Data Mining and Business Analytics with R


Author: Johannes Ledolter
Publisher: John Wiley & Sons
ISBN: 1118572157
Category: Computers
Page: 368
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Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: • A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools • Illustrations of how to use the outlined concepts in real-world situations • Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials • Numerous exercises to help readers with computing skills and deepen their understanding of the material Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.

Data Mining and Business Analytics with R


Author: Johannes Ledolter
Publisher: Wiley
ISBN: 9781118447147
Category: Computers
Page: 368
View: 3236

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Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: • A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools • Illustrations of how to use the outlined concepts in real-world situations • Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials • Numerous exercises to help readers with computing skills and deepen their understanding of the material Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.

Data Mining for Business Analytics

Concepts, Techniques, and Applications in R
Author: Galit Shmueli,Peter C. Bruce,Inbal Yahav,Nitin R. Patel,Kenneth C. Lichtendahl, Jr.
Publisher: John Wiley & Sons
ISBN: 1118879333
Category: Mathematics
Page: 574
View: 581

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Data Mining for Business Analytics: Concepts, Techniques, and Applications in R presents an applied approach to data mining concepts and methods, using R software for illustration Readers will learn how to implement a variety of popular data mining algorithms in R (a free and open-source software) to tackle business problems and opportunities. This is the fifth version of this successful text, and the first using R. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: • Two new co-authors, Inbal Yahav and Casey Lichtendahl, who bring both expertise teaching business analytics courses using R, and data mining consulting experience in business and government • Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students • More than a dozen case studies demonstrating applications for the data mining techniques described • End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented • A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications in R is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “ This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 publications including books. Peter C. Bruce is President and Founder of the Institute for Statistics Education at Statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective (Wiley) and co-author of Practical Statistics for Data Scientists: 50 Essential Concepts (O’Reilly). Inbal Yahav, PhD, is Professor at the Graduate School of Business Administration at Bar-Ilan University, Israel. She teaches courses in social network analysis, advanced research methods, and software quality assurance. Dr. Yahav received her PhD in Operations Research and Data Mining from the University of Maryland, College Park. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad, for 15 years. Kenneth C. Lichtendahl, Jr., PhD, is Associate Professor at the University of Virginia. He is the Eleanor F. and Phillip G. Rust Professor of Business Administration and teaches MBA courses in decision analysis, data analysis and optimization, and managerial quantitative analysis. He also teaches executive education courses in strategic analysis and decision-making, and managing the corporate aviation function.

Customer and Business Analytics

Applied Data Mining for Business Decision Making Using R
Author: Daniel S. Putler,Robert E. Krider
Publisher: CRC Press
ISBN: 149875970X
Category: Business & Economics
Page: 315
View: 2769

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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.

Data Mining with R

Learning with Case Studies, Second Edition
Author: Luis Torgo
Publisher: CRC Press
ISBN: 1315399091
Category: Business & Economics
Page: 446
View: 6234

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Data Mining with R: Learning with Case Studies, Second Edition uses practical examples to illustrate the power of R and data mining. Providing an extensive update to the best-selling first edition, this new edition is divided into two parts. The first part will feature introductory material, including a new chapter that provides an introduction to data mining, to complement the already existing introduction to R. The second part includes case studies, and the new edition strongly revises the R code of the case studies making it more up-to-date with recent packages that have emerged in R. The book does not assume any prior knowledge about R. Readers who are new to R and data mining should be able to follow the case studies, and they are designed to be self-contained so the reader can start anywhere in the document. The book is accompanied by a set of freely available R source files that can be obtained at the book’s web site. These files include all the code used in the case studies, and they facilitate the "do-it-yourself" approach followed in the book. Designed for users of data analysis tools, as well as researchers and developers, the book should be useful for anyone interested in entering the "world" of R and data mining. About the Author Luís Torgo is an associate professor in the Department of Computer Science at the University of Porto in Portugal. He teaches Data Mining in R in the NYU Stern School of Business’ MS in Business Analytics program. An active researcher in machine learning and data mining for more than 20 years, Dr. Torgo is also a researcher in the Laboratory of Artificial Intelligence and Data Analysis (LIAAD) of INESC Porto LA.

R for Business Analytics


Author: A Ohri
Publisher: Springer Science & Business Media
ISBN: 1461443431
Category: Mathematics
Page: 312
View: 8557

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R for Business Analytics looks at some of the most common tasks performed by business analysts and helps the user navigate the wealth of information in R and its 4000 packages. With this information the reader can select the packages that can help process the analytical tasks with minimum effort and maximum usefulness. The use of Graphical User Interfaces (GUI) is emphasized in this book to further cut down and bend the famous learning curve in learning R. This book is aimed to help you kick-start with analytics including chapters on data visualization, code examples on web analytics and social media analytics, clustering, regression models, text mining, data mining models and forecasting. The book tries to expose the reader to a breadth of business analytics topics without burying the user in needless depth. The included references and links allow the reader to pursue business analytics topics. This book is aimed at business analysts with basic programming skills for using R for Business Analytics. Note the scope of the book is neither statistical theory nor graduate level research for statistics, but rather it is for business analytics practitioners. Business analytics (BA) refers to the field of exploration and investigation of data generated by businesses. Business Intelligence (BI) is the seamless dissemination of information through the organization, which primarily involves business metrics both past and current for the use of decision support in businesses. Data Mining (DM) is the process of discovering new patterns from large data using algorithms and statistical methods. To differentiate between the three, BI is mostly current reports, BA is models to predict and strategize and DM matches patterns in big data. The R statistical software is the fastest growing analytics platform in the world, and is established in both academia and corporations for robustness, reliability and accuracy. The book utilizes Albert Einstein’s famous remarks on making things as simple as possible, but no simpler. This book will blow the last remaining doubts in your mind about using R in your business environment. Even non-technical users will enjoy the easy-to-use examples. The interviews with creators and corporate users of R make the book very readable. The author firmly believes Isaac Asimov was a better writer in spreading science than any textbook or journal author.

Data Mining Applications with R


Author: Yanchang Zhao,Yonghua Cen
Publisher: Academic Press
ISBN: 0124115209
Category: Computers
Page: 514
View: 7783

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Data Mining Applications with R is a great resource for researchers and professionals to understand the wide use of R, a free software environment for statistical computing and graphics, in solving different problems in industry. R is widely used in leveraging data mining techniques across many different industries, including government, finance, insurance, medicine, scientific research and more. This book presents 15 different real-world case studies illustrating various techniques in rapidly growing areas. It is an ideal companion for data mining researchers in academia and industry looking for ways to turn this versatile software into a powerful analytic tool. R code, Data and color figures for the book are provided at the RDataMining.com website. Helps data miners to learn to use R in their specific area of work and see how R can apply in different industries Presents various case studies in real-world applications, which will help readers to apply the techniques in their work Provides code examples and sample data for readers to easily learn the techniques by running the code by themselves

Data Mining with Rattle and R

The Art of Excavating Data for Knowledge Discovery
Author: Graham Williams
Publisher: Springer Science & Business Media
ISBN: 144199890X
Category: Mathematics
Page: 374
View: 8427

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Data mining is the art and science of intelligent data analysis. By building knowledge from information, data mining adds considerable value to the ever increasing stores of electronic data that abound today. In performing data mining many decisions need to be made regarding the choice of methodology, the choice of data, the choice of tools, and the choice of algorithms. Throughout this book the reader is introduced to the basic concepts and some of the more popular algorithms of data mining. With a focus on the hands-on end-to-end process for data mining, Williams guides the reader through various capabilities of the easy to use, free, and open source Rattle Data Mining Software built on the sophisticated R Statistical Software. The focus on doing data mining rather than just reading about data mining is refreshing. The book covers data understanding, data preparation, data refinement, model building, model evaluation, and practical deployment. The reader will learn to rapidly deliver a data mining project using software easily installed for free from the Internet. Coupling Rattle with R delivers a very sophisticated data mining environment with all the power, and more, of the many commercial offerings.

Business Analytics Using R - A Practical Approach


Author: Umesh R Hodeghatta,Umesha Nayak
Publisher: Apress
ISBN: 1484225147
Category: Computers
Page: 280
View: 6757

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Learn the fundamental aspects of the business statistics, data mining, and machine learning techniques required to understand the huge amount of data generated by your organization. This book explains practical business analytics through examples, covers the steps involved in using it correctly, and shows you the context in which a particular technique does not make sense. Further, Practical Business Analytics using R helps you understand specific issues faced by organizations and how the solutions to these issues can be facilitated by business analytics. This book will discuss and explore the following through examples and case studies: An introduction to R: data management and R functions The architecture, framework, and life cycle of a business analytics project Descriptive analytics using R: descriptive statistics and data cleaning Data mining: classification, association rules, and clustering Predictive analytics: simple regression, multiple regression, and logistic regression This book includes case studies on important business analytic techniques, such as classification, association, clustering, and regression. The R language is the statistical tool used to demonstrate the concepts throughout the book. What You Will Learn • Write R programs to handle data • Build analytical models and draw useful inferences from them • Discover the basic concepts of data mining and machine learning • Carry out predictive modeling • Define a business issue as an analytical problem Who This Book Is For Beginners who want to understand and learn the fundamentals of analytics using R. Students, managers, executives, strategy and planning professionals, software professionals, and BI/DW professionals.

Marketing Data Science

Modeling Techniques in Predictive Analytics with R and Python
Author: Thomas W. Miller
Publisher: FT Press
ISBN: 0133887340
Category: Business & Economics
Page: 225
View: 4760

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Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Business Analytics for Managers


Author: Wolfgang Jank
Publisher: Springer Science & Business Media
ISBN: 9781461404064
Category: Business & Economics
Page: 189
View: 5101

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The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making. Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. Throughout, emphasis placed on conveying data-driven thinking. While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quick-start to one of the most powerful software solutions available. The main goals of this book are as follows: to excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes and provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics.

R and Data Mining

Examples and Case Studies
Author: Yanchang Zhao
Publisher: Academic Press
ISBN: 012397271X
Category: Mathematics
Page: 256
View: 6537

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R and Data Mining introduces researchers, post-graduate students, and analysts to data mining using R, a free software environment for statistical computing and graphics. The book provides practical methods for using R in applications from academia to industry to extract knowledge from vast amounts of data. Readers will find this book a valuable guide to the use of R in tasks such as classification and prediction, clustering, outlier detection, association rules, sequence analysis, text mining, social network analysis, sentiment analysis, and more. Data mining techniques are growing in popularity in a broad range of areas, from banking to insurance, retail, telecom, medicine, research, and government. This book focuses on the modeling phase of the data mining process, also addressing data exploration and model evaluation. With three in-depth case studies, a quick reference guide, bibliography, and links to a wealth of online resources, R and Data Mining is a valuable, practical guide to a powerful method of analysis. Presents an introduction into using R for data mining applications, covering most popular data mining techniques Provides code examples and data so that readers can easily learn the techniques Features case studies in real-world applications to help readers apply the techniques in their work

R Data Mining

Implement data mining techniques through practical use cases and real world datasets
Author: Andrea Cirillo
Publisher: Packt Publishing Ltd
ISBN: 1787129233
Category: Computers
Page: 442
View: 2112

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Mine valuable insights from your data using popular tools and techniques in R About This Book Understand the basics of data mining and why R is a perfect tool for it. Manipulate your data using popular R packages such as ggplot2, dplyr, and so on to gather valuable business insights from it. Apply effective data mining models to perform regression and classification tasks. Who This Book Is For If you are a budding data scientist, or a data analyst with a basic knowledge of R, and want to get into the intricacies of data mining in a practical manner, this is the book for you. No previous experience of data mining is required. What You Will Learn Master relevant packages such as dplyr, ggplot2 and so on for data mining Learn how to effectively organize a data mining project through the CRISP-DM methodology Implement data cleaning and validation tasks to get your data ready for data mining activities Execute Exploratory Data Analysis both the numerical and the graphical way Develop simple and multiple regression models along with logistic regression Apply basic ensemble learning techniques to join together results from different data mining models Perform text mining analysis from unstructured pdf files and textual data Produce reports to effectively communicate objectives, methods, and insights of your analyses In Detail R is widely used to leverage data mining techniques across many different industries, including finance, medicine, scientific research, and more. This book will empower you to produce and present impressive analyses from data, by selecting and implementing the appropriate data mining techniques in R. It will let you gain these powerful skills while immersing in a one of a kind data mining crime case, where you will be requested to help resolving a real fraud case affecting a commercial company, by the mean of both basic and advanced data mining techniques. While moving along the plot of the story you will effectively learn and practice on real data the various R packages commonly employed for this kind of tasks. You will also get the chance of apply some of the most popular and effective data mining models and algos, from the basic multiple linear regression to the most advanced Support Vector Machines. Unlike other data mining learning instruments, this book will effectively expose you the theory behind these models, their relevant assumptions and when they can be applied to the data you are facing. By the end of the book you will hold a new and powerful toolbox of instruments, exactly knowing when and how to employ each of them to solve your data mining problems and get the most out of your data. Finally, to let you maximize the exposure to the concepts described and the learning process, the book comes packed with a reproducible bundle of commented R scripts and a practical set of data mining models cheat sheets. Style and approach This book takes a practical, step-by-step approach to explain the concepts of data mining. Practical use-cases involving real-world datasets are used throughout the book to clearly explain theoretical concepts.

Mastering Data Analysis with R


Author: Gergely Daroczi
Publisher: Packt Publishing Ltd
ISBN: 1783982039
Category: Computers
Page: 396
View: 8876

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Gain sharp insights into your data and solve real-world data science problems with R—from data munging to modeling and visualization About This Book Handle your data with precision and care for optimal business intelligence Restructure and transform your data to inform decision-making Packed with practical advice and tips to help you get to grips with data mining Who This Book Is For If you are a data scientist or R developer who wants to explore and optimize your use of R's advanced features and tools, this is the book for you. A basic knowledge of R is required, along with an understanding of database logic. What You Will Learn Connect to and load data from R's range of powerful databases Successfully fetch and parse structured and unstructured data Transform and restructure your data with efficient R packages Define and build complex statistical models with glm Develop and train machine learning algorithms Visualize social networks and graph data Deploy supervised and unsupervised classification algorithms Discover how to visualize spatial data with R In Detail R is an essential language for sharp and successful data analysis. Its numerous features and ease of use make it a powerful way of mining, managing, and interpreting large sets of data. In a world where understanding big data has become key, by mastering R you will be able to deal with your data effectively and efficiently. This book will give you the guidance you need to build and develop your knowledge and expertise. Bridging the gap between theory and practice, this book will help you to understand and use data for a competitive advantage. Beginning with taking you through essential data mining and management tasks such as munging, fetching, cleaning, and restructuring, the book then explores different model designs and the core components of effective analysis. You will then discover how to optimize your use of machine learning algorithms for classification and recommendation systems beside the traditional and more recent statistical methods. Style and approach Covering the essential tasks and skills within data science, Mastering Data Analysis provides you with solutions to the challenges of data science. Each section gives you a theoretical overview before demonstrating how to put the theory to work with real-world use cases and hands-on examples.

RapidMiner

Data Mining Use Cases and Business Analytics Applications
Author: Markus Hofmann,Ralf Klinkenberg
Publisher: CRC Press
ISBN: 1482205505
Category: Business & Economics
Page: 525
View: 4463

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Powerful, Flexible Tools for a Data-Driven World As the data deluge continues in today’s world, the need to master data mining, predictive analytics, and business analytics has never been greater. These techniques and tools provide unprecedented insights into data, enabling better decision making and forecasting, and ultimately the solution of increasingly complex problems. Learn from the Creators of the RapidMiner Software Written by leaders in the data mining community, including the developers of the RapidMiner software, RapidMiner: Data Mining Use Cases and Business Analytics Applications provides an in-depth introduction to the application of data mining and business analytics techniques and tools in scientific research, medicine, industry, commerce, and diverse other sectors. It presents the most powerful and flexible open source software solutions: RapidMiner and RapidAnalytics. The software and their extensions can be freely downloaded at www.RapidMiner.com. Understand Each Stage of the Data Mining Process The book and software tools cover all relevant steps of the data mining process, from data loading, transformation, integration, aggregation, and visualization to automated feature selection, automated parameter and process optimization, and integration with other tools, such as R packages or your IT infrastructure via web services. The book and software also extensively discuss the analysis of unstructured data, including text and image mining. Easily Implement Analytics Approaches Using RapidMiner and RapidAnalytics Each chapter describes an application, how to approach it with data mining methods, and how to implement it with RapidMiner and RapidAnalytics. These application-oriented chapters give you not only the necessary analytics to solve problems and tasks, but also reproducible, step-by-step descriptions of using RapidMiner and RapidAnalytics. The case studies serve as blueprints for your own data mining applications, enabling you to effectively solve similar problems.

Fundamentals of Predictive Analytics with JMP, Second Edition


Author: Ron Klimberg,B. D. McCullough
Publisher: SAS Institute
ISBN: 1629608017
Category: Computers
Page: 406
View: 1592

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Written for students in undergraduate and graduate statistics courses, as well as for the practitioner who wants to make better decisions from data and models, this updated and expanded second edition of Fundamentals of Predictive Analytics with JMP(R) bridges the gap between courses on basic statistics, which focus on univariate and bivariate analysis, and courses on data mining and predictive analytics. Going beyond the theoretical foundation, this book gives you the technical knowledge and problem-solving skills that you need to perform real-world multivariate data analysis. First, this book teaches you to recognize when it is appropriate to use a tool, what variables and data are required, and what the results might be. Second, it teaches you how to interpret the results and then, step-by-step, how and where to perform and evaluate the analysis in JMP . Using JMP 13 and JMP 13 Pro, this book offers the following new and enhanced features in an example-driven format: an add-in for Microsoft Excel Graph Builder dirty data visualization regression ANOVA logistic regression principal component analysis LASSO elastic net cluster analysis decision trees k-nearest neighbors neural networks bootstrap forests boosted trees text mining association rules model comparison With today’s emphasis on business intelligence, business analytics, and predictive analytics, this second edition is invaluable to anyone who needs to expand his or her knowledge of statistics and to apply real-world, problem-solving analysis. This book is part of the SAS Press program.

Data Mining and Statistics for Decision Making


Author: Stéphane Tufféry
Publisher: John Wiley & Sons
ISBN: 9780470979280
Category: Computers
Page: 716
View: 7185

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Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives. This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations. Key Features: Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques. Starts from basic principles up to advanced concepts. Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software. Gives practical tips for data mining implementation to solve real world problems. Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring. Supported by an accompanying website hosting datasets and user analysis. Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.

Introduction to R for Business Intelligence


Author: Jay Gendron
Publisher: Packt Publishing Ltd
ISBN: 178528651X
Category: Computers
Page: 228
View: 5836

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Learn how to leverage the power of R for Business Intelligence About This Book Use this easy-to-follow guide to leverage the power of R analytics and make your business data more insightful. This highly practical guide teaches you how to develop dashboards that help you make informed decisions using R. Learn the A to Z of working with data for Business Intelligence with the help of this comprehensive guide. Who This Book Is For This book is for data analysts, business analysts, data science professionals or anyone who wants to learn analytic approaches to business problems. Basic familiarity with R is expected. What You Will Learn Extract, clean, and transform data Validate the quality of the data and variables in datasets Learn exploratory data analysis Build regression models Implement popular data-mining algorithms Visualize results using popular graphs Publish the results as a dashboard through Interactive Web Application frameworks In Detail Explore the world of Business Intelligence through the eyes of an analyst working in a successful and growing company. Learn R through use cases supporting different functions within that company. This book provides data-driven and analytically focused approaches to help you answer questions in operations, marketing, and finance. In Part 1, you will learn about extracting data from different sources, cleaning that data, and exploring its structure. In Part 2, you will explore predictive models and cluster analysis for Business Intelligence and analyze financial times series. Finally, in Part 3, you will learn to communicate results with sharp visualizations and interactive, web-based dashboards. After completing the use cases, you will be able to work with business data in the R programming environment and realize how data science helps make informed decisions and develops business strategy. Along the way, you will find helpful tips about R and Business Intelligence. Style and approach This book will take a step-by-step approach and instruct you in how you can achieve Business Intelligence from scratch using R. We will start with extracting data and then move towards exploring, analyzing, and visualizing it. Eventually, you will learn how to create insightful dashboards that help you make informed decisions—and all of this with the help of real-life examples.

Handbook of Statistical Analysis and Data Mining Applications


Author: Robert Nisbet,Gary Miner,Ken Yale
Publisher: Elsevier
ISBN: 0124166458
Category: Mathematics
Page: 822
View: 1848

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Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. Includes input by practitioners for practitioners Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models Contains practical advice from successful real-world implementations Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications