Building a StoryBrand

Clarify Your Message So Customers Will Listen
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category: Business & Economics
Page: 240
View: 2819

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Building a Storybrand

Clarify Your Message So Customers Will Listen
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 9781400201839
Category:
Page: 240
View: 6076

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Building a Storybrand

Clarify Your Message So Customers Will Listen
Author: Donald Miller
Publisher: Thomas Nelson
ISBN: 9780718033323
Category: Business & Economics
Page: 256
View: 8378

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Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

StoryBranding

Creating Stand-Out Brands Through the Power of Story
Author: Jim Signorelli
Publisher: Greenleaf Book Group
ISBN: 1608322696
Category: Business & Economics
Page: N.A
View: 9883

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Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.

Scary Close

Dropping the Act and Finding True Intimacy
Author: Donald Miller
Publisher: Thomas Nelson
ISBN: 140020397X
Category: Religion
Page: 256
View: 8287

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After decades of failed relationships and painful drama, Donald Miller decided he’d had enough. Impressing people wasn’t helping him connect with anyone. He’d built a life of public isolation, yet he dreamed of meaningful relationships. So at forty years old he made a scary decision: to be himself no matter what it cost. From the author of Blue Like Jazz comes a book about the risk involved in choosing to impress fewer people and connect with more, about the freedom that comes when we stop acting and start loving. It is a story about knocking down old walls to create a healthy mind, a strong family, and a satisfying career. And it all feels like a conversation with the best kind of friend: smart, funny, true, important. Scary Close is Donald Miller at his best.

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World


Author: Mark Miller,Lucas Conley
Publisher: McGraw Hill Professional
ISBN: 126011757X
Category: Business & Economics
Page: 276
View: 3179

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A book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

Trap Tales

Outsmarting the 7 Hidden Obstacles to Success
Author: David M. R. Covey,Stephan M. Mardyks
Publisher: John Wiley & Sons
ISBN: 1119365899
Category: Business & Economics
Page: 224
View: 898

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Outsmart the traps that are holding you back from success! Trap Tales is your guide to avoiding the seven obstacles that ensnare people every day. We all fall into traps, and we often don’t even realize it until we’re deeply entrenched. Like quicksand, traps are easy to step into, but difficult to escape—it seems that the harder we try to climb out, the deeper we sink. But what if there were another way? What if we knew the right strategies to escape the traps we have fallen into? What if we could spot traps from a distance, and avoid them entirely? In this book, authors David M. R. Covey and Stephan M. Mardyks train you in the art of Trapology. You’ll meet Alex and Victoria, who have fallen into traps you’re sure to recognize. As you read their stories, you’ll learn about the seven most common traps in life and work, and how even the smartest and seemingly most accomplished people find themselves stuck and unable to see their way out. Traps are masters of disguise, but there are telltale signs that give them away every time. If you discover that you’re trapped right now, consider this book your lifeline—the lessons contained in Trap Tales will teach you how to escape these traps and how to sidestep them in the future. This book, unlike most books, offers counter-intuitive strategies and unconventional wisdom to: • Learn the seven biggest traps in life and work that catch people unaware • Identify the traps that are holding you back right now • Discover your escape route and climb out of the quicksand • Become a “Trapologist” and avoid traps altogether The core message of Trap Tales is hope—the belief that anybody can change the trajectory of their life, at any stage of their life. Stop letting traps steal your time, money, energy, and happiness—Trap Tales provides survival training of a different sort, allowing you to write your own tale of success.

A Million Miles in a Thousand Years

What I Learned While Editing My Life
Author: Donald Miller
Publisher: Thomas Nelson
ISBN: 1418585874
Category: Religion
Page: 288
View: 7471

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After writing a successful memoir, Donald Miller's life stalled. During what should have been the height of his success, he found himself unwilling to get out of bed, avoiding responsibility, even questioning the meaning of life. But when two movie producers proposed turning his memoir into a movie, he found himself launched into a new story filled with risk, possibility, beauty, and meaning. A Million Miles in a Thousand Years chronicles Miller's rare opportunity to edit his life into a great story, to reinvent himself so nobody shrugs their shoulders when the credits roll. Through heart-wrenching honesty and hilarious self-inspection, Donald Miller takes readers through the life that emerges when it turns from boring reality into meaningful narrative. Miller goes from sleeping all day to riding his bike across America, from living in romantic daydreams to fearful encounters with love, from wasting his money to founding a nonprofit with a passionate cause. Guided by a host of outlandish but very real characters, Miller shows us how to get a second chance at life the first time around. A Million Miles in a Thousand Years is a rare celebration of the beauty of life.

Entrepreneurial You

Monetize Your Expertise, Create Multiple Income Streams, and Thrive
Author: Dorie Clark
Publisher: Harvard Business Press
ISBN: 1633692280
Category: Business & Economics
Page: 272
View: 1952

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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, developing multiple revenue streams, and bringing in a steady flow of new clients can be a daunting prospect. Dorie Clark, a successful entrepreneur and author, has done it all. And in Entrepreneurial You she provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. In short, engaging chapters she outlines the necessary elements and concrete tactics for entrepreneurial success. She shares the stories of entrepreneurs of all kinds--from consultants and coaches to podcasters, bloggers, and online marketers--who have generated six- and seven-figure incomes. This book will be your hands-on guide to building a portfolio of revenue streams, both traditional and online, so that you can liberate yourself financially and shape your own career destiny.

Procrastinate on Purpose

5 Permissions to Multiply Your Time
Author: Rory Vaden
Publisher: TarcherPerigee
ISBN: 0399170626
Category: BUSINESS & ECONOMICS
Page: 236
View: 4995

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A self-discipline strategist, motivational speaker and the New York Times best-selling author of Take the Stairs brings his trademark high-energy approach and can-do attitude to stalled productivity, providing a simple yet powerful paradigm that will set readers free to do their best work.

How to Write Copy That Sells

The Step-By-Step System for More Sales, to More Customers, More Often
Author: Ray Edwards
Publisher: N.A
ISBN: 9781614485032
Category: Business & Economics
Page: 180
View: 6831

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The definitive modern handbook for copywriting that gets you noticed and sells your products and services.

The Science of Story

Brand Is a Reflection of Culture
Author: Adam Fridman,Hank Ostholthoff
Publisher: N.A
ISBN: 9780999876503
Category: Branding (Marketing)
Page: 222
View: 7752

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When you think about an impactful story, what comes to mind? Is it a novel on a rainy afternoon, or a magical fairytale to your imaginative children before bed? Can you think of a story you were told along your path and how it has shaped your perception or values still to this moment? The reality is that we tell stories everyday. They are the vehicles of soulful information. They emotionalize the information and create connection. They show our commonalities, humanity, and identify our shared beliefs. Ultimately guiding how we conduct ourselves in every interaction and decision. The Science of Story is the field guide for every business leader, marketer, HR professional, and every individual that is looking to transform and grow their organization. Not only are these conversations impactful to businesses of any size or industry, but they have also guided the subsequent research that followed. Learn more about how to take your career or company to the next level with this modern handbook full of ways to implement best practices from top business leaders across the globe. From behind the scenes purpose transformations to practical examples and everything in between, this book uncovers what it takes to build a purpose-driven, enlightened workforce.

Fearless at Work: Achieve Your Potential by Transforming Small Moments into Big Outcomes


Author: Molly Fletcher
Publisher: McGraw Hill Professional
ISBN: 1259862992
Category: Business & Economics
Page: 208
View: 6747

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The winning game plan for channeling fear into world-class performance Fear comes in all forms, but one thing is always true: Fear is an obstacle to success. Every successful person has overcome fear. Hailed as “the female Jerry Maguire” by CNN, top sports agent-turned-entrepreneur Molly Fletcher knows all about performing under pressure. Talent, skill, and endurance may be necessary ingredients to athletic achievement, but Fletcher zeroes in on the one common trait that drives elite individuals and teams to unparalleled success: a winning, fearless mindset. Success isn’t built in a day, so she guides you to recognize, seize, and shape the small moments that will make the greatest difference. Filled with play-by-play insights and field-tested strategies―and anchored by inspiring stories from an all-star roster of sports and business leaders―Fearless at Work shows you how to: • trade your self-defeating attitudes and self-imposed hurdles for a new outlook rooted in a sense of mission and purpose • defeat toxic thinking, push beyond your comfort zone, embrace new challenges, and achieve your stretch goals • prepare yourself to seize the moment when opportunity presents itself • harness the heightened alertness that comes with fear to drive positive outcomes • shrug off the fear of failure and not worry so much about what other people think, while gaining the confidence that comes from achieving meaningful change It takes awareness, it takes work, and it takes determination—but in the end, conquering your fear is a choice. It’s your choice to become Fearless at Work.

Blue Like Jazz: Movie Edition

Nonreligious Thoughts on Christian Spirituality
Author: Donald Miller
Publisher: Thomas Nelson
ISBN: 1400204593
Category: Religion
Page: 256
View: 5352

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This contemporary classic gets a limited edition makeover with movie art and a new preface from Donald Miller. In print for nearly a decade, Blue Like Jazz has earned a coveted spot on readers’ shelves and in their hearts. Many have said that Donald Miller expressed exactly what they were feeling but couldn’t find the words to say themselves. In this landmark book that changed what people expected from Christian writers, that changed what people needed for their spiritual journeys, Donald Miller takes readers through a real life striving to understand relationship with God. Heartwarming and hilarious, poignant and unexpected, Blue Like Jazz has become a contemporary classic. For anyone wondering if the Christian faith is still relevant in a postmodern culture, thirsting for a genuine encounter with a God who is real, or yearning for a renewed sense of passion in life . . . Blue Like Jazz is a fresh and original perspective on life, love, and redemption.

Storyscaping

Stop Creating Ads, Start Creating Worlds
Author: Gaston Legorburu,Darren McColl
Publisher: John Wiley & Sons
ISBN: 1118871235
Category: Business & Economics
Page: 256
View: 7057

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How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

Brand Intimacy

A New Paradigm in Marketing
Author: Mario Natarelli,Rina Plapler
Publisher: Hatherleigh Press
ISBN: 1578266866
Category: Business & Economics
Page: 240
View: 5371

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Let the Story Do the Work

The Art of Storytelling for Business Success
Author: Esther Choy
Publisher: AMACOM
ISBN: 0814438024
Category: Business & Economics
Page: 256
View: 5631

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People forget facts, but they never forget a good story. \It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way. You'll discover how to use stories to: Capture attention * Engage your audience * Change minds * Inspire action * Bring facts and data to life * Clarify challenging concepts * Pitch persuasively * Fundraise effectively * And more Never underestimate the power of a great story. Learn to leverage the elements of storytelling-and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

SUMMARY: Building a StoryBrand: Clarify Your Message So Customers Will Listen: By Donald Miller | The MW Summary Guide


Author: The Mindset Warrior
Publisher: KP
ISBN: N.A
Category: Study Aids
Page: N.A
View: 9459

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An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the "Building a StoryBrand"(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.

Build a Brand in 30 Days

With Simon Middleton, The Brand Strategy Guru
Author: Simon Middleton
Publisher: John Wiley & Sons
ISBN: 9780857080349
Category: Business & Economics
Page: 358
View: 3292

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You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Ten Signs of a Leadership Crash


Author: Stephen Mansfield
Publisher: BookBaby
ISBN: 0997764740
Category: Business & Economics
Page: N.A
View: 9356

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For years, I had been taking notes on what those around a crashed leader would point out as the “signposts” on the road to the crash. It was fascinating. I don’t mean this callously. It was fascinating because in almost every case, people around a leader who crashed saw important signs very early on and simply did not act. What is important for the moment is not that they didn’t act. It is the fact that they saw trouble coming, even if they didn’t know what to do when they saw it. The point is there were signs. People saw them. Things might have turned out differently. I began to compile what people had told me and what I had seen for myself about the signs that signaled a crash. I compared notes with consultants who handle these types of high-visibility crashes. We all saw that while we might have been using different language, we had become aware of the same signs of a personal decline. I realized that while I will always help fix crashes—it is important work, particularly in our time when moral failures among leaders do so much damage—I could help even more by teaching what I had learned about the signs of an oncoming crash. I started calling this “lessons from the leadership crash post-mortem.” In other words, if I could show people what to watch for in their friends, family, and associates that warned of a crash, I could do far more good than by repairing institutions and lives after the explosion. I could give corporate cultures and leadership teams of every kind—even husbands and wives—language to use for what they saw but couldn’t describe. I knew this could help stave off expensive, humiliating, life-ruining crashes. This is exactly what I’m doing in this little book. I am going to describe the Ten Signs of a Leadership Crash. I’m going to list the lessons of the leadership crash post-mortem. I’m going to explain the ten very common behaviors that are almost always evident in the downward journey of a leader. Not all of these are involved in every crash story perhaps, but most of them are, and knowing just a few of them could save the millions of dollars, years of humiliation, hundreds and sometimes thousands of jobs, and much lost good that might have been done. What if someone had stopped Bernie Madoff? What if a friend knew what to watch for in Tiger Woods? What if someone had courageously confronted Bill Clinton before that first time? What if friends and family had known what to watch for in Bill Cosby’s life, or Lance Armstrong’s, or Richard Nixon’s, or Jim Bakker’s, or Brett Favre’s, or the pastor of that 3000-member church in Detroit, or the CEO of Stanford Financial? What might Penn State have been spared by some courage and ethics once the signs appeared? We can always fix things after the crash. My team and I are good at this. So are many others. Far better is to recognize the signs of a looming crash and intervene. This can save billions of dollars from lost production, the costs of repair and, even more, what is often lost to human lives.