed (syntactically correct) LDS How to get users to name the parts of an LDS with words from their own business vocabulary How to visualize data for an LDS A catalog of LDS shapes that recur throughout all data models The Flow--the template for your conversations with users How to document an LDS for users, data modelers, and technologists How to map an LDS to a relational schema How LDS differs from other notations and why "Story interludes" appear throughout the book, illustrating real-world successes of the LDS notation and controlled evolution process. Numerous exercises help you master critical skills. In addition, two detailed, annotated sample conversations with users show you the process of controlled evolution in action.

The Data Model Resource Book, Volume 1

A Library of Universal Data Models for All Enterprises
Author: Len Silverston
Publisher: John Wiley & Sons
ISBN: 111808232X
Category: Computers
Page: 560
View: 6292

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A quick and reliable way to build proven databases for core business functions Industry experts raved about The Data Model Resource Book when it was first published in March 1997 because it provided a simple, cost-effective way to design databases for core business functions. Len Silverston has now revised and updated the hugely successful 1st Edition, while adding a companion volume to take care of more specific requirements of different businesses. This updated volume provides a common set of data models for specific core functions shared by most businesses like human resources management, accounting, and project management. These models are standardized and are easily replicated by developers looking for ways to make corporate database development more efficient and cost effective. This guide is the perfect complement to The Data Model Resource CD-ROM, which is sold separately and provides the powerful design templates discussed in the book in a ready-to-use electronic format. A free demonstration CD-ROM is available with each copy of the print book to allow you to try before you buy the full CD-ROM.

Data Model Scorecard

Applying the Industry Standard on Data Model Quality
Author: Steve Hoberman
Publisher: Technics Publications
ISBN: 1634620844
Category: Computers
Page: 202
View: 8664

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Data models are the main medium used to communicate data requirements from business to IT, and within IT from analysts, modelers, and architects, to database designers and developers. Therefore it’s essential to get the data model right. But how do you determine right? That’s where the Data Model Scorecard® comes in. The Data Model Scorecard is a data model quality scoring tool containing ten categories aimed at improving the quality of your organization’s data models. Many of my consulting assignments are dedicated to applying the Data Model Scorecard to my client’s data models – I will show you how to apply the Scorecard in this book. This book, written for people who build, use, or review data models, contains the Data Model Scorecard template and an explanation along with many examples of each of the ten Scorecard categories. There are three sections: In Section I, Data Modeling and the Need for Validation, receive a short data modeling primer in Chapter 1, understand why it is important to get the data model right in Chapter 2, and learn about the Data Model Scorecard in Chapter 3. In Section II, Data Model Scorecard Categories, we will explain each of the ten categories of the Data Model Scorecard. There are ten chapters in this section, each chapter dedicated to a specific Scorecard category: · Chapter 4: Correctness · Chapter 5: Completeness · Chapter 6: Scheme · Chapter 7: Structure · Chapter 8: Abstraction · Chapter 9: Standards · Chapter 10: Readability · Chapter 11: Definitions · Chapter 12: Consistency · Chapter 13: Data In Section III, Validating Data Models, we will prepare for the model review (Chapter 14), cover tips to help during the model review (Chapter 15), and then review a data model based upon an actual project (Chapter 16).

Data Warehousing Fundamentals

A Comprehensive Guide for IT Professionals
Author: Paulraj Ponniah
Publisher: John Wiley & Sons
ISBN: 0471463892
Category: Computers
Page: 544
View: 7904

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Geared to IT professionals eager to get into the all-important field of data warehousing, this book explores all topics needed by those who design and implement data warehouses. Readers will learn about planning requirements, architecture, infrastructure, data preparation, information delivery, implementation, and maintenance. They'll also find a wealth of industry examples garnered from the author's 25 years of experience in designing and implementing databases and data warehouse applications for major corporations. Market: IT Professionals, Consultants.

Data Modeler's Workbench

Tools and Techniques for Analysis and Design
Author: Steve Hoberman
Publisher: John Wiley & Sons
ISBN: 0471233390
Category: Computers
Page: 496
View: 3292

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A goldmine of valuable tools for data modelers! Data modelers render raw data-names, addresses, and sales totals, for instance-into information such as customer profiles and seasonal buying patterns that can be used for making critical business decisions. This book brings together thirty of the most effective tools for solving common modeling problems. The author provides an example of each tool and describes what it is, why it is needed, and how it is generally used to model data for both databases and data warehouses, along with tips and warnings. Blank sample copies of all worksheets and checklists described are provided in an appendix. Companion Web site features updates on the latest tools and techniques, plus links to related sites offering automated tools.

A Practical Guide to SysML

The Systems Modeling Language
Author: Sanford Friedenthal,Alan Moore,Rick Steiner
Publisher: Morgan Kaufmann
ISBN: 0128008008
Category: Computers
Page: 630
View: 1218

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A Practical Guide to SysML, Third Edition, fully updated for SysML version 1.4, provides a comprehensive and practical guide for modeling systems with SysML. With their unique perspective as leading contributors to the language, Friedenthal, Moore, and Steiner provide a full description of the language along with a quick reference guide and practical examples to help you use SysML. The book begins with guidance on the most commonly used features to help you get started quickly. Part 1 explains the benefits of a model-based approach, providing an overview of the language and how to apply SysML to model systems. Part 2 includes a comprehensive description of SysML that provides a detailed understanding that can serve as a foundation for modeling with SysML, and as a reference for practitioners. Part 3 includes methods for applying model-based systems engineering using SysML to specify and design systems, and how these methods can help manage complexity. Part 4 deals with topics related to transitioning MBSE practice into your organization, including integration of the system model with other engineering models, and strategies for adoption of MBSE. Learn how and why to deploy MBSE in your organization with an introduction to systems and model-based systems engineering Use SysML to describe systems with this general overview and a detailed description of the Systems Modeling Language Review practical examples of MBSE methodologies to understand their application to specifying and designing a system Includes comprehensive modeling notation tables as an appendix that can be used as a standalone reference

The Data Warehouse Toolkit

The Definitive Guide to Dimensional Modeling
Author: Ralph Kimball,Margy Ross
Publisher: John Wiley & Sons
ISBN: 1118732286
Category: Computers
Page: 600
View: 7559

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Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensional modeling patterns, adds two new chapters on ETL techniques, includes new and expanded business matrices for 12 case studies, and more. Authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence Begins with fundamental design recommendations and progresses through increasingly complex scenarios Presents unique modeling techniques for business applications such as inventory management, procurement, invoicing, accounting, customer relationship management, big data analytics, and more Draws real-world case studies from a variety of industries, including retail sales, financial services, telecommunications, education, health care, insurance, e-commerce, and more Design dimensional databases that are easy to understand and provide fast query response with The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition.

A Practical Guide for Policy Analysis

The Eightfold Path to More Effective Problem Solving
Author: Eugene Bardach,Eric M. Patashnik
Publisher: CQ Press
ISBN: 1483359476
Category: Political Science
Page: 224
View: 8435

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In the Fifth Edition of A Practical Guide for Policy Analysis: The Eightfold Path to More Effective Problem Solving, Eugene Bardach and new co-author Eric Patashnik draw on more than 40 years of experience teaching students to be effective, accurate, and persuasive policy analysts. This bestselling handbook presents dozens of concrete tips, interesting case studies, and step-by-step strategies that are easily applicable for the budding analyst as well as the seasoned professional. In this new edition, Bardach and Patashnik update many examples to reflect the shifting landscape of policy issues. A new section with advice on how to undertake policy design in addition to making policy choices makes the book even more engaging. Readers will also appreciate a sample document of real world policy analysis, suggestions for developing creative, "out-of-the-box" solutions, and tips for working with clients.

Business Metadata: Capturing Enterprise Knowledge


Author: W.H. Inmon,Bonnie O'Neil,Lowell Fryman
Publisher: Morgan Kaufmann
ISBN: 9780080552200
Category: Computers
Page: 312
View: 9000

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Business Metadata: Capturing Enterprise Knowledge is the first book that helps businesses capture corporate (human) knowledge and unstructured data, and offer solutions for codifying it for use in IT and management. Written by Bill Inmon, one of the fathers of the data warehouse and well-known author, the book is filled with war stories, examples, and cases from current projects. It includes a complete metadata acquisition methodology and project plan to guide readers every step of the way, and sample unstructured metadata for use in self-testing and developing skills. This book is recommended for IT professionals, including those in consulting, working on systems that will deliver better knowledge management capability. This includes people in these positions: data architects, data analysts, SOA architects, metadata analysts, repository (metadata data warehouse) managers as well as vendors that have a metadata component as part of their systems or tools. First book that helps businesses capture corporate (human) knowledge and unstructured data, and offer solutions for codifying it for use in IT and management Written by Bill Inmon, one of the fathers of the data warehouse and well-known author, and filled with war stories, examples, and cases from current projects Very practical, includes a complete metadata acquisition methodology and project plan to guide readers every step of the way Includes sample unstructured metadata for use in self-testing and developing skills

Marketing Analytics

A practical guide to real marketing science
Author: Mike Grigsby
Publisher: Kogan Page Publishers
ISBN: 0749474181
Category: Business & Economics
Page: 248
View: 7486

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Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs. Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. The author explores many common marketing challenges and demonstrates how to apply different data models to arrive at viable solutions. Business cases and critical analysis are included to illustrate and reinforce key concepts throughout. Beginners will benefit from clear, jargon-free explanations of methodologies relating to statistics, marketing strategy and consumer behaviour. More experienced practitioners will appreciate the more complex aspects of data analytics and data modeling, discovering new applications of various techniques in every day practice. Readers of Marketing Analytics will come away with a firm foundation in markets analytics and the tools they need to gain competitive edge and increase market share. Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.

Data Modeling Made Simple with ER/Studio Data Architect

Adapting to Agile Data Modeling in a Big Data World
Author: Steve Hoberman
Publisher: Technics Publications
ISBN: 1634620941
Category: Computers
Page: 342
View: 7685

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Build a working knowledge of data modeling concepts and best practices, along with how to apply these principles with ER/Studio. This second edition includes numerous updates and new sections including an overview of ER/Studio’s support for agile development, as well as a description of some of ER/Studio’s newer features for NoSQL, such as MongoDB’s containment structure.

Workflow Modeling

Tools for Process Improvement and Applications Development
Author: Alec Sharp,Patrick McDermott
Publisher: Artech House
ISBN: 1596931930
Category: Business
Page: 449
View: 4147

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This extensively revised second edition of the acclaimed and bestselling book, Workflow Modeling serves as a complete guide to discovering, scoping, assessing, modeling, and redesigning business processes. Providing proven techniques for identifying, modeling, and redesigning business processes, and explaining how to implement workflow improvement, this book helps you define requirements for systems development or systems acquisition.

UML and Data Modeling

A Reconciliation
Author: David C. Hay
Publisher: Technics Publications
ISBN: 1634620712
Category: Computers
Page: 242
View: 3845

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Here you will learn how to develop an attractive, easily readable, conceptual, business-oriented entity/relationship model, using a variation on the UML Class Model notation. This book has two audiences: • Data modelers (both analysts and database designers) who are convinced that UML has nothing to do with them; and • UML experts who don’t realize that architectural data modeling really is different from object modeling (and that the differences are important). David Hay’s objective is to finally bring these two groups together in peace. Here all modelers will receive guidance on how to produce a high quality (that is, readable) entity/relationship model to describe the data architecture of an organization. The notation involved happens to be the one for class models in the Unified Modeling Language, even though UML was originally developed to support object-oriented design. Designers have a different view of the world from those who develop business-oriented conceptual data models, which means that to use UML for architectural modeling requires some adjustments. These adjustments are described in this book. David Hay is the author of Enterprise Model Patterns: Describing the World, a comprehensive model of a generic enterprise. The diagrams were at various levels of abstraction, and they were all rendered in the slightly modified version of UML Class Diagrams presented here. This book is a handbook to describe how to build models such as these. By way of background, an appendix provides a history of the two groups, revealing the sources of their different attitudes towards the system development process. If you are an old-school ER modeler and now find yourself having to come up to speed on UML to get that next job (or keep the current one), this is your guidebook to success. If you are a long time object oriented programmer who has to interact with data modelers, this book is for you too. David has done the hard work of mapping out how to do a logical entity relationship model using standard (and accepted) UML diagram components. This book shows you step-by-step, with ample examples, how to get from here to there with the least pain possible for all concerned. Kent Graziano Certified Data Vault Master and Oracle ACE Past-President of ODTUG & RMOUG Brilliantly organized: three books hidden in one cohesive work. Not withstanding the tremendous value provided by cross-training data architects/modelers and object modelers/architects, making each better at what they do, Appendix B presents an absolutely awesome concise, yet detailed, history of modeling objects and data that clearly documents the differences in the approaches over the years and helps bring it all into perspective. This book is packed with useful information. Even the footnotes add clarity and offer interesting and often humorous editorial insight making it a fun read. Whatever viewpoint the reader is coming from this book has something to offer as long as the reader maintains an open mind. Roland Berg Senior Architect Diligent Consulting, Inc. San Antonio, Texas