Content Everywhere

Strategy and Structure For Future-Ready Content
Author: Sara Wachter-Boettcher
Publisher: Rosenfeld Media
ISBN: 193382090X
Category: Computers
Page: 240
View: 4479

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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Content Strategy for the Web


Author: Kristina Halvorson,Melissa Rach
Publisher: New Riders
ISBN: 0132883244
Category: Computers
Page: 216
View: 377

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Content Strategy at Work

Real-world Stories to Strengthen Every Interactive Project
Author: Margot Bloomstein
Publisher: Elsevier
ISBN: 0123919290
Category: Computers
Page: 184
View: 547

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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

Managing Chaos

Digital Governance by Design
Author: Lisa Welchman
Publisher: Rosenfeld Media
ISBN: 1933820829
Category: Business & Economics
Page: 248
View: 8814

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Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.

Managing Enterprise Content

A Unified Content Strategy
Author: Ann Rockley,Charles Cooper
Publisher: New Riders
ISBN: 0132931648
Category: Computers
Page: 384
View: 5620

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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Designing Connected Content

Plan and Model Digital Products for Today and Tomorrow
Author: Carrie Hane,Mike Atherton
Publisher: New Riders
ISBN: 0134764048
Category: Computers
Page: 240
View: 9723

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With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

The Content Strategy Toolkit

Methods, Guidelines, and Templates for Getting Content Right
Author: Meghan Casey
Publisher: New Riders
ISBN: 0134105125
Category: Computers
Page: 288
View: 8300

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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.

Content Strategy

Connecting the dots between business, brand, and benefits
Author: Rahel Anne Bailie,Noz Urbina
Publisher: XML Press
ISBN: 1457182548
Category: Computers
Page: 306
View: 6752

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

Eye Tracking the User Experience

A Practical Guide to Research
Author: Aga Bojko
Publisher: Rosenfeld Media
ISBN: 1933820918
Category: Computers
Page: 320
View: 2481

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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Web Style Guide

Foundations of User Experience Design
Author: Patrick J. Lynch,Sarah Horton,Ethan Marcotte
Publisher: Yale University Press
ISBN: 0300211651
Category: Computers
Page: 408
View: 5623

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A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing market Consistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book's focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design--from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.

Cutting-Edge Research in Developing the Library of the Future

New Paths for Building Future Services
Author: Bradford Lee Eden
Publisher: Rowman & Littlefield
ISBN: 144225047X
Category: Language Arts & Disciplines
Page: 138
View: 2321

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In this third volume of the series, Cutting-Edge Research in the 21st-Century Academic Library explores examples of exciting new library services and workflows for the library profession to model and adapt for their own communities and patrons. Included are studies that combine data mining and business intelligence metrics to predict future trends and behaviors; an examination of new services related to the proliferation of mobile devices among patrons; studies devoted to the employment of the Web and the relation of the library’s Web site to its environment and the use of a web content strategist in the design of the library site. New technologies are also considered: one chapter provides step-by-step guidelines for producing videos that can be used by the academic library for marketing, instruction, navigation, and reaching patrons in social media sites; another chapter provides a fairly comprehensive and detailed report for incorporating mobile information technologies in libraries. Overviews are provided for how to manage electronic resources in a digital campus environment and how they affect organizational structure, workflows, and training. Finally, the concept of linked open data (LOD) is presented and how it has transformed library workflows, staff expertise, and traditional metadata creation. All of these examples of futuristic and exciting new library services and workflows provide opportunities and experiences that the rest of the library profession can model and adapt for their own particular communities and patrons.

Nicely Said

Writing for the Web with Style and Purpose
Author: Nicole Fenton,Kate Kiefer Lee
Publisher: Pearson Education
ISBN: 0321988191
Category: Computers
Page: 184
View: 3300

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A guide to writing clear Web content that addresses readers' needs and supports business goals, including adapting tone for situation, making a simple style guide, and writing marketing copy, interface flows, blog posts, legal policies, and emails.

Content Audits and Inventories


Author: Paula Ladenburg Land
Publisher: XML Press
ISBN: 1492002003
Category: Computers
Page: 152
View: 4408

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Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

Content Management Bible


Author: Bob Boiko
Publisher: John Wiley & Sons
ISBN: 0764583646
Category: Computers
Page: 1176
View: 6648

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Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals

A Web for Everyone

Designing Accessible User Experiences
Author: Sarah Horton,Whitney Quesenbery
Publisher: Rosenfeld Media
ISBN: 193382039X
Category: Computers
Page: 288
View: 6960

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If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.

Fit for Growth

A Guide to Strategic Cost Cutting, Restructuring, and Renewal
Author: Couto,Deniz Caglar,John Plansky
Publisher: John Wiley & Sons
ISBN: 1119268532
Category: Business & Economics
Page: 288
View: 4454

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A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

The Definitive Guide to Strategic Content Marketing

Perspectives, Issues, Challenges and Solutions
Author: Lazar Dzamic,Justin Kirby
Publisher: Kogan Page Publishers
ISBN: 0749482230
Category: Business & Economics
Page: 288
View: 6820

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Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.

Global Content Strategy


Author: Val Swisher
Publisher: XML Press
ISBN: 1492002089
Category: Computers
Page: 100
View: 5738

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When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

Enterprise Content Strategy


Author: Kevin Nichols
Publisher: XML Press
ISBN: 1492002127
Category: Computers
Page: 160
View: 4313

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Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.