Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers
Author: Alexander Osterwalder,Yves Pigneur
Publisher: John Wiley & Sons
ISBN: 1118656407
Category: Business & Economics
Page: 288
View: 5994

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Hooked

How to Build Habit-Forming Products
Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Category: Business & Economics
Page: 256
View: 8555

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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

The Art of Social Media

Power Tips for Power Users
Author: Guy Kawasaki,Peg Fitzpatrick
Publisher: Penguin
ISBN: 1591848075
Category: Business & Economics
Page: 196
View: 4425

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"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.

Value Proposition Design

How to Create Products and Services Customers Want
Author: Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher: John Wiley & Sons
ISBN: 1118968077
Category: Business & Economics
Page: 208
View: 7051

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

This is Service Design Thinking

Basics, Tools, Cases
Author: Marc Stickdorn,Jakob Schneider
Publisher: Bis Publishers
ISBN: 9789063692797
Category: Creative ability in business
Page: 376
View: 8815

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This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.

Eats, Shoots & Leaves

The Zero Tolerance Approach to Punctuation
Author: Lynne Truss
Publisher: Penguin
ISBN: 9781101218297
Category: Language Arts & Disciplines
Page: 240
View: 2661

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We all know the basics of punctuation. Or do we? A look at most neighborhood signage tells a different story. Through sloppy usage and low standards on the internet, in email, and now text messages, we have made proper punctuation an endangered species. In Eats, Shoots & Leaves, former editor Lynne Truss dares to say, in her delightfully urbane, witty, and very English way, that it is time to look at our commas and semicolons and see them as the wonderful and necessary things they are. This is a book for people who love punctuation and get upset when it is mishandled. From the invention of the question mark in the time of Charlemagne to George Orwell shunning the semicolon, this lively history makes a powerful case for the preservation of a system of printing conventions that is much too subtle to be mucked about with.

When Design Really Works


Author: Susie Hodge
Publisher: Barrons Educational Series Incorporated
ISBN: 9781438004549
Category: Design
Page: 224
View: 9624

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Design pervades every aspect of our lives from the clothes we wear to the simple items we use every day, like the spoon and toothbrush. This book takes a deeper look at the objects that enrich our lives through the examination of 80 classic designs that have stood the test of time.

Long Walk to Freedom

The Autobiography of Nelson Mandela
Author: Nelson Mandela
Publisher: Little, Brown
ISBN: 9780759521049
Category: Biography & Autobiography
Page: 576
View: 2014

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The book that inspired the major new motion picture Mandela: Long Walk to Freedom. Nelson Mandela is one of the great moral and political leaders of our time: an international hero whose lifelong dedication to the fight against racial oppression in South Africa won him the Nobel Peace Prize and the presidency of his country. Since his triumphant release in 1990 from more than a quarter-century of imprisonment, Mandela has been at the center of the most compelling and inspiring political drama in the world. As president of the African National Congress and head of South Africa's antiapartheid movement, he was instrumental in moving the nation toward multiracial government and majority rule. He is revered everywhere as a vital force in the fight for human rights and racial equality. LONG WALK TO FREEDOM is his moving and exhilarating autobiography, destined to take its place among the finest memoirs of history's greatest figures. Here for the first time, Nelson Rolihlahla Mandela tells the extraordinary story of his life--an epic of struggle, setback, renewed hope, and ultimate triumph.

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Author: Eric Ries
Publisher: Currency
ISBN: 030788791X
Category: Business & Economics
Page: 336
View: 9737

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Night Circus


Author: Erin Morgenstern
Publisher: Anchor
ISBN: 0385534647
Category: Fiction
Page: 384
View: 7669

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The circus arrives without warning. No announcements precede it. It is simply there, when yesterday it was not. Within the black-and-white striped canvas tents is an utterly unique experience full of breathtaking amazements. It is called Le Cirque des Rêves, and it is only open at night. But behind the scenes, a fierce competition is underway—a duel between two young magicians, Celia and Marco, who have been trained since childhood expressly for this purpose by their mercurial instructors. Unbeknownst to them, this is a game in which only one can be left standing, and the circus is but the stage for a remarkable battle of imagination and will. Despite themselves, however, Celia and Marco tumble headfirst into love—a deep, magical love that makes the lights flicker and the room grow warm whenever they so much as brush hands. True love or not, the game must play out, and the fates of everyone involved, from the cast of extraordinary circus per­formers to the patrons, hang in the balance, suspended as precariously as the daring acrobats overhead. Written in rich, seductive prose, this spell-casting novel is a feast for the senses and the heart.

They Say / I Say: The Moves That Matter in Academic Writing    

Fourth Edition
Author: Cathy Birkenstein,Gerald Graff
Publisher: W. W. Norton & Company
ISBN: 0393631672
Category:
Page: N.A
View: 6855

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This book identifies the key rhetorical moves in academic writing. It shows students how to frame their arguments as a response to what others have said and provides templates to help them start making the moves. The fourth edition features many NEW examples from academic writing, a NEW chapter on Entering Online Discussions, and a thoroughly updated chapter on Writing in the Social Sciences. Finally, two NEW readings provide current examples of the rhetorical moves in action.

Fabricated

The New World of 3D Printing
Author: Hod Lipson,Melba Kurman
Publisher: John Wiley & Sons
ISBN: 1118416945
Category: Computers
Page: 320
View: 8636

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Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into schools, kitchens, hospitals, even onto the fashion catwalk. Fabricated describes our emerging world of printable products, where people design and 3D print their own creations as easily as they edit an online document. A 3D printer transforms digital information into a physical object by carrying out instructions from an electronic design file, or 'blueprint.' Guided by a design file, a 3D printer lays down layer after layer of a raw material to 'print' out an object. That's not the whole story, however. The magic happens when you plug a 3D printer into today’s mind-boggling digital technologies. Add to that the Internet, tiny, low cost electronic circuitry, radical advances in materials science and biotech and voila! The result is an explosion of technological and social innovation. Fabricated takes the reader onto a rich and fulfilling journey that explores how 3D printing is poised to impact nearly every part of our lives. Aimed at people who enjoy books on business strategy, popular science and novel technology, Fabricated will provide readers with practical and imaginative insights to the question 'how will this technology change my life?' Based on hundreds of hours of research and dozens of interviews with experts from a broad range of industries, Fabricated offers readers an informative, engaging and fast-paced introduction to 3D printing now and in the future.

The Startup Owner's Manual

The Step-by-Step Guide for Building a Great Company
Author: Steve Blank,Bob Dorf
Publisher: BookBaby
ISBN: 098920054X
Category: Business & Economics
Page: 608
View: 9856

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Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you * How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses * How to find Product-Market fit * How to Get, Keep and Grow customers * How to fuel growth with metrics that matter The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company. This book: * Guides startups of all types in their search for a scalable, profitable business model * Explains the 9 deadly sins startups commit most often - and helps you avoid them * Provides separate paths and advice for physical versus web/mobile products * Explains how to test and iterate your company's road to product/market fit * Details strategies and tactics for how to get, keep and grow customers * Teaches a new math for startups -- metrics that matter * Includes detailed checklists at every step of the process ...and provides hundreds of ideas, watch-outs and "how tos" for founders! The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is used by thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Charming Houses and Gardens

Make-A-Masterpiece Adult Grayscale Coloring Book with Color Guides
Author: Linda Wright
Publisher: N.A
ISBN: 9781937564759
Category: Art
Page: 128
View: 7126

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Make-a-Masterpiece! Enjoy coloring grayscale images of cozy cottages, colorful courtyards, overflowing arbors, peaceful paths, picket fences and flowers galore to create your own wall-worthy art. In this unique coloring book, 30 impressionist paintings are printed in color across from a grayscale version of the same image to be hand colored. Color along with the Color Guide for the ultimate in relaxing coloring! Imitate the Color Guide to make your own stunning reproduction. Or use the Color Guide for inspiration...and innovate to develop a fresh color palette. The grayscale shading will show through your transparent pigments for beautiful results. Features: 30 single-sided grayscale images to color 30 full-size Color Guides showing each image's original colors 2 small Test Images for each coloring page to try out your colors before you apply them to your art 2 pages of Tips & Techniques including the Make-a-Masterpiece method and recommended supplies Professionally optimized grayscale calibrated by photo-industry experts Printed on 70 lb. medium weight acid-free paper Fun & rewarding for all skill levels 126 pages From the Color Guides and Test Images to the instructional advice and premium paper, this thoughtfully-planned book is much more than a typical coloring book. It is designed to ensure your success in creating beautiful pieces of art that will make you proud. Discover the complete Make-a-Masterpiece adult coloring book collection by Linda Wright for more charming coloring adventures!

NIV, Beautiful Word Coloring Bible, Hardcover

Hundreds of Verses to Color
Author: Zondervan
Publisher: N.A
ISBN: 9780310445579
Category: Art
Page: 1538
View: 5899

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The NIV Beautiful Word Coloring Bible employs the proven stress-relieving benefits of adult coloring to help quiet your soul, so you can reflect on the precious truths of Scripture. Perfect for all ages, the thick white paper with lightly ruled lines in the extra-wide margins, provides ample space for your own artistic expressions and journaling."

Blueprint for Revolution

How to Use Rice Pudding, Lego Men, and Other Nonviolent Techniques to Galvanize Communities, Overthrow Dictators, or Simply Change the World
Author: Srdja Popovic,Matthew Miller
Publisher: Spiegel & Grau
ISBN: 0812995317
Category: Political Science
Page: 304
View: 1720

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An urgent and accessible handbook for peaceful protesters, activists, and community organizers—anyone trying to defend their rights, hold their government accountable, or change the world Blueprint for Revolution will teach you how to • make oppression backfire by playing your opponents’ strongest card against them • identify the “almighty pillars of power” in order to shift the balance of control • dream big, but start small: learn how to pick battles you can win • listen to what people actually care about in order to incorporate their needs into your revolutionary vision • master the art of compromise to bring together even the most disparate groups • recognize your allies and view your enemies as potential partners • use humor to make yourself heard, defuse potentially violent situations, and “laugh your way to victory” Praise for Blueprint for Revolution “The title is no exaggeration. Otpor’s methods . . . have been adopted by democracy movements around the world. The Egyptian opposition used them to topple Hosni Mubarak. In Lebanon, the Serbs helped the Cedar Revolution extricate the country from Syrian control. In Maldives, their methods were the key to overthrowing a dictator who had held power for thirty years. In many other countries, people have used what Canvas teaches to accomplish other political goals, such as fighting corruption or protecting the environment.”—The New York Times “A clear, well-constructed, and easily applicable set of principles for any David facing any Goliath (sans slingshot, of course) . . . By the end of Blueprint, the idea that a punch is no match for a punch line feels like anything but a joke.”—The Boston Globe “An entertaining primer on the theory and practice of peaceful protest.”—The Guardian “With this wonderful book, Srdja Popovic is inspiring ordinary people facing injustice and oppression to use this tool kit to challenge their oppressors and create something much better. When I was growing up, we dreamed that young people could bring down those who misused their power and create a more just and democratic society. For Srdja Popovic, living in Belgrade in 1998, this same dream was potentially a much more dangerous idea. But with an extraordinarily courageous group of students that formed Otpor!, Srdja used imagination, invention, cunning, and lots of humor to create a movement that not only succeeded in toppling the brutal dictator Slobodan Milošević but has become a blueprint for nonviolent revolution around the world. Srdja rules!”—Peter Gabriel “Blueprint for Revolution is not only a spirited guide to changing the world but a breakthrough in the annals of advice for those who seek justice and democracy. It asks (and not heavy-handedly): As long as you want to change the world, why not do it joyfully? It’s not just funny. It’s seriously funny. No joke.”—Todd Gitlin, author of The Sixties and Occupy Nation

Homer and Langley


Author: E. L. Doctorow
Publisher: Random House Incorporated
ISBN: 0812975634
Category: Fiction
Page: 208
View: 6463

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A tale inspired by a true story finds the blind Homer Collyer closeted within a once-grand Fifth Avenue mansion with his damaged brother and remembering a life marked by colorful characters, political events and technological achievements. By the National Book Award-winning author of Billy Bathgate. Reprint. A best-selling novel.

Katherine Carlyle


Author: Rupert Thomson
Publisher: Other Press, LLC
ISBN: 1590517385
Category: Fiction
Page: 293
View: 1030

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In vitro fertilization is the trigger for a young woman whose identity crisis and misguided fantasies take her on a mysterious journey to the end of the world In the late 1980s, Katherine Carlyle is created using IVF. Stored as a frozen embryo for eight years, she is then implanted in her mother and given life. By the age of nineteen, Katherine has lost her mother to cancer, and feels her father to be an increasingly distant figure. Instead of going to college, she decides to disappear, telling no one where she has gone. What begins as an attempt to punish her father for his absence gradually becomes a testing ground of his love for her, a coming-to-terms with the death of her mother, and finally the mise-en-scène for a courageous leap to true empowerment. Written in the beautifully spare, lucid, and cinematic prose Thomson is known for, and powered by his natural gift for storytelling,Katherine Carlyle uses the modern techniques of IVF to throw new light on the myth of origins. It is a profound and moving novel asking who we are, and how we are loved.

Human Anatomy & Physiology Laboratory Manual


Author: Elaine Nicpon Marieb,Susan J. Mitchell,Peter Z. Zao
Publisher: Benjamin-Cummings Publishing Company
ISBN: 9780321616135
Category: Science
Page: 910
View: 1873

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Designed for use with any A&P textbook, this best-selling laboratory manual features a wide variety of exercises and activities to meet the needs of any anatomy & physiology laboratory course. Known for its thorough, clearly-written exercises, full-color art, and tear-out review sheets, this lab manual gives you a hands-on laboratory experience. It is also accompanied by an interactive website built specifically for the A&P lab course that features pre-lab and post-lab quizzes for every exercise, Practice Anatomy Lab™ 2.0, and PhysioEx™ 8.0. This new lab manual also features a brand-new art program that uses rich vibrant colors, 3D realistic rendering, and many new histology and cadaver photos.

Mindhacker

60 Tips, Tricks, and Games to Take Your Mind to the Next Level
Author: Ron Hale-Evans,Marty Hale-Evans
Publisher: John Wiley & Sons
ISBN: 1118166434
Category: Computers
Page: 408
View: 4849

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Compelling tips and tricks to improve your mental skills Don't you wish you were just a little smarter? Ron and Marty Hale-Evans can help with a vast array of witty, practical techniques that tune your brain to peak performance. Founded in current research, Mindhacker features 60 tips, tricks, and games to develop your mental potential. This accessible compilation helps improve memory, accelerate learning, manage time, spark creativity, hone math and logic skills, communicate better, think more clearly, and keep your mind strong and flexible.