Corporate Information Strategy and Management

Text and Cases
Author: Lynda M. Applegate,Robert Daniel Austin,Deborah L. Soule
Publisher: Ingram
ISBN: 9780071263191
Category: Information resources management
Page: 513
View: 5105

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Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Adventures of an It Leader

Author: Robert D. Austin,Richard L. Nolan,Shannon O'Donnell
Publisher: Harvard Business Press
ISBN: 1422129500
Category: Business & Economics
Page: 314
View: 5354

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Becoming an effective IT manager presents a host of challenges--from anticipating emerging technology to managing relationships with vendors, employees, and other managers. A good IT manager must also be a strong business leader. This book invites you to accompany new CIO Jim Barton to better understand the role of IT in your organization. You'll see Jim struggle through a challenging first year, handling (and fumbling) situations that, although fictional, are based on true events. You can read this book from beginning to end, or treat is as a series of cases. You can also skip around to address your most pressing needs. For example, need to learn about crisis management and security? Read chapters 10-12. You can formulate your own responses to a CIO's obstacles by reading the authors' regular "Reflection" questions. You'll turn to this book many times as you face IT-related issues in your own career.

Digital Marketing Strategy

Text and Cases
Author: Glen L. Urban
Publisher: Prentice Hall
ISBN: 9780131831773
Category: Business & Economics
Page: 195
View: 8954

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Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet.It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include:, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania,, Travelocity, and Citibank Online.For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.

Marketing Strategy, Text and Cases

Author: O. C. Ferrell,Michael Hartline
Publisher: Cengage Learning
ISBN: 1285607139
Category: Business & Economics
Page: 624
View: 5265

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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Handbook of Global Outsourcing and Offshoring

Author: Ilan Oshri,Julia Kotlarsky,Professor Leslie P. Willcocks
Publisher: Palgrave Macmillan
ISBN: 0230354556
Category: Business & Economics
Page: 304
View: 775

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A fully revised and updated edition of this essential book from the world's leading outsourcing experts. The global outsourcing market for IT and business services exceeded $485 billion in 2011 and is set to grow at 8-10% per annum until 2015. Of this, $65 billion was offshore outsourcing where some estimates suggest an annual growth rate of 15-20% over the next five years. Furthermore, over 50 per cent of the Fortune Global 500 had offshored IT and business process activities through captive centres, representing $9 billion of business. The expansion of outsourcing and offshoring, and the emergence of new sourcing models are challenging existing management practices. It has become increasingly important to understand the phenomena, not least as a basis for suggesting what directions it will take, its impacts, how it has been conducted, and how its management can be better facilitated. This book offers a broad perspective on various issues relating to the sourcing of IT and business processes and services in a company, national and global contexts. The authors examine both the client's and the vendor's involvement in sourcing relationships by putting the emphasis on the capabilities that each side should develop prior to entering a relationship but also that they should develop as a result of their interactions with each other.

Learning and Using Geographic Information Systems

ArcExplorer Edition
Author: Wilpen L. Gorr,Kristen Seamens Kurland
Publisher: Course Technology Ptr
Category: Computers
Page: 219
View: 750

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Due to the growing demand for Geographic Information Systems within the MIS, Public Policy, and Business School curriculums, An Introduction to Geographic Information Systems and Step-by-Step Tutorial for ArcExplorer, offers a comprehensive guide that will empower users to master this compelling technology. Using carefully organized lessons and step-by-step instructions, this text will introduce users to principles and resources on GIS as well as specific instructions on ArcExplorer, a leading GIS software package.

Practicing Strategy

Text and cases
Author: Sotirios Paroutis,Loizos Heracleous,Duncan Angwin
Publisher: SAGE
ISBN: 1473955114
Category: Business & Economics
Page: 328
View: 5942

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Lecturers/Instructors - Request a free digital inspection copy HERE Shortlisted for the 2013 Chartered Management Institute textbook award, Practicing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do. The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area and includes 7 New chapters on topics such as Chief Executive Officers, Middle Managers, Strategic Alignment and Strategic Ambidexterity in line with developments in the field New case studies throughout including Narayana health, the turnaround of Reliant group and relocating a business school Tutor and student access to online resources inlcude additional readings, an Instructor's Manual, PowerPoint slides, author podcasts and videos. Aimed at undergraduate and postgraduate students taking advanced strategy modules and practitioners alike.

Corporate Level Strategy

Theory and Applications
Author: Olivier Furrer
Publisher: Routledge
ISBN: 1317928091
Category: Business & Economics
Page: 298
View: 6729

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The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.

Economic Change in Asia

Implications For Corporate Strategy and Social Responsibility
Author: M. Bruna Zolin,Bernadette Andreosso-O'Callaghan,Jacques Jaussaud
Publisher: Taylor & Francis
ISBN: 1317286669
Category: Business & Economics
Page: 224
View: 7453

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Since the 2008 global economic crisis, East Asian economies have faced a number of macroeconomic issues including China’s new growth model, the middle-income trap in developing East Asian countries, and the growing natural fibre market and its socio-economic implications. This book addresses these key topical issues which East Asian economies are facing today. Written by international experts in the area of Asian economics and business, it presents the most recent macroeconomic outlook in the region and then goes on to analyse a number of business corporations and industry-related cases, focussing on the theme of firms’ strategies. Examining the links between environmental and financial performance, corporate social responsibility and the transfer of environmental management, financial accounting standards, the relationship between corporate sustainability activities and corporate profit, and the different cultural approaches towards business ethics, this book provides both practical strategies and new theoretical insights. As such it will appeal to students, scholars and practitioners interested in Asian business and economics.

Strategic Management from an Islamic Perspective

Text and Cases
Author: Rodrigue Fontaine,Khaliq Ahmad
Publisher: John Wiley & Sons
ISBN: 111855308X
Category: Business & Economics
Page: 220
View: 4025

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Fascinating insights into modern strategic management from an Islamic perspective While strategic management is a cornerstone of any MBA program, it's almost always taught from conventional theories and typically American case studies. This book takes those traditional theories and interprets them from an Islamic perspective using more international case studies. Though primarily intended as a textbook for business students, the book is also extremely useful for any Muslim business leaders who want to transform their businesses while complying with Shariah, with a particular focus on developing corporate cultures and structures in sync with Islamic values. Offers a critical review of conventional strategic management theory, suggesting more effective alternatives based on a combination of conventional and Islamic theories Includes international case studies, each with a particularly Islamic angle Written by a successful author team that has written extensively on the subject of business management from an Islamic perspective

Performance Measurement and Control Systems for Implementing Strategy Text and Cases

Pearson New International Edition
Author: Robert Simons
Publisher: N.A
ISBN: 9781292020938
Category: Controllership
Page: 696
View: 313

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For undergraduate Management Control Systems courses and other MBA Management Accounting and Control electives. This book represents an innovative new approach to management control systems, based on the latest research and practice. Using a carefully integrated structure, it shows how today's managers use both financial and non-financial controls to drive strategies of profitable growth in rapidly changing markets.


Measuring and Managing the Value of Companies
Author: McKinsey & Company Inc.,Tim Koller,Marc Goedhart,David Wessels
Publisher: John Wiley & Sons
ISBN: 1118874137
Category: Business & Economics
Page: 848
View: 1413

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McKinsey & Company's #1 best-selling guide to corporate valuation, now in its sixth edition Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company value. This new sixth edition provides insights on the strategic advantages of value-based management, complete detailed instruction, and nuances managers should know about valuation and valuation techniques as applied to different industries, emerging markets, and other special situations. Valuation lies at the crossroads of corporate strategy and finance. In today's economy, it has become an essential role — and one that requires excellence at all points. This guide shows you everything you need to know, and gives you the understanding you need to be effective. Estimate the value of business strategies to drive better decision making Understand which business units a corporate parent is best positioned to own Assess major transactions, including acquisitions, divestitures, and restructurings Design a capital structure that supports strategy and minimizes risk As the valuation function becomes ever more central to long- and short-term strategy, analysts and managers need an authoritative reference to turn to for answers to challenging situations. Valuation stands ahead of the field for its reputation, quality, and prestige, putting the solutions you need right at your fingertips.

Strategic Management

Text and Cases
Author: Dess,Gregory G. Dess,G. T. Lumpkin,Alan B. Eisner
Publisher: N.A
ISBN: 9780071288514
Category: Business & Economics
Page: N.A
View: 824

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Decision Support, Analytics, and Business Intelligence, Second Edition

Author: Daniel J. Power
Publisher: Business Expert Press
ISBN: 1606496190
Category: Computers
Page: 182
View: 4400

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Competition is becoming more intense and decision makers are encountering increasing complexity, rapid change, and higher levels of risk. In many situations, the solution is more and better computerized decision support, especially analytics and business intelligence. Today managers need to learn about and understand computerized decision support. If a business is to succeed, managers must know much more about information technology solutions. This second edition of a powerful introductory book is targeted at busy managers and MBA students who need to grasp the basics of computerized decision support, including the following: What are analytics? What is a decision support system? How can managers identify opportunities to create innovative computerized support? Inside, the author addresses these questions and some 60 more fundamental questions that are key to understanding the rapidly changing realm of computerized decision support. In a short period of time, you’ll “get up to speed” on decision support, analytics, and business intelligence.

Information Strategy in Practice

Author: Elizabeth Orna
Publisher: Routledge
ISBN: 1351927523
Category: Business & Economics
Page: 164
View: 9768

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Liz Orna's original Practical Information Policies has become a standard text which has helped information managers in many countries to take productive action in their own environment: to get a job they wanted, carry through an information audit, make a successful business case for an information policy, or formulate an information strategy. This book is designed specially for students preparing to enter the information professions; working professionals in other fields, whose job includes an information-management element; and senior managers from other specialisms who have overall responsibilities for information activities. Information Strategy in Practice provides, in brief and practical form, and informal style: ¢ a reliable account of the key processes involved in developing organizational information policy and strategy, with realistic suggestions on carrying them through, drawn from actual practice ¢ a sound framework of the ideas underlying the practice recommended, which readers can relate to their own context ¢ advice from experience about dealing with the kind of problems that often beset information-strategy development, and about getting the best from the process.

High Performance Marketing

Bringing Method to the Madness of Marketing
Author: Naras Eechambadi
Publisher: Kaplan
ISBN: 9781419508233
Category: Business & Economics
Page: 271
View: 1970

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Delivers tools, real-world practices, and a clear six-step approach to help marketing professionals navigate today's challenges and drive gains in performance. Specific chapters detail a powerful six-point framework of competencies: dynamic planning, effective process, organizational alignment, enabling technology, information assets, and appropriate measures. Explaining how disciplined and rigorous management of each of these competencies will put an organization on the road to superior marketing performance.

Corporate Financial Strategy

Author: Ruth Bender,Keith Ward
Publisher: Routledge
ISBN: 1136414045
Category: Business & Economics
Page: 320
View: 6161

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Corporate Financial Strategy is a practical guide to understanding the elements of financial strategy, and how directors and advisors can add value by tailoring financial strategy to complement corporate strategy. The book sets out appropriate financial strategies over the key milestones in a company's life. It discusses the practicalities behind transactions such as: * Raising venture capital * Flotation on a stock exchange * Making acquisitions * Management buyouts * Financial restructuring In explaining financing structures, the book sets out the basic building blocks of any financial instrument to enable the reader to appreciate innovations in the field. It also illustrates how and why different types of security might be used. The second edition of this very popular textbook brings to bear the considerable commercial and academic experience of its co-authors. Throughout, the book offers a range of up-to-date case studies, abundant diagrams and figures, and frequent 'Working Insight' sections to provide practical illumination of the theory. This book will enable you to understand the potential value added by the best financial strategy, while fully demonstrating the working role of financial strategy within an overall corporate strategy. An excellent practical guide for senior financial managers, strategic-decision makers and qualified accountants, the text is also invaluable as a clear-sighted and thorough companion for students and senior executives on finance courses (including MBA, MSc and DMS).

Strategic Retail Management

Text and International Cases
Author: Joachim Zentes,Dirk Morschett,Hanna Schramm-Klein
Publisher: Springer
ISBN: 3658101830
Category: Business & Economics
Page: 468
View: 3895

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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Exploring Strategy Text and Cases

Author: Gerry Johnson,Richard Whittington,Patrick Regner,Kevan Scholes,Duncan Angwin
Publisher: N.A
ISBN: 9781292145129
Page: 824
View: 7665

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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.