100 MORE Things Every Designer Needs to Know About People


Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0134196139
Category: Business & Economics
Page: 288
View: 447

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Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and new design challenges have emerged. Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.

100 Things Every Designer Needs to Know About People


Author: Susan Weinschenk
Publisher: Pearson Education
ISBN: 9780132658607
Category: Computers
Page: 256
View: 9087

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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

100 Things Every Presenter Needs to Know About People


Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0132964104
Category: Business & Economics
Page: 272
View: 3514

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Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: What grabs and holds attention during a presentation? How do you choose the best media to use? What makes the content of a presentation stick? How do people react to your voice, posture, and gestures? How do people respond to the flow of your message? How do you motivate people to take action? These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.

How to Get People to Do Stuff

Master the art and science of persuasion and motivation
Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0133122352
Category: Business & Economics
Page: 224
View: 1275

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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Neuro Web Design

What Makes Them Click?
Author: Susan Weinschenk
Publisher: Peachpit Press
ISBN: 9780321648761
Category: Computers
Page: 168
View: 8920

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“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Simple and Usable Web, Mobile, and Interaction Design


Author: Giles Colborne
Publisher: New Riders
ISBN: 0321714156
Category: Computers
Page: 240
View: 2355

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In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.

Designing for the Social Web


Author: Joshua Porter
Publisher: Peachpit Press
ISBN: 9780132089531
Category: Computers
Page: 192
View: 846

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No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, you’ll discover: • The real reasons why people participate online and the psychology behind them • The Usage Lifecycle—or how people use your web application over time • How to get people past that trickiest of hurdles: sign-up • What to do when you’ve launched a web application and nobody is using it • How to analyze the effectiveness of your application screens and flows • How to grow your social web application from zero users to 1000—and beyond Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

Universal Principles of Design, Revised and Updated

125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
Author: William Lidwell,Kritina Holden,Jill Butler
Publisher: Rockport Pub
ISBN: 1592535879
Category: Design
Page: 272
View: 8744

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A cross-disciplinary reference of design. Pairs common design concepts with examples that illustrate them in practice.

Designing Your Life

How to Build a Well-Lived, Joyful Life
Author: Bill Burnett,Dave Evans
Publisher: Knopf
ISBN: 110187533X
Category: Self-Help
Page: 272
View: 2764

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#1 New York Times Bestseller At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise. "Designing Your Life walks readers through the process of building a satisfying, meaningful life by approaching the challenge the way a designer would. Experimentation. Wayfinding. Prototyping. Constant iteration. You should read the book. Everyone else will." —Daniel Pink, bestselling author of Drive “This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love.” —David Kelley, Founder of IDEO “An empowering book based on their popular class of the same name at Stanford University . . . Perhaps the book’s most important lesson is that the only failure is settling for a life that makes one unhappy. With useful fact-finding exercises, an empathetic tone, and sensible advice, this book will easily earn a place among career-finding classics.” —Publishers Weekly From the Hardcover edition.

The Psychology of Everyday Things


Author: Donald A. Norman
Publisher: N.A
ISBN: 9780385267748
Category: Human engineering
Page: 257
View: 415

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Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty, among them, the VCR, computer, and office telephone, all models of how not to design for people. But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care. The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.

100 Things Every Homeowner Must Know


Author: Editors Of Family Handyman
Publisher: Simon and Schuster
ISBN: 1621452212
Category: House & Home
Page: 288
View: 588

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The Family Handyman’s 100 Things Every Homeowner Must Know gives you the knowledge you need to be a better homeowner. You’ll make informed decisions, avoid frustrations and save thousands over the life of your home. The Family Handyman’s 100 Things Every Homeowner Must Know gives you the knowledge you need to be a better homeowner. You’ll make informed decisions, avoid frustrations and save thousands over the life of your home. Here’s just a small sample of what’s inside: The smartest thing you can do before going on vacation Push a button and save $100 Be ready for any natural disaster Make burglars bypass your house The most effective way to cut heating and cooling costs Clever shortcuts for home maintenance—indoors and out Keep mice, ants and other invaders out of your house Boost curb appeal without remodeling What to do when the power goes out The most common—and costly—homeowner mistakes Eliminate noises, odors and other household irritations Grow the best lawn on the block Secret weapons pros use for easy, instant repairs Make appliances last years longer The key to drip-free faucets Make your mower start right up—every time Cures for damp basements Exterminate mold and mildew Pick a paint color you’ll love Get faster downloads and better TV quality Stop peeling paint Plus, incredibly easy repairs for appliances, plumbing, flooring, walls, furniture and more!

The Knockoff Economy

How Imitation Sparks Innovation
Author: Kal Raustiala,Christopher Sprigman
Publisher: Oxford University Press
ISBN: 0195399781
Category: Business & Economics
Page: 272
View: 5652

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Contends that creativity can thrive in the face of piracy, arguing that the imitation of great designs forces an industry to innovate more quickly, and looks at examples of areas in which the practice has been accepted.

The Egypt Game


Author: Zilpha Keatley Snyder
Publisher: Simon and Schuster
ISBN: 143913202X
Category: Juvenile Fiction
Page: 240
View: 5678

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The first time Melanie Ross meets April Hall, she’s not sure they have anything in common. But she soon discovers that they both love anything to do with ancient Egypt. When they stumble upon a deserted storage yard, Melanie and April decide it’s the perfect spot for the Egypt Game. Before long there are six Egyptians, and they all meet to wear costumes, hold ceremonies, and work on their secret code. Everyone thinks it’s just a game until strange things start happening. Has the Egypt Game gone too far?

Things That Make Us Smart

Defending Human Attributes in the Age of the Machine
Author: Don Norman
Publisher: Diversion Books
ISBN: 1626815372
Category: Design
Page: 231
View: 7486

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By the author of THE DESIGN OF EVERYDAY THINGS. Insightful and whimsical, profoundly intelligent and easily accessible, Don Norman has been exploring the design of our world for decades, exploring this complex relationship between humans and machines. In this seminal work, fully revised and updated, Norman gives us the first steps towards demanding a person-centered redesign of the machines we use every day. Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with memory—the machines we create begin to shape how we think and, at times, even what we value. In THINGS THAT MAKE US SMART, Donald Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.

Designing for Emotion


Author: Aarron Walter,Jared M. Spool
Publisher: N.A
ISBN: 9781937557003
Category: Web sites
Page: 104
View: 8849

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Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.--Back cover.

The Global Economy as You've Never Seen It

99 Ingenious Infographics That Put It All Together
Author: Thomas Ramge,Jan Schwochow
Publisher: The Experiment
ISBN: 1615195173
Category: Business & Economics
Page: 216
View: 2755

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An ingeniously conceived tour of the global economy and all its key components, illuminated one by one in 99 large-scale, full-color infographics The economy is a complex, world-spanning, layer-upon-layer-upon-layer behemoth: One could argue that almost every aspect of our lives is connected to the realms of business and finance. And yet few of us truly understand it—even the world’s foremost economists can’t seem to agree on how it runs. The Global Economy as You’ve Never Seen It presents 99 brilliant infographics that everyone can understand. From start-ups to monopolies, from trade agreements to theory, author Thomas Ramge and infographic specialist Jan Schwochow bring every facet of the economic web to life. Economics connects us all, from what we buy, to how we buy it, who made it, and where. See the economy differently—and the world.

The Design of Everyday Things

Revised and Expanded Edition
Author: Don Norman
Publisher: Basic Books
ISBN: 0465072992
Category: Business & Economics
Page: 384
View: 6239

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The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Goodbye, Things: The New Japanese Minimalism


Author: Fumio Sasaki
Publisher: W. W. Norton & Company
ISBN: 0393609049
Category: House & Home
Page: 288
View: 2714

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The best-selling phenomenon from Japan that shows us a minimalist life is a happy life. Fumio Sasaki is not an enlightened minimalism expert or organizing guru like Marie Kondo—he’s just a regular guy who was stressed out and constantly comparing himself to others, until one day he decided to change his life by saying goodbye to everything he didn’t absolutely need. The effects were remarkable: Sasaki gained true freedom, new focus, and a real sense of gratitude for everything around him. In Goodbye, Things Sasaki modestly shares his personal minimalist experience, offering specific tips on the minimizing process and revealing how the new minimalist movement can not only transform your space but truly enrich your life. The benefits of a minimalist life can be realized by anyone, and Sasaki’s humble vision of true happiness will open your eyes to minimalism’s potential.

100 Things A's Fans Should Know & Do Before They Die


Author: Susan Slusser
Publisher: Triumph Books
ISBN: 1633192008
Category: Sports & Recreation
Page: 336
View: 4421

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With traditions, records, and team lore, this lively, detailed book explores the personalities, events, and facts every Athletics fan should know. This guide to all things A's covers the team's amazing history including the Connie Mack and Charlie O. Finley dynasties, the "Earthquake Series," and all of their World Series titles. Author Susan Slusser has collected every essential piece of A's knowledge and trivia, including Billy Beane and Moneyball, Catfish Hunter, Stomper, and the "Bash Brothers," as well as must-do activities, and ranks them from 1 to 100, providing an entertaining and easy-to-follow checklist for fans of all ages.

Webs of Influence: The Psychology of Online Persuasion

The Psychology of Online Persuasion
Author: Nathalie Nahai
Publisher: Pearson UK
ISBN: 1292134623
Category: Business & Economics
Page: 256
View: 9461

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With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.