Advanced Focus Group Research

Author: Edward F. Fern,Edward E. Fern
Publisher: SAGE
ISBN: 9780761912491
Category: Social Science
Page: 254
View: 9353

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Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

Basic and Advanced Focus Groups

Author: David L. Morgan
Publisher: SAGE Publications
ISBN: 1506327125
Category: Social Science
Page: 216
View: 3775

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Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

International Focus Group Research

A Handbook for the Health and Social Sciences
Author: Monique M. Hennink
Publisher: Cambridge University Press
ISBN: 1139467611
Category: Social Science
Page: N.A
View: 5888

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A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings. Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions. It includes unique field perspectives and case study examples of research in practice. Topics covered include: planning international field research; developing a fieldwork timetable and budget; seeking research permissions; translating research instruments; training a field team; developing a culturally appropriate discussion guide; participant recruitment strategies; conducting focus groups in another language; managing discussions in outdoor locations; group size and composition issues; transcription and translation of the group discussions; data analysis and reporting focus group research.

Focus Groups as Qualitative Research

Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761903437
Category: Medical
Page: 80
View: 2688

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The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

The Focus Group Research Handbook

Author: Holly Edmunds
Publisher: McGraw Hill Professional
ISBN: 9780071394536
Category: Business & Economics
Page: 288
View: 2021

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The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

A New Era in Focus Group Research

Challenges, Innovation and Practice
Author: Rosaline S. Barbour,David L. Morgan
Publisher: Springer
ISBN: 1137586141
Category: Social Science
Page: 433
View: 6681

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This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields. The collection acknowledges the tensions between different research traditions, disciplinary emphases, funding climates, cultural, political, and ethical contexts, and the ever-changing policy backdrop. Contributors to this book encourage researchers to question and surmount disciplinary and terminological labels and disputes in order to capitalize on the full potential of focus groups, to illuminate the complex collaborative processes involved in forming, debating, contesting, and revising opinions; making decisions; and forging identities. The four sections that comprise this collection address, respectively, using focus groups in novel contexts; employing focus groups in mixed methods research designs; innovations in generating focus group data; and new theoretical developments. A New Era in Focus Group Research will be of interest to students and scholars across disciplines as well as focus group practitioners outside of academia.

Developing Focus Group Research

Politics, Theory and Practice
Author: Jenny Kitzinger,Rosaline Barbour
Publisher: SAGE
ISBN: 9780761955689
Category: Social Science
Page: 225
View: 8662

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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal

The Handbook for Focus Group Research

Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category: Business & Economics
Page: 262
View: 7862

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As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990’s by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.

Focus Group Research

Author: Martha Ann Carey,Jo-Ellen Asbury
Publisher: Routledge
ISBN: 1315428369
Category: Psychology
Page: 118
View: 7384

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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

The Problem of Political Marketing

Author: Heather Savigny
Publisher: Bloomsbury Publishing USA
ISBN: 1441192026
Category: Political Science
Page: 158
View: 9152

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Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?

Focus Groups in Social Research

Author: Michael Bloor
Publisher: SAGE
ISBN: 9780761957430
Category: Social Science
Page: 110
View: 1414

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Analyzing and Reporting Focus Group Results

Author: David L. Morgan,Richard A. Krueger
Publisher: SAGE
ISBN: 9780761908166
Category: Medical
Page: 139
View: 6872

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Using Focus Groups in Research

Author: Lia Litosseliti
Publisher: A&C Black
ISBN: 9780826464729
Category: Social Science
Page: 104
View: 2627

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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>

The Search for a Method

Focus Groups and the Development of Mass Communication Research
Author: David E. Morrison
Publisher: John Libbey & Company Limited
Category: Performing Arts
Page: 294
View: 6731

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"This is a beautifully integrated volume on the contexts and beginnings of the focus group technique." -Robert Merton, professor emeritus, Columbia University Covering the origins, path, and practice of focus group research, this book provides not only a detailed methodological critique but also a focused look at the beginnings of modern modes of mass communication research. It details the historical context of the research setting created by Paul Lazarsfeld and shows how focus groups grew out of a tradition of quantitative as opposed to qualitative research. This study draws on unique sources, notably interviews with Lazarsfeld and his key early associates, together with Lazarsfeld's private papers and correspondence.

Focus Groups

Theory and Practice
Author: David W. Stewart,Prem N. Shamdasani,Dennis W. Rook
Publisher: SAGE
ISBN: 9780761925835
Category: Social Science
Page: 188
View: 991

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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.

Understanding Focus Group Discussions

Author: Monique M. Hennink
Publisher: Oxford University Press
ISBN: 0199856168
Category: Medical
Page: 221
View: 1562

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This volume guides readers on practical and theoretical considerations in conducting focus group research. Separate chapters are devoted to writing focus group methods and presenting findings. Strategies for assessing the quality of focus group research are included and case study examples of field research are provided throughout.

Institutional Research: More Than Just Data

New Directions for Higher Education, Number 141
Author: Dawn Geronimo Terkla
Publisher: Jossey-Bass
Category: Education
Page: 112
View: 2115

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The modern incarnation of institutional research has at its disposal an array of statistical, psychological, sociological and general analytical tools. This volume presents a rich group of informative examples and perspectives to help administrators realize the fullest potential of institutional research and understand all the roles it can play. Institutional research is a facet of administration too little known and too often underappreciated. It appears in many guises, from a small, unnamed group in a college development office to a collection of professional branches dispersed across a huge research university. As an in-house resource, it offers unparalleled opportunities for other administrative branches to probe and analyze nearly every aspect of an institution: student learning outcomes faculty teaching and workload broad measures of efficiency and performance. Institutional research can also play a pivotal role in accreditation's self-study process, lay the foundation for benchmarking against peer institutions, and inform both ends of a strategic plan by supplying the data that make a plan realistic and concrete and following up to measure progress. It is also the source for information demanded by institutions external to the university or college: public and private, nonprofit and for-profit. This is the 141st volume of the Jossey-Bass higher education report New Directions for Higher Education. Addressed to presidents, vice presidents, deans, and other higher education decision makers on all kinds of campuses, New Directions for Higher Education provides timely information and authoritative advice about major issues and administrative problems confronting every institution.