Behavioural Economics


Author: Michelle Baddeley
Publisher: Oxford University Press
ISBN: 019875499X
Category: Business & Economics
Page: 160
View: 386

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Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing thevery best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't alwaysknow what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copyothers around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding therationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. MichelleBaddeley concludes by looking forward, to see what the future of behavioural economics holds for us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

Economics

A Very Short Introduction
Author: Partha Dasgupta
Publisher: Oxford University Press
ISBN: 0192853457
Category: Business & Economics
Page: 172
View: 6013

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Combining a global approach with examples from everyday life, this work describes the lives of two children who live very different lives in different parts of the world: in the Mid-West USA and in Ethiopia. Along the way, it provides an introduction to key economic factors and concepts such as individual choices, national policies, and equity.

Environmental Economics: A Very Short Introduction


Author: Stephen Smith
Publisher: Oxford University Press
ISBN: 0199583587
Category: Business & Economics
Page: 136
View: 3949

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Environmental economics can be controversial, but it is also central to some key policy issues facing governments and society today, including industrial pollution, global warming, and waste/recycling. Stephen Smith looks at how economic activity affects the environment in which we live, and how environmental policies can most effectively be used.

Microeconomics

A Very Short Introduction
Author: Avinash Dixit
Publisher: Oxford University Press
ISBN: 0199689377
Category: Business & Economics
Page: 131
View: 9854

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The issues of microeconomics - including individuals' financial choices and firms' decisions about hiring and firing - have a large impact on the economic world, arguably as much, if not more than, macroeconomics. In this Very Short Introduction Avinash Dixit clearly explains what microeconomics is by using examples from around the world.

Economics: A Very Short Introduction


Author: Partha Dasgupta
Publisher: OUP Oxford
ISBN: 9780191578281
Category: Business & Economics
Page: 192
View: 1533

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Economics has the capacity to offer us deep insights into some of the most formidable problems of life, and offer solutions to them too. Combining a global approach with examples from everyday life, Partha Dasgupta describes the lives of two children who live very different lives in different parts of the world: in the Mid-West USA and in Ethiopia. He compares the obstacles facing them, and the processes that shape their lives, their families, and their futures. He shows how economics uncovers these processes, finds explanations for them, and how it forms policies and solutions. Along the way, Dasgupta provides an intelligent and accessible introduction to key economic factors and concepts such as individual choices, national policies, efficiency, equity, development, sustainability, dynamic equilibrium, property rights, markets, and public goods. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Das egoistische Gen

Mit einem Vorwort von Wolfgang Wickler
Author: Richard Dawkins
Publisher: Springer-Verlag
ISBN: 3642553915
Category: Science
Page: 489
View: 4920

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p”Ein auch heute noch bedeutsamer Klassiker“ Daily Express Sind wir Marionetten unserer Gene? Nach Richard Dawkins ́ vor über 30 Jahren entworfener und heute noch immer provozierender These steuern und dirigieren unsere von Generation zu Generation weitergegebenen Gene uns, um sich selbst zu erhalten. Alle biologischen Organismen dienen somit vor allem dem Überleben und der Unsterblichkeit der Erbanlagen und sind letztlich nur die "Einweg-Behälter" der "egoistischen" Gene. Sind wir Menschen also unserem Gen-Schicksal hilflos ausgeliefert? Dawkins bestreitet dies und macht uns Hoffnung: Seiner Meinung nach sind wir nämlich die einzige Spezies mit der Chance, gegen ihr genetisches Schicksal anzukämpfen.

Measurement


Author: David J. Hand
Publisher: Oxford University Press
ISBN: 0198779569
Category: Mathematics
Page: 144
View: 8090

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Measurement is a fundamental concept that underpins almost every aspect of the modern world. It is central to the sciences, social sciences, medicine, and economics, but it affects everyday life. We measure everything - from the distance of far-off galaxies to the temperature of the air, levels of risk, political majorities, taxes, blood pressure, IQ, and weight. The history of measurement goes back to the ancient world, and its story has been one of gradual standardization. Today there are different types of measurement, levels of accuracy, and systems of units, applied in different contexts. Measurement involves notions of variability, accuracy, reliability, and error, and challenges such as the measurement of extreme values. In this Very Short Introduction, David Hand explains the common mathematical framework underlying all measurement, the main approaches to measurement, and the challenges involved. Following a brief historical account of measurement, he discusses measurement as used in the physical sciences and engineering, the life sciences and medicine, the social and behavioural sciences, economics, business, and public policy. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Evolution

eine Einführung
Author: Brian Charlesworth,Deborah Charlesworth
Publisher: N.A
ISBN: 9783150187050
Category:
Page: 211
View: 2190

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Evolution auf den Punkt gebracht. Eine kurze Einführung in die Prinzipien und Fragen der Entstehung und Entwicklung des Lebens auf unserem Planeten.

Taxation

A Very Short Introduction
Author: Stephen Smith
Publisher: Oxford University Press, USA
ISBN: 0199683697
Category: Business & Economics
Page: 131
View: 3239

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Tax revenues pay for many public services, including roads, health care, and education. However, it has become a contentious political issue of public debate. In this volume, Stephen Smith explains the role that taxes play in a modern economy and describes some of the main taxes used by most developed and developing countries. It considers the key issues: the question of where the burden of taxation really lies, how taxation affects the economy, and the effects of tax evasion and tax avoidance.

Game Theory: A Very Short Introduction


Author: Ken Binmore
Publisher: Oxford University Press
ISBN: 0199218463
Category: Business & Economics
Page: 184
View: 4374

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Games are everywhere: Drivers maneuvering in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. The supermarket's price for corn flakes is decided by playing an economic game. This Very Short Introduction offers a succinct tour of the fascinating world of game theory, a ground-breaking field that analyzes how to play games in a rational way. Ken Binmore, a renowned game theorist, explains the theory in a way that is both entertaining and non-mathematical yet also deeply insightful, revealing how game theory can shed light on everything from social gatherings, to ethical decision-making, to successful card-playing strategies, to calculating the sex ratio among bees. With mini-biographies of many fascinating, and occasionally eccentric, founders of the subject--including John Nash, subject of the movie A Beautiful Mind--this book offers a concise overview of a cutting-edge field that has seen spectacular successes in evolutionary biology and economics, and is beginning to revolutionize other disciplines from psychology to political science. About the Series: Oxford's Very Short Introductions offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, and Literary Theory to History. Not simply a textbook of definitions, each volume provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given topic. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how it has developed and influenced society. Whatever the area of study, whatever the topic that fascinates the reader, the series has a handy and affordable guide that will likely prove indispensable.

Nudge

Wie man kluge Entscheidungen anstößt
Author: Richard H. Thaler,Cass R. Sunstein
Publisher: Ullstein eBooks
ISBN: 3430920035
Category: Science
Page: 400
View: 2413

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Nudge – so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama. Anschaulich und unterhaltsam präsentieren der Wirtschaftsnobelpreisträger Richard Thaler und Cass Sunstein einen neuen Ansatz der Verhaltensökonomie, der schon heute das Denken und Handeln in Politik und Wirtschaft prägt.

Was bleibt

wie die richtige Story Ihre Werbung unwiderstehlich macht
Author: Chip Heath,Dan Heath
Publisher: N.A
ISBN: 9783446413245
Category:
Page: 325
View: 4589

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Organizations: A Very Short Introduction


Author: Mary Jo Hatch
Publisher: Oxford University Press
ISBN: 0199584532
Category: Business & Economics
Page: 156
View: 3421

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Organization happens in the act of working with others to accomplish a desired future state. It can happen through intentionally designed activity, spontaneous improvisation, or some combination of the two, but it always requires coordinated effort. This Very Short Introduction provides a lively and thought provoking introduction to the topic.

Triumph und Tragödie

Stalin und die Wissenschaftler
Author: Simon Ings
Publisher: Hoffmann und Campe
ISBN: 3455003028
Category: Social Science
Page: 544
View: 5549

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»Sozialismus ist Wissenschaft«, proklamierte Joseph Stalin, der sich selbst zum ersten Wissenschaftler des Landes stilisierte. Unter seiner Herrschaft entstand der weltweit am besten finanzierte Forschungsapparat, gleichzeitig mussten Wissenschaftler um ihr Leben fürchten. Gestützt auf zahlreiche Dokumente zeichnet Simon Ings die Vereinnahmung der Wissenschaft durch den Sowjetstaat nach. Er erzählt von brillanten Forschern und ruchlosen Scharlatanen, von Visionären und Karrieristen, von großem Mut und ebenso großer Feigheit.

Aristocracy: A Very Short Introduction


Author: William Doyle
Publisher: OUP Oxford
ISBN: 0191500631
Category: Social Science
Page: 144
View: 5228

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Aristocracies or nobilities dominated the social, economic, and institutional history of all European counties until only a few generations ago. The relics of their power, in traditions and behaviour, in architecture and the arts, are still all around us. This short introduction shows how ideas of aristocracy originated in ancient times, were transformed in the middle ages, and have only fallen apart over the last two centuries. The myths in which aristocracies have always sought to shroud themselves are stripped away, but the true sources of their enduring power are also revealed. Their outlook and behaviour affected the rest of society in innumerable and sometimes surprising ways, but perhaps most surprising was the way in which a centuries-old aristocratic hegemony crumbled away over the last two hundred years. In this Very Short Introduction William Doyle considers why this happend and what remains today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Mathematik


Author: Timothy Gowers
Publisher: N.A
ISBN: 9783150187067
Category:
Page: 207
View: 3583

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Wer denken will, muss fühlen

Die heimliche Macht der Unvernunft
Author: Dan Ariely
Publisher: Droemer eBook
ISBN: 3426415429
Category: Self-Help
Page: 368
View: 7447

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In seinem neuen internationalen Bestseller untersucht Dan Ariely unser Verhalten in der Arbeitswelt und im Privatleben. Sein überraschender Befund: Unsere Gefühle verleiten uns zwar häufig zu falschen Entscheidungen, doch insgesamt geht es uns oft besser, wenn wir den Verstand auch mal links liegen lassen.