How to Style Your Brand

Everything You Need to Know to Create a Distinctive Brand Identity
Author: Fiona Humberstone
Publisher: N.A
ISBN: 9780956454539
Category: Branding (Marketing)
Page: 208
View: 5265

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The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs

Capture Your Style

Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform
Author: Aimee Song
Publisher: Abrams
ISBN: 1613129890
Category: Photography
Page: 208
View: 3308

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Foreword by Diane von Furstenberg From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following. With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos · The best apps and filters · How to prop and style food and fashion photos · Ways to craft your voice and story on Instagram · How to gain more Instagram followers · Secrets behind building a top Instagram brand · How to transform an Instagram hobby into a successful business · Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

Style and Substance

How to Create a Compelling Brand
Author: Liz Dennery Sanders
Publisher: Shebrand, Incorporated
ISBN: 9780692991817
Category:
Page: 172
View: 5827

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A guide and workbook for women who want to build their confidence, their brands and their bank accounts. The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building an engaging brand.

Brand Famous

How to get everyone talking about your business
Author: Linzi Boyd
Publisher: John Wiley & Sons
ISBN: 0857084917
Category: Business & Economics
Page: 288
View: 5153

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“This is a brand book like no other, and I heartily recommend it. Enjoy” Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don’t let your business fade into the background. It’s time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It’s time to take your brand to the next level. And that’s what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country’s most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country’s most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize ‘new school’ brand building approaches for today’s consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status “An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love” Tiffanie Darke, Editor, Style, The Sunday Times “Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame” Simon Jobson, Global Marketing Director, Dr. Martens

Exhibit!

How to Use Exhibitions to Grow Your Small Business
Author: Fiona Humberstone
Publisher: Copper Beech Press
ISBN: 9780956454515
Category:
Page: 152
View: 1332

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Discover the secret to using exhibitions to grow your small business. Exhibitions can be hugely beneficial to a small business or a colossal waste of your time, effort and hard earned cash. This book is designed to inspire you to think differently about your next event. To plan your strategy, increase your focus and take simple yet powerful steps to gaining scores of clients. This could be the best investment you'll make all year. When I started my graphic design and print business in June 2005 I faced a challenge many start-ups face: great product, no clients and a chunky mortgage to pay. A truly terrifying combination! Although I'd worked in the industry for several years, I hadn't been client facing for some time, so I brought no contacts with me and had no real potential for gaining any customers quickly. I was operating from a serviced office in the centre of Guildford that, whilst central, was pretty invisible. So the chances of gaining passing trade were zero. I needed to find a way of building up my business, and fast! On my second day as my own boss, I exhibited at a local business-to-business event. By the end of the day I had captured around 100 leads. Over the following days, weeks and months I called, emailed and wrote to these leads, and within a year had converted almost 70% of those into paying customers. Those 70 new customers told their friends about my business, who told their friends, and soon we had more work than we knew what to do with. Despite working just four days a week, I became one of the fastest growing start-up printing.com franchises. I still believe that if I hadn't exhibited at that June exhibition, my business would not have taken off as rapidly as it did. Five years on, I cannot think of a more cost-effective way of gaining a large number of quality leads that quickly. This book is designed to inspire you to think differently about your next event. To plan your strategy, to gain in focus and to create simple yet powerful marketing. Use it as a guide, a toolkit to help you navigate your way through your next exhibition. Whether it's your first or your fifteenth, I hope that you gain something that you can put in place to boost your profits. I sold my company in 2012 but the demand for a simple and practical guide to exhibiting continues. The recession may be (hopefully) coming to an end but the principles behind this book are just as relevant in good times as they are in times of economic crisis. *****Praise for Exhibit! "Fiona practices what she preaches - and it works!" Paul Webster, The Webster Partnership "We doubled our sales this year at the Designer Wedding Show in February, and the marketing advice that Fiona gave me definitely contributed to this." Clare Yarwood-White, Yarwood-White.com "A book that has been written by an author that really knows her onions when it comes to taking us through the minefield of exhibitions and, helping us to develop a robust, practical and highly effective exhibition strategy..." Dee Blick, Author of the Ultimate Small Business Marketing Book "A no nonsense, practical and easy to read book that gives you all the advice and tips you'll need to ensure that you achieve your business goals when exhibiting. What I really like is the way Fiona covers all aspects of exhibiting and how to avoid the mistakes so many companies make. I organise a big annual Expo at Twickenham Stadium and we bought a copy of this book for each exhibitor. After the event we asked for their feedback and all of them found the Exhibit! book really useful. Highly recommended." Nick Taimitarha, The Best of Richmond and Richmond Expo

Styling for Instagram


Author: Cyd Leela
Publisher: Rotovision
ISBN: 0711240027
Category: Photography
Page: 192
View: 5968

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Social media can be a rich source of inspiration for aspiring photographers. It’s easy enough to set up an account, but to really master it and gain a significant following you need two things: a strong personal identity and an aspirational style that people will want to emulate. This book will help you achieve both. Written by renowned author and photographer Leela Cyd, Styling for Instagram is packed with beautiful images as well as her sage advice for certain Instagram success. With advice on creating the perfect composition, finding a unique angle and picking the right props, you’ll find all you need to know about getting beautifully styled shots that work.

The Million Dollar Blog


Author: Natasha Courtenay-Smith
Publisher: Piatkus
ISBN: 034941405X
Category: Business & Economics
Page: 288
View: 5956

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In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to: *Starting a successful blog *Blog writing *How to monetise your blog *How to develop a personal brand that grows your blog *How to blog for business *How to write *How take your existing blog to the next level Learn to blog, learn to monetise your blog, discover how to build a successful blog for your business and hear the insider view from those in the blogosphere who are already making big incomes blogging. Plus, discover revenue streams beyond advertising and see how the income of million dollar bloggers is structured for maximum profit. Through a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life. No wonder The Million Dollar Blog has been described by leading and award winning mummy blogger Vicky Psarias from Honest Mum as 'Brilliantly written, engaging and inspiring'.

The Creative Entrepreneur

Business Made Beautiful For Artists, Makers and Designers
Author: Isa Maria Seminega
Publisher: Hachette UK
ISBN: 1781573484
Category: Business & Economics
Page: 176
View: 4350

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Calling all you artists, crafters, makers and designers - you have a gift! You know what makes a great product. Now you need to turn your vision into money. The Creative Entrepreneur is the ultimate guide to building a successful creative business on your terms. It takes you step by step through the process, from the seeds of your idea, giving you the encouragement and confidence to take action and steadily grow your business with intention. It's easier than ever to start your own business, but entrepreneurs - especially creatives - can feel overwhelmed and unsure of the right steps to move their business forward. The Creative Entrepreneur sets you on the right path, taking the stress out of business planning, and offering actionable, straightforward advice that you can refer back to again and again.

Launch

How to Quickly Propel Your Business Beyond the Competition
Author: Michael A. Stelzner
Publisher: John Wiley & Sons
ISBN: 1118102789
Category: Business & Economics
Page: 256
View: 891

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If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: * Create highly sharable content that meets people's needs * Identify and work with outside experts, many of whom will gladly promote your content * Attract and retain raving fans that will help your business grow * Creatively market and sell to people who will gladly purchase your products and services Launch isn’t like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Shape Up Your Business

The founders of notonthehighstreet.com share their story in a 30-day success plan
Author: Sophie Cornish,Holly Tucker
Publisher: Simon and Schuster
ISBN: 1471102165
Category: Business & Economics
Page: 320
View: 6070

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Sophie Cornish and Holly Tucker, authors of the no.1 Sunday Timesbestseller Build a Business from Your Kitchen Table, are back with Shape Up Your Business, a book of insight and tried-and-tested lessons to help you and your business fly. Sophie and Holly are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling a multitude of innovative, stylish products. In this book they draw on years of experience growing their company and bringing success to thousands of small businesses to help you take stock, look at what's working for you and your business, and what could be better. Whether you need to improve your confidence, learn the tricks of negotiation or manage your team more effectively, Sophie and Holly have produced a 30-day plan that will give your business the overhaul it needs to grow. If you haven't got your own business yet, their entrepreneurial approach will help with the day job until you get there. With searing honesty, Shape Up Your Businessreveals the secrets to keeping that crucial work-life balance while achieving your goals, as Sophie and Holly share their own stories of overcoming all the challenges on their journey.

A Year in Palm Beach

Life in an Alternate Universe
Author: Pamela Acheson,Richard B. Myers
Publisher: Two Thousand Three Assocs
ISBN: 9781892285157
Category: Biography & Autobiography
Page: 315
View: 4008

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The adventures during a couple's year of renting a cottage in Palm Beach are recounted in this memoir that reveals the unexpected side of living in an exclusive island town. The day they arrive, they are greeted by the police and at the end of their stay they are treated by paramedics--even in the time between, surprises abound around all corners. From foxes to Ferraris and frozen iguanas to parrots and parades, this hilarious and engrossing story not only paints a picture of life in Palm Beach that most people--even the billionaire mansion owners--never experience, but also chronicles how much a year in a very different place can teach you about yourself.

Build a Brand in 30 Days

With Simon Middleton, The Brand Strategy Guru
Author: Simon Middleton
Publisher: John Wiley & Sons
ISBN: 9780857080349
Category: Business & Economics
Page: 358
View: 4863

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You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Where the Line Bleeds

A Novel
Author: Jesmyn Ward
Publisher: Simon and Schuster
ISBN: 1501164333
Category: Fiction
Page: 256
View: 9916

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"Twin brothers struggle with the responsibilities of adulthood and family in the post-Katrina Mississippi Gulf coast"--Provided by publisher.

The Life Plan


Author: Shannah Kennedy
Publisher: Penguin UK
ISBN: 1743770472
Category: Self-Help
Page: 240
View: 4586

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Discover what you really want in life and how to get it! Do you want to live with purpose and achieve your life goals? In The Life Plan, leading life coach Shannah Kennedy sets out a step-by-step strategy to help you identify your true self and values, declutter and simplify your life, improve your time management and create structures that will help guide you towards your goals and visions. This hands-on workbook includes questionnaires, charts and exercises and will become a valuable record of your life goals. 'Shannah is one of the best life coaches I have come across. She delivers practical and useful tools to help you be the best version of yourself.' Deborah Hutton, Media Personality 'People managers need life skills so they can successfully mentor and motivate others to take charge of their lives. This is the perfect handbook for every leader.' Colleen Callander, CEO of Sportsgirl 'An excellent resource to draw on for great performance in life.' Dean Gosper, Olympic Winter Institute of Australia

Market Yourself

A Marketing System for Smart and Creative Business Owners
Author: Tara Swiger
Publisher: N.A
ISBN: 9781937513085
Category: Business & Economics
Page: 166
View: 4823

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Market Yourself: A Marketing System for Smart and Creative Business Owners is more than just a book about marketing - it's a book about YOU. Your strengths, your weaknesses, what makes your product unique and good and worthy of an audience. In its 150+ pages, you'll find more than 30 hands-on worksheets designed to take your business forward, fast!

PR in a Box

Creating a Buzz Around Your Brand
Author: Simon Rayner-Langmead
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530189687
Category:
Page: 270
View: 4434

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Every year millions of new businesses are founded all over the world. Company owners are expected to know about all aspects of running a business, including how to make your brand stand out from the crowd. PR in a Box, an easy to follow book, and interactive website (prinabox.co.uk), created by the founders of one of London's top public relations firms, will teach you to:* Create exciting public relations campaigns* Increase customers and awareness of your business* Understand what makes a good story for the media* Talk to the press and secure press coverage* Develop your social media presence and making an impact onlineIn addition to the book, the interactive website (prinabox.co.uk) will provide you with your own unique communications strategy and company overview documents, tools, templates and everything you might need to get people talking about your business. PR in a Box also has dozens of insights and tips from influential editors at publications such as The Times, GQ Magazine, Vanity Fair and The Guardian; as well as brands such as Net-A-Porter, Lakeland, Paramount Pictures and Jaguar Landrover.PR in a Box was created by Simon Rayner, founder of Essence Communications who have worked with some of the world's leading brands, such as Sony Music, Paramount Pictures, Lotus Cars, Gordon Ramsay, Marriott Hotels, and, Malta Tourism Authority

Memoirs of a Geisha

A Novel
Author: Arthur Golden
Publisher: Vintage Contemporaries
ISBN: 0307275167
Category: Fiction
Page: 434
View: 6736

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The "memoirs" of one of Japan's most celebrated geishas describes how, in 1929, as a little girl, she is sold into slavery, her efforts to learn the arts of the geisha, the impact of World War II, and her struggle to reinvent herself to win the man she loves. Reissue. (A Columbia Pictures film, directed by Rob Marshall, releasing Winter 2005, starring Ziyi Zhang, Ken Watanabe, Michelle Yeoh, Koji Yakusho, & Gong Li) (Historical Fiction)

Create Blog and Editorial Planner

Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals
Author: Meera Kothand
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548746209
Category:
Page: 246
View: 6871

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A planning and editorial system designed for ambitious bloggers and solopreneurs to create intentional content, grow and nurture an audience and build a business around your blog. Does any of this sound like you? 1. You feel overwhelmed with the million things you need to do for your blog and business... 2. You feel terribly disorganized with planning your content, scheduling your emails, tracking and analyzing what's working and what's not... 3. You have several products you want to create like ebooks and courses and workshops that just never see the light of day... If you're nodding yes to any of the above, you're not alone! Navigating everything you need to do and know to build a blog and business can be challenging and overwhelming. This is where the CREATE Planner comes in. The CREATE planner keeps you focused on your blogging goals by tracking and analyzing what matters most. It puts the right questions in front of you to help you understand your audience better and to create content designed to showcase your products and services. Here's what you'll discover in the CREATE Planner: how to tie the stage of your blog and business with your tasks and goals for maximum returns Track not just your social stats but email metrics and content types to determine what draws your audience to you Chart a content and email strategy that gels with your business and blogging goals. Every decision you make will be calculated and intentional Map your projects to end goals to see what will give you the best results Manage your stress and avoid burn-out by planning your days and weeks using 4 main tasks This 246-page CREATE planner is undated, designed to be picked up at any time of the year and has plenty of space to hold your creative thoughts, ideas and scribbles. If you're ready to create a plan for your blog, hold yourself accountable, track your progress and make major strides in your blog and business, scroll to the top and click or tap "Buy Now". Create exceptional content, get more done and smash through every one of your blogging goals. This is the editorial planner every blogger needs.

Man at the Helm

A Novel
Author: Nina Stibbe
Publisher: Little, Brown
ISBN: 0316286745
Category: Fiction
Page: 320
View: 3436

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A New York Times Notable Book of 2015 From the writer of the hugely acclaimed Love, Nina comes a sharply funny debut novel about a gloriously eccentric family. Soon after her parents' separation, nine-year-old Lizzie Vogel moves with her siblings and newly single mother to a tiny village in the English countryside, where the new neighbors are horrified by their unorthodox ways and fatherless household. Lizzie's theatrical mother only invites more gossip by spending her days drinking whiskey, popping pills, and writing plays. The one way to fit in, the children decide, will be to find themselves a new man at the helm. The first novel from a remarkably gifted writer with a voice all her own, MAN AT THE HELM is a hilarious and occasionally heart-breaking portrait of childhood in an unconventional family.